Northwestern.edu - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
93% 
Page structure
70% 
Link structure
45% 
Server
92% 
External factors
100% 
SEO Score
Response time
1.70 s
File size
31.80 kB
Words
1180
Media files
16
Number of links
117 internal / 55 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Northwestern University
The length of the page title is perfect. (217 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Northwestern is one of the country’s leading private research and teaching universities, located in Evanston, IL. Our highly collaborative environment provides our diverse students and faculty with exceptional opportunities for personal and professional growth.
The meta description is too long: 1590 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.northwestern.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
referrerorigin-when-crossorigin
descriptionNorthwestern is one of the country’s leading private research and teaching universities, located in Evanston, IL. Our highly collaborative environment provides our diverse students and faculty with exceptional opportunities for personal and professional growth.
keywordsNorthwestern University, Campus Life, Community, Diversity, Global, Students, Academic
pageID68266350a57c421a4687f5e36519222f
application-nameNorthwestern
msapplication-TileColor#4e2a84
msapplication-TileImage//common.northwestern.edu/v8/icons/mstile-144x144.png
theme-color#ffffff
msapplication-config//common.northwestern.edu/v8/icons/ieconfig.xml
langen
og:imagehttps://common.northwestern.edu/v8/css/images/northwestern-thumb.jpg
X-UA-CompatibleIE=Edge
charsetUTF-8

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Page quality

Content
(Critically important)
These Typos were found:
  • accordian => accordion
This page contains 1180 words. That's ok.
27.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.85 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 4 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 24 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...stern.edu/v8/css/images/northwestern.svgNorthwestern University
/images/homepage/our-people.jpgstudent and professor talking
/images/homepage/our-places.jpglakefront with visitor's center in distance
/images/homepage/our-events.jpgquartet on accordian, fiddle, and guitars
/images/news/2022/leaders255.jpgGreta Thunberg
/images/news/2022/starx255.jpgStarX
/images/news/2022/karlan255.jpgDean Karlan
/images/diversity2.jpgStudents talking with a professor in the Ford Design Center.
/images/collaboration.jpgStudents working together to bring awareness to international issues
/images/global-engagement.jpgStudent hugging child
/images/research.jpgStudent discussing his project with his professor
/images/arts-circle.jpgDancers, sculpture, and a saxophone player
/images/innovation1.jpgStudents constructing wooden models at Segal Design Institute
/images/athletics.jpgA football player running with the ball
/images/video.jpgWhatever direction you take, this is your starting line.
...8/css/images/northwestern-university.svgNorthwestern University logo

Page structure

H1 heading
(Critically important)
Northwestern University Northwestern University
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Northwestern University Northwestern University
H1 Northwestern Now
H1 Only Here
H1 Watch and Learn
H1 Northwestern’s Commitment to an Inclusive Environment
H2 Surprise Discovery
H2 Our People
H2 Our Places
H2 Our Events
H2 Read the latest news.
H2 Explore what makes us Northwestern.
H2 A truly welcoming community.
H2 Crossing academic disciplines.
H2 Making an impact, everywhere.
H2 The thrill of new connections.
H2 Arts
H2 Innovation
H2 Athletics
H2 This is Northwestern.
H3 Scientists cite need for more research on leadership development in youth
H3 Astrophysicists compete for $300 million toward space mission
H3 Kellogg professor appointed chief economist for USAID
H3 Short gamma-ray bursts traced farther into distant universe
H3 Faculty Recognition Dinner celebrates award winners
H3 Vitamin D fails to reduce statin-associated muscle pain
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (55) on this page.
LinkAttributesAnchor text
https://www.northwestern.edu/Anchor Skip to main content
/students/index.htmlStudents
/parents-and-families/index.htmlParents & Families
/alumni/index.htmlAlumni
/faculty-and-staff/index.htmlFaculty & Staff
https://news.northwestern.edu/...External Subdomain Media
http://planitpurple.northweste...External Subdomain Academic Calendar
https://caesar.northwestern.edu/External Subdomain Caesar
https://www.it.northwestern.ed...External Subdomain Canvas
https://offices.northwestern.edu/External Subdomain Directory
https://www.library.northweste...External Subdomain Libraries
/webmail/Webmail
/index.htmlNorthwestern University
IMG-ALT Northwestern University
https://www.northwestern.edu/Anchor Search
https://www.northwestern.edu/Anchor Menu
/about/index.htmlAbout
/about/index.htmlAbout Overview
/about/facts.htmlFacts
/about/history.htmlHistory
/about/our-people/index.htmlOur People
/faculty-accolades/Faculty Accolades
/global/Global
/about/mission-vision-goals.htmlNorthwestern Vision
/about/leadership-administrati...University Leadership
/academics/index.htmlAcademics
/academics/index.htmlAcademics Overview
https://admissions.northwester...External Subdomain Undergraduate Programs
/academics/graduate-a-to-z.htmlGraduate Programs
/academics/professional-studie...Continuing and Professional Programs
/academics/online-programs.htmlOnline Programs
/academics/short-courses.htmlOnline Short Courses
/academics/pre-collegiate-prog...Pre-Collegiate Programs
/academics/colleges-and-school...Colleges and Schools
/admissions/index.htmlAdmissions
/admissions/index.htmlAdmissions Overview
https://admissions.northwester...External Subdomain Undergraduate Admissions
/admissions/graduate-admission...Graduate Admissions
/admissions/financial-aid-offi...Financial Aid Offices
/campus-experience/index.htmlCampus Experience
/campus-experience/index.htmlCampus Experience Overview
/campus-experience/visiting-ca...Visiting Campus
/campus-experience/visiting-ca...Visiting Campus Overview
/campus-experience/visiting-ca...Maps
/campus-experience/visiting-ca...Parking
/campus-experience/visiting-ca...Driving Directions
/campus-experience/visiting-ca...Segal Visitors Center
/campus-experience/campus-high...Campus Highlights
/campus-experience/events.htmlCampus Events
/campus-experience/campus-safe...Campus Safety
http://nusports.com/External Athletics
/coronavirus-covid-19-updates/COVID-19 and Campus Updates
/research-nu/index.htmlResearch
/research-nu/index.htmlResearch Overview
/research-nu/northwestern-libr...Northwestern Libraries
/innovation/index.htmlInnovation & Entrepreneurship
https://news.northwestern.edu/...External Subdomain Research News
/giving/index.htmlGiving
/giving/index.htmlGiving Overview
https://secure.ard.northwester...External Make a Gift
/students/index.htmlText duplicate Students
/parents-and-families/index.htmlText duplicate Parents & Families
/alumni/index.htmlText duplicate Alumni
/faculty-and-staff/index.htmlText duplicate Faculty & Staff
https://news.northwestern.edu/...External Subdomain Text duplicate Media
/webmail/Text duplicate Webmail
https://caesar.northwestern.edu/External Subdomain Text duplicate Caesar
https://www.it.northwestern.ed...External Subdomain Text duplicate Canvas
https://offices.northwestern.edu/External Subdomain Text duplicate Directory
https://www.library.northweste...External Subdomain Text duplicate Libraries
http://planitpurple.northweste...External Subdomain Text duplicate Academic Calendar
/about/index.htmlText duplicate About
/about/index.htmlGo to About
/about/facts.htmlText duplicate Facts
/about/history.htmlText duplicate History
/about/our-people/index.htmlText duplicate Our People
/faculty-accolades/Text duplicate Faculty Accolades
/global/Text duplicate Global
/about/mission-vision-goals.htmlText duplicate Northwestern Vision
/about/leadership-administrati...Text duplicate University Leadership
/academics/index.htmlText duplicate Academics
/academics/index.htmlGo to Academics
https://admissions.northwester...External Subdomain Text duplicate Undergraduate Programs
/academics/graduate-a-to-z.htmlText duplicate Graduate Programs
/academics/professional-studie...Text duplicate Continuing and Professional Programs
/academics/online-programs.htmlText duplicate Online Programs
/academics/short-courses.htmlText duplicate Online Short Courses
/academics/pre-collegiate-prog...Text duplicate Pre-Collegiate Programs
/academics/colleges-and-school...Text duplicate Colleges and Schools
/admissions/index.htmlText duplicate Admissions
/admissions/index.htmlGo to Admissions
https://admissions.northwester...External Subdomain Text duplicate Undergraduate Admissions
/admissions/graduate-admission...Text duplicate Graduate Admissions
/admissions/financial-aid-offi...Text duplicate Financial Aid Offices
/campus-experience/index.htmlText duplicate Campus Experience
/campus-experience/index.htmlGo to Campus Experience
/campus-experience/visiting-ca...Text duplicate Visiting Campus
/campus-experience/campus-high...Text duplicate Campus Highlights
/campus-experience/events.htmlText duplicate Campus Events
/campus-experience/campus-safe...Text duplicate Campus Safety
http://nusports.com/External Text duplicate Athletics
/coronavirus-covid-19-updates/Text duplicate COVID-19 and Campus Updates
/research-nu/index.htmlText duplicate Research
/research-nu/index.htmlGo to Research
/research-nu/northwestern-libr...Text duplicate Northwestern Libraries
/innovation/index.htmlText duplicate Innovation & Entrepreneurship
https://news.northwestern.edu/...External Subdomain Text duplicate Research News
/giving/index.htmlText duplicate Giving
/giving/index.htmlGo to Giving
https://secure.ard.northwester...External Text duplicate Make a Gift
https://news.northwestern.edu/...External Subdomain Trivial anchor text
read more
/about/our-people/index.htmlOur People At Northwestern, students, alumni, faculty and staff create their own definitions of success. Meet some of our people
IMG-ALT student and professor talking
/campus-experience/campus-high...Our Places Bordered by a Great Lake and a global city, our campus offers the best of both worlds. Explore campus highlights
IMG-ALT lakefront with visitor's center in distance
/campus-experience/events.htmlOur Events From concerts to lectures, there is always something happening on campus. More Campus Events
IMG-ALT quartet on accordian, fiddle, and guitars
https://news.northwestern.edu/...External Subdomain IMG-ALT Greta Thunberg
https://news.northwestern.edu/...External Subdomain Scientists cite need for more research on leadership development in youth
https://news.northwestern.edu/...External Subdomain IMG-ALT StarX
https://news.northwestern.edu/...External Subdomain Astrophysicists compete for $300 million toward space mission
https://news.northwestern.edu/...External Subdomain IMG-ALT Dean Karlan
https://news.northwestern.edu/...External Subdomain Kellogg professor appointed chief economist for USAID
https://news.northwestern.edu/...External Subdomain Short gamma-ray bursts traced farther into distant universe
https://news.northwestern.edu/...External Subdomain Faculty Recognition Dinner celebrates award winners
https://news.northwestern.edu/...External Subdomain Vitamin D fails to reduce statin-associated muscle pain
https://news.northwestern.edu/External Subdomain More News
https://www.northwestern.edu/Anchor Diversity & Inclusion
https://www.northwestern.edu/Anchor Powerful Collaborations
https://www.northwestern.edu/Anchor Global Engagement
https://www.northwestern.edu/Anchor High-Impact Research
/diversity/More on Diversity
/inclusion/index.htmlCampus Inclusion & Community
https://www.northwestern.edu/msa/Multicultural Student Affairs (MSA)
/diversity/resources/academic-...New window Academic Programs & Centers
https://knightlab.northwestern...External Subdomain Knight Lab
https://www.ibis.northwestern....External Subdomain Interdisciplinary Biological Sciences (IBiS),
https://www.globalhealthstudie...External Subdomain Global Health Studies Minor
/global/More on Global Engagement
/abroad/study-abroad/explore-p...Northwestern-sponsored study abroad programs
/abroad/student-experiences/ex...Global Engagement Studies Institute (GESI)
https://buffett.northwestern.edu/External Subdomain Buffett Institute for Global Affairs
https://globalresearchopportun...External Subdomain Global and Research Opportunities (GRO) at Northwestern
/research-nu/index.htmlMore on Research
https://www.research.northwest...External Subdomain Research centers
https://undergradresearch.nort...External Subdomain Undergraduate Research ([email protected])
/scholars/Northwestern Scholars database
https://artscircle.northwester...External Subdomain Arts The Arts Circle. Your destination for world-class performances and exhibitions. The Arts Together. Go to Arts Circle
IMG-ALT Dancers, sculpture, and a saxophone player
/innovation/index.htmlInnovation Learn about Northwestern's many centers, institutes and curricula that focus on generating ideas and commercializing them. Go to Innovation & Entr...
IMG-ALT Students constructing wooden models at Segal Design Institute
http://www.nusports.com/External Athletics Northwestern sports 19 highly competitive varsity athletic programs. Get the latest Wildcat news from around the Big Ten. Go to Nusports.com
IMG-ALT A football player running with the ball
https://www.youtube.com/watch?...External IMG-ALT Whatever direction you take, this is your starting line.
https://www.youtube.com/watch?...External Watch the Video
/equity/index.htmlOffice of Equity
https://www.northwestern.edu/Anchor Back to top
/index.htmlIMG-ALT Northwestern University logo
/emergency/index.htmlCampus Emergency Information
/hr/careers/Careers
/contact.htmlContact Northwestern University
/disclaimer.htmlDisclaimer
/privacy/index.htmlPrivacy Statement
/accessibility/about/report-an...Report an Accessibility Issue
http://policies.northwestern.edu/External Subdomain University Policies
https://www.facebook.com/North...External Facebook
https://www.twitter.com/northw...External Twitter
https://instagram.com/northwes...External Instagram
https://www.youtube.com/user/N...External YouTube
https://www.futurity.org/unive...External Futurity
https://news.northwestern.edu/...External Subdomain RSS
/norris/services/bookstore/Bookstore
https://offices.northwestern.edu/External Subdomain Text duplicate Directory
https://www.library.northweste...External Subdomain Library
https://maps.northwestern.edu/External Subdomain Text duplicate Maps
https://news.northwestern.edu/...External Subdomain Media Relations
/transportation-parking/Text duplicate Parking
/transportation-parking/shuttl...Shuttles
/provost/initiatives/teaching-...Student Complaint Procedure

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.northwestern.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (1.70 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 4 JavaScript files. This may affect the load time negatively.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (32 kB).

HTTP Response Header

NameValue
dateSun, 11 Dec 2022 17:24:09 GMT
serverApache
x-frame-optionsSAMEORIGIN
accept-rangesbytes
varyAccept-Encoding
content-encodinggzip
cache-controlmax-age=300, public
expiresSun, 11 Dec 2022 17:24:09 GMT
content-length8271
connectionclose
content-typetext/html
set-cookie85 Characters
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 98,910 referring domains.
This page has 30,401,731 backlinks.
This page has backlinks from 62,257 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 4065 shares, comments and likes on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

# robots.txt generated by cron job
# Produced 02/06/2023 at 03:16
User-agent: *
# Directives generated from .NOINDEX files
Disallow: /.TRASH/
Disallow: /.old-it-pages/
Disallow: /.old/
Disallow: /101/
Disallow: /account-management-devel/
Disallow: /activities/
Disallow: /admin/
Disallow: /amstp/
Disallow: /ar/
Disallow: /buehler/
Disallow: /cgi-bin/
Disallow: /chicagocampusmaps/
Disallow: /cms/
Disallow: /common/
Disallow: /compute/
Disallow: /course-viewer/
Disallow: /demo-department/
Disallow: /docs/
Disallow: /dwhouse/
Disallow: /family-institute/
Disallow: /fieldstudies/
Disallow: /graduate-fellowships/
Disallow: /helpdesk/.work/
Disallow: /helpdesk/network/
Disallow: /helpdesk/pre/
Disallow: /icair/.old/
Disallow: /it-menu-proto/
Disallow: /it-menu/
Disallow: /it-virtual/.archive/
Disallow: /it/guidelines/old/1997-04/
Disallow: /it/guidelines/old/1998-01/
Disallow: /it/guidelines/old/1998-04/
Disallow: /it/guidelines/old/
Disallow: /it/guidelines/proto/
Disallow: /it/icair_new/
Disallow: /it/ms/
Disallow: /itg/
Disallow: /need-it/
Disallow: /newsfeed/
Disallow: /nmc/
Disallow: /not-in-production/
Disallow: /nu150/book/.old/
Disallow: /nu150/postcards/images/
Disallow: /nu150/postcards/ssi/
Disallow: /nuilr/
Disallow: /nuinfo-proto12/www-v8/emergency/ssi/
Disallow: /nuinfotest/
Disallow: /nuportalbreakingnews/
Disallow: /registrar/cgi-bin/
Disallow: /resnet/
Disallow: /search-help/
Disallow: /sed/
Disallow: /service/
Disallow: /sheil/
Disallow: /stomatology/
Disallow: /student/old/
Disallow: /summersa/
Disallow: /test/
Disallow: /traffic/
Disallow: /tss-virtual/.work/
Disallow: /tss-virtual/pre/
Disallow: /tss/siguccs/1996/abstracts/
Disallow: /tss/siguccs/
Disallow: /tss/troubleshoot/obsolete/
Disallow: /undergrad-finaid/
Disallow: /univ-relations/webproto/med-design/
Disallow: /univ-relations/webproto/
Disallow: /ur-staff-proto/
Disallow: /vp-research-gradstudies/
Disallow: /webservices/.test/
Disallow: /webservices/resources/forms/
Disallow: /webservices/
Disallow: /webtech/
Disallow: /world/admin/
Disallow: /world/interesting/atl-interest/admin/
Disallow: /world/
Disallow: /wrestling/
Disallow: /www-v5/emergency/alert/
Disallow: /www-v5/emergency/ssi/
Disallow: /www-v6/emergency/ssi/
Disallow: /www-v8/emergency/ssi/
Disallow: /xscs/
Disallow: /it-test-2016/
Disallow: /nuinfo-proto9-old/
#

Search preview

www.northwestern.edu
Northwestern University
Northwestern is one of the country’s leading private research and teaching universities, located in Evanston, IL. Our highly collaborative environment provides our diverse students and faculty with exceptional opportunities for personal and professional growth.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Northwestern91%Check
Northwestern University81%Check
Northwestern one70%Check
University64%Check
Northwestern scholars63%Check
Research52%Check
Faculty50%Check
environment50%Check
students and faculty50%Check
research opportunities49%Check

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