Nowilaymedowntosleep.org - SEO Checker

Overview of the SEO Check
Meta information
77% 
Page quality
58% 
Page structure
50% 
Link structure
50% 
Server
0% 
External factors
100% 
SEO Score
Response time
1.22 s
File size
93.20 kB
Words
619
Media files
13
Number of links
66 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Now I Lay Me Down to Sleep | Now I Lay Me Down To Sleep
There are word repetitions in the page title.
The length of the page title is perfect. (543 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nowilaymedowntosleep.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
msvalidate.01CE16F6144B31CEE1EAEC81907C6C1A5E
google-site-verification2vtPKTXCn3mLUXR6SYkKE182lA8_y7RqjR2OGJXGH1E
generatorWordPress 4.9.16
tec-api-versionv1
tec-api-originhttps://www.nowilaymedowntosleep.org
langen-us
twitter:cardsummary_large_image
twitter:titleNow I Lay Me Down to Sleep | Now I Lay Me Down To Sleep
twitter:site@nilmdtsHQ
twitter:creator@nilmdtsHQ
og:localeen_US
og:typearticle
og:titleNow I Lay Me Down to Sleep
og:urlhttps://www.nowilaymedowntosleep.org/
og:site_nameNow I Lay Me Down To Sleep
og:descriptionProviding the gift of remembrance portraits to parents experiencing the death of a baby. Families We journey together and are here to aid you in your healing, bring hope to your future, and honor your precious baby. No matter if
og:imagehttps://www.nowilaymedowntosleep.org/wp-content/uploads/2018/08/now-i-lay-me-down-to-sleep-logo.png
X-UA-CompatibleIE=edge
Content-Typetext/html; charset=utf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 619 words. That's ok.
35.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.33 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 100 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
This website has Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

Page structure

H1 heading
(Critically important)
Providing the gift of remembrance portraits to parents experiencing the death of a baby.
Too many H1 headings
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Providing the gift of remembrance portraits to parents experiencing the death of a baby.
H1 Families
H1 Photographers
H1 Medical
H1 About Us
H1 Events & Community
H1 We journey together as part of a compassionate and supportive community.
H1 Give the treasured gift of remembrance.
H2 31 Ways You Can Honor Your Baby Learn More
H2 Personalize a 2020 Commemorative Ornament Learn More
H2 Shop These Limited Time Special Designs Shop Grounded Goods Design
H4 The Importance of Being a Digital Retouch Artist (DRA) By Lisa Manchester
H4 Year 5
H4 Quick Links
H4 Now I Lay Me Down to Sleep
H4 Need Help? Email Us!
H4 Connect with Us
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
8 links don't have an anchor text.
There are 2 links with a trivial anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
There are 7 external links on this page.
LinkAttributesAnchor text
/Anchor Skip to content
/donate/Donate
/find-photographers/Find a Photographer
/applyApply
/IMG-ALT Now I Lay Me Down To Sleep Logo
/families/Families
/volunteer/Volunteer
/medical/Medical
/remembrancewalk/Walk
/2020virtual/details/Virtual Walk
/2020virtual/fallwalks/Minnesota
/2020virtual/fallwalks/Colorado
/2020virtual/fallwalks/Virginia
/2021flwalk/details/Florida
/2021txwalk/details/Texas
/about-us/About Us
/shop/Shop
/medical/requesting-services/r...Retouching Request
/author/headquartersnilmdts-org/headquarters@nilmdts.org
A-TITLE Posts by headquarters@nilmdts.org
/families/No Text
/families/Text duplicate Families
/families/Learn More
/volunteer/photographers/No Text
/volunteer/photographers/Photographers
/volunteer/photographers/Text duplicate Learn More
/medical/No Text
/medical/Text duplicate Medical
/medical/Text duplicate Learn More
/about-us/No Text
/about-us/Text duplicate About Us
/about-us/Text duplicate Learn More
/events/CALENDAR
/awarenessmonth/?utm_source=ho...No Text
/awarenessmonth/?utm_source=ho...Text duplicate Learn More
/ornament/?utm_source=home&utm...No Text
/ornament/?utm_source=home&utm...Text duplicate Learn More
https://groundedgoodsdesign.co...External Shop Grounded Goods Design
/blog/OUR BLOG
/2020/10/16/the-importance-of-...The Importance of Being a Digital Retouch Artist (DRA) By Lisa Manchester
/wp-content/uploads/2020/10/Bl...Gallery
/2020/10/16/the-importance-of-...Text duplicate The Importance of Being a Digital Retouch Artist (DRA) By Lisa Manchester
/category/featured/1-Featured
/category/families/Text duplicate Families
/category/news/NILMDTS News
/category/families/parents/Parents
/2020/10/16/the-importance-of-...No Text
/author/rfinenilmdts-org/Rachel Fine
A-TITLE Posts by Rachel Fine
/2020/10/16/the-importance-of-...Trivial anchor text
Read More
/2020/10/06/year-5/Year 5
/wp-content/uploads/2020/07/Bl...Text duplicate Gallery
/2020/10/06/year-5/Text duplicate Year 5
/category/2-featured/2-Featured
/category/families/Text duplicate Families
/category/news/Text duplicate NILMDTS News
/category/families/parents/Text duplicate Parents
/2020/10/06/year-5/No Text
/author/rfinenilmdts-org/Text duplicate Rachel Fine
A-TITLE Posts by Rachel Fine
/2020/10/06/year-5/Text duplicate Trivial anchor text
Read More
/donate/DONATE
https://shopnilmdts.org/New window External Text duplicate Shop
/donateText duplicate Donate
/applyApply Now
/remembrancewalk/Remembrance Walks
/families/carepackages/Care Packages
/blogBlog
/about-us/employmentEmployment
/loginLogin
https://www.facebook.com/nilmdts/New window External A-TITLE Facebook
/connectwithusNew window A-TITLE Rss
https://twitter.com/nilmdtsHQNew window External A-TITLE Twitter
https://www.youtube.com/user/n...New window External A-TITLE YouTube
https://www.instagram.com/nowi...New window External A-TITLE Instagram
https://www.pinterest.com/nilm...New window External A-TITLE Pinterest

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.nowilaymedowntosleep.org/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is slow (1.22 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website loads 4 CSS files. This may affect the page load time negatively.
This website loads 100 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (93 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateSat, 31 Oct 2020 15:21:45 GMT
link<https://www.nowilaymedowntosleep.org/wp-json/>; rel="https://api.w.org/"
link<https://www.nowilaymedowntosleep.org/>; rel=shortlink
serverApache
x-tec-api-originhttps://www.nowilaymedowntosleep.org
x-tec-api-roothttps://www.nowilaymedowntosleep.org/wp-json/tribe/events/v1/
x-tec-api-versionv1
transfer-encodingchunked
connectionkeep-alive
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 2,222 referring domains.
This website has 395,617 backlinks.
This website has backlinks from 1,628 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Lay Me73%Check
Lay65%Check
Sleep65%Check
baby56%Check
gift54%Check
remembrance54%Check
portrait50%Check
parents experiencing50%Check
portraits50%Check
experiencing50%Check

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