Novel.com - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
36% 
Page structure
50% 
Link structure
61% 
Server
95% 
External factors
100% 
SEO Score
Response time
0.31 s
File size
587.40 kB
Words
383
Media files
105
Number of links
27 internal / 49 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Novel | Wallet Passes Built for eCom & Retail
The length of the page title is perfect. (406 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Reach your customers online + in-store, and drive conversions with  Apple and Google wallet passes.
The length of the meta description is perfect. (635 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.novel.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionReach your customers online + in-store, and drive conversions with  Apple and Google wallet passes.
msvalidate.0104E807C85CCFD9E20835CA9F06E746A9
langen-us
twitter:titleNovel | Wallet Passes Built for eCom & Retail
twitter:imagehttp://static1.squarespace.com/static/62bf9686d4d3a877b21fe849/t/662960c1ccc26e03eb847ca1/1713987780378/novel.com.jpg?format=1500w
twitter:urlhttps://www.novel.com
twitter:cardsummary
twitter:descriptionReach your customers online + in-store, and drive conversions with  Apple and Google wallet passes.
og:site_nameNovel Wallet Pass
og:titleNovel | Wallet Passes Built for eCom & Retail
og:urlhttps://www.novel.com
og:typewebsite
og:descriptionReach your customers online + in-store, and drive conversions with  Apple and Google wallet passes.
og:imagehttp://static1.squarespace.com/static/62bf9686d4d3a877b21fe849/t/662960c1ccc26e03eb847ca1/1713987780378/novel.com.jpg?format=1500w
og:image:width1200
og:image:height630
X-UA-CompatibleIE=edge,chrome=1
Accept-CHSec-CH-UA-Platform-Version, Sec-CH-UA-Model
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
There are only 383 words on this page. Good pages should have about 800 words of useful content.
29% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (587.4 kB).
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...8f63034e/Novel_Logo_Web.png?format=1500wNovel Wallet Pass
...8f63034e/Novel_Logo_Web.png?format=1500wNovel Wallet Pass
...71-41d3-8c79-21ab43efc52e/5star-hero.pngNo alt attribute provided
...ef-4adc-803b-b050b9d3a7b1/apple-logo.pngNo alt attribute provided
...a-4420-8573-823c81a8244b/google-logo.pngNo alt attribute provided
...5-ba77-fcf70fd7deb8/applewallet-dark.pngNo alt attribute provided
...-bb6c-6b1166b160ab/googlewallet-dark.pngNo alt attribute provided
...-bcdc-e03943fdcdba/hero-stat-loyalty.pngLoyalty Adoption
...67-04d8fcc599ab/hero-stat-engagement.pngCustomer Engagement
...87ee-437580a5273e/hero-stat-referral.pngReferral Revenue
...-b8a7-615a298950f3/Forbes-Black-Logo.pngForbes
...08-b416-4027-83bc-0a9eabf36706/yahoo.pngYahoo!
...-ab35-46af-9ce3-05f3361d64c4/Shopify.pngShopify
...9edc-465e-a8cc-558be7f07c89/built-in.pngBuild In
...5-67bb-4876-a065-4f0b4d9607cd/fastco.pngFast Company
...8c1-8b2dd1e07ffe/wall-street-journal.pngWall Street Journal
...-9dbc72d0c847/advantage_bg-optimized.jpgNo alt attribute provided
...9da6-60402dda22fe/advantage_allinone.pngNovel Wallet Pass Advantage
...1fa-98cd-e490aa6a2747/advantage_push.pngPush Notifications
...c0-8c49-1a3fbb9227ae/advantage_tiers.pngWallet Pass Tiers
...897-ecf6dc705271/advantage_referrals.pngConversational Referrals
...ce-badd-8fbbdf35c543/advantage_brand.pngBranded Wallet Passes
...461-8ad7-65178c8b981b/advantage_omni.pngOmnichannel Retail Point of Sale
...3c1-7d7fc08adbe4/advantage_retention.pngRetention Integrations
...fa-82b5-5c852262da0d/advantage_setup.pngShopify Tags
...-b7a1-3c0572c6a6bf/advantage_geopush.pngLocation-Based Push Notifications
...d0-9dcc-44bb-87f3-40f2a3f02b9e/5star.pngNo alt attribute provided
...a0-a2eb-81c493e171c2/ShopifyCTA-Dark.pngshopify-app-store-button
...9f-1158-4a03-9a71-182f2d1baa9e/chart.pngPush Notification Data Chart
...1f45-6faa-4e17-87b8-c88c9f03d5ea/28%.pngNo alt attribute provided
...-2d29-480c-afbf-99cab86fa8ea/shopify.pngShopify
...-d5ba-4a55-b6d5-d0d810bdb89a/klaviyo.pngKlaviyo
...b8-da74-41d2-b3ca-a91b50686135/smile.pngSmile.io
...-475c-85f9-7174ac14f142/superfiliate.pngSuperfiliate
...-4afb-839e-fedb5bc18002/loyalty+lion.pngLoyalty Lion
...54-6dcf-4c05-8eb7-1518dfe5ed63/yotpo.pngYotpo
...b44b-41a5-8ad3-cc88ea76662f/talkable.pngTalkable
...db38-4f57-ba8a-20f4b3a7a69c/sendlane.pngSendlane
...639d-43ed-817d-1308e6ad7a2a/recharge.pngRecharge
...de-42b7-9a9f-6cba3af964a3/postscript.pngPostscript
...696-41f2-b82e-a44bfc1b622d/attentive.pngAttentive
...69e-77c3-4d66-8f43-15398bd1e565/rivo.pngRivo
...67-49d7-bd1b-0463d678026f/inveterate.pngInveterate
...f3c-481b-9ef7-fefc53ab16f0/influence.pngInfluence
...-1d07-4fe7-81fc-905b1f99f5ff/Gorgias.pngGorgias
...f-26b6-4786-b09c-c425417000e7/okendo.pngOkendo
...19-40b3-9695-e8ae5adeee98/brand_lego.pngLego
...41e1-91b5-76255b07d1cc/brand_pangaia.pngPangaia
...3a-8120-07e2e75afd33/brand_represent.pngRepresent
...30d-a5dd-c720e9e12fe2/brand_cometeer.pngCometeer
...6b9-4044-b009-fefdafc16037/glamnetic.pngGlamnetic
...5c0-4c2e-4998-9009-45ea30ce0214/obvi.pngObvi
...5-c357-4e87-b4f8-8ef3bb2630b4/ghurka.pngGhurka
...7-b889-b53750d6206a/brand_urbangrape.pngUrban Grape
...-b011-11b02354c465/brand_trueclassic.pngTrue Classic
...-49b9-89d0-b7f7bc6d9b81/liquid-death.pngLiquid Death
...-aca7-63cc0ca90159/brand-astrid-miyu.pngAstrid & Miyu
...42ef-89af-77b97813fbe6/brand_miamily.pngMiaMily A Swiss Brand
...af-43d8-a965-fd328336b5d7/novel-icon.pngNo alt attribute provided
Video URLWidthHeight
/s/Homepage_2024_TrueClassic_pressed.mp4100%

Page structure

H1 heading
(Critically important)
Wallet Passes Built for Retail Built for eCom
Too many H1 headings
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Wallet Passes Built for Retail Built for eCom
H1 Try it Out
H1 The Wallet Pass Advantage
H1 Push for the Win
H1 Trusted By
H2 All in One!
H2 Push Notifications
H2 Pass Tiers
H2 Conversational Referrals
H2 Branded Passes
H2 Omnichannel Retail
H2 Retention Integrations
H2 Easy Setup
H2 Location-Based Pushes
H4 F E A T U R E D B Y
H4 P L A T F O R M I N T E G R A T I O N S
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (49) on this page.
LinkAttributesAnchor text
https://www.novel.com/cartNo Text
https://www.novel.com/Anchor Skip to Content
https://www.novel.com/IMG-ALT Novel Wallet Pass
https://www.novel.com/posPoint of Sale
https://www.novel.com/postCase Studies
https://www.novel.com/pricingPricing
https://www.novel.com/book-demoContact Us
https://app.novel.com/vendor/l...New window External Subdomain Log In
https://www.novel.com/book-demoBook a Demo
https://www.novel.com/Text duplicate IMG-ALT Novel Wallet Pass
https://www.novel.com/posText duplicate Point of Sale
https://www.novel.com/postText duplicate Case Studies
https://www.novel.com/pricingText duplicate Pricing
https://www.novel.com/book-demoText duplicate Contact Us
https://app.novel.com/vendor/l...New window External Subdomain Text duplicate Log In
https://www.novel.com/book-demoText duplicate Book a Demo
https://www.novel.com/posText duplicate Point of Sale
https://www.novel.com/postText duplicate Case Studies
https://www.novel.com/pricingText duplicate Pricing
https://www.novel.com/book-demoText duplicate Contact Us
https://app.novel.com/vendor/l...New window External Subdomain Text duplicate Log In
https://www.novel.com/book-demoText duplicate Book a Demo
https://apps.shopify.com/novelExternal Subdomain No Text
https://www.novel.com/book-demoText duplicate Book a Demo
https://app.novel.com/vendor/l...External Subdomain Start Free Trial
https://lstore.novel.com/loginExternal Subdomain Get this Pass
https://trueclassictees.novel....External Subdomain Text duplicate Get this Pass
https://uk-pangaia.novel.com/l...External Subdomain Text duplicate Get this Pass
https://liquiddeath.novel.com/...New window External Subdomain Text duplicate Get this Pass
https://cometeer.novel.com/loginNew window External Subdomain Text duplicate Get this Pass
https://uk-representclo.novel....External Subdomain Text duplicate Get this Pass
https://astridandmiyu.novel.co...External Subdomain Text duplicate Get this Pass
https://ghurka.novel.com/loginNew window External Subdomain Text duplicate Get this Pass
https://xhibition.novel.com/loginNew window External Subdomain Text duplicate Get this Pass
https://www.novel.com/Text duplicate Get this Pass
https://myobvi.novel.com/loginNew window External Subdomain Text duplicate Get this Pass
https://hollowsocks.novel.com/...New window External Subdomain Text duplicate Get this Pass
https://getbiom.novel.com/loginNew window External Subdomain Text duplicate Get this Pass
https://stundenglass.novel.com...External Subdomain Text duplicate Get this Pass
https://mindhoney.novel.com/loginNew window External Subdomain Text duplicate Get this Pass
https://glamnetic.novel.com/loginNew window External Subdomain Text duplicate Get this Pass
https://swimoutlet.novel.com/l...New window External Subdomain Text duplicate Get this Pass
https://mengotomars.novel.com/...New window External Subdomain Text duplicate Get this Pass
https://freedomravewear.novel....New window External Subdomain Text duplicate Get this Pass
https://tryblossom.novel.com/l...New window External Subdomain Text duplicate Get this Pass
https://supermush.novel.com/loginNew window External Subdomain Text duplicate Get this Pass
https://phreshly.novel.com/loginNew window External Subdomain Text duplicate Get this Pass
https://shopremi.novel.com/loginNew window External Subdomain Text duplicate Get this Pass
https://nuzest-usa.novel.com/l...New window External Subdomain Text duplicate Get this Pass
https://limitlessx.novel.com/l...New window External Subdomain Text duplicate Get this Pass
https://levelsprotein.novel.co...New window External Subdomain Text duplicate Get this Pass
https://menfirst.novel.com/loginNew window External Subdomain Text duplicate Get this Pass
https://onegoldenthread.novel....New window External Subdomain Text duplicate Get this Pass
https://drinksurely.novel.com/...New window External Subdomain Text duplicate Get this Pass
https://impactdogcrates.novel....New window External Subdomain Text duplicate Get this Pass
https://frey.novel.com/loginNew window External Subdomain Text duplicate Get this Pass
https://shop-watchgang.novel.c...New window External Subdomain Text duplicate Get this Pass
https://gpen.novel.com/loginExternal Subdomain Text duplicate Get this Pass
https://granarly.novel.com/loginExternal Subdomain Text duplicate Get this Pass
https://sealandgov.novel.com/l...External Subdomain Text duplicate Get this Pass
https://bos-theurbangrape.nove...External Subdomain Text duplicate Get this Pass
https://bumsandroses.novel.com...External Subdomain Text duplicate Get this Pass
https://rubynz.novel.com/loginExternal Subdomain Text duplicate Get this Pass
https://miamily.novel.com/loginExternal Subdomain Text duplicate Get this Pass
https://soamazing.novel.com/loginExternal Subdomain Text duplicate Get this Pass
https://www.novel.com/posLearn More
https://apps.shopify.com/novelExternal Subdomain IMG-ALT shopify-app-store-button
https://www.novel.com/book-demoText duplicate Book a Demo
https://www.novel.com/media-kitMedia Kit
https://www.novel.com/pricingText duplicate Pricing
https://www.novel.com/careersCareers
https://twitter.com/novel_comm...New window External No Text
https://www.instagram.com/nove...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.novel.com/termsSubdomain Terms & Conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.novel.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The file size of the HTML document is very large (587 kB).
The page response time is excellent with 0.31 seconds.

HTTP Response Header

NameValue
dateSun, 25 Aug 2024 11:03:34 GMT
content-typetext/html;charset=utf-8
age49863
expiresThu, 01 Jan 1970 00:00:00 GMT
set-cookie72 Characters
strict-transport-securitymax-age=15552000; includeSubDomains; preload
varyAccept-Encoding
x-content-type-optionsnosniff
x-contextidi1oYRWnA/II56a9z4
x-frame-optionsSAMEORIGIN
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=vLHVZH8GPgYA90TWyWOjoepKmheEZiRmBeEFo8uKeU2yUs4UYI64JG0IFTR46pOSX%2Fmtz7SN9shzfGsdmtV8NayzZwVUCYh%2FK3YlAEnKwPRMXGDrOaJzgrsHFFzGLZU%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray8b8b18a7aebb2c45-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 143 referring domains.
This page has 498 backlinks.
This page has backlinks from 109 different ip addresses.

Robots.txt

# Squarespace Robots Txt

User-agent: GPTBot
User-agent: ChatGPT-User
User-agent: CCBot
User-agent: anthropic-ai
User-agent: Google-Extended
User-agent: FacebookBot
User-agent: Claude-Web
User-agent: cohere-ai
User-agent: PerplexityBot
User-agent: Applebot-Extended
User-agent: AdsBot-Google
User-agent: AdsBot-Google-Mobile
User-agent: AdsBot-Google-Mobile-Apps
User-agent: *
Disallow: /config
Disallow: /search
Disallow: /account$
Disallow: /account/
Disallow: /commerce/digital-download/
Disallow: /api/
Allow: /api/ui-extensions/
Disallow: /static/
Disallow:/*?author=*
Disallow:/*&author=*
Disallow:/*?tag=*
Disallow:/*&tag=*
Disallow:/*?month=*
Disallow:/*&month=*
Disallow:/*?view=*
Disallow:/*&view=*
Disallow:/*?format=json
Disallow:/*&format=json
Disallow:/*?format=page-context
Disallow:/*&format=page-context
Disallow:/*?format=main-content
Disallow:/*&format=main-content
Disallow:/*?format=json-pretty
Disallow:/*&format=json-pretty
Disallow:/*?format=ical
Disallow:/*&format=ical
Disallow:/*?reversePaginate=*
Disallow:/*&reversePaginate=*

Sitemap: https://www.novel.com/sitemap.xml

Search preview

www.novel.com
Novel | Wallet Passes Built for eCom & Retail
Reach your customers online + in-store, and drive conversions with  Apple and Google wallet passes.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Wallet81%Check
Pass81%Check
Wallet Pass81%Check
Wallet Passes80%Check
Passes79%Check
Wallet Passes Built76%Check
Retail66%Check
Google wallet66%Check
eCom Retail65%Check
Built63%Check

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