Oreo.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
100% 
Page quality
52% 
Page structure
75% 
Link structure
75% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.17 s
File size
433.00 kB
Words
318
Media files
66
Number of links
53 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
OREO | Personalized Gifts, Recipes, and More | OREO
The length of the page title is perfect. (497 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
OREO.com has everything you want from your favorite brand - recipes, OREO cookies, personalized gifts, merchandise, and more.
The length of the meta description is perfect. (809 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.oreo.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
descriptionOREO.com has everything you want from your favorite brand - recipes, OREO cookies, personalized gifts, merchandise, and more.
robotsindex,follow
langen
twitter:creator@oreo
twitter:descriptionOREO.com has everything you want from your favorite brand - recipes, OREO cookies, personalized gifts, merchandise, and more.
twitter:site@oreo
twitter:titleOREO | Personalized Gifts, Recipes, and More | OREO
og:image:urlhttps://images.ctfassets.net/kvfvpz4abpco/1JNH4zRihi7bcFB57TM021/ca25a62173330e773a0254eef7d795eb/cookie.png
og:image:height230
og:image:secure_urlhttps://images.ctfassets.net/kvfvpz4abpco/1JNH4zRihi7bcFB57TM021/ca25a62173330e773a0254eef7d795eb/cookie.png
og:image:typeimage/png
og:image:width200
og:descriptionOREO.com has everything you want from your favorite brand - recipes, OREO cookies, personalized gifts, merchandise, and more.
og:titleOREO | Personalized Gifts, Recipes, and More | OREO
og:urlhttps://www.oreo.com
charsetutf-8

