Norfolk.gov - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
63% 
Page structure
25% 
Link structure
25% 
Server
87% 
External factors
100% 
SEO Score
Response time
2.17 s
File size
160.10 kB
Words
585
Media files
23
Number of links
137 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
City of Norfolk, Virginia - Official Website | Official Website
There are word repetitions in the page title.
The length of the page title is perfect. (519 pixels out of 580 max pixel length)
Meta description
(Critically important)
The official City of Norfolk website.
The length of the meta description is perfect. (214 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
msapplication-confignone
google-site-verificationw2YD-H-StYDzBrUNTNTCHUQsK0e9hgV3v1JKSvTx8PE
category0Home
theme-colorrgb(0, 54, 108)
descriptionThe official City of Norfolk website.
keywordsHome
langen
Content-typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 585 words. That's ok.
24.8% of the text are stop words.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 10.88 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: bike nights at norfolk botanical garden
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/ImageRepository/Document?documentID=83248Norfolk VA Homepage
/ImageRepository/Document?documentID=83256Facebook
/ImageRepository/Document?documentID=83257Instagram
/ImageRepository/Document?documentID=83258Linkedin
/ImageRepository/Document?documentID=83259Nextdoor
/ImageRepository/Document?documentID=83260X-black
/ImageRepository/Document?documentID=83261YouTube
/ImageRepository/Document?documentID=83255Search
/ImageRepository/Document?documentID=85033No alt attribute provided
/ImageRepository/Document?documentID=100825beach hero spotlight image link
data:[...] Base64memorial day spotlight Image Link
data:[...] Base64Blueprint for financial empowerment spotlight image link
data:[...] Base64Small Biz spotlight image link
data:[...] Base642025 Memorial Day Closures Spotlight Image Link
data:[...] Base64senior tax relief spotlight image link
data:[...] Base64street team spotlight image link
data:[...] Base642025 Harborfest Waterside city spotlight image link
data:[...] Base64Memorial Day 2025 city spotlight image
/ImageRepository/Document?documentId=83274Norfolk VA Homepage
/ImageRepository/Document?documentID=83277Digital Cities
data:[...] Base64What Works Cities Logo
data:[...] Base64Places to work
data:[...] Base64Virginia Values Veterans

Page structure

H1 heading
(Critically important)
• NEWS FLASH •
Too many H1 headings
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 32 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 • NEWS FLASH •
H1 • CALENDAR •
H3 May 2025
H3 May 2025 Duplicate text
H3 Contact Us
H3 Quick Links
H3 Site Links
H4 Be A Beach Hero!
H4 Memorial Day at MacArthur Memorial
H4 Providing a Blueprint
H4 Celebrate Small Business Month
H4 Memorial Day Closures
H4 Senior Real Estate Tax Relief
H4 Community Engagement Street Team
H4 Norfolk Harborfest '25
H4 Remember and Honor this Memorial Day
H4 Memorial Day
H4 City Council actions on the May 21, 2025 formal agenda.
H4 MacArthur Memorial Honors Fallen Service Members on Memorial Day
H4 Riding Transit is Free on Juneteenth
H4 The Work Session and Formal Session agendas for May 20 City Council are now available.
H4 City of Norfolk Offices to Close in Observance of Memorial Day Holiday
H4 Sat, Mar 1 - Sat, May 31
H4 Mon, May 26
H4 Mon, May 26 Duplicate text
H4 Mon, May 26 Duplicate text
H4 Tue, May 27
H4 Tue, May 27 Duplicate text
H4 Places to work
H4 Places to work Duplicate text
H4 Places to work Duplicate text
H4 Places to work Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.norfolk.gov/Anchor Skip to Main Content
https://www.norfolk.gov/Home
https://www.norfolk.gov/list.aspxSign up for City Updates
/FormCenter/ComTech-41/Contact...Contact Us
https://www.norfolk.gov/IMG-ALT Norfolk VA Homepage
/27/GovernmentGovernment
/35/BusinessBusiness
/31/ResidentsResidents
https://www.norfolk.gov/9/PlayPlay
/4470/A-to-ZA to Z
https://www.facebook.com/Norfo...External Subdomain IMG-ALT Facebook
https://www.norfolk.gov/instagramIMG-ALT Instagram
https://www.norfolk.gov/linkedinIMG-ALT Linkedin
https://nextdoor.com/agency-de...External IMG-ALT Nextdoor
https://twitter.com/NorfolkVAExternal IMG-ALT X-black
https://www.norfolk.gov/youtubeIMG-ALT YouTube
/Search/ResultsIMG-ALT Search
https://norfolk-va.cablecast.t...External Subdomain No Text
/5516/CareersCareersView opportunities with Team Norfolk.
/866/Online-PaymentsPaymentsView details about payments.
/2734/Trash-RecyclingTrashCheck out the details about trash & recycling.
/200/City-CouncilCity CouncilBrowse information about the City Council.
https://www.mynorfolk.org/External Subdomain Anchor My Norfolk
/4543/Permits-FeesPermits
/260/Norfolk-Animal-Care-CenterPets
/442/ParkingParking
/4554/Public-SafetyPublic Safety
/5609/Data-RecordsData and Records
/6430/Homeless-Task-ForceSubdomain Homeless Resources
https://www.norfolk.gov/Anchor Spotlights
https://www.norfolk.gov/Anchor Press Releases
https://www.norfolk.gov/Anchor Text duplicate Spotlights
/CivicAlerts.aspx?AID=9325IMG-ALT beach hero spotlight image link
/CivicAlerts.aspx?AID=9325Be A Beach Hero!
/CivicAlerts.aspx?AID=9325Read more...
/CivicAlerts.aspx?AID=9317Subdomain IMG-ALT memorial day spotlight Image Link
/CivicAlerts.aspx?AID=9317Subdomain Memorial Day at MacArthur Memorial
/CivicAlerts.aspx?AID=9317Subdomain Additional Info...
/6410/Financial-EmpowermentSubdomain IMG-ALT Blueprint for financial empowerment spotlight image link
/6410/Financial-EmpowermentSubdomain Providing a Blueprint
/6410/Financial-EmpowermentSubdomain For more information, click here
/CivicAlerts.aspx?AID=9308IMG-ALT Small Biz spotlight image link
/CivicAlerts.aspx?AID=9308Celebrate Small Business Month
/CivicAlerts.aspx?AID=9286IMG-ALT 2025 Memorial Day Closures Spotlight Image Link
/CivicAlerts.aspx?AID=9286Memorial Day Closures
/CivicAlerts.aspx?AID=9286Get the Details
/1659/Real-Estate-Tax-Relief-P...Subdomain IMG-ALT senior tax relief spotlight image link
/1659/Real-Estate-Tax-Relief-P...Subdomain Senior Real Estate Tax Relief
/1659/Real-Estate-Tax-Relief-P...Subdomain Click Here for More Information
/CivicAlerts.aspx?AID=9282IMG-ALT street team spotlight image link
/CivicAlerts.aspx?AID=9282Community Engagement Street Team
/CivicAlerts.aspx?AID=9282Text duplicate Additional Info...
/CivicAlerts.aspx?AID=9261IMG-ALT 2025 Harborfest Waterside city spotlight image link
/CivicAlerts.aspx?AID=9261Norfolk Harborfest '25
/CivicAlerts.aspx?AID=9261More Info
/CivicAlerts.aspx?AID=9260IMG-ALT Memorial Day 2025 city spotlight image
/CivicAlerts.aspx?AID=9260Remember and Honor this Memorial Day
/CivicAlerts.aspx?AID=9260Text duplicate Additional Info...
/CivicAlerts.aspx?CID=59View All News
https://www.norfolk.gov/Anchor Text duplicate Press Releases
/CivicAlerts.aspx?AID=9323Memorial Day
/CivicAlerts.aspx?AID=9323Text duplicate Read more...
/CivicAlerts.aspx?AID=9321City Council actions on the May 21, 2025 formal agenda.
/CivicAlerts.aspx?AID=9321Read on...
/CivicAlerts.aspx?AID=9317MacArthur Memorial Honors Fallen Service Members on Memorial Day
/CivicAlerts.aspx?AID=9317Text duplicate Read more...
/CivicAlerts.aspx?AID=9311Riding Transit is Free on Juneteenth
/CivicAlerts.aspx?AID=9311Text duplicate Read more...
/agendacenterNew window Subdomain The Work Session and Formal Session agendas for May 20 City Council are now available.
/agendacenterNew window Subdomain Read More...
/CivicAlerts.aspx?AID=9303City of Norfolk Offices to Close in Observance of Memorial Day Holiday
/CivicAlerts.aspx?AID=9303Text duplicate Read more...
/CivicAlerts.aspx?CID=1Text duplicate View All News
https://www.norfolk.gov/Anchor Events
https://www.norfolk.gov/Anchor Meetings
https://www.norfolk.gov/Anchor Text duplicate Events
/calendar.aspx?view=list&year=...1
/calendar.aspx?view=list&year=...2
/calendar.aspx?view=list&year=...3
/calendar.aspx?view=list&year=...4
/calendar.aspx?view=list&year=...5
/calendar.aspx?view=list&year=...6
/calendar.aspx?view=list&year=...7
/calendar.aspx?view=list&year=...8
/calendar.aspx?view=list&year=...9
/calendar.aspx?view=list&year=...10
/calendar.aspx?view=list&year=...11
/calendar.aspx?view=list&year=...12
/calendar.aspx?view=list&year=...13
/calendar.aspx?view=list&year=...14
/calendar.aspx?view=list&year=...15
/calendar.aspx?view=list&year=...16
/calendar.aspx?view=list&year=...17
/calendar.aspx?view=list&year=...18
/calendar.aspx?view=list&year=...19
/calendar.aspx?view=list&year=...20
/calendar.aspx?view=list&year=...21
/calendar.aspx?view=list&year=...22
/calendar.aspx?view=list&year=...23
/calendar.aspx?view=list&year=...24
/calendar.aspx?view=list&year=...25
/calendar.aspx?view=list&year=...26
/calendar.aspx?view=list&year=...27
/calendar.aspx?view=list&year=...28
/calendar.aspx?view=list&year=...29
/calendar.aspx?view=list&year=...30
/calendar.aspx?view=list&year=...31
/Calendar.aspx?EID=14529Great American Cleanup 2025 with Keep Norfolk Beautiful
/Calendar.aspx?EID=14773Memorial Day at the MacArthur Memorial
/Calendar.aspx?EID=14751Memorial Day Ceremony
/Calendar.aspx?EID=14721Bike Nights at Norfolk Botanical Garden
/Calendar.aspx?EID=14722Text duplicate Bike Nights at Norfolk Botanical Garden
/Calendar.aspx?EID=14777Community Dance Workshop with Birmingham Royal Ballet
/calendar.aspx?CID=141,142,140...View Full Calendar
https://www.norfolk.gov/Anchor Text duplicate Meetings
/calendar.aspx?CID=25,73,151Text duplicate View Full Calendar
/5516/CareersSubdomain Careers
/6071/Budget-DocumentsSubdomain Budget Documents
/FacilitiesSubdomain Facilities
/325/Financial-ReportsSubdomain Financial Reports
/1596/Geographic-Information-S...Subdomain Maps
/805/Personal-Property-TaxSubdomain Personal Property Tax
/4545/Property-SearchSubdomain Property Search
/5609/Data-RecordsSubdomain Text duplicate Data and Records
https://www.norfolkva.gov/city...External Subdomain Report Fraud
https://www.norfolk.gov/Text duplicate IMG-ALT Norfolk VA Homepage
https://www.norfolk.gov/Get Directions
/QuickLinks.aspx?CID=657Quick Links
https://www.norfolk.gov/Text duplicate Home
/FormCenter/ComTech-41/Contact...Text duplicate Contact Us
https://www.norfolk.gov/933Privacy Policy
https://www.norfolk.gov/SiteMapSite Map
https://www.teamnorfolk.org/New window External Subdomain Employee Portal
/QuickLinks.aspx?CID=657Site Links
https://www.norfolk.gov/Text duplicate Home
/FormCenter/ComTech-41/Contact...Text duplicate Contact Us
https://www.norfolk.gov/933Text duplicate Privacy Policy
https://www.norfolk.gov/SiteMapText duplicate Site Map
/CivicAlerts.aspx?AID=7473IMG-ALT Digital Cities
/CivicAlerts.aspx?AID=7473Places to work
https://whatworkscities.bloomb...External Subdomain IMG-ALT What Works Cities Logo
https://whatworkscities.bloomb...External Subdomain Text duplicate Places to work
/CivicAlerts.aspx?AID=7471Text duplicate IMG-ALT Places to work
/CivicAlerts.aspx?AID=7471Text duplicate Places to work
/CivicAlerts.aspx?AID=7470IMG-ALT Virginia Values Veterans
/CivicAlerts.aspx?AID=7470Text duplicate Places to work
https://connect.civicplus.com/...External Subdomain CivicPlus®

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.norfolk.gov/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (2.17 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (160 kB).

HTTP Response Header

NameValue
cache-controlprivate, s-maxage=600,no-transform
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
serverMicrosoft-IIS/10.0
p3pCP="IDC DSP COR ADM DEVi TAIi PSA PSD IVAi IVDi CONi HIS OUR IND CNT"
set-cookie25 Characters
x-content-type-optionsnosniff
content-security-policyframe-ancestors 'self' https://*.granicus.com https://platform.civicplus.com https://account.civicplus.com https://analytics.civicplus.com; img-src * data: blob:; worker-src * data: blob: 'unsafe-eval' 'unsafe-inline'; script-src * about: 'unsafe-inline' 'unsafe-eval'; style-src * 'unsafe-inline'; media-src * blob:; font-src * data:; default-src *
dateMon, 26 May 2025 19:45:08 GMT
content-length42906
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 439 referring domains.
This page has 4,118 backlinks.
This page has backlinks from 380 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

user-agent: Baiduspider
Disallow: /
User-agent: Yandex
Disallow: /
User-agent: *
Disallow: /activedit
Disallow: /admin
Disallow: /common/admin/
Disallow: /OJA
Disallow: /support
Disallow: /currenteventsview.asp
Disallow: /search.asp
Disallow: /currenteventsview.aspx
Disallow: /search.aspx
Disallow: /currentevents.aspx
Disallow: /Support
Disallow: /CurrentEventsView.asp
Disallow: /Search.asp
Disallow: /CurrentEventsView.aspx
Disallow: /Search.aspx
Disallow: /Search
Disallow: /CurrentEvents.aspx
Disallow: /Currentevents.aspx
Disallow: /map.aspx
Disallow: /map.asp
Disallow: /Map.aspx
Disallow: /Map.asp
Sitemap: /sitemap.xml
Disallow: /RSS.aspx
User-agent: Siteimprove
Crawl-delay: 20
User-agent: Siteimprovebot
Crawl-delay: 20
User-agent: Siteimprovebot-crawler
Crawl-delay: 20

Similar sites

Search preview

www.norfolk.gov
City of Norfolk, Virginia - Official Website | Official Website
The official City of Norfolk website.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Norfolk84%Check
City68%Check
Site62%Check
City Council55%Check
NEWS50%Check
FLASH50%Check
Memorial49%Check
Day49%Check
Memorial Day49%Check
Work49%Check
Show more keywords and terms

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