Nordal.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
100% 
Page quality
90% 
Page structure
58% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.14 s
File size
331.70 kB
Words
1358
Media files
21
Number of links
176 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Nordal Official Online Store | nordal.com
The length of the page title is perfect. (361 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Nordal.com - Official Nordal Online Store. Explore the entire range and latest collection here. Free shipping on orders over €99.
The length of the meta description is perfect. (783 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://nordal.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=2.0
theme-colorEmpty
descriptionNordal.com - Official Nordal Online Store. Explore the entire range and latest collection here. Free shipping on orders over €99.
facebook-domain-verification5vpn1kr9ef0xbzqgnc0jatuwecdu9p
shopify-digital-wallet/71864516898/digital_wallets/dialog
shopify-checkout-api-token2e5912389f69114fa34f592e6c4e6791
langen
twitter:cardsummary
twitter:titleNordal Official Online Store
twitter:descriptionNordal.com - Official Nordal Online Store. Explore the entire range and latest collection here. Free shipping on orders over €99.
og:typewebsite
og:titleNordal Official Online Store
og:descriptionNordal.com - Official Nordal Online Store. Explore the entire range and latest collection here. Free shipping on orders over €99.
og:urlhttps://nordal.com/
og:site_namenordal.com
og:imagehttps://cdn.shopify.com/s/files/1/0718/6451/6898/files/nordal_logo_white.png?height=628&pad_color=f6f6f6&v=1675856312&width=1200
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/0718/6451/6898/files/nordal_logo_white.png?height=628&pad_color=f6f6f6&v=1675856312&width=1200
og:image:width1200
og:image:height628
og:image:altNordal
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

Test up to 1.000 webpages of nordal.com with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
This page contains 1358 words. That's ok.
34.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.27 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=2.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 27 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
... input to image_tag must be an image_urlNordal
Video URLWidthHeight
...6839f7.HD-1080p-7.2Mbps-28384689.mp4?v=0
...6839f7.HD-1080p-7.2Mbps-28384689.mp4?v=0

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Empty heading
H2 Quicklinks
H2 Empty heading
H2 Unique design meets true craftsmanship – created to inspire and delight.
H2 Unique design meets true craftsmanship – created to inspire and delight. Duplicate text
H2 Empty heading
H2 Furnitures, home decor or lighting?
H2 Grainy
H2 lighting outdoors and indoors
H2 NORDAL OFFICIAL WEBSHOP & BRAND SITE
H2 SHOP NORDAL FURNITURE & INTERIOR
H2 About Nordal
H2 Service
H2 Shop online
H2 Info
H2 Newsletter
H2 About Nordal Duplicate text
H2 Service Duplicate text
H2 Shop online Duplicate text
H2 Info Duplicate text
H2 Newsletter Duplicate text
H3 Are you in the right place?
H3 Did you mean
H3 Categories
H3 Recently Viewed Products
H3 No results could be found
H3 8 Out of {{count}} result results
H3 News
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://nordal.com/Anchor Skip to content
/collections/hallwayHallway
/collections/nordal-kitchenKitchen
/collections/utility-roomUtility Room
/collections/nordal-bathroomBathroom
/collections/bedroomBedroom
/collections/childrens-roomChildren's Room
/collections/office-hobbyOffice & Hobby
/collections/garden-balconyGarden & Balcony
/collections/summer-houseSummer House
/collections/newsNews
/collections/nordal-signatureNordal signature
/collections/bestsellersBestsellers
/collections/gardenGarden
/collections/home-decorHome decor
/collections/furnitureFurniture
/collections/kitchenText duplicate Kitchen
/collections/lighting-from-nordalLighting
/collections/textiles-carpetsTextiles & Carpets
/collections/outletOutlet
/collections/ayuAYU - body oil, hand creme, soap
/collections/simple-days-yogaSimple Days - Yoga
/collections/shelvesShelves
/collections/kitchenText duplicate Kitchen
/collections/lighting-from-nordalText duplicate Lighting
/collections/sofasSofas
/collections/mirrorsMirrors
/collections/dining-tablesDining Tables
/collections/carpetsCarpets
/collections/display-cabinetsDisplay Cabinets
/pages/om-nordalAbout Nordal
https://nordal.com/pages/kontaktContact Nordal
/pages/store-locatorStore locator
https://nordal.com/pages/katalogCatalogue
/pages/handelsbetingelserTerms & conditions
/pages/persondatapolitikPersonal data policy
/pages/nyhedsbrevNewsletter
https://nordal.com/pages/showroomShowroom
https://wholesale.nordal.com/External Subdomain Wholesale
https://wholesale.nordal.com/External Subdomain Wholesale login
/collections/allFind products
/collections/newsText duplicate News
/collections/nordal-signatureText duplicate Nordal signature
/collections/bestsellersText duplicate Bestsellers
/collections/gardenText duplicate Garden
/collections/home-decorText duplicate Home decor
/collections/furnitureText duplicate Furniture
/collections/kitchenText duplicate Kitchen
/collections/lighting-from-nordalText duplicate Lighting
/collections/textiles-carpetsText duplicate Textiles & Carpets
/collections/outletText duplicate Outlet
/collections/ayuText duplicate AYU - body oil, hand creme, soap
/collections/simple-days-yogaText duplicate Simple Days - Yoga
/collections/shelvesText duplicate Shelves
/collections/kitchenText duplicate Kitchen
/collections/lighting-from-nordalText duplicate Lighting
/collections/sofasText duplicate Sofas
/collections/mirrorsText duplicate Mirrors
/collections/dining-tablesText duplicate Dining Tables
/collections/carpetsText duplicate Carpets
/collections/display-cabinetsText duplicate Display Cabinets
/pages/om-nordalText duplicate About Nordal
https://nordal.com/pages/kontaktText duplicate Contact Nordal
/pages/store-locatorText duplicate Store locator
https://nordal.com/pages/katalogText duplicate Catalogue
/pages/handelsbetingelserText duplicate Terms & conditions
/pages/persondatapolitikText duplicate Personal data policy
/pages/nyhedsbrevText duplicate Newsletter
https://nordal.com/pages/showroomText duplicate Showroom
https://wholesale.nordal.com/External Subdomain Text duplicate Wholesale
https://nordal.com/Anchor Rooms
/collections/hallwayText duplicate Hallway
/collections/nordal-kitchenText duplicate Kitchen
/collections/utility-roomText duplicate Utility Room
/collections/nordal-bathroomText duplicate Bathroom
/collections/bedroomText duplicate Bedroom
/collections/childrens-roomText duplicate Children's Room
/collections/office-hobbyText duplicate Office & Hobby
/collections/garden-balconyText duplicate Garden & Balcony
/collections/summer-houseText duplicate Summer House
https://nordal.com/?switchInternational (EUR)
IMG-ALT International
https://nordal.com/de/?switchGermany (EUR)
IMG-ALT Germany
https://nordal.dk/?switchExternal Danmark (DKK)
IMG-ALT Danmark
/collections/display-cabinetsText duplicate Display Cabinets
/collections/mirrorsText duplicate Mirrors
/collections/knobs-coat-racksKnobs
/collections/kitchen-accessoriesKitchen accessories
/collections/lighting-from-nordalText duplicate Lighting
/collections/carpetsText duplicate Carpets
/collections/sofasText duplicate Sofas
/collections/dining-tablesText duplicate Dining Tables
/pages/om-nordalText duplicate About Nordal
https://nordal.com/pages/kontaktCustomer service
/pages/store-locatorFind dealer
https://nordal.com/IMG-ALT Nordal
/collections/newsProductsProducts
/collections/newsNewsNews
https://wholesale.nordal.com/External Subdomain B2B LoginB2B Login
/pages/account-loginNo Text
https://nordal.com/searchNo Text
https://nordal.com/cartNo Text
/collections/newsUnique design meets true craftsmanship – created to inspire and delight. Shop our latest collection here
/collections/newsShop our latest collection here
/collections/newsText duplicate Unique design meets true craftsmanship – created to inspire and delight. Shop our latest collection here
/collections/newsText duplicate Shop our latest collection here
/collections/newsSee all news
/collections/allDive into the entire selection here
/collections/furnitureText duplicate Furniture
/collections/home-decorText duplicate Home decor
/collections/lighting-from-nordalText duplicate Lighting
/collections/carpetsText duplicate Carpets
/collections/bathroomText duplicate Bathroom
/collections/textilesTextiles
/collections/storageStorage
/collections/kitchenText duplicate Kitchen
/collections/mirrorsText duplicate Mirrors
/collections/grainy-seriesSee more here
/collections/lighting-from-nordalGo to lighting
/collections/mirrorsSee our selection here
/collections/display-cabinetsSee all display cabinets
/collections/furnituresfurniture
A-TITLE Furnitures
/collections/home-decorinterior
A-TITLE Home decor
/collections/display-cabinetsdisplay cabinets
A-TITLE Display cabinets
/collections/chairs-armchairsarmchairs
A-TITLE Chairs & armchairs
/collections/coffee-tablescoffee table.
A-TITLE Coffee tables
/collections/newslatest additions
A-TITLE News
/collections/outlethome outlet
A-TITLE Outlet
/collections/mirrorsmirrors
A-TITLE Mirrors
/collections/lightninglamps
A-TITLE Lightning
/collections/carpetscarpets
A-TITLE Carpets
/collections/vasesvase
A-TITLE Vases
/collections/dining-tablesdining table
A-TITLE Dining tables
/collections/sofassofa
A-TITLE Sofas
/collections/dining-chairsdining chairs
A-TITLE Dining chairs
/collections/sideboards-dresserssideboards
A-TITLE Sideboards & dressers
/collections/textileshome textiles
A-TITLE Textiles
/collections/simple-days-yogaSimple Days
A-TITLE Simple Days - Yoga
/collections/herb-cleaningHERB series
A-TITLE Herb Cleaning
/collections/gardengarden
A-TITLE Garden
/collections/gardenoutdoor furniture
A-TITLE Garden
/collections/pots-and-plantersplanters
A-TITLE Pots and planters
https://nordal.com/pages/showroomshowrooms
A-TITLE Showroom
/pages/om-nordalText duplicate About Nordal
https://nordal.com/pages/showroomText duplicate Showroom
/pages/wholesaleContact wholesale
https://wholesale.nordal.com/External Subdomain B2B login
https://nordal.com/pages/kontaktText duplicate Contact Nordal
/pages/fragt-returDelivery & returns
/pages/handelsbetingelserText duplicate Terms & conditions
/pages/persondatapolitikText duplicate Personal data policy
/pages/store-locatorText duplicate Find dealer
/pages/return-formReturn form
/collections/kitchenText duplicate Kitchen
/collections/textilesText duplicate Textiles
/collections/carpetsText duplicate Carpets
/collections/home-decorHome Decor
/collections/lighting-from-nordalText duplicate Lighting
/collections/furnitureText duplicate Furniture
/collections/outlet-various-in...Text duplicate Outlet
/pages/vejledningerInstructions
https://www.findsmiley.dk/561510External Subdomain Inspection reports
/pages/presserumPress room
https://nordal.com/pages/jobsJobs
https://www.facebook.com/Norda...New window External Subdomain No Text
https://www.instagram.com/nord...New window External Subdomain No Text
/pages/om-nordalText duplicate About Nordal
https://nordal.com/pages/showroomText duplicate Showroom
/pages/wholesaleText duplicate Contact wholesale
https://wholesale.nordal.com/External Subdomain Text duplicate B2B login
https://nordal.com/pages/kontaktText duplicate Contact Nordal
/pages/fragt-returText duplicate Delivery & returns
/pages/handelsbetingelserText duplicate Terms & conditions
/pages/persondatapolitikText duplicate Personal data policy
/pages/store-locatorText duplicate Find dealer
/pages/return-formText duplicate Return form
/collections/kitchenText duplicate Kitchen
/collections/textilesText duplicate Textiles
/collections/carpetsText duplicate Carpets
/collections/home-decorText duplicate Home Decor
/collections/lighting-from-nordalText duplicate Lighting
/collections/furnitureText duplicate Furniture
/collections/outlet-various-in...Text duplicate Outlet
/pages/vejledningerText duplicate Instructions
https://www.findsmiley.dk/561510External Subdomain Text duplicate Inspection reports
/pages/presserumText duplicate Press room
https://nordal.com/pages/jobsText duplicate Jobs
https://www.facebook.com/Norda...New window External Subdomain No Text
https://www.instagram.com/nord...New window External Subdomain No Text
https://nordal.com/Copyright © Nordal 2024
https://8kilo.dk/New window External No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://nordal.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.14 seconds.
The file size of the HTML document is fine (332 kB).

HTTP Response Header

NameValue
dateTue, 15 Oct 2024 13:20:09 GMT
content-typetext/html; charset=utf-8
x-sorting-hat-podid333
x-sorting-hat-shopid71864516898
x-storefront-renderer-rendered1
etagW/"cacheable:215db99437fb1e0a0d80646659f3eb47"
link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin, <//nordal.com/cdn/shop/t/4/assets/critical.css?v=55947102759901871081727952822>; as="style"; rel="preload", <//nordal.com/cdn/shop/t/4/assets/cookie-information.css?v=102556377482469658481710415765>; as="style"; rel="preload"
x-shopify-nginx-no-cookies0
set-cookie99 Characters
x-cachehit, server
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid71864516898
x-shardid333
varyAccept
content-languageen-DE
powered-byShopify
server-timingprocessing;dur=13;desc="gc:1", db;dur=4, asn;desc="24940", edge;desc="FRA", country;desc="DE", knownbot, theme;desc="148849885518", pageType;desc="index", servedBy;desc="v8fp", requestID;desc="63cd94b8-9348-43b2-919e-a338a6d74b1c-1728998409"
x-dcgcp-europe-west3,gcp-europe-west3,gcp-europe-west3
x-request-id63cd94b8-9348-43b2-919e-a338a6d74b1c-1728998409
alt-svch3=":443"; ma=86400
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=LkJEHBmcLsP0uQRo4OSPGgrBP3BndxGkOq2%2FJrFtjYGbCtVsGHFAd1h8zOr5f7tkL0lkXSYIpR3FMlZkhwLm8Ktd%2Fje3bEhGD3VxwMXOuBt7cTtlcnFS58519hg%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
servercloudflare
cf-ray8d301adcf8a7190b-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 38 referring domains.
This page has 6,749 backlinks.
This page has backlinks from 35 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /71864516898/checkouts
Disallow: /71864516898/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://nordal.com/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
Disallow: /checkouts/
Disallow: /checkout
Disallow: /carts
Disallow: /orders
Disallow: /71864516898/checkouts
Disallow: /71864516898/orders
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /cdn/wpm/*.js

User-agent: Nutch
Disallow: /

User-agent: AhrefsBot
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /71864516898/checkouts
Disallow: /71864516898/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://nordal.com/sitemap.xml

User-agent: AhrefsSiteAudit
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /71864516898/checkouts
Disallow: /71864516898/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://nordal.com/sitemap.xml

User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

Similar sites

Search preview

nordal.com
Nordal Official Online Store | nordal.com
Nordal.com - Official Nordal Online Store. Explore the entire range and latest collection here. Free shipping on orders over €99.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Nordal81%Check
NORDAL OFFICIAL73%Check
official Nordal online store69%Check
online66%Check
online store63%Check
Nordal Interiors59%Check
OFFICIAL58%Check
Official Online58%Check
Official Online Store56%Check
Shop Online55%Check
Show more keywords and terms

Test up to 1.000 webpages of nordal.com with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions