Nivea.ch - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
58% 
Page structure
77% 
Link structure
81% 
Server
99% 
External factors
100% 
SEO Score
Response time
0.42 s
File size
271.60 kB
Words
381
Media files
14
Number of links
33 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage - NIVEA - NIVEA Schweiz
There are word repetitions in the page title.
The length of the page title is perfect. (335 pixels out of 580 max pixel length)
Meta description
(Critically important)
Willkommen auf der NIVEA Website. Hier erwarten Sie tolle Tipps und spannende Unterhaltung rund um die beliebte Hautpflege von NIVEA.
The length of the meta description is perfect. (865 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nivea.ch/de-ch
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-ch
Server location: United States of America
The following language is defined by HTML: de-ch
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0,maximum-scale=5
titleHomepage - NIVEA
descriptionWillkommen auf der NIVEA Website. Hier erwarten Sie tolle Tipps und spannende Unterhaltung rund um die beliebte Hautpflege von NIVEA.
facebook-domain-verificationnwmkae9tz66v9tofc4d92vkde32au3
langde-ch
twitter:titleHomepage - NIVEA
twitter:descriptionWillkommen auf der NIVEA Website. Hier erwarten Sie tolle Tipps und spannende Unterhaltung rund um die beliebte Hautpflege von NIVEA.
twitter:cardsummary
twitter:imagehttps://images-eu.nivea.com/-/media/niveax/icons/logos/brandmark_600x332.png?rx=1&ry=0&rw=598&rh=332
og:titleHomepage - NIVEA
og:descriptionWillkommen auf der NIVEA Website. Hier erwarten Sie tolle Tipps und spannende Unterhaltung rund um die beliebte Hautpflege von NIVEA.
og:imagehttps://images-eu.nivea.com/-/media/niveax/icons/logos/brandmark_600x332.png?rx=1&ry=0&rw=598&rh=332
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 381 words on this page. Good pages should have about 800 words of useful content.
37.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.91 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0,maximum-scale=5" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...10-desktop.jpg?rx=0&ry=0&rw=2560&rh=1000No alt attribute provided
...esktop_new.jpg?rx=6&ry=0&rw=2867&rh=1120No alt attribute provided
...desktop-de.png?rx=0&ry=0&rw=2560&rh=1000No alt attribute provided
...ous-men-hp.png?rx=0&ry=0&rw=2560&rh=1000Luminous630
..._2560x1000.jpg?rx=0&ry=0&rw=2560&rh=1000Luminous630
...er-desktop.jpg?rx=0&ry=0&rw=2560&rh=1000No alt attribute provided
...ear_desktop.png?rx=0&ry=0&rw=1600&rh=625No alt attribute provided
...aser-640x512.png?rx=0&ry=0&rw=640&rh=511myNIVEA Konto
...oche-desktop.png?rx=0&ry=4&rw=866&rh=691NIVEA Produkte gratis testen
...keit_750x600.jpg?rx=0&ry=0&rw=750&rh=599No alt attribute provided
...er-instagram.png?rx=0&ry=0&rw=593&rh=474NIVEA Instagram
.../app_teaser.png?rx=0&ry=56&rw=378&rh=302PIGMENTFLECKEN: DAS HILFT GEGEN HYPERPIGMENTIERUNG
...krebsliga_de.jpg?rx=0&ry=0&rw=377&rh=302Erfahre wie du deine Haut schützen kannst

