Optikschweiz.ch - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
73% 
Page quality
47% 
Page structure
79% 
Link structure
81% 
Server
79% 
External factors
100% 
SEO Score
Response time
0.86 s
File size
55.60 kB
Words
395
Media files
23
Number of links
45 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
OPTIKSCHWEIZ der Fachverband für Augenoptik und Optometrie
The page title should be shorter than 580 pixels. It is 591 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.optikschweiz.ch/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-ch
Server location: United States of America
The following language is defined by HTML: de-ch
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsmax-image-preview:large
generatorWordPress 5.8.9
msapplication-TileColor#da532c
msapplication-config/wp-content/uploads/fbrfg/browserconfig.xml
theme-color#ffffff
langde-ch
charsetUTF-8

Test up to 1.000 webpages of optikschweiz.ch with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 395 words on this page. Good pages should have about 800 words of useful content.
36.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.1 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Some tags are too long. With 255 characters this one is longer than 70 characters:
"gut sehen und dabei auch gut aussehen: optometristen und augenoptiker sichern ihren klienten und kunde..."
Image SEO
(Somewhat important)
22 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...tent/themes/optikschweiz/img/logo_de.pngOPTIKSCHWEIZ der Fachverband für Augenoptik und Optometrie
...3/header_43_20161220_195228-1800x250.jpgNo alt attribute provided
...3/header_43_20161220_195245-1800x250.jpgNo alt attribute provided
...3/header_43_20161220_195301-1800x250.jpgNo alt attribute provided
...3/header_43_20161220_195311-1800x250.jpgNo alt attribute provided
...3/header_43_20161220_195324-1800x250.jpgNo alt attribute provided
...3/header_43_20161220_195341-1800x250.jpgNo alt attribute provided
...3/header_43_20161220_195354-1800x250.jpgNo alt attribute provided
...3/header_43_20161220_195411-1800x250.jpgNo alt attribute provided
...3/header_43_20161220_195439-1800x250.jpgNo alt attribute provided
...3/header_43_20161220_195510-1800x250.jpgNo alt attribute provided
...ometrie-Shutterstock_466x231-360x180.jpgNo alt attribute provided
...AdobeStock_256437350_466x231-360x180.jpgNo alt attribute provided
...ads/2021/05/Cabrio-Sonne_KGS-360x180.jpgNo alt attribute provided
...ds/2020/02/formation_466x231-360x180.jpgNo alt attribute provided
...02/digitaler_sehstress_zeiss-360x180.jpgNo alt attribute provided
...enpflege_Entspannung_Essilor-360x180.jpgNo alt attribute provided
...ds/2020/03/frau_auto_essilor-360x180.jpgNo alt attribute provided
...2020/07/Kinderbrille_466x231-360x180.jpgNo alt attribute provided
...opiekontrolle_illu-466x231-1-360x180.pngNo alt attribute provided
.../02/Myopie_Animation_SOV2014-360x180.gifNo alt attribute provided
...ploads/2020/02/Frankenbrille-360x180.pngNo alt attribute provided
...uploads/2020/02/Stellenmarkt-360x180.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Optimales Sehen — in jedem Alter und in jeder Lebenslage
H3 Suchen Sie…
H3 Gesundheitsberuf Optometrie
H3 4 von 5 tragen Sehhilfen
H3 Sonnenschutz im Sommer
H3 Berufliche Grundbildung
H3 Augen im Smartphone-Stress?
H3 Gymnastik gegen müde Augen
H3 Sehen im Verkehr
H3 Kinderbrillen
H3 Myopie-Kontrolle
H3 Fehlsichtigkeiten
H3 Versicherungs-Beiträge
H3 Stellenbörse
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.optikschweiz.ch/Subdomain IMG-ALT OPTIKSCHWEIZ der Fachverband für Augenoptik und Optometrie
A-TITLE OPTIKSCHWEIZ der Fachverband für Augenoptik und Optometrie
/augenoptiker-in/Subdomain Augenoptiker/in
/optometrist-in/Subdomain Optometrist/in
/infos-berufsbildung/Subdomain Infos Berufsbildung
/portraet/Subdomain Porträt
/institutionen/Subdomain Institutionen
/funktionaere/Subdomain Funktionäre
/engagements/Subdomain Engagements
/fachtagungen/Subdomain Fachtagungen
/das-auge/Subdomain Das Auge
/das-sehen/Subdomain Das Sehen
/fehlsichtigkeit/Subdomain Fehlsichtigkeit
/augenoptik/Subdomain Augenoptik
/brillen/Subdomain Brillen
/kontaktlinsen/Subdomain Kontaktlinsen
/augenpflege/Subdomain Augenpflege
/sehtest/Subdomain Sehtest
/sonnenschutz/Subdomain Sonnenschutz
/sehen-verkehr/Subdomain Sehen & Verkehr
/kinderbrillen/Subdomain Kinderbrillen
/bildschirm-auge/Subdomain Bildschirm & Auge
/myopie-kontrolle/Subdomain Myopie-Kontrolle
/brillenreinigung/Subdomain Brillenreinigung
/sehen-schweiz-2021/Subdomain Sehen Schweiz 2021
/suche?type=nameSuche nach Name und/oder Ortschaft
/suche?type=offerSuche nach Spezialität/Angebot
/kantonale-augenoptik-vereinig...Subdomain Kantonale Augenoptik-Vereinigungen
/allgemein/Subdomain Allgemein
/presse/Subdomain Presse
/extranet/Subdomain Login
https://www.optikschweiz.ch/Subdomain Deutsch
/fr/acceuil/Subdomain Français
/suche/?type=nameSubdomain Fachgeschäfte-Suche
/optometrist-in/Subdomain Text duplicate Optometrist/in
/sehen-schweiz-2021/Subdomain Text duplicate Sehen Schweiz 2021
/sonnenschutz/Subdomain Sehen und Sonnenschutz
https://www.vbao.ch/External Subdomain www.vbao.ch
/bildschirm-auge/Subdomain Text duplicate Bildschirm & Auge
/augenpflege/Subdomain Text duplicate Augenpflege
/sehen-verkehr/Subdomain Text duplicate Sehen & Verkehr
/kinderbrillen/Subdomain Text duplicate Kinderbrillen
/myopie-kontrolle/Subdomain Text duplicate Myopie-Kontrolle
/fehlsichtigkeit/Subdomain Trivial anchor text
Weiterlesen
/wp-content/uploads/2024/02/W1...New window Subdomain KVG-Info (PDF)
https://www.schweizeroptiker.c...New window External Subdomain Stellenbörse
/datenschutzerklaerung/Subdomain Datenschutzerklärung
/impressum/Subdomain Impressum
https://www.hayloft-it.ch/New window External Subdomain Hayloft-IT GmbH

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.optikschweiz.ch/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.86 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
A Content Delivery Network like Bootstrap CDN can save bandwidth for Bootstrap front-end component library.
The file size of the HTML document is fine (56 kB).

HTTP Response Header

NameValue
servernginx
dateSat, 25 May 2024 13:36:32 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://www.optikschweiz.ch/wp-json/>; rel="https://api.w.org/", <https://www.optikschweiz.ch/wp-json/wp/v2/pages/32>; rel="alternate"; type="application/json", <https://www.optikschweiz.ch/>; rel=shortlink
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 92 referring domains.
This page has 1,937 backlinks.
This page has backlinks from 69 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 164 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.optikschweiz.ch/wp-sitemap.xml

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
OPTIKSCHWEIZ66%Check
Augen63%Check
Augenoptik und Optometrie57%Check
Optometrie53%Check
müde Augen52%Check
Augenoptik51%Check
Verband48%Check
Sehen47%Check
Beruf43%Check
im Verkehr43%Check
Show more keywords and terms

Test up to 1.000 webpages of optikschweiz.ch with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions