O2.co.uk - SEO Checker

Overview of the SEO Check
Meta information
70% 
Page quality
75% 
Page structure
79% 
Link structure
10% 
Server
90% 
External factors
100% 
SEO Score
Response time
0.21 s
File size
172.60 kB
Words
1079
Media files
44
Number of links
188 internal / 37 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
O2 | Mobile Phones, Mobile Broadband and Sim Only Deals on O2
The page title should be shorter than 580 pixels. It is 596 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Find phones, tablets, mobile broadband, and sim only deals on the UK’s Best Network for Coverage. Find out more about My O2, Priority, O2 Refresh, O2 Wifi and much more, at O2.co.uk.
The meta description is too long: 1157 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.o2.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
A language definition is specified wrong in alternate links.
A language definition is specified wrong in alternate links.
A language definition is specified wrong in alternate links.
A language definition is specified wrong in alternate links.
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsnoodp, noydir
descriptionFind phones, tablets, mobile broadband, and sim only deals on the UK’s Best Network for Coverage. Find out more about My O2, Priority, O2 Refresh, O2 Wifi and much more, at O2.co.uk.
msvalidate.01F5FCCBD7DEEFBBB2485800912ABFD1B4
google-site-verificationQvyDi6kfYWaUmulYfDTYb1lDlIc66qOklmVQ7JDJbLY
keywordsmobile phones, simplicity, mobile broadband with laptops, home broadband, mobile phone, broadband, business mobile phones.
format-detectiontelephone=no
MobileOptimizedwidth
HandheldFriendlytrue
viewportuser-scalable=0, width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, shrink-to-fit=no
distributionglobal
googlenotranslate
theme-color#0c2c56
langen
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1079 words. That's ok.
23.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.71 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 7 JavaScript files. This may affect the load time negatively.
A viewport "user-scalable=0, width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 22 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
....uk/themes/o2_theme/img/global/icons.pngO2
.../themes/o2_theme/img/global/arrowbig.pngO2
...files/2018-06/quick-links-apple-1100.pngApple
...les/2018-06/quick-links-samsung-1100.pngSamsung
...les/2020-05/quick-links-oppo-1100[1].pngOPPO
...iles/2021-02/quick-links-google-1100.pngGoogle
.../files/2018-06/quick-links-sony-1100.pngSony
...0-02/5g-why-o2-thumbnail-dark-140220.jpgPart of Earth's surface surrounded by the light of the sun
...2020-02/why-o2-thumbnail-dark-260220.jpgSpotlights
...05/global-nav-community-image-070519.jpgHands joined together in the air
...es/default/files/global/close_search.pngClosePopup
...es/default/files/global/close_search.pngClosePopup
...me/img/global/tariff/spinner-trans20.gifLoader
...es/default/files/global/close_search.pngClosePopup
...me/img/global/tariff/spinner-trans20.gifLoader
...me/img/global/tariff/spinner-trans20.gifLoader
...es/default/files/global/close_search.pngCloseSearch
...eme/img/global/arrow-down-white-x1_0.pngNo alt attribute provided
...eme/img/global/arrow-down-white-x1_0.pngNo alt attribute provided
...eme/img/global/arrow-down-white-x1_0.pngNo alt attribute provided
...eme/img/global/arrow-down-white-x1_0.pngNo alt attribute provided
https://www.o2.co.uk/5G sim card
https://www.o2.co.uk/Samsung Galaxy S21
...eme/img/global/arrow-down-white-x1_0.pngNo alt attribute provided
.../files/menu_images/find-a-store@2x_0.pngFind a store
...files/menu_images/check-network@2x_0.pngCheck our network
...default/files/menu_images/my-o2@2x_0.pngSign in to My O2
...ult/files/menu_images/track-order@2x.pngTrack my order
...efault/files/menu_images/search@2x_0.pngSearch
.../files/menu_images/find-a-store@2x_0.pngFind a store
...files/menu_images/check-network@2x_0.pngCheck our network
...default/files/menu_images/my-o2@2x_0.pngSign in to My O2
...ult/files/menu_images/track-order@2x.pngTrack my order
...efault/files/menu_images/search@2x_0.pngSearch
...ault/files/menu_images/facebook@2x_0.pngFacebook
...fault/files/menu_images/youtube@2x_0.pngYouTube
...fault/files/menu_images/twitter@2x_0.pngTwitter
...fault/files/menu_images/instagram@2x.pngInstagram

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 New Global Nav for Consumer Portal
H2 High tech. Low monthly price.
H2 Save £72 on the new iPhone 12
H2 Get up to six months of Disney+, on us
H2 Manage your account 24/7
H2 Personal Social Footer Menu
H2 Personal AboutO2 Footer Menu
H2 Personal Legal Menu
H3 Get 150GB for £20*
H3 Buy the Samsung Galaxy S21
H3 Phones
H3 Tablets
H3 Sims
H3 Upgrades
H3 Billing
H3 Help
H4 Find a store
H4 O2 Wifi hotspot
H4 Our network status
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (37) on this page.
LinkAttributesAnchor text
/cookie-policyNew window cookie policy
/cookie-policy/managing-cookiesNew window manage cookies
https://www.o2.co.uk/shop/basketNo Text
https://www.o2.co.uk/businessBusiness
https://accounts.o2.co.uk/signinExternal Sign in
A-TITLE Sign In
https://identity.o2.co.uk/logoutExternal Sign out
A-TITLE Sign out of your account
https://accounts.o2.co.uk/regi...External Register
A-TITLE register
https://www.o2.co.uk/O2 Logo Created with Sketch.
https://www.o2.co.uk/shopShop
https://www.o2.co.uk/why-o2Why O2
https://www.o2.co.uk/helpHelp
https://mymobile.o2.co.uk/External My O2
https://www.o2.co.uk/shop/basketYour Basket Created with Sketch.
https://www.o2.co.uk/shopBrowse Shop
https://www.o2.co.uk/shop/phonesPhones
/upgrade/upgradeOptionsUpgrades
https://www.o2.co.uk/iphoneApple iPhone
https://www.o2.co.uk/androidAndroid phones
/shop/like-newRefurbished phones
https://www.o2.co.uk/shop/tabletsTablets and Laptops
https://www.o2.co.uk/ipadApple iPad
/android-tabletsAndroid tablets
/tablet-computersTablet computers
/shop/mobile-broadbandDongles and mobile wifi
/shop/sim-cards/sim-only-dealsPay Monthly sims
/shop/sim-cards/pay-as-you-goAnchor Pay As You Go sims
/shop/all-tariffsTariffs
/shop/internationalInternational
https://www.o2.co.uk/topupTop-up
/shop/accessoriesAccessories
/shop/smartwatchesAnchor Apple Watch/smartwatches
/shop/wireless-accessoriesAirPods/wireless accessories
/shop/great-dealsGreat deals
/spread-the-costSpread the cost
https://www.o2.co.uk/why-o2Browse Why O2
https://www.o2.co.uk/custom-plansO2 custom plans
https://www.o2recycle.co.uk/External O2 Recycle
/help/device-and-sim-support/c...Click and collect
https://www.o2.co.uk/extrasO2 Extras
https://priority.o2.co.uk/offe...External Priority offers
https://priority.o2.co.uk/ticketsExternal Priority Tickets
/perks/perks-at-o2-venuesPerks at O2 venues
https://payandgorewards.o2.co....External Pay & Go Rewards
https://www.o2.co.uk/myo2Manage your account
https://www.o2.co.uk/help/guruO2 Gurus - tips and advice
/help/online-safetyKeeping kids safe online
https://www.o2.co.uk/inspirationIdeas and Inspiration
/shop/services/driveO2 Drive - car insurance
/coveragecheckerCoverage checker
/connectivity/network-coverageBest Network Coverage
https://www.o2.co.uk/5G5G network
/connectivity/free-wifiO2 Wifi
/shop/international/using-phon...O2 Travel - roaming abroad
https://www.o2.co.uk/helpBrowse Help
/help/pay-monthly/how-to-track...Track my order
/help/device-and-sim-support/a...Sim card
/help/pay-as-you-go/topping-upText duplicate Top-up
/help/digital-services/persona...Personal Hotspot
/help/device-and-sim-support/c...Collection and delivery
/help/phones-sims-and-devicesHow to use your device
https://diagnostics.o2.co.uk/f...External Faulty device
/help/digital-services/phone-h...Device health check
/help/device-and-sim-support/l...Lost or stolen
https://community.o2.co.uk/External Check O2 Community
https://accounts.o2.co.uk/External Text duplicate My O2
/help/account-and-billing/unde...Your bill
/help/account-and-billing/how-...Payments
/help/account-and-billing/prem...Premium charges
/abouto2/your-data-hubYour Data Hub
https://www.o2.co.uk/helpHelp articles
https://www.o2.co.uk/apps/auraAura
https://www.o2.co.uk/storelocatorStore locator
https://status.o2.co.uk/External Network status
https://www.o2.co.uk/contactusContact us
https://www.o2.co.uk/storelocatorFind a store
https://www.o2.co.uk/businessText duplicate Business
https://www.o2.co.uk/shop/phonesText duplicate Phones
/upgrade/upgradeOptionsText duplicate Upgrades
https://www.o2.co.uk/iphoneText duplicate Apple iPhone
https://www.o2.co.uk/androidText duplicate Android phones
/shop/like-newText duplicate Refurbished phones
https://www.o2.co.uk/shop/tabletsText duplicate Tablets and Laptops
https://www.o2.co.uk/ipadText duplicate Apple iPad
/android-tabletsText duplicate Android tablets
/tablet-computersText duplicate Tablet computers
/shop/mobile-broadbandText duplicate Dongles and mobile wifi
/shop/sim-cards/sim-only-dealsText duplicate Pay Monthly sims
/shop/sim-cards/pay-as-you-goAnchor Text duplicate Pay As You Go sims
/shop/all-tariffsText duplicate Tariffs
/shop/internationalText duplicate International
https://www.o2.co.uk/topupText duplicate Top-up
/shop/accessoriesText duplicate Accessories
/shop/smartwatchesAnchor Text duplicate Apple Watch/smartwatches
/shop/wireless-accessoriesText duplicate AirPods/wireless accessories
/shop/great-dealsText duplicate Great deals
/spread-the-costText duplicate Spread the cost
https://www.o2.co.uk/custom-plansText duplicate O2 custom plans
https://www.o2recycle.co.uk/External Text duplicate O2 Recycle
/help/device-and-sim-support/c...Text duplicate Click and collect
https://www.o2.co.uk/extrasText duplicate O2 Extras
https://priority.o2.co.uk/offe...External Text duplicate Priority offers
https://priority.o2.co.uk/ticketsExternal Text duplicate Priority Tickets
/perks/perks-at-o2-venuesText duplicate Perks at O2 venues
https://payandgorewards.o2.co....External Text duplicate Pay & Go Rewards
https://www.o2.co.uk/myo2Text duplicate Manage your account
https://www.o2.co.uk/help/guruText duplicate O2 Gurus - tips and advice
/help/online-safetyText duplicate Keeping kids safe online
https://www.o2.co.uk/inspirationText duplicate Ideas and Inspiration
/shop/services/driveText duplicate O2 Drive - car insurance
/coveragecheckerText duplicate Coverage checker
/connectivity/network-coverageText duplicate Best Network Coverage
https://www.o2.co.uk/5GText duplicate 5G network
/connectivity/free-wifiText duplicate O2 Wifi
/shop/international/using-phon...Text duplicate O2 Travel - roaming abroad
/help/pay-monthly/how-to-track...Text duplicate Track my order
/help/device-and-sim-support/a...Text duplicate Sim card
/help/pay-as-you-go/topping-upText duplicate Top-up
/help/digital-services/persona...Text duplicate Personal Hotspot
/help/device-and-sim-support/c...Text duplicate Collection and delivery
/help/phones-sims-and-devicesText duplicate How to use your device
https://diagnostics.o2.co.uk/f...External Text duplicate Faulty device
/help/digital-services/phone-h...Text duplicate Device health check
/help/device-and-sim-support/l...Text duplicate Lost or stolen
https://community.o2.co.uk/External Text duplicate Check O2 Community
https://accounts.o2.co.uk/External Text duplicate My O2
/help/account-and-billing/unde...Text duplicate Your bill
/help/account-and-billing/how-...Text duplicate Payments
/help/account-and-billing/prem...Text duplicate Premium charges
/abouto2/your-data-hubText duplicate Your Data Hub
https://www.o2.co.uk/helpText duplicate Help articles
https://www.o2.co.uk/apps/auraText duplicate Aura
https://www.o2.co.uk/storelocatorText duplicate Store locator
https://status.o2.co.uk/External Text duplicate Network status
https://www.o2.co.uk/contactusText duplicate Contact us
https://www.o2.co.uk/5GAre you ready for 5G? Check coverage
IMG-ALT Part of Earth's surface surrounded by the light of the sun
https://www.o2.co.uk/why-o2See all the reasons to choose O2 Why join O2?
IMG-ALT Spotlights
https://community.o2.co.uk/External IMG-ALT Hands joined together in the air
https://accounts.o2.co.uk/rese...External Forgotten your username and password?
https://accounts.o2.co.uk/regi...External Text duplicate Register
/shop/phones?osr=ts_iphoneAnchor iPhone
A-TITLE iPhone
/shop/apple/iphone-12-5g?osr=t...iPhone 12
A-TITLE iPhone 12
/apple-watch?osr=ts_applewatchApple Watch
A-TITLE Apple Watch
/shop/brand/samsung?osr=ts_sam...Samsung
A-TITLE Samsung
/ipad?osr=ts_ipadiPad
A-TITLE iPad
https://www.o2.co.uk/shop/basketCheck out now
https://www.o2.co.uk/covid-19Find out more.
/spread-the-costFind out more
https://www.o2.co.uk/shop/phonesAnchor Shop now
/extras/disney-plusText duplicate Find out more
https://mymobile.o2.co.uk/External Sign in to My O2
/shop/sim-cards/sim-only-dealsAnchor Choose your sim
A-TITLE Choose your sim
/shop/samsung/galaxy-s21-5gAnchor Buy now
A-TITLE Buy now
https://www.o2.co.uk/shop/phonesOpens in a new window Phones
https://www.o2.co.uk/shop/tabletsAnchor Opens in a new window Tablets
/shop/sim-cardsOpens in a new window Sims
/upgrade/upgradeOptionsOpens in a new window Upgrades
https://www.o2.co.uk/myo2Opens in a new window Billing
https://www.o2.co.uk/helpOpens in a new window Help
https://www.o2.co.uk/storelocatorGo to store locator
A-TITLE Go to store locator
https://www.o2wifi.co.uk/hotspot/External Find a hotspot
A-TITLE Find a hotspot
https://status.o2.co.uk/External Check network status
A-TITLE Check network status
https://www.o2.co.uk/pricesNew window o2.co.uk/prices.
https://www.o2.co.uk/storelocatorText duplicate Find a store
/coveragecheckerCheck our network
https://accounts.o2.co.uk/authExternal Text duplicate Sign in to My O2
/help/pay-monthly/how-to-track...Text duplicate Track my order
/searchresult?view=html&q1=top...Search
/shop/apple/iphone-12-5giPhone 12 5G
/shop/apple/iphone-12-mini-5giPhone 12 mini 5G
/shop/apple/iphone-12-pro-5giPhone 12 Pro 5G
/shop/apple/iphone-12-pro-max-5giPhone 12 Pro Max 5G
/shop/smartwatchesAnchor Apple Watch Series 6
/shop/samsung/galaxy-s21-ultra-5gSamsung Galaxy S21 Ultra 5G
/shop/samsung/galaxy-s21-5gSamsung Galaxy S21 5G
/shop/oppo/find-x3-pro-5gOPPO Find X3 Pro 5G
/shop/sim-cards/sim-only-dealsAnchor 150GB for £20 24 month sim
/extras/disney-plusDisney+ Offer
https://www.o2.co.uk/helpHelp home
https://www.o2.co.uk/contactusText duplicate Contact us
https://www.o2.co.uk/myo2Text duplicate My O2
/help/device-and-sim-support/c...Text duplicate Collection and delivery
https://www.o2.co.uk/shop/phonesText duplicate Phones
https://www.o2.co.uk/shop/tabletsTablets
/shop/sim-cards/sim-only-dealsPay Monthly Sim
/shop/sim-cards/pay-as-you-goPay As You Go Sim
https://www.o2.co.uk/storelocatorText duplicate Find a store
/coveragecheckerText duplicate Check our network
https://accounts.o2.co.uk/authExternal Text duplicate Sign in to My O2
/help/pay-monthly/how-to-track...Text duplicate Track my order
/searchresult?view=html&q1=top...Text duplicate Search
https://www.o2.co.uk/helpText duplicate Help home
https://www.o2.co.uk/contactusText duplicate Contact us
https://www.o2.co.uk/myo2Text duplicate My O2
/help/device-and-sim-support/c...Text duplicate Collection and delivery
/shop/apple/iphone-12-5gText duplicate iPhone 12 5G
/shop/apple/iphone-12-mini-5gText duplicate iPhone 12 mini 5G
/shop/apple/iphone-12-pro-5gText duplicate iPhone 12 Pro 5G
/shop/apple/iphone-12-pro-max-5gText duplicate iPhone 12 Pro Max 5G
/shop/smartwatchesAnchor Text duplicate Apple Watch Series 6
/shop/samsung/galaxy-s21-ultra-5gText duplicate Samsung Galaxy S21 Ultra 5G
/shop/samsung/galaxy-s21-5gText duplicate Samsung Galaxy S21 5G
/shop/oppo/find-x3-pro-5gText duplicate OPPO Find X3 Pro 5G
/shop/sim-cards/sim-only-dealsAnchor Text duplicate 150GB for £20 24 month sim
/extras/disney-plusText duplicate Disney+ Offer
https://www.o2.co.uk/shop/phonesText duplicate Phones
https://www.o2.co.uk/shop/tabletsText duplicate Tablets
/shop/sim-cards/sim-only-dealsText duplicate Pay Monthly Sim
/shop/sim-cards/pay-as-you-goText duplicate Pay As You Go Sim
https://www.facebook.com/o2ukExternal IMG-ALT Facebook
https://www.youtube.com/user/o...External IMG-ALT YouTube
https://www.twitter.com/o2External IMG-ALT Twitter
https://www.instagram.com/o2uk/External IMG-ALT Instagram
https://www.o2.co.uk/abouto2About O2
/our-blueprintOur Blueprint
https://o2careers.co.uk/External Careers
https://news.o2.co.uk/External News & PR
https://www.o2.co.uk/sponsorshipSponsorship
http://www.telefonica.com/New window External No Text
/access-for-allAccess for all
/termsandconditionsTerms & Conditions
/termsandconditions/privacy-po...Privacy policy
/cookie-policyCookie policy
/abouto2/corporate-statementsModern Slavery Statement
http://www.telefonica.com/New window External No Text
http://www.telefonica.com/New window External No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.o2.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 7 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.21 seconds.
This page only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (173 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
content-length22953
connectionkeep-alive
dateFri, 07 May 2021 16:20:24 GMT
servernginx
set-cookie139 Characters
cache-controlmax-age=604800, public
link<https://www.o2.co.uk/>; rel="shortlink", <https://www.o2.co.uk/>; rel="canonical"
link<https://www.o2.co.uk/>; rel="revision"
link<https://www.o2.co.uk/>; rel="revision"
link<//static-www.o2.co.uk>; rel=preconnect; crossorigin
link<//static-www.o2.co.uk>; rel=dns-prefetch
x-ua-compatibleIE=edge
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedFri, 07 May 2021 16:16:21 GMT
etag"1620404181"
varyCookie,Accept-Encoding
x-dns-prefetch-controlon
x-xss-protection1; mode=block
strict-transport-securitymax-age=31536000; includeSubDomains; preload
feature-policygeolocation 'self'; vibrate 'none'
content-encodinggzip
x-request-idv-8fb3d230-af4f-11eb-8769-9f3d09855f3e
x-ah-environmentprod
viavarnish, 1.1 0434556f8ccac61e8735f7c75767727c.cloudfront.net (CloudFront)
x-cache-hits5171
accept-rangesbytes
cf-cache-statusDYNAMIC
cf-request-id09e93a653b000034e3898bc000000001
expect-ctmax-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
cf-ray64bbc681fa6734e3-DUB
x-cacheMiss from cloudfront
x-amz-cf-popFRA56-C2
x-amz-cf-id6gEMt3trNo2xTeQ3t6xoMYPZ8GdFfF04Xu1i0FVSGVSykessT2uPew==
age239
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 15,525 referring domains.
This page has 691,862 backlinks.
This page has backlinks from 10,590 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Disallow: /shop/refreshTariffs/*
Disallow: /*?activeTabNum=8*
Disallow: /login*
Disallow: /assets2/theme/
Disallow: */bluedawn-theme/
Disallow: /search?
Disallow: /storelocator/*
Disallow: /shop/prepaysims/*
Disallow: /*?is4G=true*
Disallow: /*?is4G=false*
Disallow: /*?activeTabNum=*
Disallow: /search
Disallow: /browsing/
Disallow: /*?amp
Disallow: /sites/default/files/2018-08/Customer%20Complaints%20Code_0.pdf

User-agent: Googlebot
Disallow:

User-agent: Googlebot-image
Disallow:

User-agent: AdsBot-Google
Disallow:

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www.o2.co.uk
O2 | Mobile Phones, Mobile Broadband and Sim Only Deals on O2
Find phones, tablets, mobile broadband, and sim only deals on the UK’s Best Network for Coverage. Find out more about My O2, Priority, O2 Refresh, O2 Wifi and much more, at O2.co.uk.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Deals O270%Check
O2 Wifi68%Check
Phones63%Check
Sim62%Check
Mobile Phone61%Check
Mobile Phones60%Check
Find Phones59%Check
SIM only Deals56%Check
deals56%Check
mobile56%Check

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