Page structure

H1 heading
(Critically important)
Homepage - NIVEA
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Homepage - NIVEA
H2 NIVEA Q10 Dual Action Serum
H2 Die Revolution für ebenmäßige Haut
H2 DAS NEUE NIVEA LUMINOUS630® BODY
H2 Die neueste Innovation von NIVEA MEN
H2 NIVEAs NR. 1 FORMEL REDUZIERT ALLE ARTEN VON PIGMENTFLECKEN
H2 Verabschiede dich von unerwünschten Falten
H2 Arbeite mit deiner Haut um Unreinheiten zu bekämpfen
H2 Hallo, wie können wir helfen?
H2 NEWS & HIGHLIGHTS
H2 Pflege seit 1911
H4 myNIVEA WELT
H4 NIVEA Produkte gratis testen
H4 NACHHALTIGKEIT BEI NIVEA
H4 FOLGE UNS AUF INSTAGRAM
H4 PIGMENTFLECKEN: DAS HILFT GEGEN HYPERPIGMENTIERUNG
H4 Erfahre wie du deine Haut schützen kannst
H5 Bleiben Sie up to date!
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.nivea.ch/de-ch/A-TITLE logo
/de-ch/produktePRODUKTE
A-TITLE PRODUKTE
/de-ch/beratungTIPPS & BERATUNG
A-TITLE TIPPS & BERATUNG
/de-ch/neu-von-niveaNEUHEITEN
A-TITLE NEUHEITEN
https://www.nivea.ch/Anchor NIVEA WELT
A-TITLE NIVEA WELT
https://www.nivea.ch/Anchor A-TITLE Suche
/session/signinSubdomain A-TITLE Ihr myNIVEA Konto
/?cmpscreencustomA-TITLE Aktion
https://www.nivea.ch/de-ch/Text duplicate A-TITLE logo
https://www.nivea.ch/Anchor Text duplicate A-TITLE Suche
/session/signinSubdomain Text duplicate A-TITLE Ihr myNIVEA Konto
/de-ch/produkte/nivea-q10-expe...Subdomain NIVEA Q10 Dual Action Serum Glattere Haut in 2 Wochen dank Glycostop gegen Zuckerschäden JETZT ENTDECKEN
/de-ch/produkte/nivea-cellular...Die Revolution für ebenmäßige Haut Mit LUMINOUS630®️ 3-in-1 CC Fluids zu einer makellosen Haut – Natürliche Deckkraft trifft auf langanhaltende Pflege JETZT ...
/de-ch/produkte/koerper/nivea-...DAS NEUE NIVEA LUMINOUS630® BODY Geniesse einen gleichmässigen Hautton und eine reduzierte Sichtbarkeit von Dehnungsstreifen & Pigmentflecken JETZT ENTDECKEN
/de-ch/neu-von-nivea/nivea-men...Subdomain Die neueste Innovation von NIVEA MEN Unser neuer, patentierter Wirkstoff LUMINOUS630® reduziert und beugt Pigmentflecken sichtbar vor. Für eine jünger ausseh...
IMG-ALT Luminous630
/de-ch/neu-von-nivea/nivea-cel...NIVEAs NR. 1 FORMEL REDUZIERT ALLE ARTEN VON PIGMENTFLECKEN Die Innovation NIVEA LUMINOUS630® jetzt neu speziell gegen Pickelmale und Altersflecken. Unsere L...
IMG-ALT Luminous630
/de-ch/neu-von-nivea/q10-anti-...Subdomain Verabschiede dich von unerwünschten Falten Der neue NIVEA Q10 Gezielter Falten-Auffüller füllt feine Linien in 5 Minuten auf und reduziert sogar tiefere Falt...
/de-ch/neu-von-nivea/nivea-der...Subdomain Arbeite mit deiner Haut um Unreinheiten zu bekämpfen NIVEA Derma Skin Clear arbeitet sanft mit Deiner Haut, um Unreinheiten zu reduzieren, mit ersten sichtba...
/de-ch/produkteProdukte
A-TITLE Produkte
/de-ch/beratungBeratung
A-TITLE Beratung
/de-ch/ueber-uns/mynivea/myniv...myNIVEA WELT
IMG-ALT myNIVEA Konto
A-TITLE Vorteile für Mitglieder
/de-ch/mynivea/become-a-testerNIVEA Produkte gratis testen
IMG-ALT NIVEA Produkte gratis testen
A-TITLE Tester Programm
/de-ch/ueber-uns/eine-haut-ein...NACHHALTIGKEIT BEI NIVEA
A-TITLE Eine Haut. Eine Welt. Eine Pflege.
https://www.instagram.com/nivea/External Subdomain FOLGE UNS AUF INSTAGRAM
IMG-ALT NIVEA Instagram
A-TITLE Instagram
/de-ch/beratung/schoene-haut/p...PIGMENTFLECKEN: DAS HILFT GEGEN HYPERPIGMENTIERUNG
IMG-ALT PIGMENTFLECKEN: DAS HILFT GEGEN HYPERPIGMENTIERUNG
A-TITLE pigmentflecken
/de-ch/ueber-uns/krebsligaErfahre wie du deine Haut schützen kannst
IMG-ALT Erfahre wie du deine Haut schützen kannst
A-TITLE Kooperation Krebsliga
/de-ch/ueber-uns/nutzungsbedin...Nutzungsbedingungen
A-TITLE Nutzungsbedingungen
/de-ch/ueber-uns/datenschutzer...Datenschutzerklärung
A-TITLE Datenschutzerklärung
/?cmpscreencustomCookie-Einstellungen
A-TITLE Cookie-Einstellungen
/de-ch/ueber-uns/impressumImpressum
A-TITLE Impressum
/de-ch/ueber-uns/marken-geschi...Markenhistorie
A-TITLE Markenhistorie
/de-ch/ueber-uns/karriereKarriere bei Beiersdorf
A-TITLE Karriere bei Beiersdorf
/de-ch/ueber-uns/unsere-philos...Unsere Philosophie
A-TITLE Unsere Philosophie
https://www.nivea.ch/Anchor Kontakt
A-TITLE Kontakt
https://www.facebook.com/NIVEA...External Subdomain A-TITLE Facebook
https://www.instagram.com/nivea/External Subdomain A-TITLE Instagram
https://www.pinterest.com/nive...External Subdomain A-TITLE Pinterest
https://www.youtube.com/user/N...External Subdomain A-TITLE Youtube
https://www.beiersdorf.com/External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nivea.ch/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.42 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (272 kB).

HTTP Response Header

NameValue
dateSun, 21 Jul 2024 11:18:47 GMT
content-typetext/html; charset=utf-8
varyAccept-Encoding
cache-controlno-cache, no-store
pragmano-cache
expires-1
set-cookie44 Characters
accept-chSec-CH-UA-Full-Version-List,Sec-CH-UA-Platform-Version,Sec-CH-UA-Arch,Sec-CH-UA-Model,Sec-CH-UA-Bitness
x-azure-ref20240721T111847Z-16b8f8f97cfr9dwmew24fqgsqg00000003200000000158mk
x-fd-int-roxy-purgeid66725982
x-cachePRIVATE_NOSTORE
content-security-policydefault-src https: 'unsafe-inline' 'unsafe-eval' wss://umd.userlike.com wss://ws.botmaker.com; worker-src blob:; img-src 'self' blob: data: https:; font-src 'self' data: https:
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 180 referring domains.
This page has 1,731 backlinks.
This page has backlinks from 157 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Sitemap: https://www.nivea.ch/sitemap.xml
Disallow: /xajax/
Disallow: /alpacaforms/
Disallow: /shop/*

Similar sites

Search preview

www.nivea.ch
Homepage - NIVEA - NIVEA Schweiz
Willkommen auf der NIVEA Website. Hier erwarten Sie tolle Tipps und spannende Unterhaltung rund um die beliebte Hautpflege von NIVEA.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
NIVEA93%Check
NIVEA LUMINOUS63068%Check
NEUE NIVEA67%Check
NIVEA Q1064%Check
Homepage63%Check
um Unreinheiten52%Check
Pflege50%Check
ARTEN50%Check
NIVEA Schweiz50%Check
LUMINOUS63047%Check
Show more keywords and terms

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