Nicb.org - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
48% 
Page structure
71% 
Link structure
48% 
Server
52% 
External factors
100% 
SEO Score
Response time
0.86 s
File size
253.20 kB
Words
1534
Media files
30
Number of links
170 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Your Trusted Partner in Leading the Fraud Fight | National Insurance Crime Bureau
The page title should be shorter than 580 pixels. It is 743 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nicb.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
theme-color#ffffff
favicon-generatorDrupal responsive_favicons + realfavicongenerator.net
GeneratorDrupal 10 (https://www.drupal.org); Commerce 2
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 20 text duplicates on this page:
  • Duplicate 1: Building on our proud legacy of fighting vehicle crimes impacting the ...
  • Duplicate 2: From medical professionals billing for unnecessary or not performed pr...
  • Duplicate 3: From fake “on-the-job" injuries to employers underreporting employee r...
  • Duplicate 4: When criminals hijack and smuggle cargo on the roads or at the ports, ...
  • Duplicate 5: When disaster strikes, home and business owners turn to contractors to...
  • Duplicate 6: STURGIS, SD, AUGUST 05, 2024 — As riders converge for the iconic Sturg...
  • Duplicate 7: OAK BROOK, IL, JULY 8, 2024 — Vehicle theft rates have risen steadily ...
  • Duplicate 8: OAK BROOK, IL June 12, 2024 — Two leaders in their respective industri...
  • Duplicate 9: Our over 1,200 member property-casualty insurance company members have...
  • Duplicate 10: NICB provides fraud resources and education for law enforcement organi...
The average number of words per sentence of 25.48 words is high.
This page contains 1534 words. That's ok.
25.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
26 paragraphs were found on this page.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 9 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 31 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/sites/files/2024-05/nicb-logo.svgNICB full color logo
.../GettyImages-112156556.jpg?itok=1F6dX_6tContractors stand at a construction site, talking. In the foreground, there are blueprints and a laptop on a table.
.../GettyImages-157560692.jpg?itok=XN0KC2zFA closeup of a key ring inside of a vehicle, with one of the keys inserted into the ignition switch.
.../GettyImages-157560692.jpg?itok=XN0KC2zFA closeup of a key ring inside of a vehicle, with one of the keys inserted into the ignition switch.
.../GettyImages-172271252.jpg?itok=bLJqiv0IA bookshelf in the dark, with a section illuminated by a flashlight off-screen.
.../GettyImages-172271252.jpg?itok=bLJqiv0IA bookshelf in the dark, with a section illuminated by a flashlight off-screen.
...GettyImages-1204285754.jpg?itok=esCgok_9A closeup of a person sitting at a desk clutching their hand.
...GettyImages-1204285754.jpg?itok=esCgok_9A closeup of a person sitting at a desk clutching their hand.
...GettyImages-1494203841.jpg?itok=6n5_4ZL6A worker at a container yard helping guide the placement of a cargo container lifted by a crane.
...GettyImages-1494203841.jpg?itok=6n5_4ZL6A worker at a container yard helping guide the placement of a cargo container lifted by a crane.
...GettyImages-1251175657.png?itok=nThkgWPCA closeup of a person hammering a nail into a wooden frame.
...GettyImages-1251175657.png?itok=nThkgWPCA closeup of a person hammering a nail into a wooden frame.
...iles/2024-05/Insurance_related_icons.svgBlue car with checkmark icon.
.../2024-05/Insurance_related_icons (1).svgBlue hand holding money icon.
.../2024-05/Insurance_related_icons (2).svgBlue umbrella icon.
.../2024-05/Insurance_related_icons (3).svgBlue graduation cap with shield icon.
...iles/2024-05/Insurance_related_icons.svgBlue car with checkmark icon.
.../2024-05/Insurance_related_icons (1).svgBlue hand holding money icon.
.../2024-05/Insurance_related_icons (2).svgBlue umbrella icon.
.../2024-05/Insurance_related_icons (3).svgBlue graduation cap with shield icon.
...2024-05/hurricane-season-look-back_0.jpgHurricane Season: A Look Back
/sites/files/2024-05/ppp-ga-article_0.jpgThe Importance of Public-Private Partnerships
/sites/files/2024-05/lightning-claims_0.jpgA Stroke of Lightning
/sites/files/2024-05/Partnerships.jpgPartnerships Make the Difference
...B Membership Directors.png?itok=U8PXtaAZSeveral people in business dress smiling and shaking hands in a conference room.
...B Membership Directors.png?itok=U8PXtaAZSeveral people in business dress smiling and shaking hands in a conference room.
...GettyImages-1435952750.jpg?itok=6h7F8dseCloseup of the illuminated red bulb of an American police car siren.
...GettyImages-1435952750.jpg?itok=6h7F8dseCloseup of the illuminated red bulb of an American police car siren.
.../2024-04/MIAWCFC_Image.png?itok=GDdiYLnYAn image of a doctor and a construction worker
/sites/files/2024-05/nicb-logo-white.svgNICB white out logo

Page structure

H1 heading
(Critically important)
Your Trusted Partner in Leading the Fraud Fight
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Your Trusted Partner in Leading the Fraud Fight
H2 Header Utility
H2 Main navigation (Header)
H2 Header Utility Mobile
H2 Preventing Insurance Fraud
H2 In 2023, NICB helped
H2 NICB Recent News
H2 NICB Provides Tips to Safeguard Motorcycles During Sturgis Motorcycle Rally
H2 NICB Joins NHTSA to Put Brakes on Vehicle Theft
H2 NICB and Agero Join Forces to Combat Insurance Fraud
H2 NICB Provides Tips to Safeguard Motorcycles During Sturgis Motorcycle Rally Duplicate text
H2 NICB Joins NHTSA to Put Brakes on Vehicle Theft Duplicate text
H2 NICB and Agero Join Forces to Combat Insurance Fraud Duplicate text
H2 A Closer Look at Fraud
H2 Hurricane Season: A Look Back
H2 Informer Content
H2 The Importance of Public-Private Partnerships
H2 Informer Content Duplicate text
H2 A Stroke of Lightning
H2 Informer Content Duplicate text
H2 Partnerships Make the Difference
H2 Informer Content Duplicate text
H2 Supporting Our Members and Law Enforcement Agencies
H2 Training and Events
H2 Medical & Work Comp Fraud Conference
H2 Main navigation (Footer)
H2 Footer Utility
Some anchor texts are used more than once.
There are 10 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.nicb.org/Anchor Skip to main content
/disaster-tipsSubdomain access our disaster resources
https://www.nicb.org/IMG-ALT NICB full color logo
https://www.nicb.org/cartCart
/iso_claimsearch_loginNew window Member Login
/how-we-help/vincheckVINCheck Search®
https://www.nicb.org/how-we-helpHow We Help
https://www.nicb.org/how-we-helpHow We Help Overview
/how-we-help/report-fraudReport Fraud
/how-we-help/report-fraudReport Fraud Overview
/how-we-help/report-fraud/espa...Español - Reportar Fraude
https://www.nicb.org/vincheckVINCheck
https://www.nicb.org/vincheckVINCheck Overview
/vincheck/participating-membersParticipating Members
/vincheck/terms-use-vincheckTerms of Use for VINCheck
/how-we-help/vincheck/vincheck...VINCheck Success Story
https://www.nicb.org/vinmanualsVIN Manuals
/how-we-help/intelligence-anal...Intelligence & Analytics
/how-we-help/investigationsInvestigations
/how-we-help/learning-developmentLearning & Development
/how-we-help/public-affairsPublic Affairs
/how-we-help/government-affairsGovernment Affairs
/how-we-help/government-affairsGovernment Affairs Overview
/how-we-help/government-affair...Legislative Tracking
/prevent-fraud-theftPrevent Fraud & Theft
/prevent-fraud-theftPrevent Fraud & Theft Overview
/prevent-fraud-theft/be-inform...Be an Informed Insurance Consumer
/ContractorFraudWeekContractor Fraud Week
/ContractorFraudWeekContractor Fraud Week Overview
/CFAWPartnerFormCFAW Partner Form
/prevent-fraud-theft/disaster-...Disaster Fraud
/prevent-fraud-theft/disaster-...Disaster Fraud Overview
/disaster-tipsFraud Resources After a Disaster
/prevent-fraud-theft/insurance...Insurance Identity Theft
/prevent-fraud-theft/buying-ve...Buying a Vehicle
/prevent-fraud-theft/avoid-aut...Avoid Auto Repair Scams
/prevent-fraud-theft/staged-au...Staged Auto Accident Fraud
/prevent-fraud-theft/prevent-a...Prevent Auto Theft
/prevent-fraud-theft/motorcycl...Motorcycle & Boat Theft
/prevent-fraud-theft/cargo-theftCargo Theft
/prevent-fraud-theft/order-bro...Order Brochures & Posters
/medical-fraud-tipsMedical Fraud Resources
https://www.nicb.org/newsNews
https://www.nicb.org/newsNews Overview
/news/news-releasesNews Releases
/news/nicb-newsNICB in the News
https://www.nicb.org/news/blogBlog
https://www.nicb.org/NICBInformerNICB Informer
/news/reports-statisticsReports & Statistics
https://www.nicb.org/news/psasPSAs
https://www.nicb.org/news/eventsEvents
/news/media-requestsMedia Requests
/news/regional-newsRegional News
/news/regional-newsRegional News Overview
/news/regional-news/foreign-op...Foreign Operations
/news/regional-news/mid-atlanticMid-Atlantic
/news/regional-news/midwestMidwest
/news/regional-news/northeastNortheast
/news/regional-news/northwestNorthwest
/news/regional-news/southeastSoutheast
/news/regional-news/southwestSouthwest
/news/regional-news/westWest
/news/regional-news/regional-e...Regional Events
/news/regional-news/regional-i...Regional Investigations
/news/regional-news/regional-u...Regional Updates
/law-enforcementFor Law Enforcement
/law-enforcementFor Law Enforcement Overview
/law-enforcement/investigative...Investigative Assistance
/law-enforcement/resourcesResources
https://www.nicb.org/LE-learningIn-Person Training
/law-enforcement/online-coursesOnline Courses
/law-enforcement/reference-doc...Reference Documents
https://www.nicb.org/membershipMembership
https://www.nicb.org/membershipMembership Overview
/membership/member-benefitsMember Benefits
/membership/current-member-dir...Current Member Directory
/membership/membership-inquiryMembership Inquiry
https://www.nicb.org/about-nicbAbout NICB
https://www.nicb.org/about-nicbAbout NICB Overview
/about-nicb/leadershipLeadership
/about-nicb/strategic-partnersStrategic Partners
/about-nicb/annual-reportsAnnual Reports
/about-nicb/annual-reportsAnnual Reports Overview
/annual-reports/annual-report-...Annual Report 2022
/about-nicb/office-locationsOffice Locations
/about-nicb/careersCareers
/about-nicb/careersCareers Overview
/about-nicb/careers/internshipsInternships
/about-nicb/diversity-equity-a...Diversity, Equity, and Inclusion
/about-nicb/industry-related-g...Industry Related Groups
/about-nicb/industry-related-g...Industry Related Groups Overview
/about-nicb/industry-related-g...Geospatial Insurance Consortium
/about-nicb/industry-related-g...National Commercial Vehicle and Cargo Theft Prevention Task Force
/about-nicb/complianceCompliance
/about-nicb/contact-usContact Us
https://www.nicb.org/cartText duplicate Cart
/iso_claimsearch_loginNew window Text duplicate Member Login
/how-we-help/report-fraudText duplicate Report Fraud
https://www.nicb.org/about-nicbLearn About NICB
/prevent-fraud-theft/prevent-a...Get Tips
https://www.nicb.org/vincheckVINCheck®
/prevent-fraud-theft/prevent-a...Text duplicate Get Tips
https://www.nicb.org/vincheckText duplicate VINCheck®
/medical-fraud-tipsText duplicate Get Tips
/how-we-help/report-fraudText duplicate Report Fraud
/medical-fraud-tipsText duplicate Get Tips
/how-we-help/report-fraudText duplicate Report Fraud
/news/blog/how-workers-compens...Learn More
/how-we-help/report-fraudText duplicate Report Fraud
/news/blog/how-workers-compens...Text duplicate Learn More
/how-we-help/report-fraudText duplicate Report Fraud
/prevent-fraud-theft/cargo-theftText duplicate Learn More
/how-we-help/report-fraudText duplicate Report Fraud
/prevent-fraud-theft/cargo-theftText duplicate Learn More
/how-we-help/report-fraudText duplicate Report Fraud
/ContractorFraudWeekJoin the Fight
/disaster-tipsGet Tools
/ContractorFraudWeekText duplicate Join the Fight
/disaster-tipsText duplicate Get Tools
/news/news-releasesRead More NICB News
/news/news-releases/nicb-provi...NICB Provides Tips to Safeguard Motorcycles During Sturgis Motorcycle Rally
/news/news-releases/nicb-provi...Trivial anchor text
Read More
A-TITLE Read NICB Provides Tips to Safeguard Motorcycles During Sturgis Motorcycle Rally
/news/news-releases/nicb-joins...NICB Joins NHTSA to Put Brakes on Vehicle Theft
/news/news-releases/nicb-joins...Text duplicate Trivial anchor text
Read More
A-TITLE Read NICB Joins NHTSA to Put Brakes on Vehicle Theft
/news/news-releases/nicb-and-a...NICB and Agero Join Forces to Combat Insurance Fraud
/news/news-releases/nicb-and-a...Text duplicate Trivial anchor text
Read More
A-TITLE Read NICB and Agero Join Forces to Combat Insurance Fraud
/news/news-releases/nicb-provi...Text duplicate NICB Provides Tips to Safeguard Motorcycles During Sturgis Motorcycle Rally
/news/news-releases/nicb-provi...Text duplicate Trivial anchor text
Read More
A-TITLE Read NICB Provides Tips to Safeguard Motorcycles During Sturgis Motorcycle Rally
/news/news-releases/nicb-joins...Text duplicate NICB Joins NHTSA to Put Brakes on Vehicle Theft
/news/news-releases/nicb-joins...Text duplicate Trivial anchor text
Read More
A-TITLE Read NICB Joins NHTSA to Put Brakes on Vehicle Theft
/news/news-releases/nicb-and-a...Text duplicate NICB and Agero Join Forces to Combat Insurance Fraud
/news/news-releases/nicb-and-a...Text duplicate Trivial anchor text
Read More
A-TITLE Read NICB and Agero Join Forces to Combat Insurance Fraud
/news/news-releasesText duplicate Read More NICB News
https://www.nicb.org/NICBInformerRead More NICB Articles
/hurricane-season-look-backHurricane Season: A Look Back
/hurricane-season-look-backText duplicate Trivial anchor text
Read More
A-TITLE Read Hurricane Season: A Look Back
/taxonomy/term/1002Informer Content
/importance-public-private-par...The Importance of Public-Private Partnerships
/importance-public-private-par...Text duplicate Trivial anchor text
Read More
A-TITLE Read The Importance of Public-Private Partnerships
/taxonomy/term/1002Text duplicate Informer Content
/stroke-lightningA Stroke of Lightning
/stroke-lightningText duplicate Trivial anchor text
Read More
A-TITLE Read A Stroke of Lightning
/taxonomy/term/1002Text duplicate Informer Content
/partnerships-make-differencePartnerships Make the Difference
/partnerships-make-differenceText duplicate Trivial anchor text
Read More
A-TITLE Read Partnerships Make the Difference
/taxonomy/term/1002Text duplicate Informer Content
https://www.nicb.org/NICBInformerText duplicate Read More NICB Articles
/membership/member-benefitsUnderstand member benefits
/membership/current-member-dir...See current member directory
/membership/member-benefitsText duplicate Understand member benefits
/membership/current-member-dir...Text duplicate See current member directory
/law-enforcement/investigative...Get investigative assistance
https://www.nicb.org/LE-learningAccess in-person training
/law-enforcement/resourcesReview fraud resources
/law-enforcement/investigative...Text duplicate Get investigative assistance
https://www.nicb.org/LE-learningText duplicate Access in-person training
/law-enforcement/resourcesText duplicate Review fraud resources
https://www.nicb.org/news/eventsSee All Events
/news/events/medical-work-comp...Medical & Work Comp Fraud Conference
https://www.nicb.org/news/eventsText duplicate See All Events
https://www.facebook.com/Insur...New window External Subdomain NICB on Facebook
https://www.youtube.com/@Insur...New window External Subdomain NICB on YouTube
http://twitter.com/insurancecrimeNew window External NICB on Twitter
https://www.linkedin.com/compa...New window External Subdomain NICB on LinkedIn
https://www.instagram.com/insu...New window External Subdomain NICB on Instagram
https://www.nicb.org/how-we-helpText duplicate How We Help
/prevent-fraud-theftText duplicate Prevent Fraud & Theft
https://www.nicb.org/newsText duplicate News
/law-enforcementText duplicate For Law Enforcement
https://www.nicb.org/membershipText duplicate Membership
https://www.nicb.org/about-nicbText duplicate About NICB
/about-nicb/contact-usContact us
https://www.nicb.org/sitemapSite Map
/terms-conditionsTerms and Conditions
/privacy-policyPrivacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nicb.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.86 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 5 CSS files. This may affect the page load time negatively.
This page loads 9 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (253 kB).

HTTP Response Header

NameValue
dateFri, 16 Aug 2024 05:51:03 GMT
serverApache
strict-transport-securitymax-age=63072000; includeSubdomains;
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-powered-byPHP/8.1.27
cache-controlmust-revalidate, no-cache, private
x-drupal-dynamic-cacheUNCACHEABLE
content-languageen
expiresSun, 19 Nov 1978 05:00:00 GMT
x-generatorDrupal 10 (https://www.drupal.org)
x-commerce-core2
x-drupal-cacheHIT
varyOrigin,Accept-Encoding,User-Agent
content-encodinggzip
transfer-encodingchunked
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 6,037 referring domains.
This page has 106,126 backlinks.
This page has backlinks from 3,645 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed
# NICB-689 - flatout disallow all site files
Disallow: /*.pdf$
Disallow: /*.jpg$
Disallow: /*.jpeg$
Disallow: /*.png$
Disallow: /*.gif$
Disallow: /*.docx$
Disallow: /*.csv$
Disallow: /*.ico$
Disallow: /*.xlsx$

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Partner70%Check
Trusted Partner67%Check
Fraud65%Check
Fraud Fight65%Check
NICB63%Check
Leading62%Check
Fight61%Check
insurance fraud58%Check
Insurance55%Check
NICB partners54%Check
Show more keywords and terms

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