Oreillyauto.com - SEO Checker

Overview of the SEO Check
Meta information
78% 
Page quality
52% 
Page structure
71% 
Link structure
90% 
Server
97% 
External factors
100% 
SEO Score
Response time
0.46 s
File size
159.80 kB
Words
398
Media files
33
Number of links
64 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
O'Reilly Auto Parts | Auto Parts, Accessories, Repair Advice, & More
The page title should be shorter than 580 pixels. It is 611 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Find the right auto parts, tools, and supplies for your vehicle at O'Reilly. Shop online or visit one of our 5,600 locations and enjoy free Next Day shipping.
The length of the meta description is perfect. (935 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://ost-honeypot-1.oreillyauto.com/
The canonical link points to a different domain.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
titleO'Reilly Auto Parts | Auto Parts, Accessories, Repair Advice, & More
descriptionFind the right auto parts, tools, and supplies for your vehicle at O'Reilly. Shop online or visit one of our 5,600 locations and enjoy free Next Day shipping.
viewportwidth=device-width, initial-scale=1
facebook-domain-verificationEmpty
langen
X-UA-CompatibleIE=edge
charsetutf-8

Test up to 1.000 webpages of oreillyauto.com with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
There are only 398 words on this page. Good pages should have about 800 words of useful content.
22.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/img/warning_triangle_simple.pngWarning
.../New-Size-Default-Desktop-Hero-Image.pngSuper Start Battery will keep you going. shop batteries
...ktop-Hero-Image-Derek-BatteryTesting.pngFree Battery Testing. Learn more
...c/New-Size-Default-Tablet-Hero-Image.pngSuper Start Battery will keep you going. shop batteries
...blet-Hero-Image-Derek-BatteryTesting.pngFree Battery Testing. Learn more
...c/New-Size-Default-mobile-Hero-Image.pngSuper Start Battery will keep you going. shop batteries
...bile-Hero-Image-Derek-BatteryTesting.jpgFree Battery Testing. Learn more
/cmsstatic/pickup-56319.svgNo alt attribute provided
/cmsstatic/brakes-ft-category-76610.jpgBrakes
...riesAndaccessories-ft-category-90325.jpgShop Batteries
/cmsstatic/ft-products-filter.jpgFilters Category
...atic/suspensionNsteering-ft-category.jpgShocks & Springs
/cmsstatic/coolingheating-ft-category.jpgWater Pump
/cmsstatic/oil-ft-category-new.jpgMotor Oil
/cmsstatic/ft-product-tools.jpgTools Category
...obile-ft-category-winter-accessories.pngShovels, Ice Melt, Tire Chains and More
...atic/lightingNelectrical-ft-category.jpgCar Light Bulb
/cmsstatic/web-2950-featured-brakebest.jpgBrakebest Brake Pads
/cmsstatic/web-2950-featured-buy-online.jpgO'Reilly Auto Parts Store Front
...static/web-2950-featured-powertorque.jpgPower Torque
/cmsstatic/web-2950-featured-orewards.jpgOReilly ORewards
/cmsstatic/web-2950-featured-current-ad.jpgSales Ad
.../WEB-2950-featured-store-services-v2.jpgWiper blade installation
...uto.com/parts/img/medium/ptt/ptt0001.jpgPower Torque 2-In-1 Drill Driver
...o.com/parts/img/medium/ptt/pt34124_n.jpgPower Torque Jack Stands
...o.com/parts/img/medium/plc/001664r03.jpgPlastiColor 4-Piece Floor Mats
...com/parts/img/medium/hss/p0404432z-1.jpgHot Shot's Secret Diesel Extreme
.../parts/img/medium/dpl/baa2010_032411.jpgDupli-Color Bed Armor Black Truck Coating
/img/icn_facebook.pngfacebookLike us on Facebook
/img/icn_twitter.pngtwitterTweet with us on Twitter
/img/icn_instagram.pnginstagramSee and share pictures on Instagram
/img/icn_youtube.pngyoutubeWatch our channel on YouTube
/img/icn_pinterest.pngpinterestView our pins on Pinterest

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 BrakeBest Brake Pads & Rotors
H2 Buy Online Pick Up In Store
H2 Power Torque Tools
H2 O’Rewards Bonus Points Offers
H2 Find the Deal That's Right for You
H2 Store Services Available Nationwide
H2 Featured Products You Might Like
H3 Home Page Featured Carousel
H3 FREE Pick Up in Store
H3 Featured Categories
H3 Power Torque
H3 Power Torque Duplicate text
H3 PlastiColor
H3 Hot Shot's Secret
H3 Dupli-Color
H4 Professional Parts People™
H4 Thank you for signing up. You should expect to start receiving emails shortly.
H4 Contact Your Local Store
H4 Check Order Status
H4 O'Rewards
H4 Find a Repair Shop
H4 About Us
H4 Resources
H4 Customer Service
H4 Professional Parts People™ Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 19 external links on this page.
LinkAttributesAnchor text
https://findashop.oreillyauto....New window External Subdomain Find a Repair Shop
/currentadCurrent Ad
/shopping-listShopping List
https://www.oreillyauto.com/No Text
https://www.oreillyauto.com/cartCart | 0
/super-start-batteriesIMG-ALT Super Start Battery will keep you going. shop batteries
/store-services/free-battery-t...IMG-ALT Free Battery Testing. Learn more
/super-start-batteriesText duplicate IMG-ALT Super Start Battery will keep you going. shop batteries
/store-services/free-battery-t...Text duplicate IMG-ALT Free Battery Testing. Learn more
/super-start-batteriesText duplicate IMG-ALT Super Start Battery will keep you going. shop batteries
/store-services/free-battery-t...Text duplicate IMG-ALT Free Battery Testing. Learn more
/shop/bShop All
/brakes-searchBrakes
IMG-ALT Brakes
/battery-searchBatteries
IMG-ALT Shop Batteries
/filters-searchFilters
IMG-ALT Filters Category
/shocks-strutsShocks & Struts
IMG-ALT Shocks & Springs
/heating-cooling-searchCooling & Heating
IMG-ALT Water Pump
/motor-oil-searchMotor Oil
IMG-ALT Motor Oil
/tools-searchTools
IMG-ALT Tools Category
/shop/b/tools---equipment-1648...Winter Accessories
IMG-ALT Shovels, Ice Melt, Tire Chains and More
/automotive-lighting-searchLighting
IMG-ALT Car Light Bulb
/brakebest-brake-pads-rotorsIMG-ALT Brakebest Brake Pads
/brakebest-brake-pads-rotorsShop BrakeBest
/online-ordersIMG-ALT O'Reilly Auto Parts Store Front
/online-ordersLearn More About Online Shopping
/power-torque-toolsIMG-ALT Power Torque
/power-torque-toolsShop Power Torque Tools
http://currentad.oreillyauto.c...External Subdomain IMG-ALT OReilly ORewards
http://currentad.oreillyauto.c...External Subdomain Find Bonus Points Offers in the Current Sales Ad
/orewards-loyalty-programJoin O’Rewards
http://currentad.oreillyauto.com/External Subdomain IMG-ALT Sales Ad
http://currentad.oreillyauto.com/External Subdomain Shop our Current Sale Ad
/store-servicesIMG-ALT Wiper blade installation
/store-servicesLearn More About Our Store Services
/detail/c/power-torque-tools/t...Power Torque 2-In-1 Drill Driver
IMG-ALT Power Torque 2-In-1 Drill Driver
/detail/c/power-torque-tools/t...Power Torque Jack Stands
IMG-ALT Power Torque Jack Stands
/detail/c/plasticolor/accessor...PlastiColor 4-Piece Floor Mats
IMG-ALT PlastiColor 4-Piece Floor Mats
/detail/c/lubrication-specialt...Hot Shot's Secret Diesel Extreme
IMG-ALT Hot Shot's Secret Diesel Extreme
/detail/c/bed-armor/accessorie...Dupli-Color Bed Armor Black Truck Coating
IMG-ALT Dupli-Color Bed Armor Black Truck Coating
https://corporate.oreillyauto....New window External Subdomain Explore Jobs
/check-order-statusCheck Your Order Status
https://www.oreillyauto.com/store
/check-order-status?successUrl...order
/orewards-loyalty-programNew window loyalty program
http://findashop.oreillyauto.c...New window External Subdomain near you
https://corporate.oreillyauto....New window External Subdomain Careers
https://corporate.oreillyauto....New window External Subdomain Company Overview
https://corporate.oreillyauto....New window External Subdomain Investor Relations
https://corporate.oreillyauto....New window External Subdomain Newsroom
/legal-policiesLegal Policies
/site-directorySite Directory
/sustainabilitySustainability
/locationsFind a Store
/currentadText duplicate Current Ad
/store-servicesStore Services
/shop/AllBrandsList of Brands
/for-the-professionalFor the Professional
/jobber-programJobber Program
http://findashop.oreillyauto.c...New window External Subdomain Text duplicate Find a Repair Shop
http://motorsports.oreillyauto...New window External Subdomain Motorsports & Events
/coupons-and-promotionsCoupons & Promotions
https://www.oreillyauto.com/videoVideos
/how-to-hubHow To Hub
/contact-usContact Us
/online-ordersFAQs
/accountMy Account
/gift-cardGift Cards
/rebateRebates
/online-ordersReturns & Exchanges
/online-ordersSpecial Orders
/online-ordersShipping & Delivery
/warrantyWarranties
http://www.3eonline.com/EeeOnl...New window External Subdomain SDS
/professional-catalogsProfessional Catalogs
/legal-policiesPrivacy
/legal-policiesCalifornia Transparency in Supply Chain Act
https://www.facebook.com/Oreil...New window External Subdomain IMG-ALT facebook
https://twitter.com/OReillyAutoNew window External IMG-ALT twitter
http://instagram.com/oreillyau...New window External IMG-ALT instagram
https://www.youtube.com/user/O...New window External Subdomain IMG-ALT youtube
https://www.pinterest.com/orei...New window External Subdomain IMG-ALT pinterest
/legal-policiesText duplicate Privacy
/legal-policiesText duplicate California Transparency in Supply Chain Act

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.oreillyauto.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.46 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (160 kB).

HTTP Response Header

NameValue
content-typetext/html;charset=UTF-8
cache-controlno-store
content-languageen-US
x-content-type-optionsnosniff
strict-transport-securitymax-age=31536000; includeSubDomains
varyAccept-Encoding
content-encodinggzip
dateSun, 08 Sep 2024 11:25:53 GMT
set-cookie69 Characters
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 7,378 referring domains.
This page has 491,825 backlinks.
This page has backlinks from 5,178 different ip addresses.

Search preview

www.oreillyauto.com
O'Reilly Auto Parts | Auto Parts, Accessories, Repair Advice, ...
Find the right auto parts, tools, and supplies for your vehicle at O'Reilly. Shop online or visit one of our 5,600 locations and enjoy free Next Day shipping.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Auto73%Check
Reilly73%Check
Auto Parts73%Check
Parts68%Check
or visit65%Check
O'Reilly Auto Parts57%Check
FREE56%Check
Pick Up56%Check
Find54%Check
Tools54%Check

Test up to 1.000 webpages of oreillyauto.com with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions