Nykaa.com - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
38% 
Page structure
100% 
Link structure
45% 
Server
70% 
External factors
100% 
SEO Score
Response time
0.84 s
File size
688.80 kB
Words
77
Media files
9
Number of links
16 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Buy Cosmetics Products & Beauty Products Online in India at Best Price | Nykaa
The page title should be shorter than 580 pixels. It is 724 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Buy cosmetics & beauty products online from Nykaa, the online shopping beauty store. Browse makeup, health products & more from top beauty brands. ✔ free shipping* ✔ Cash on Delivery
The meta description is too long: 1176 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nykaa.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1.0,maximum-scale=5.0
theme-color#fff
authorNykaaFrontendTeam
descriptionBuy cosmetics & beauty products online from Nykaa, the online shopping beauty store. Browse makeup, health products & more from top beauty brands. ✔ free shipping* ✔ Cash on Delivery
og:descriptionBuy cosmetics & beauty products online from Nykaa, the online shopping beauty store. Browse makeup, health products & more from top beauty brands. ✔ free shipping* ✔ Cash on Delivery
al:android:packagecom.fsn.nykaa
al:android:app_nameNykaa: Beauty Shopping App
al:ios:app_store_id1022363908
al:ios:app_nameNykaa – Makeup/Beauty Shopping
langen
twitter:descriptionBuy cosmetics & beauty products online from Nykaa, the online shopping beauty store. Browse makeup, health products & more from top beauty brands. ✔ free shipping* ✔ Cash on Delivery
twitter:titleBuy Cosmetics Products & Beauty Products Online in India at Best Price | Nykaa
twitter:cardsummary_large_image
og:titleBuy Cosmetics Products & Beauty Products Online in India at Best Price | Nykaa
og:typewebsite
og:site_nameNykaa
og:urlhttps://www.nykaa.com/
charsetutf-8

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Page quality

Content
(Critically important)
There are only 77 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
No paragraphs were detected.
These Typos were found:
  • upto => up to
26% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (688.8 kB).
A viewport "width=device-width,initial-scale=1.0,maximum-scale=5.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...70cc0ffb9e72.jpg?tr=cm-pad_resize,w-1200testing
...e4bfc/default.jpg?tr=cm-pad_resize,w-60026410
...93086/default.jpg?tr=cm-pad_resize,w-6001937
...508e1/default.jpg?tr=cm-pad_resize,w-600595
...9f527/default.jpg?tr=cm-pad_resize,w-60068499
...e74df/default.jpg?tr=cm-pad_resize,w-60015967
...d30a3/default.jpg?tr=cm-pad_resize,w-6002131
...ae773ed9f578.jpg?tr=cm-pad_resize,w-1200Silver Takeover Header
...d8daf868e793.jpg?tr=cm-pad_resize,w-1200Maybelline New York

Page structure

H1 heading
(Critically important)
Nykaa - The Online Beauty Store
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Nykaa - The Online Beauty Store
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
There are no external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.nykaa.com/?root=logoA-TITLE logo
https://www.nykaa.com/categories
https://www.nykaa.com/brands
https://www.nykaa.com/Popular
https://www.nykaa.com/Luxe
https://www.nykaa.com/Only At Nykaa
https://www.nykaa.com/New Launches
http://www.nykaa.com/New window Subdomain IMG-ALT testing
/brands/c/26410?transaction_id...New window Subdomain IMG-ALT 26410
/brands/c/1937?transaction_id=...New window Subdomain IMG-ALT 1937
/brands/c/595?transaction_id=b...New window Subdomain IMG-ALT 595
/brands/c/68499?transaction_id...New window Subdomain IMG-ALT 68499
/brands/c/15967?transaction_id...New window Subdomain IMG-ALT 15967
/brands/c/2131?transaction_id=...New window Subdomain IMG-ALT 2131
http://www.nykaa.com/New window Subdomain IMG-ALT Silver Takeover Header
/maybelline-new-york-lifter-pl...New window Subdomain IMG-ALT Maybelline New York

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.nykaa.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.84 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (689 kB).

HTTP Response Header

NameValue
dateMon, 16 Dec 2024 06:28:28 GMT
content-typetext/html; charset=utf-8
cf-ray8f2c9d06e8416f48-CDG
cf-cache-statusHIT
cache-controlno-store, no-cache, must-revalidate, max-age=0
expires-1
strict-transport-securitymax-age=15552000; includeSubDomains; preload
varyAccept-Encoding
content-security-policyimg-src 'self' data: *.nykaa.com *.naikaa.com fsnecommerce.sc.omtrdc.net evbk.gamooga.com webevbk.gamooga.com www.google-analytics.com www.google.com www.google.co.in www.facebook.com stats.g.doubleclick.net cm.everesttech.net www.googletagmanager.com *.criteo.net *.criteo.com www.youtube.com dpm.demdex.net cm.g.doubleclick.net www.gstatic.com m.youtube.com cdn-jp.gsecondscreen.com *.googlesyndication.com googleads.g.doubleclick.net d286adtp3hdk00.cloudfront.net;script-src 'self' 'unsafe-inline' 'unsafe-eval' *.nykaa.com *.naikaa.com assets.adobedtm.com www.googletagmanager.com www.google-analytics.com www.googleadservices.com *.criteo.net *.criteo.com connect.facebook.net cdn-jp.gsecondscreen.com googleads.g.doubleclick.net apis.google.com *.netcoresmartech.com ae.gsecondscreen.com evbk.gamooga.com webevbk.gamooga.com *.speedcurve.com nykaa.verloop.io cdn-ops.verloop.io cdn.speedcurve.com lux.speedcurve.com cdn.nykaaman.com https://11310639.fls.doubleclick.net/activityi googleads.g.doubleclick.net *.googlesyndication.com connect.facebook.net *.clarity.ms traqkar.com cakecdn.com/jssdk/lib.js https://script.mfilterit.net/v3/v/client/web.nykaabeauty.cpv.js accounts.google.com https://www.artfut.com/static/tracking.min.js https://www.artfut.com/static/tagtag.min.js https://www.artfut.com/static/crossdevice.min.js https://ad.admitad.com/tt/ https://cdn.mxpnl.com/libs/mixpanel-js-wrapper.js https://cdn.mxpnl.com/libs/mixpanel-2-latest.min.js https://js-agent.newrelic.com https://bam.nr-data.net www.gstatic.com https://www.google.com/recaptcha/api.js http://static.clevertap.com/js/clevertap.min.js https://in1.clevertap-prod.com https://d2r1yp2w7bby2u.cloudfront.net/js/clevertap.min.js https://static.zdassets.com https://pod-29.zendesk.com https://bat.bing.com/bat.js https://bat.bing.com/p/action/187147406.js;frame-ancestors 'self' ;upgrade-insecure-requests;form-action 'self' ;object-src 'none' ;
x-cacheMISS
x-content-type-optionsnosniff
x-frame-optionssameorigin
x-xss-protection1; mode=block
set-cookie254 Characters
server-timingcfCacheStatus;desc="HIT"
pragmano-cache
servercloudflare
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,537 referring domains.
This page has 364,535 backlinks.
This page has backlinks from 2,600 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /

Disallow: /search/
Disallow: /blog/
Disallow: /nykaa-professional
Disallow: /catalog/
Disallow: /*purearth*
Disallow: /luxe/brands/purearth*
Disallow: /ReactConfig.php
Disallow: /productquestion/*
Disallow: /advancereview/product/allreviews/*
Disallow: /ajaxaddcart/index/options/product_id/
Disallow: /simplebundle/cart/addtocartpopup/bundle_id/
Disallow: /nykaad/*
Disallow: /top-bestsellers-ranked/


Sitemap: https://www.nykaa.com/sitemap-v2/sitemap-index.xml

Similar sites

Search preview

www.nykaa.com
Buy Cosmetics Products & Beauty Products Online in India at Bes...
Buy cosmetics & beauty products online from Nykaa, the online shopping beauty store. Browse makeup, health products & more from top beauty brands. ✔ free shipping* ✔ Cash on Delivery

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Nykaa86%Check
beauty73%Check
Online72%Check
Online Beauty72%Check
Beauty Store68%Check
Store62%Check
beauty brands60%Check
beauty products online56%Check
Beauty Advice54%Check
Beauty Products48%Check
Show more keywords and terms

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Cookie Policy

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