Test up to 1.000 webpages of oreo.com with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 318 words on this page. Good pages should have about 800 words of useful content.
There are 2 text duplicates on this page:
  • Duplicate: By submitting my email address, I agree to receive marketing communica...
27.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 16.57 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...9749/build/_assets/logo-top-HFSIUXXF.pngOreo Cookie Logo Top
...9/build/_assets/logo-bottom-63QAS5UD.pngOreo Cookie Logo Bottom
...d/_assets/oreoid_logo_white-EOQC4U3S.pngOreo ID
...d/_assets/oreoid_logo_white-EOQC4U3S.pngOreo ID
...5ead759f5f13492a/Group_634897.png?w=1920Bubbles
...5ead759f5f13492a/Group_634897.png?w=1920Bubbles
...7ed347a7bf7b01ce9718933/image.png?w=1920Oreo CocaCola Lid
...5ead759f5f13492a/Group_634897.png?w=1920Bubbles
...5ead759f5f13492a/Group_634897.png?w=1920Bubbles
...5ead759f5f13492a/Group_634897.png?w=1920Bubbles
...5ead759f5f13492a/Group_634897.png?w=1920Bubbles
...7ed347a7bf7b01ce9718933/image.png?w=1920Oreo CocaCola Lid
...5ead759f5f13492a/Group_634897.png?w=1920Bubbles
...5ead759f5f13492a/Group_634897.png?w=1920Bubbles
...7ed347a7bf7b01ce9718933/image.png?w=1920Oreo CocaCola Lid
...5ead759f5f13492a/Group_634897.png?w=1920Bubbles
...26a6830/Onsite-Media-1440x540.jpg?w=1920Destiny Coke
...0669/v2_Onsite-Media-1440x540.jpg?w=1920Sour Patch Kids BOGO
...epage_banner_harvest_1440x540.jpg?w=1920Star Wars OREO Shop now
..._banner_retail-packs_1440x540.jpg?w=1920Homepage marquee link to shop all retail packs of cookies
...82b20f980/Oreo_x_Destiny_Tile.png?w=1920Coca Cola
...fbe6b089/Limited_Edition_Tile.png?w=1920Limited Edition Collection
...2/ShopBy_02_Classics_Thumb_2x.png?w=1920Classics Collection
...5ac217327532c63/OREO_Drizzles.png?w=1920celebrations
...Shop_By_Collection_Thumbnail_.png?w=1920 OREO iD
...82b20f980/Oreo_x_Destiny_Tile.png?w=1920Coca Cola
...fbe6b089/Limited_Edition_Tile.png?w=1920Limited Edition Collection
...2/ShopBy_02_Classics_Thumb_2x.png?w=1920Classics Collection
...5ac217327532c63/OREO_Drizzles.png?w=1920celebrations
...Shop_By_Collection_Thumbnail_.png?w=1920 OREO iD
.../Homepage__OREO_by_you__opt2_.png?w=1920Used for ADA compliant `alt` and `aria-label` attributes.
...cb8fd52f73f5dd7d/oreo-id-logo.png?w=1920Used for ADA compliant `alt` and `aria-label` attributes.
...909749/build/_assets/cookie-ET6NZIBR.pngOREO Cookie
...20aafe/celebrations-featurev3.png?w=1920celebrations cookies
...ce6/oreo-classics-feature__1_.png?w=1920OREO Classic Cookie
...9749/build/_assets/cookie-1-YJI436FN.pngCookie 1
...9749/build/_assets/cookie-2-5Z5KD7VR.pngCookie 2
...9749/build/_assets/cookie-3-A245I2QQ.pngCookie 3
...9749/build/_assets/cookie-4-3WU5YIIX.pngCookie 4
...9749/build/_assets/cookie-5-75JWXQYL.pngCookie 5
...49/build/_assets/dunk-large-JZLKLJ5E.pngCookie Main
...49/build/_assets/twist-fill-7OO4WIF3.pngCookie Main
...d/_assets/twist-fill-mobile-WW7LHSNJ.pngCookie Main Mobile
...32dbd/OREO_Coca-Cola_10.68_oz.png?w=1920No alt attribute provided
...e/18.71Z_FS_OREO_HALLOWEEN_2c.png?w=1920No alt attribute provided
..._ORIGINAL_FAMILY_SZE_18.12_oz.png?w=1920No alt attribute provided
...s__happybday-4ct__closed-amz.webp?w=1920No alt attribute provided
...e2e52141bafd693c41/Drizzels_2.png?w=1920No alt attribute provided
...5d5227da45cb7c11/hp_milkshake.jpg?w=1920No alt attribute provided
...1414d9f6555b97c5/hp_mint_bars.jpg?w=1920No alt attribute provided
...e6144af9034a2448/hp_Cheescake.jpg?w=1920No alt attribute provided
...7e4f590e70e16831/124151_977_1.jpg?w=1920No alt attribute provided
...3871b5a13906d24afb/137457_977.jpg?w=1920No alt attribute provided
...5ead759f5f13492a/Group_634897.png?w=1920Bubbles
...5daeffb8e277f5a9f7/image__12_.png?w=1920Heart Oreo Coca Cola
...8e4ec1a1f95f/oreo-logo-footer.png?w=1920Used for ADA compliant `alt` and `aria-label` attributes.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 OREO by you
H2 Celebrate with OREO
H2 OREO classics & more
H2 TWIST. LICK. DUNK.
H2 Stuf we’re loving
H2 Make it with OREO
H3 OREO in your inbox
H3 OREO in your inbox Duplicate text
H4 OREO Coca-Cola Sandwich Cookies, Limited Edition
H4 OREO Orange Creme Chocolate Sandwich Cookies, Halloween Cookies, Limited Edition
H4 OREO Chocolate Sandwich Cookies, Family Size, 18.12 oz
H4 OREO Celebrations Happy Birthday Gift Set
H4 OREO Celebrations
H4 OREO Crumbles Milk Shake
H4 OREO Mint Chocolate Chip Pops
H4 OREO Crumbles Cheesecake Squares
H4 OREO Raspberry Cookie Balls
H4 OREO Raspberry & Creme Squares
H5 Cakes, cookies, truffles, milkshakes... you name it!
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.oreo.com/Anchor Skip to content
https://www.oreo.com/Oreo.com
IMG-ALT Oreo Cookie Logo Top
https://www.oreo.com/oreoidCustom cookies with
IMG-ALT Oreo ID
/corporate-giftBusiness
https://www.oreo.com/recipeRecipes
https://www.oreo.com/accountAccount
A-TITLE Account
https://www.oreo.com/cartNo Text
https://www.oreo.com/oreoidText duplicate Custom cookies with
IMG-ALT Oreo ID
/collections/limited-editionLimited Edition
/collections/new-arrivalsNew Arrivals
/collections/celebrationsCelebrations
/collections/classicsClassics
/collections/merchMerch
/collections/allShop All
/collections/oreo-coca-colaIMG-ALT Destiny Coke
/products/sourpatchkids?Size=2...Subdomain IMG-ALT Sour Patch Kids BOGO
/products/starwarsIMG-ALT Star Wars OREO Shop now
/collections/allIMG-ALT Homepage marquee link to shop all retail packs of cookies
/collections/oreo-coca-colaOREO® Coca-Cola™
IMG-ALT Coca Cola
/collections/limited-editionText duplicate Limited Edition
IMG-ALT Limited Edition Collection
/collections/classicsText duplicate Classics
IMG-ALT Classics Collection
/collections/celebrationsOREO Celebrations
IMG-ALT celebrations
https://www.oreo.com/oreoidOREOiD
IMG-ALT OREO iD
/collections/oreo-coca-colaText duplicate OREO® Coca-Cola™
IMG-ALT Coca Cola
/collections/limited-editionText duplicate Limited Edition
IMG-ALT Limited Edition Collection
/collections/classicsText duplicate Classics
IMG-ALT Classics Collection
/collections/celebrationsText duplicate OREO Celebrations
IMG-ALT celebrations
https://www.oreo.com/oreoidText duplicate OREOiD
IMG-ALT OREO iD
https://www.oreo.com/oreoidCustomize Your
IMG-ALT OREO Cookie
/collections/celebrationsShop Celebrations
/collections/cookiesShop All Cookies
/products/oreo-coca-cola?Size=...OREO Coca-Cola Sandwich Cookies, Limited Edition
/products/18-71z-fs-oreo-hallo...OREO Orange Creme Chocolate Sandwich Cookies, Halloween Cookies, Limited Edition
/products/oreo-cookie?Size=2+PackOREO Chocolate Sandwich Cookies, Family Size, 18.12 oz
/prodcuts/celebrations-birthdayOREO Celebrations Happy Birthday Gift Set
/collections/celebrationsText duplicate OREO Celebrations
/recipe/oreo-crumbles-milk-sha...OREO Crumbles Milk Shake
/recipe/oreo-mint-chocolate-ch...OREO Mint Chocolate Chip Pops
/recipe/oreo-crumbles-cheeseca...OREO Crumbles Cheesecake Squares
/recipe/oreo-raspberry-cookie-...OREO Raspberry Cookie Balls
/recipe/oreo-raspberry-creme-s...OREO Raspberry & Creme Squares
https://www.oreo.com/recipeSee All Recipes
https://www.facebook.com/OREOU...External Subdomain No Text
https://www.youtube.com/oreoExternal Subdomain No Text
https://twitter.com/oreoExternal No Text
https://instagram.com/oreoExternal No Text
https://www.oreo.com/about-usABOUT US
https://www.oreo.com/contactCONTACT US
https://www.oreo.com/faqFAQS
https://www.oreo.com/accountORDER STATUS
/orders-and-returnsORDERS & RETURNS
/pages/shippingSHIPPING INFORMATION
https://www.mondelezinternatio...External Subdomain OREO COOKIES IN FOODSERVICE
/promotion-terms-and-conditionPROMOTION TERMS AND CONDITIONS
/terms-and-conditionsTerms and Conditions•
/privacy-policyPrivacy Policy•
https://www.oreo.com/cookiesCookie Policy•
/accessibilityAccessibility•
https://privacyportal-de.onetr...External Subdomain Do not sell or share my personal information

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.oreo.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.17 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (433 kB).

HTTP Response Header

NameValue
dateThu, 19 Sep 2024 15:57:03 GMT
content-typetext/html
cache-controlprivate, max-age=60
set-cookie100 Characters
strict-transport-securitymax-age=63072000; includeSubDomains; preload
content-security-policybase-uri 'self'; default-src 'self' 'nonce-93c39ede5f653d3c6ff304e9ffb915a5' https://cdn.shopify.com https://shopify.com; frame-ancestors 'self' app.contentful.com none; style-src privacyportalde-cdn.onetrust.com *.googletagmanager.com privacyportalde-cdn.onetrust.com mondelez.review.eprize.com hello.myfonts.net p.typekit.net mondelez-modals.merkleinc.com static-tracking.klaviyo.com http://c.lytics.io static.klaviyo.com use.typekit.net *.doogma.com googletagmanager.com tagmanager.google.com fonts.googleapis.com s3-us-west-2.amazonaws.com *.click2cart.com click2cart.co *.click2cart.co maxcdn.bootstrapcdn.com *.audioeye.com 'self' 'unsafe-inline' https://cdn.shopify.com; connect-src 'self' adservice.google.com googleads.g.doubleclick.net www.googleadservices.com www.google.com www.mczbf.com wss://tolerant-kiwi-magical.ngrok-free.app:* privacyportalde-cdn.onetrust.com wss://ws-mt1.pusher.com screenshots.bugherd.com/health sockjs.pusher.com *.bugherd.com sidebar.bugherd.com/binoculars tagging.oreo.com sessions.bugsnag.com *.bugsnag.com stats.g.doubleclick.net analytics.google.com nprd-gtm-d2c-1-server.mdlzapps.cloud privacyportal-de.onetrust.com cdn.acsbapp.com o19233.ingest.sentry.io analytics.tiktok.com analytics.pangle-ads.com *.klavyio.com api-js.datadome.co a.klaviyo.com static-forms.klaviyo.com fast.a.klaviyo.com geolocation.onetrust.com cdn.cookielaw.org *.google-analytics.com *.analytics.google.com *.googletagmanager.com *.shopify.com *.myshopify.com *.doogma.com monorail-edge.shopifysvc.com s3-us-west-2.amazonaws.com *.click2cart.com click2cart.co *.click2cart.co *.convertexperiments.com shop.oreo.com sdk.iad-07.braze.com *.audioeye.com 'self' https://monorail-edge.shopifysvc.com; form-action 'self'; object-src 'none'; img-src 'self' data: cdnjs.cloudflare.com idsync.rlcdn.com www.mczbf.com tagging.oreo.com d.agkn.com stats.g.doubleclick.net analytics.google.com d2iiunr5ws5ch1.cloudfront.net d3k81ch9hvuctc.cloudfront.net c.lytics.io fonts.gstatic.com cm.g.doubleclick.net t.co ad.doubleclick.net analytics.twitter.com cdn.cookielaw.org *.google-analytics.com googletagmanager.com www.googletagmanager.com ssl.gstatic.com www.gstatic.com blob: images.ctfassets.net videos.ctfassets.net cdn.shopify.com *.doogma.com screendoogmacom.s3.amazonaws.com images-tastehub.mdlzapps.cloud *.google-analytics.com click2cart.com *.bugherd.com *.mdlzapps.cloud; media-src 'self' data: images.ctfassets.net videos.ctfassets.net cdn.shopify.com images-tastehub.mdlzapps.cloud; script-src 'self' 'strict-dynamic' privacyportalde-cdn.onetrust.com cdn.acsbapp.com pnzzmlvk.micpn.com acsbapp.com c.lytics.io analytics.tiktok.com acsbap.com cdn.cookielaw.org static.ads-twitter.com static.klaviyo.com static-tracking.klaviyo.com *.googletagmanager.com tagmanager.google.com blob: *.shopify.com 'unsafe-eval' *.doogma.com s3-us-west-2.amazonaws.com *.click2cart.com 'unsafe-hashes' *.audioeye.com 'sha256-ldNO9pII0S0qZFNvWIu8QaeieCEU4Ebs/hKQcJiaav8=' 'sha256-JivjteQzOFNs0SxkyyivpTbXybbi3B4N57K3Pyny9og=' 'sha256-qVWbMXMqZjy+Le+NWOs0nMIk3zAS/IW8ZPIw850ZmuQ=' 'sha256-xWyeACf7ZOesFE8wK3sQrZWPcsC9gw1qe/uS2V0ERco=' 'sha256-7hiC1d6xCwoyVQpxYWf7gXI7sOo2WRNYvRY3v/RiCL4=' 'sha256-FktX8P26Qa8BEDjKcUTaYi31wGF8gz/5JH+aYBhxiYk=' 'nonce-93c39ede5f653d3c6ff304e9ffb915a5'; font-src 'self' oreo.com privacyportalde-cdn.onetrust.com eprize-content.s3.amazonaws.com static.klaviyo.com data: hello.myfonts.net/count/39ff8f www.oreo.com use.typekit.net fonts.gstatic.com data: *.shopify.com *.doogma.com maxcdn.bootstrapcdn.com; frame-src 'self' c.lytics.io *.google.com td.doubleclick.net *.fls.doubleclick.net www.youtube.com www.youtube-nocookie.com *.bugherd.com *.audioeye.com
oxygen-full-page-cacheuncacheable
powered-byShopify, Oxygen
x-content-type-optionsnosniff
x-frame-optionsDENY
x-request-ido2-e9f125f3-c599-4dff-9b1c-c95a73c7d692.8c5ac4e97c3a1c3e
x-shopid55873667206
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=idZXxxSh3kgi3Iv4KEBaSyMMDpxA8MhDrKP0ujezdSfIC9PU82smHWEm5pmX10ithdDRJowKE8Bplf8HKizWPxhX6l7GrAhOdPnR93rGOvw9g7xgltAqCnA5e9ECSw%3D%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
varyAccept-Encoding
servercloudflare
cf-ray8c5ac4e97c3a1c3e-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,460 referring domains.
This page has 20,217 backlinks.
This page has backlinks from 2,448 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /carts
Disallow: /account
Sitemap: https://www.oreo.com/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
Disallow: /checkouts/
Disallow: /checkout
Disallow: /carts
Disallow: /orders

User-agent: Pinterest
Crawl-delay: 1

Similar sites

Search preview

www.oreo.com
OREO | Personalized Gifts, Recipes, and More | OREO
OREO.com has everything you want from your favorite brand - recipes, OREO cookies, personalized gifts, merchandise, and more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Oreo73%Check
gift62%Check
OREO cookies62%Check
cookies58%Check
Recipes58%Check
gifts58%Check
personal58%Check
OREO Celebrations56%Check
OREO Coca-Cola55%Check
OREO Chocolate54%Check
Show more keywords and terms

Test up to 1.000 webpages of oreo.com with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions