Nootheme.com - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
90% 
Page structure
59% 
Link structure
21% 
Server
67% 
External factors
100% 
SEO Score
Response time
0.93 s
File size
123.00 kB
Words
900
Media files
28
Number of links
136 internal / 37 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
NooTheme | NooTheme
There are word repetitions in the page title.
The length of the page title is perfect. (217 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://nootheme.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verification8LEBlwSe3gOjqS70x1Yxb-fOLfgGaCDZIJJVvYtRnPQ
viewportwidth=device-width, initial-scale=1, maximum-scale=1, user-scalable=0
robotsmax-image-preview:large
generatorWP Font Awesome Settings v1.1.7
msapplication-TileImagehttps://nootheme.com/wp-content/uploads/2018/05/favicon.png
langen-us
Content-Typetext/html; charset=UTF-8

Test up to 1.000 webpages of nootheme.com with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
This page contains 900 words. That's ok.
32.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
19 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.15 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ontent/uploads/2018/05/logo-nootheme.pngNooTheme
/wp-content/uploads/2015/02/logo_white.pngNooTheme
...ontent/uploads/2018/05/logo-nootheme.pngNooTheme
/wp-content/uploads/2019/10/preview.jpgNo alt attribute provided
...ads/edd/2019/10/00-preview-1-600x300.jpgNo alt attribute provided
.../uploads/edd/2019/10/palazzo-preview.jpgNo alt attribute provided
...uploads/edd/2019/10/landmark-preview.pngNo alt attribute provided
...ent/uploads/edd/2019/10/00-preview-4.jpgNo alt attribute provided
...loads/edd/2019/10/hermosa-pre-update.jpgNo alt attribute provided
...content/uploads/2019/12/blog-600x400.jpgNoo Team Members For Elementor Has Released
...content/uploads/2019/12/BLOG-600x400.jpgNoo Products Layouts For Elementor Has Released
...ntent/uploads/2019/11/UPDATE-600x400.jpgJobmonster has launch uses Elementor in version 4.6
...ent/uploads/2019/10/compare2-600x400.jpgJobmonster vs Jobica – Which One is Better? (Compared)
...ploads/2019/10/BANNER-SALE-1-600x400.jpgSpecial Offer in 2019: $20 Off For All Themes
...ent/uploads/2019/10/blog_2-2-600x400.jpg[New Release] Fitsica – Yoga Job Board WordPress Theme
http://i.imgur.com/ktSPwtQ.png
Insecure Content
No alt attribute provided
....com/files/272801368/FitCareer-thumb.pngFitsica - Yoga Jobboard WordPress Theme
...com/files/269033426/jobica-thumbnail.pngJobica - Elementor IT Job Board WordPress Theme
...om/files/273741983/palazzo-thumbnail.jpgPalazzo - Real Estate WordPress Theme
...files/274521528/LandmarkWP-Thumbnail.jpgLandmark - Real Estate WordPress Theme
....com/files/274521557/mebla-thumbnail.pngMebla - Multi Concept WooCommerce WordPress Theme
...om/files/274521638/Hermosa-thumbnail.jpgHermosa - Health Beauty & Yoga WordPress Theme
...21770/visionary-thumbnail_compressed.pngVisionary - Creative Agency Multipurpose WordPress Theme
...ontent.com/files/274522188/thumbnail.jpgEmigo - Fashion WooCommerce WordPress Theme
...m/files/274522534/organici-thumbnail.jpgOrganici - Organic Store & Bakery WooCommerce Theme
...ontent.com/files/274522562/thumbnail.jpgiVent - Multipurpose Event WordPress Theme
...com/files/274522631/pearle-thumbnail.jpgPearle - Multipurpose Service & Shop WP Theme
...om/files/274522814/wemusic-thumbnail.pngWeMusic - Music Band Event WordPress Theme

Page structure

H1 heading
(Critically important)
WELCOME TO NOOTHEME
The H1 heading contains the words WELCOME TO! Use important keywords instead.
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
Headings
(Important)
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 WELCOME TO NOOTHEME
H2 Login
H2 Forgotten Password?
H3 WordPress Themes
H3 WordPress Plugins
H3 Other CMS Templates
H3 Our Products
H3 Who we are
H3 High quality Products
H3 Lifetime Update
H3 Fast & Efficient Support
H3 Open Community
H3 Don’t hear from us only, hear others too
H3 Our Themes
H3 Latest news
H3 Support Hours
H3 Userful Links
H4 The team of choice for reliable WordPress Themes & Plugins
H4 Fitsica – Yoga Jobboard WordPress Theme
H4 Jobica – Elementor IT Job Board WordPress Theme
H4 Palazzo – Real Estate WordPress Theme
H4 Landmark – Real Estate WordPress Theme
H4 Mebla – Multiconcept WooCommerce WordPress Theme
H4 Hermosa – Health Beauty & Yoga WordPress Theme
H4 Noo Team Members For Elementor Has Released
H4 Noo Products Layouts For Elementor Has Released
H4 Jobmonster has launch uses Elementor in version 4.6
H4 Jobmonster vs Jobica – Which One is Better? (Compared)
H4 Special Offer in 2019: $20 Off For All Themes
H4 [New Release] Fitsica – Yoga Job Board WordPress Theme
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (37) on this page.
LinkAttributesAnchor text
https://nootheme.com/IMG-ALT NooTheme
https://nootheme.com/Text duplicate IMG-ALT NooTheme
https://nootheme.com/checkout/No Text
https://nootheme.com/item/Products
https://nootheme.com/forums/Support
/forums/forum/fitsica/Fitsica
/forums/forum/jobica/Jobica
/forums/forum/palazzo/Palazzo
/forums/forum/landmark-wordpress/LandMark
/forums/forum/jobmonster-wordp...JobMonster
/forums/forum/organici-wordpress/Organici
/forums/forum/umbra-wordpress/Mebla
/forums/forum/hermosa-wordpress/Hermosa
/forums/forum/visionary-wordpr...Visionary
/forums/forum/citilights-wordp...CitiLights
/forums/forum/emigo-wordpress/Emigo
/forums/forum/yogi-wordpress/Yogi
/forums/forum/wemusic-wordpress/WeMusic
/forums/forum/ivent-wordpress/iVent
/forums/forum/pearle-wordpress/Pearle
/forums/forum/product-support/...Medicus
/forums/forum/product-support/...Dreamer
/forums/forum/product-support/...Noo Team Member
/forums/forum/timetable/Timetable
/forums/forum/product-support/...Noo Menu
/forums/forum/product-support/...Noo Before After
/forums/forum/product-support/...Noo Products Layouts
/forums/forum/psd-html-template/HTML templates
/forums/forum/other-cms/CMS Templates
https://nootheme.com/documents/Documentation
http://wp.nootheme.com/docs/pa...External Subdomain Text duplicate Palazzo
/documentation/landmark/Landmark
http://wp.nootheme.com/docs/jo...External Subdomain Text duplicate JobMonster
http://wp.nootheme.com/docs/or...External Subdomain Text duplicate Organici
/documentation/mebla/Text duplicate Mebla
/documentation/hermosa/Text duplicate Hermosa
http://wp.nootheme.com/docs/ci...External Subdomain Citilights
http://wp.nootheme.com/docs/yogi/External Subdomain Text duplicate Yogi
/documentation/visionary/Text duplicate Visionary
/documentation/wemusic/Wemusic
/documentation/wordpress-themes/Other Themes
/documentation/emigo/Text duplicate Emigo
/documentation/pearle/Text duplicate Pearle
/documentation/ivent/Text duplicate iVent
/documentation/medicus/Text duplicate Medicus
/documentation/chilli/Chilli
/documentation/dreamer/Text duplicate Dreamer
http://wp.nootheme.com/docs/ti...External Subdomain Noo Timetable
http://wp.nootheme.com/docs/be...External Subdomain Text duplicate Noo Before After
/documentation/noo-menu/Text duplicate Noo Menu
/knowledge-base/Knowledge Base
https://nootheme.com/blog/Blog
https://nootheme.com/register/Register
https://nootheme.com/Anchor Login
https://nootheme.com/Text duplicate IMG-ALT NooTheme
https://nootheme.com/item/Text duplicate Products
https://nootheme.com/forums/Text duplicate Support
/forums/forum/fitsica/Text duplicate Fitsica
/forums/forum/jobica/Text duplicate Jobica
/forums/forum/palazzo/Text duplicate Palazzo
/forums/forum/landmark-wordpress/Text duplicate LandMark
/forums/forum/jobmonster-wordp...Text duplicate JobMonster
/forums/forum/organici-wordpress/Text duplicate Organici
/forums/forum/umbra-wordpress/Text duplicate Mebla
/forums/forum/hermosa-wordpress/Text duplicate Hermosa
/forums/forum/visionary-wordpr...Text duplicate Visionary
/forums/forum/citilights-wordp...Text duplicate CitiLights
/forums/forum/emigo-wordpress/Text duplicate Emigo
/forums/forum/yogi-wordpress/Text duplicate Yogi
/forums/forum/wemusic-wordpress/Text duplicate WeMusic
/forums/forum/ivent-wordpress/Text duplicate iVent
/forums/forum/pearle-wordpress/Text duplicate Pearle
/forums/forum/product-support/...Text duplicate Medicus
/forums/forum/product-support/...Text duplicate Dreamer
/forums/forum/product-support/...Text duplicate Noo Team Member
/forums/forum/timetable/Text duplicate Timetable
/forums/forum/product-support/...Text duplicate Noo Menu
/forums/forum/product-support/...Text duplicate Noo Before After
/forums/forum/product-support/...Text duplicate Noo Products Layouts
/forums/forum/psd-html-template/Text duplicate HTML templates
/forums/forum/other-cms/Text duplicate CMS Templates
https://nootheme.com/documents/Text duplicate Documentation
http://wp.nootheme.com/docs/pa...External Subdomain Text duplicate Palazzo
/documentation/landmark/Text duplicate Landmark
http://wp.nootheme.com/docs/jo...External Subdomain Text duplicate JobMonster
http://wp.nootheme.com/docs/or...External Subdomain Text duplicate Organici
/documentation/mebla/Text duplicate Mebla
/documentation/hermosa/Text duplicate Hermosa
http://wp.nootheme.com/docs/ci...External Subdomain Text duplicate Citilights
http://wp.nootheme.com/docs/yogi/External Subdomain Text duplicate Yogi
/documentation/visionary/Text duplicate Visionary
/documentation/wemusic/Text duplicate Wemusic
/documentation/wordpress-themes/Text duplicate Other Themes
/documentation/emigo/Text duplicate Emigo
/documentation/pearle/Text duplicate Pearle
/documentation/ivent/Text duplicate iVent
/documentation/medicus/Text duplicate Medicus
/documentation/chilli/Text duplicate Chilli
/documentation/dreamer/Text duplicate Dreamer
http://wp.nootheme.com/docs/ti...External Subdomain Text duplicate Noo Timetable
http://wp.nootheme.com/docs/be...External Subdomain Text duplicate Noo Before After
/documentation/noo-menu/Text duplicate Noo Menu
/knowledge-base/Text duplicate Knowledge Base
https://nootheme.com/blog/Text duplicate Blog
https://nootheme.com/register/Text duplicate Register
https://nootheme.com/Anchor Text duplicate Login
https://themeforest.net/user/n...External OUR WORK
https://themeforest.net/user/n...External See More
https://codecanyon.net/user/no...External Text duplicate See More
https://themeforest.net/user/n...External Text duplicate See More
/item/fitsica-yoga-jobboard-wo...A-TITLE Fitsica – Yoga Jobboard WordPress Theme
/item/fitsica-yoga-jobboard-wo...Text duplicate Fitsica – Yoga Jobboard WordPress Theme
A-TITLE Fitsica – Yoga Jobboard WordPress Theme
/item/jobica-elementor-it-job-...A-TITLE Jobica – Elementor IT Job Board WordPress Theme
/item/jobica-elementor-it-job-...Text duplicate Jobica – Elementor IT Job Board WordPress Theme
A-TITLE Jobica – Elementor IT Job Board WordPress Theme
/item/palazzo-real-estate-word...A-TITLE Palazzo – Real Estate WordPress Theme
/item/palazzo-real-estate-word...Text duplicate Palazzo – Real Estate WordPress Theme
A-TITLE Palazzo – Real Estate WordPress Theme
/item/landmark-real-estate-wor...A-TITLE Landmark – Real Estate WordPress Theme
/item/landmark-real-estate-wor...Text duplicate Landmark – Real Estate WordPress Theme
A-TITLE Landmark – Real Estate WordPress Theme
/item/mebla-multiconcept-wooco...A-TITLE Mebla – Multiconcept WooCommerce WordPress Theme
/item/mebla-multiconcept-wooco...Text duplicate Mebla – Multiconcept WooCommerce WordPress Theme
A-TITLE Mebla – Multiconcept WooCommerce WordPress Theme
/item/hermosa-yoga-wordpress-t...A-TITLE Hermosa – Health Beauty & Yoga WordPress Theme
/item/hermosa-yoga-wordpress-t...Text duplicate Hermosa – Health Beauty & Yoga WordPress Theme
A-TITLE Hermosa – Health Beauty & Yoga WordPress Theme
/noo-team-members-for-elemento...IMG-ALT Noo Team Members For Elementor Has Released
A-TITLE Noo Team Members For Elementor Has Released
/noo-team-members-for-elemento...Text duplicate Noo Team Members For Elementor Has Released
A-TITLE Noo Team Members For Elementor Has Released
/noo-team-members-for-elemento...read more →
/noo-products-layouts-for-elem...IMG-ALT Noo Products Layouts For Elementor Has Released
A-TITLE Noo Products Layouts For Elementor Has Released
/noo-products-layouts-for-elem...Text duplicate Noo Products Layouts For Elementor Has Released
A-TITLE Noo Products Layouts For Elementor Has Released
/noo-products-layouts-for-elem...Text duplicate read more →
/jobmonster-has-launch-uses-el...IMG-ALT Jobmonster has launch uses Elementor in version 4.6
A-TITLE Jobmonster has launch uses Elementor in version 4.6
/jobmonster-has-launch-uses-el...Text duplicate Jobmonster has launch uses Elementor in version 4.6
A-TITLE Jobmonster has launch uses Elementor in version 4.6
/jobmonster-has-launch-uses-el...Text duplicate read more →
/jobmonster-vs-jobica-which-on...IMG-ALT Jobmonster vs Jobica – Which One is Better? (Compared)
A-TITLE Jobmonster vs Jobica – Which One is Better? (Compared)
/jobmonster-vs-jobica-which-on...Text duplicate Jobmonster vs Jobica – Which One is Better? (Compared)
A-TITLE Jobmonster vs Jobica – Which One is Better? (Compared)
/jobmonster-vs-jobica-which-on...Text duplicate read more →
/special-deal-in-2019-20-off-f...IMG-ALT Special Offer in 2019: $20 Off For All Themes
A-TITLE Special Offer in 2019: $20 Off For All Themes
/special-deal-in-2019-20-off-f...Text duplicate Special Offer in 2019: $20 Off For All Themes
A-TITLE Special Offer in 2019: $20 Off For All Themes
/special-deal-in-2019-20-off-f...Text duplicate read more →
/new-release-fitsica-yoga-job-...IMG-ALT [New Release] Fitsica – Yoga Job Board WordPress Theme
A-TITLE [New Release] Fitsica – Yoga Job Board WordPress Theme
/new-release-fitsica-yoga-job-...Text duplicate [New Release] Fitsica – Yoga Job Board WordPress Theme
A-TITLE [New Release] Fitsica – Yoga Job Board WordPress Theme
/new-release-fitsica-yoga-job-...Text duplicate read more →
https://nootheme.com/No Text
https://themeforest.net/item/f...New window External IMG-ALT Fitsica - Yoga Jobboard WordPress Theme
A-TITLE Fitsica - Yoga Jobboard WordPress Theme
https://themeforest.net/item/j...New window External IMG-ALT Jobica - Elementor IT Job Board WordPress Theme
A-TITLE Jobica - Elementor IT Job Board WordPress Theme
https://themeforest.net/item/p...New window External IMG-ALT Palazzo - Real Estate WordPress Theme
A-TITLE Palazzo - Real Estate WordPress Theme
https://themeforest.net/item/l...New window External IMG-ALT Landmark - Real Estate WordPress Theme
A-TITLE Landmark - Real Estate WordPress Theme
https://themeforest.net/item/u...New window External IMG-ALT Mebla - Multi Concept WooCommerce WordPress Theme
A-TITLE Mebla - Multi Concept WooCommerce WordPress Theme
https://themeforest.net/item/h...New window External IMG-ALT Hermosa - Health Beauty & Yoga WordPress Theme
A-TITLE Hermosa - Health Beauty & Yoga WordPress Theme
https://themeforest.net/item/v...New window External IMG-ALT Visionary - Creative Agency Multipurpose WordPress Theme
A-TITLE Visionary - Creative Agency Multipurpose WordPress Theme
https://themeforest.net/item/e...New window External IMG-ALT Emigo - Fashion WooCommerce WordPress Theme
A-TITLE Emigo - Fashion WooCommerce WordPress Theme
https://themeforest.net/item/o...New window External IMG-ALT Organici - Organic Store & Bakery WooCommerce Theme
A-TITLE Organici - Organic Store & Bakery WooCommerce Theme
https://themeforest.net/item/i...New window External IMG-ALT iVent - Multipurpose Event WordPress Theme
A-TITLE iVent - Multipurpose Event WordPress Theme
https://themeforest.net/item/p...New window External IMG-ALT Pearle - Multipurpose Service & Shop WP Theme
A-TITLE Pearle - Multipurpose Service & Shop WP Theme
https://themeforest.net/item/w...New window External IMG-ALT WeMusic - Music Band Event WordPress Theme
A-TITLE WeMusic - Music Band Event WordPress Theme
http://themeforest.net/user/no...New window External View all
/noo-team-members-for-elemento...Text duplicate Noo Team Members For Elementor Has Released
/noo-products-layouts-for-elem...Text duplicate Noo Products Layouts For Elementor Has Released
/jobmonster-has-launch-uses-el...Text duplicate Jobmonster has launch uses Elementor in version 4.6
/jobmonster-vs-jobica-which-on...Text duplicate Jobmonster vs Jobica – Which One is Better? (Compared)
/special-deal-in-2019-20-off-f...Text duplicate Special Offer in 2019: $20 Off For All Themes
/new-release-fitsica-yoga-job-...Text duplicate [New Release] Fitsica – Yoga Job Board WordPress Theme
https://nootheme.com/forums/Support Forums
https://nootheme.com/documents/Text duplicate Documentation
/knowledge-base/Text duplicate Knowledge Base
https://nootheme.com/terms/Terms and Conditions
https://nootheme.com/privacy/Privacy
https://dribbble.com/noothemeNew window External A-TITLE Dribbble
https://www.facebook.com/NooTh...New window External Subdomain A-TITLE Facebook
https://plus.google.com/u/3/11...New window External Subdomain A-TITLE Google+
https://www.pinterest.com/NOOT...New window External Subdomain A-TITLE Pinterest
https://twitter.com/vietbrainNew window External A-TITLE Twitter
https://www.youtube.com/channe...New window External Subdomain A-TITLE YouTube
https://nootheme.com/Anchor Text duplicate Login
https://nootheme.com/Anchor Lost your password?

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://nootheme.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.93 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (123 kB).

HTTP Response Header

NameValue
dateMon, 23 Sep 2024 18:52:47 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byPHP/7.3.24
set-cookie50 Characters
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
link<https://nootheme.com/wp-json/>; rel="https://api.w.org/"
x-frame-optionsDENY
content-security-policyframe-ancestors 'self';
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=NoWl%2BLLndTJicG2z8zXJ5YqeKrRtCTSk60%2FsO4zscRQkroxmc%2BJFo8BPW8ey7t9g9L9SsHkYpA00CFNP9lP2BGinPjMDIrIFBiO1ynGL%2FJIZpOPuNs6wcukaSTs0cYg%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
speculation-rules"/cdn-cgi/speculation"
servercloudflare
cf-ray8c7cbbd92d3f366b-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 5,851 referring domains.
This page has 2,562,904 backlinks.
This page has backlinks from 4,228 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

nootheme.com
NooTheme | NooTheme

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Noo81%Check
NOOTHEME77%Check
Noo Team63%Check
Noo Products63%Check
WordPress Theme57%Check
Noo Products Layouts56%Check
Board WordPress Theme53%Check
Job Board WordPress Theme52%Check
Real Estate WordPress Theme51%Check
WELCOME50%Check

Test up to 1.000 webpages of nootheme.com with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions