Northerntrust.hscni.net - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
81% 
Page structure
79% 
Link structure
51% 
Server
0% 
External factors
100% 
SEO Score
Response time
3.79 s
File size
77.10 kB
Words
620
Media files
21
Number of links
167 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Northern Health and Social Care Trust
The length of the page title is perfect. (415 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.northerntrust.hscni.net/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
article:modified_time2024-08-02T14:54:40+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHome - Northern Health and Social Care Trust
og:descriptionWelcome to the Northern Health and Social Care Trust website The Northern Trust is one of five health and social care trusts in Northern Ireland.  We provide a range of health and social care services to a population of approximately 479,000 people across a geographical area of 1,733 square miles, making it the largest geographical Continue Reading...
og:urlhttps://www.northerntrust.hscni.net/
og:site_nameNorthern Health and Social Care Trust
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 620 words. That's ok.
23.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.63 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 15 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...websiteni-stripped/images/nhsct-logo.jpgNorthern Health and Social Care Trust
...s/websiteni-stripped/images/facebook.pngFacebook
.../websiteni-stripped/images/Instagram.pngInstagram
...t/themes/websiteni-stripped/images/X.svgX
...emes/websiteni-stripped/images/vimeo.pngVimeo
...ebsiteni-stripped/images/searchblack.svgSearch Services
...emes/websiteni-stripped/images/north.svgDirections Icon
...emes/websiteni-stripped/images/clock.svgVisiting Times Icon
...themes/websiteni-stripped/images/car.svgParking Icon
...emes/websiteni-stripped/images/north.svgDirections Icon
...emes/websiteni-stripped/images/clock.svgVisiting Times Icon
...themes/websiteni-stripped/images/car.svgParking Icon
...07/Revised-Ambulatory-care-500-x-300.pngSuccessful start for new Acute Ambulatory Unit at Causeway Hospital
...emes/websiteni-stripped/images/heart.svgMental Health Contacts
...s/websiteni-stripped/images/lifeline.pngLifeline
...2/Three-Northern-Trust-staff-members.pngNorthern Trust Vacancies
...uploads/2024/07/CSEP-award-500-x-300.pngAntrim Area Hospital receives national cancer award
.../uploads/2024/07/Pavestone-500-x-300.pngCelebrating 20 years of success at the Pavestone Centre
.../06/Pregnant-woman-and-new-born-baby.pngPertussis (whopping cough) vaccination clinics for pregnant women
...mes/websiteni-stripped/images/speech.svgUser Feedback
...tripped/images/people-investores-new.pngInvestors In People

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 A-Z of Services
H2 Antrim Area Hospital
H2 Causeway Hospital
H2 Mental Health Contacts
H2 User Feedback
H3 Welcome to the Northern Health and Social Care Trust website
H3 Successful start for new Acute Ambulatory Unit at Causeway Hospital
H3 Northern Trust Vacancies
H3 Antrim Area Hospital receives national cancer award
H3 Celebrating 20 years of success at the Pavestone Centre
H3 Pertussis (whopping cough) vaccination clinics for pregnant women
H4 Northern Trust
H4 Related Links
H4 Our Vision
H4 Our Values
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Subdomain IMG-ALT Northern Health and Social Care Trust
A-TITLE Northern Health and Social Care Trust
https://www.facebook.com/NHSCT...External Subdomain IMG-ALT Facebook
A-TITLE Facebook
https://www.instagram.com/nort...External Subdomain IMG-ALT Instagram
A-TITLE Instagram
https://twitter.com/NHSCTrustExternal IMG-ALT X
A-TITLE X
https://vimeo.com/user28617732External IMG-ALT Vimeo
A-TITLE Vimeo
/Subdomain Home
/services/Subdomain Services
/hospitals/Subdomain Hospitals
/waiting-times/Subdomain Waiting Times
/community-complex/Subdomain Health and Care Centres
/health-and-wellbeing/Subdomain Healthy living
/about-the-trust/Subdomain About us
/latest-news/Subdomain News
/contact-us/Subdomain Contact us
/Subdomain Text duplicate Home
/services/Subdomain Text duplicate Services
/hospitals/Subdomain Text duplicate Hospitals
/hospitals/antrim-area-hospital/Subdomain Antrim Area Hospital
/hospitals/causeway-hospital/Subdomain Causeway Hospital
/hospitals/dalriada-hospital-2/Subdomain Dalriada Hospital
/hospitals/holywell-hospital/Subdomain Holywell Hospital
/hospitals/mid-ulster-hospital/Subdomain Mid Ulster Hospital
/hospitals/moyle-hospital/Subdomain Moyle Hospital
/hospitals/robinson-hospital/Subdomain Robinson Hospital
/hospitals/whiteabbey-hospital/Subdomain Whiteabbey Hospital
/hospitals/patient-information/Subdomain General Information
/waiting-times/Subdomain Text duplicate Waiting Times
/community-complex/Subdomain Text duplicate Health and Care Centres
/community-complex/ballymena-h...Subdomain Ballymena Health and Care Centre
/community-complex/braid-valle...Subdomain Braid Valley Care Complex
/health-and-wellbeing/Subdomain Text duplicate Healthy living
/health-and-wellbeing/arts-and...Subdomain Arts and Wellbeing
/health-and-wellbeing/diabetes...Subdomain Diabetes Prevention Programme
/health-and-wellbeing/healthy-...Subdomain Healthy Lifestyles
/health-and-wellbeing/8676-2/Subdomain Health Literacy
/health-and-wellbeing/mental-h...Subdomain Mental health and wellbeing
/health-and-wellbeing/older-pe...Subdomain Older People’s Health
/health-and-wellbeing/physical...Subdomain Physical Activity
/health-and-wellbeing/farm-fam...Subdomain Rural Health
/health-and-wellbeing/stop-smo...Subdomain Stop Smoking
/about-the-trust/Subdomain Text duplicate About us
/about-the-trust/trust-overvie...Subdomain What we do
/about-the-trust/working-for-us/Subdomain Working for us
/about-the-trust/involving-you/Subdomain Get involved
/about-the-trust/corporate-inf...Subdomain Corporate Information
/about-the-trust/corporate-inf...Subdomain Trust Board
/about-the-trust/corporate-inf...Subdomain Board meetings and papers
/about-the-trust/corporate-inf...Subdomain Committees
/about-the-trust/corporate-inf...Subdomain Management and Board
/about-the-trust/corporate-inf...Subdomain Our finances
/about-the-trust/corporate-inf...Subdomain Our performance
/about-the-trust/corporate-inf...Subdomain Corporate plans, reports and strategies
/about-the-trust/corporate-inf...Subdomain Equality and Rural Needs
/about-the-trust/corporate-inf...Subdomain Research and Development
/about-the-trust/corporate-inf...Subdomain Intellectual Property
/about-the-trust/corporate-inf...Subdomain Governance
/about-the-trust/corporate-inf...Subdomain Partnerships
/about-the-trust/corporate-inf...Subdomain Lists and Registers
/about-the-trust/corporate-inf...Subdomain Procurement
/about-the-trust/accessing-inf...Subdomain Accessing information
/about-the-trust/vo/Subdomain Volunteering
/about-the-trust/charitable-tr...Subdomain Donations
/latest-news/Subdomain Text duplicate News
/contact-us/Subdomain Text duplicate Contact us
/Subdomain Text duplicate Home
/services/Subdomain Text duplicate Services
/hospitals/Subdomain Text duplicate Hospitals
/hospitals/antrim-area-hospital/Subdomain Text duplicate Antrim Area Hospital
/hospitals/causeway-hospital/Subdomain Text duplicate Causeway Hospital
/hospitals/dalriada-hospital-2/Subdomain Text duplicate Dalriada Hospital
/hospitals/holywell-hospital/Subdomain Text duplicate Holywell Hospital
/hospitals/mid-ulster-hospital/Subdomain Text duplicate Mid Ulster Hospital
/hospitals/moyle-hospital/Subdomain Text duplicate Moyle Hospital
/hospitals/robinson-hospital/Subdomain Text duplicate Robinson Hospital
/hospitals/whiteabbey-hospital/Subdomain Text duplicate Whiteabbey Hospital
/hospitals/patient-information/Subdomain Text duplicate General Information
/waiting-times/Subdomain Text duplicate Waiting Times
/community-complex/Subdomain Text duplicate Health and Care Centres
/community-complex/ballymena-h...Subdomain Text duplicate Ballymena Health and Care Centre
/community-complex/braid-valle...Subdomain Text duplicate Braid Valley Care Complex
/health-and-wellbeing/Subdomain Text duplicate Healthy living
/health-and-wellbeing/arts-and...Subdomain Text duplicate Arts and Wellbeing
/health-and-wellbeing/diabetes...Subdomain Text duplicate Diabetes Prevention Programme
/health-and-wellbeing/healthy-...Subdomain Text duplicate Healthy Lifestyles
/health-and-wellbeing/8676-2/Subdomain Text duplicate Health Literacy
/health-and-wellbeing/mental-h...Subdomain Text duplicate Mental health and wellbeing
/health-and-wellbeing/older-pe...Subdomain Text duplicate Older People’s Health
/health-and-wellbeing/physical...Subdomain Text duplicate Physical Activity
/health-and-wellbeing/farm-fam...Subdomain Text duplicate Rural Health
/health-and-wellbeing/stop-smo...Subdomain Text duplicate Stop Smoking
/about-the-trust/Subdomain Text duplicate About us
/about-the-trust/trust-overvie...Subdomain Text duplicate What we do
/about-the-trust/working-for-us/Subdomain Text duplicate Working for us
/about-the-trust/involving-you/Subdomain Text duplicate Get involved
/about-the-trust/corporate-inf...Subdomain Text duplicate Corporate Information
/about-the-trust/corporate-inf...Subdomain Text duplicate Trust Board
/about-the-trust/corporate-inf...Subdomain Text duplicate Board meetings and papers
/about-the-trust/corporate-inf...Subdomain Text duplicate Committees
/about-the-trust/corporate-inf...Subdomain Text duplicate Management and Board
/about-the-trust/corporate-inf...Subdomain Text duplicate Our finances
/about-the-trust/corporate-inf...Subdomain Text duplicate Our performance
/about-the-trust/corporate-inf...Subdomain Text duplicate Corporate plans, reports and strategies
/about-the-trust/corporate-inf...Subdomain Text duplicate Equality and Rural Needs
/about-the-trust/corporate-inf...Subdomain Text duplicate Research and Development
/about-the-trust/corporate-inf...Subdomain Text duplicate Intellectual Property
/about-the-trust/corporate-inf...Subdomain Text duplicate Governance
/about-the-trust/corporate-inf...Subdomain Text duplicate Partnerships
/about-the-trust/corporate-inf...Subdomain Text duplicate Lists and Registers
/about-the-trust/corporate-inf...Subdomain Text duplicate Procurement
/about-the-trust/accessing-inf...Subdomain Text duplicate Accessing information
/about-the-trust/vo/Subdomain Text duplicate Volunteering
/about-the-trust/charitable-tr...Subdomain Text duplicate Donations
/latest-news/Subdomain Text duplicate News
/contact-us/Subdomain Text duplicate Contact us
/2024/07/26/northern-trust-ope...Subdomain Podiatry and Paediatric Speech and Language Therapy facility opens in Cookstown
A-TITLE Podiatry and Paediatric Speech and Language Therapy facility opens in Cookstown
/services-a-z/Subdomain Anchor A
A-TITLE Services: A
/services-a-z/Subdomain Anchor B
A-TITLE Services: B
/services-a-z/Subdomain Anchor C
A-TITLE Services: C
/services-a-z/Subdomain Anchor D
A-TITLE Services: D
/services-a-z/Subdomain Anchor E
A-TITLE Services: E
/services-a-z/Subdomain Anchor F
A-TITLE Services: F
/services-a-z/Subdomain Anchor G
A-TITLE Services: G
/services-a-z/Subdomain Anchor H
A-TITLE Services: H
/services-a-z/Subdomain Anchor I
A-TITLE Services: I
/services-a-z/Subdomain Anchor J
A-TITLE Services: J
/services-a-z/Subdomain Anchor K
A-TITLE Services: K
/services-a-z/Subdomain Anchor L
A-TITLE Services: L
/services-a-z/Subdomain Anchor M
A-TITLE Services: M
/services-a-z/Subdomain Anchor N
A-TITLE Services: N
/services-a-z/Subdomain Anchor O
A-TITLE Services: O
/services-a-z/Subdomain Anchor P
A-TITLE Services: P
/services-a-z/Subdomain Anchor Q
A-TITLE Services: Q
/services-a-z/Subdomain Anchor R
A-TITLE Services: R
/services-a-z/Subdomain Anchor S
A-TITLE Services: S
/services-a-z/Subdomain Anchor T
A-TITLE Services: T
/services-a-z/Subdomain Anchor U
A-TITLE Services: U
/services-a-z/Subdomain Anchor V
A-TITLE Services: V
/services-a-z/Subdomain Anchor W
A-TITLE Services: W
/services-a-z/Subdomain Anchor Text duplicate X
A-TITLE Services: X
/services-a-z/Subdomain Anchor Y
A-TITLE Services: Y
/services-a-z/Subdomain Anchor Z
A-TITLE Services: Z
/hospitals/antrim-area-hospita...Subdomain AAH Directions
IMG-ALT Directions Icon
A-TITLE Antrim Area Hospital Directions
/hospitals/antrim-area-hospita...Subdomain AAH Visiting Times
IMG-ALT Visiting Times Icon
A-TITLE Antrim Area Hospital Visiting Times
/hospitals/antrim-area-hospita...Subdomain AAH Parking
IMG-ALT Parking Icon
A-TITLE Antrim Area HospitalParking
/hospitals/causeway-hospital/f...Subdomain Directions
IMG-ALT Directions Icon
A-TITLE Causeway Hospital Directions
/hospitals/causeway-hospital/v...Subdomain Visiting Times
IMG-ALT Visiting Times Icon
A-TITLE Causeway Hospital Visiting Times
/hospitals/causeway-hospital/c...Subdomain Parking
IMG-ALT Parking Icon
A-TITLE Causeway Hospital Parking
/2024/07/11/successful-start-f...Subdomain Successful start for new Acute Ambulatory Unit at Causeway Hospital
A-TITLE Successful start for new Acute Ambulatory Unit at Causeway Hospital
/2024/07/11/successful-start-f...Subdomain Text duplicate A-TITLE Successful start for new Acute Ambulatory Unit at Causeway Hospital
https://www.lifelinehelpline.i...New window External Subdomain Lifeline NI
A-TITLE Lifeline NI
https://helplinesni.com/New window External Helplines NI
A-TITLE Helplines NI
http://www.mindingyourhead.info/New window External Subdomain Minding Your Head
A-TITLE Minding Your Head
https://covidwellbeingni.info/New window External Community Wellbeing
A-TITLE Community Wellbeing
/about-the-trust/working-for-u...Subdomain Northern Trust Vacancies
A-TITLE Northern Trust Vacancies
/about-the-trust/working-for-u...Subdomain Text duplicate A-TITLE Northern Trust Vacancies
/2024/07/04/antrim-area-hospit...Subdomain Antrim Area Hospital receives national cancer award
A-TITLE Antrim Area Hospital receives national cancer award
/2024/07/04/antrim-area-hospit...Subdomain Text duplicate A-TITLE Antrim Area Hospital receives national cancer award
/2024/07/10/celebrating-20-yea...Subdomain Celebrating 20 years of success at the Pavestone Centre
A-TITLE Celebrating 20 years of success at the Pavestone Centre
/2024/07/10/celebrating-20-yea...Subdomain Text duplicate A-TITLE Celebrating 20 years of success at the Pavestone Centre
/2024/06/27/whooping-cough-vac...Subdomain Pertussis (whopping cough) vaccination clinics for pregnant women
A-TITLE Pertussis (whopping cough) vaccination clinics for pregnant women
/2024/06/27/whooping-cough-vac...Subdomain Text duplicate A-TITLE Pertussis (whopping cough) vaccination clinics for pregnant women
http://www.dalriadacare.org/New window External Subdomain Dalriada Urgent Care
/services/emergency-social-wor...Subdomain Social Work Out of Hours
/services/safeguarding-adults-...Subdomain Safeguarding adults
/services/safeguarding-children/Subdomain Safeguarding children
/latest-news/Subdomain Northern Trust Latest News
https://www.nidirect.gov.uk/ar...External Subdomain NI Emergency Departments: Live Dashboard
https://www.nidirect.gov.uk/em...External Subdomain Average Emergency Department Waiting Times
/about-the-trust/working-for-us/New window Subdomain Explore the benefits of working for us
/about-the-trust/working-for-u...New window Subdomain Current Vacancies
https://www.careopinion.org.uk/External Subdomain www.careopinion.org.uk.
/contact-us/service-user-feedb...Subdomain Give Feedback
A-TITLE Feedback Form
https://www.health-ni.gov.uk/New window External Subdomain Department of Health
A-TITLE Department of Health Social Services and Public Safety
https://www.publichealth.hscni...New window External Subdomain Public Health Agency
A-TITLE Public Health Agency
https://www.nidirect.gov.uk/New window External Subdomain NI Direct Government Services
A-TITLE NI Direct Government Services
/map_index.xmlSubdomain Sitemap
/disclaimer/Subdomain Disclaimer
/accessibilitystatement/Subdomain Accessibility Statement
/cookies/Subdomain Cookies
/freedom-of-information/Subdomain Publication Scheme
/contact-us/Subdomain Get in touch
/privacy-policy/Subdomain Website Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.northerntrust.hscni.net/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is very slow (3.79 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 18 CSS files. This may affect the page load time negatively.
This page loads 15 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (77 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
link<https://www.northerntrust.hscni.net/wp-json/>; rel="https://api.w.org/"
dateSat, 03 Aug 2024 14:09:40 GMT
content-length78959
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 934 referring domains.
This page has 21,671 backlinks.
This page has backlinks from 576 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.northerntrust.hscni.net/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Northern74%Check
Trust73%Check
Northern Trust73%Check
Northern Health67%Check
Health61%Check
Health Social60%Check
Social56%Check
Mental Health52%Check
Public Health49%Check
website45%Check
Show more keywords and terms

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