Newsletterguide.org - SEO Checker

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Overview of the SEO Check
Meta information
90% 
Page quality
51% 
Page structure
58% 
Link structure
71% 
Server
90% 
External factors
100% 
SEO Score
Response time
0.13 s
File size
385.30 kB
Words
14171
Media files
24
Number of links
26 internal / 138 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Newsletter Guide.org
The page title is too short. (191 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
A 201 guide for taking your newsletters to the next level—growing the lists, making money, and more.
The length of the meta description is perfect. (623 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
generatorGatsby 2.0.7
keywordsNewsletters,Email,Advertising,Sponsorships,Analytics,Editorial,Media
authorHarvard Kennedy School Shorenstein Center, Yellow Brim, The Lenfest Institute for Journalism
developer@charlex
descriptionA 201 guide for taking your newsletters to the next level—growing the lists, making money, and more.
og:titleNewsletter Guide.org
og:typewebsite
og:urlhttps://newsletterguide.org/
og:imagehttps://newsletterguide.org/img/social-share.png
og:site_nameNewsletter Guide.org
og:descriptionA 201 guide for taking your newsletters to the next level—growing the lists, making money, and more.
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The content of this page is too large (14171 words). Maybe the content could be divided into several pages.
30% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
261 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.77 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
No Apple touch icon is specified.
This page loads 7 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Some tags are too long. With 76 characters this one is longer than 70 characters:
"what is your primary goal as a media organization for your email initiative?"
The following tag is repeated too often: curation and writing
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Media list

URLAlt attributeTitle
/img/hks-shorenstein.pngHarvard Kennedy School Shorenstein Center
http://newsletterguide.org/img/lenfest.svgThe Lenfest Institute for Journalism
/img/yellowbrim.svgYellow Brim
...ull-fa20399558d076ef46aedf5f4c3e2a74.svgNewsletter Guide.org
/img/hks-shorenstein.pngHarvard Kennedy School Shorenstein Center
http://newsletterguide.org/img/lenfest.svgThe Lenfest Institute for Journalism
/img/yellowbrim.svgYellow Brim
...files.wordpress.com/2019/01/matrix-1.pngalt
...es.wordpress.com/2019/01/email-boxes.pngalt
...-shot-2019-01-13-at-5.59.26-am.png?w=300alt
...ress.com/2018/10/word-from-hechinger.pngalt
...rdpress.com/2018/10/word-from-reveal.pngalt
...files.wordpress.com/2018/10/socks-ad.pngsocks-ad.png
...press.com/2018/10/support-calmatters.pngsupport-calmatters.png
...les.wordpress.com/2018/10/ms-message.pngms-message.png
...s.wordpress.com/2018/10/etno-message.pngetno-message.png
...iles.wordpress.com/2018/10/cmo-today.pngcmo-today.png
...ordpress.com/2018/10/the-classifieds.pngthe-classifieds.png
Video URLWidthHeight
...nfo=1&iv_load_policy=1&wmode=transparent1100619
...nfo=1&iv_load_policy=1&wmode=transparent1100619
...nfo=1&iv_load_policy=1&wmode=transparent1100619
...nfo=1&iv_load_policy=1&wmode=transparent1100619
...nfo=1&iv_load_policy=1&wmode=transparent1100619
...nfo=1&iv_load_policy=1&wmode=transparent1100619

Page structure

H1 heading
(Critically important)
A 201 guide for taking your newsletters to the next level — growing the lists, making money, and more.
The H1 heading is perfect.
Headings
(Important)
There are 44 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 A 201 guide for taking your newsletters to the next level — growing the lists, making money, and more.
H1 Introduction
H1 Section 1: Why Newsletters Matter
H1 Section 2: Getting Started— Choosing the Right Approach for Your Newsletter
H1 Section 3: Different Types of Newsletters
H1 Section 4: Newsletter Workflows
H1 Section 5: Growing Your List
H1 Section 6: Email Monetization
H1 Section 7: Evaluating Success—Email Metrics and Health
H1 Conclusion
H1 Additional Resources
H2 Four Workflow Examples
H2 Four Workflow Challenges You’re Probably Frustrated about
H2 Email Acquisition Tactics
H2 Reader Revenue and Membership
H2 Advertising and sponsorship
H2 Source Tracking
H2 Testing Email
H3 Empty heading
H3 The Philadelphia Inquirer Morning Newsletter
H3 The Hechinger Report’s Weekly Newsletter
H3 The Marshall Project’s Opening Statement and Closing Argument
H3 The Trace’s Daily Bulletin and The Canon
H3 Concept #1: Legal and ethical considerations
H3 Concept #2: Track the source where subscribers found you
H3 Concept #3: Bucket analogy
H3 On Platform Acquisition
H3 Boosting Acquisition Beyond Your Website
H3 Paid newsletters
H4 Before you begin work on creating a new newsletter or refining an existing product, it is critical to define three things:
H4 Opt In’s Diagnostic Survey
H4 Matt Kiser’s Three Questions
H4 McClatchy’s Checklist
H4 Guide to Audience Revenue and Engagement
H4 1. Underestimating how much time and energy a daily newsletter takes to produce
H4 2. Balancing the need to maintain your core audience, while expanding your audience by slowly bringing newcomers into the fold
H4 3. Internal clarity and communication
H4 4. Metrics bringing you down or stalling action
H4 Vanity Metrics: How to Approach
H4 Display ads: These are the image-heavy banner ads that run throughout many newsletters.
H4 Native ads: These are advertisements that look like editorial content, but are labeled explicitly as sponsored posts.
H4 Sponsorship: This is when publishers sell sponsorship of an entire email to an advertiser.
H4 Classifieds: These “old school,” text-based ads are on the rise (see HotPod, Ann Friedman)
H4 Email Research Guide and Python Notebooks for MailChimp Users
H4 Email Benchmarking Tool for MailChimp users
Anchor text is an URL
There are 1 links with a trivial anchor text.
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (138) on this page.

Found links on this page

LinkAttributesAnchor text
http://newsletterguide.org/Anchor Introduction
http://newsletterguide.org/Anchor Section 1: Why Newsletters Matter
http://newsletterguide.org/Anchor Section 2: Getting Started— Choosing the Right Approach for Your Newsletter
http://newsletterguide.org/Anchor Section 3: Different Types of Newsletters
http://newsletterguide.org/Anchor Section 4: Newsletter Workflows
http://newsletterguide.org/Anchor Section 5: Growing Your List
http://newsletterguide.org/Anchor Section 6: Email Monetization
http://newsletterguide.org/Anchor Section 7: Evaluating Success—Email Metrics and Health
http://newsletterguide.org/Anchor Conclusion
http://newsletterguide.org/Anchor Additional Resources
https://shorensteincenter.org/...External IMG-ALT Harvard Kennedy School Shorenstein Center
https://www.lenfestinstitute.o...External Subdomain IMG-ALT The Lenfest Institute for Journalism
https://yellowbrim.com/?ref=nlgExternal IMG-ALT Yellow Brim
/templatesCheck out our open source newsletter templates here.
http://newsletterguide.org/Anchor Read the guide below
https://shorensteincenter.org/...External Text duplicate IMG-ALT Harvard Kennedy School Shorenstein Center
https://www.lenfestinstitute.o...External Subdomain Text duplicate IMG-ALT The Lenfest Institute for Journalism
https://yellowbrim.com/?ref=nlgExternal Text duplicate IMG-ALT Yellow Brim
http://newsletterguide.org/Anchor No Text
https://www.wsj.com/articles/S...External Subdomain declared
https://www.fastcompany.com/40...New window External Subdomain proclaimed
https://shorensteincenter.org/External Shorenstein Center at the Harvard Kennedy School
https://www.lenfestinstitute.org/External Subdomain Lenfest Institute
/templates/New window Trivial anchor text
here
http://newsletterguide.org/Anchor No Text
https://www.theskimm.com/New window External Subdomain TheSkimm
https://qz.com/New window External Quartz
https://whatthefuckjusthappene...New window External What the Fuck Just Happened Today?
https://www.annfriedman.com/we...New window External Subdomain Ann Friedman
https://www.lenfestinstitute.o...New window External Subdomain said
https://www.seattletimes.com/n...New window External Subdomain Morning Brief
http://newsletterguide.org/Anchor No Text
https://optin.crosscut.com/new...New window External Subdomain Opt In
http://whatthefuckjusthappened...External What The Fuck Just Happened Today?
https://a16z.com/2017/02/18/12...New window External good overview
https://medium.com/swlh/how-to...New window External this blog post
https://www.nationaljournal.com/New window External Subdomain National Journal
https://www.politicopro.com/New window External Subdomain POLITICO Pro
https://www.politico.com/media...New window External Subdomain hired
https://docs.google.com/docume...New window External Subdomain Text duplicate Trivial anchor text
here
https://www.cjr.org/tow_center...New window External Subdomain Guide to Audience Revenue and Engagement
http://newsletterguide.org/Anchor No Text
https://www.csmonitor.com/DailyNew window External Subdomain Daily
http://www.niemanlab.org/2018/...New window External Subdomain 10,000 subscribers
https://static.nytimes.com/ema...New window External Subdomain Opinion newsletter
http://www.philly.com/morningn...New window External Subdomain morning newsletter
https://www.newyorker.com/news...New window External Subdomain The Sunday Archive
https://www.ft.com/long-story-...New window External Subdomain Long Story Short
http://www.niemanlab.org/2018/...New window External Subdomain written by female journalists
https://mailchi.mp/e91e4506473...New window External Migratory Notes
https://www.lenfestinstitute.o...New window External Subdomain CBC News
https://www.cbc.ca/news/world/...New window External Subdomain pop-up newsletter
https://www.lenfestinstitute.o...New window External Subdomain newsletter
https://qz.com/emails/davos-br...New window External Davos
https://qz.com/emails/sxsw-brief/New window External SXSW
https://qz.com/emails/unga-brief/New window External UN General Assembly
https://qz.com/emails/daily-br...New window External Quartz Daily Brief
https://qz.com/emails/ces-brief/New window External CES Daily Brief
https://qz.com/emails/cannes-b...New window External Cannes Daily Brief
https://mailchi.mp/cnn/florenceNew window External Hurricane Alerts newsletter
/templates/New window URL anchor text
https://www.newsletterguide.org/template
/templates/s
https://twitter.com/flcarneiro...New window External Fabio Carneiro
http://newsletterguide.org/Anchor No Text
https://medium.com/single-subj...New window External Shorenstein Center survey
https://medium.com/single-subj...New window External Single Subject News Project’s blog
http://www.philly.com/morningn...New window External Subdomain The Philadelphia Inquirer Morning Newsletter
http://www.philly.com/morningn...New window External Subdomain Morning Newsletter
https://us2.list-manage.com/su...New window External Subdomain The Hechinger Report’s Weekly Newsletter
https://urldefense.proofpoint....New window External Subdomain The Marshall Project’s Opening Statement and Closing Argument
https://www.thetrace.org/weekl...New window External Subdomain The Trace’s Daily Bulletin and The Canon
https://thedigitalprojectmanag...New window External RACI chart
https://shorensteincenter.org/...New window External Shorenstein Center’s research guide on email audience analytics
http://newsletterguide.org/Anchor No Text
https://www.ftc.gov/tips-advic...New window External Subdomain US CAN-SPAM Act of 2003
https://www.fastcompany.com/90...New window External Subdomain California data privacy law
https://eugdpr.org/New window External General Data Protection Regulations
http://newsletterguide.org/New window Anchor Evaluating Success
https://www.pico.tools/indexExternal Subdomain Pico
https://www.propublica.org/art...New window External Subdomain article here
http://www.niemanlab.org/2014/...New window External Subdomain staffer with a tablet
https://thenewtropic.com/New window External The New Tropic
http://whereby.us/New window External WhereByUs
http://www.niemanlab.org/2015/...New window External Subdomain Nieman Lab
https://cdn.theskimm.com/skimm...New window External Subdomain a guide
https://digiday.com/media/hust...New window External Digiday reported
https://www.morningbrew.com/New window External Subdomain Morning Brew
https://www.morningbrew.com/st...New window External Subdomain Rewards Program
https://maitreapp.co/New window External Maître
https://www.talkable.com/New window External Subdomain Talkable
https://www.buyapowa.com/New window External Subdomain Buyapowa
https://www.typeform.com/New window External Subdomain Typeform
http://newsletterguide.org/Anchor No Text
https://docs.google.com/docume...New window External Subdomain Text duplicate Trivial anchor text
here
https://www.newsmatch.org/New window External Subdomain NewsMatch
https://inn.org/New window External Institute for Nonprofit News
https://mrbenchmarks.com/New window External M+R Benchmarks Report
https://fundjournalism.org/New window External News Revenue Hub
https://membershippuzzle.org/New window External The Membership Puzzle Project
https://www.newsmatch.org/New window External Subdomain Text duplicate NewsMatch
https://www.newsmatch.org/regi...New window External Subdomain Text duplicate Trivial anchor text
here
https://inn.org/New window External Text duplicate Institute for Nonprofit News
https://inn.org/inn-training/New window External several trainings
https://mrbenchmarks.com/New window External Text duplicate M+R Benchmarks Report
https://medium.com/single-subj...New window External write-up
https://fundjournalism.org/New window External Text duplicate News Revenue Hub
https://fundjournalism.org/201...New window External This post
https://membershippuzzle.org/New window External Text duplicate The Membership Puzzle Project
https://membershippuzzle.org/t...New window External beautiful database
https://www.cjr.org/tow_center...New window External Subdomain Tow Center’s “Guide to Audience Revenue and Engagement”
https://www.texastribune.org/New window External Subdomain The Texas Tribune
https://www.texastribune.org/t...New window External Subdomain The Blast
https://www.politicopro.com/New window External Subdomain Politico Pro
https://stratechery.com/New window External Stratechery
https://stratechery.com/2017/t...New window External a concept he’s written about in detail
https://www.lenfestinstitute.o...New window External Subdomain taken this approach
https://hotpodnews.com/adverti...New window External HotPod
https://www.annfriedman.com/cl...New window External Subdomain Text duplicate Ann Friedman
http://newsletterguide.org/Anchor No Text
https://shorensteincenter.org/...New window External Using Data Science Tools for Email Audience Analysis: A Research Guide
https://github.com/Shorenstein...New window External open source code
https://emailbenchmarking.com/New window External Email Benchmarking Tool
https://medium.com/single-subj...New window External launched in November 2018
https://emailbenchmarking.com/External apply to join
https://github.com/Shorenstein...New window External source code
https://neverbounce.com/External NeverBounce
https://support.google.com/ana...New window External Subdomain This page
https://urldefense.proofpoint....New window External Subdomain MailChimp
https://urldefense.proofpoint....New window External Subdomain mywebsite.org/landing-page?utm-source=email&utm-medium=myorg&utm-campaign=august-newsletter
https://mailchimp.com/features...New window External Text duplicate MailChimp
https://thumbtack.github.io/ab...New window External Subdomain online
http://newsletterguide.org/Anchor No Text
https://yellowbrim.us17.list-m...External Subdomain Text duplicate Trivial anchor text
here
http:// mailto:joseph@lenfesti...External [email protected]
https://knightfoundation.org/External Knight Foundation
http://newsletterguide.org/Anchor No Text
https://inn.org/External The Institute for Nonprofit News
https://urldefense.proofpoint....New window External Subdomain Email newsletters: February training on launch strategies and tactics to grow audience
https://urldefense.proofpoint....New window External Subdomain Email newsletters: May training track for expanding and growing newsletters
https://www.democracyfund.org/New window External Subdomain Democracy Fund
https://localnewslab.org/guide...New window External email newsletter guide
https://localnewslab.org/guide...New window External email reading lists
https://localnewslab.org/guide...New window External building
https://localnewslab.org/guide...New window External monetizing
https://www.bigmarker.com/digi...New window External Subdomain How to Launch a Killer Newsletter
https://www.americanpressinsti...New window External Subdomain The American Press Institute
https://betternews.org/topic/e...New window External section on newsletters
https://fundjournalism.org/New window External The News Revenue Hub
https://fundjournalism.org/201...New window External Quick Tips for Building Audiences with ideas
https://shorensteincenter.org/New window External The Shorenstein Center at the Harvard Kennedy School
https://shorensteincenter.org/...New window External Using Data Science Tools for Email Audience Analysis
https://github.com/Shorenstein...New window External open source Python notebooks
https://medium.com/single-subj...New window External The Single Subject News Project
https://medium.com/single-subj...New window External email newsletter learnings
https://www.lenfestinstitute.org/New window External Subdomain The Lenfest Institute
https://www.lenfestinstitute.o...New window External Subdomain The Seattle Times
https://www.lenfestinstitute.o...New window External Subdomain World Cup newsletter
https://www.lenfestinstitute.o...New window External Subdomain referral program
https://www.nytimes.com/2018/0...New window External Subdomain The New York Times
https://www.nytimes.com/2018/0...New window External Subdomain Melina Delkic
https://reallygoodemails.com/New window External Really Good Emails (RGE)
https://optin.crosscut.com/New window External Subdomain Text duplicate Opt In
https://www.cjr.org/tow_center...New window External Subdomain Text duplicate Guide to Audience Revenue and Engagement
https://training.npr.org/digit...External Subdomain short guide

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 7 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.13 seconds.
This page does not require any CSS files.
The file size of the HTML document is fine (385 kB).

HTTP Response Header

NameValue
connectionclose
content-length98363
serverGitHub.com
content-typetext/html; charset=utf-8
last-modifiedThu, 05 Nov 2020 16:32:06 GMT
access-control-allow-origin*
etagW/"5fa42906-60517"
expiresMon, 30 Sep 2024 17:02:11 GMT
cache-controlmax-age=600
content-encodinggzip
x-proxy-cacheMISS
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accept-rangesbytes
age0
dateMon, 30 Sep 2024 17:57:17 GMT
via1.1 varnish
x-served-bycache-fra-eddf8230032-FRA
x-cacheHIT
x-cache-hits0
x-timerS1727719037.937386,VS0,VE104
varyAccept-Encoding
x-fastly-request-id22515541dab79ea54f59148891b9f202f67cc90c
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 249 referring domains.
This page has 490 backlinks.
This page has backlinks from 187 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

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Search preview

newsletterguide.org
Newsletter Guide.org
A 201 guide for taking your newsletters to the next level—growing the lists, making money, and more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
newsletter97%Check
guide97%Check
new newsletter97%Check
new newsletter or97%Check
newsletter or97%Check
list or84%Check
newsletter list84%Check
201 guide82%Check
newsletter as74%Check
email newsletter73%Check
Show more keywords and terms

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