Organdonation.nhs.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
60% 
Page structure
92% 
Link structure
85% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.14 s
File size
46.20 kB
Words
465
Media files
18
Number of links
63 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - NHS Organ Donation
The length of the page title is perfect. (264 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
If you needed an organ transplant would you have one? If so please help those in need of a transplant by opting to donate organs and tissue.
The length of the meta description is perfect. (864 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.organdonation.nhs.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionIf you needed an organ transplant would you have one? If so please help those in need of a transplant by opting to donate organs and tissue.
robotsFOLLOW, INDEX
langen
twitter:siteEmpty
twitter:titleHome
twitter:descriptionIf you needed an organ transplant would you have one? If so please help those in need of a transplant by opting to donate organs and tissue.
twitter:imagehttps://nhsbtdbe.blob.core.windows.net/umbraco-assets-corp/27145/girl-holding-heart-balloon-banner.jpg
og:titleHome
og:typewebsite
og:url/
og:imagehttps://nhsbtdbe.blob.core.windows.net/umbraco-assets-corp/27145/girl-holding-heart-balloon-banner.jpg
og:descriptionIf you needed an organ transplant would you have one? If so please help those in need of a transplant by opting to donate organs and tissue.
og:site_nameNHS Organ Donation
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 465 words on this page. Good pages should have about 800 words of useful content.
38.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.9 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
14 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

Page structure

H1 heading
(Critically important)
Organ Donation
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Organ Donation
H2 Let's start with the basics
H2 What is organ donation?
H2 Register your decision
H2 Have questions or concerns?
H2 Empty heading
H2 Empty heading
H3 Why register?
H3 More information
H3 Who can donate?
H3 How organ donors change lives
H3 The law has changed
H3 Why ethnicity matters
H3 Talk to your loved ones
H3 Become a living donor
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 19 external links on this page.
LinkAttributesAnchor text
http://www.google.co.uk/New window External Subdomain Download
https://www.organdonation.nhs.uk/Anchor Skip to main content
http://www.nhsbt.nhs.uk/External Subdomain IMG-ALT NHSBT Corporate Logo
http://www.nhsbt.nhs.uk/who-we...External Subdomain Who we are
http://www.nhsbt.nhs.uk/what-w...External Subdomain What we do
http://www.nhsbt.nhs.uk/how-we...External Subdomain How we help
https://www.nhsbt.nhs.uk/how-y...External Subdomain How you can help
http://www.nhsbt.nhs.uk/careersExternal Subdomain Careers
http://www.nhsbt.nhs.uk/news/External Subdomain News
https://www.organdonation.nhs.uk/IMG-ALT Organ Donation logo
/register-to-donate/register-y...Register
https://www.organdonation.nhs.uk/Home
/register-your-decision/Register your decision
/register-your-decision/Text duplicate Register your decision
/register-your-decision/donate/Donate
/register-your-decision/do-not...Do not donate
/register-your-decision/amend/Amend
/register-your-decision/withdraw/Withdraw
/register-your-decision/nomina...Nominate a representative
/helping-you-to-decide/Helping you to decide
/helping-you-to-decide/Text duplicate Helping you to decide
/helping-you-to-decide/about-o...About organ donation
/helping-you-to-decide/about-o...What can you donate?
/helping-you-to-decide/about-o...Who can donate?
/helping-you-to-decide/about-o...Get the facts
/helping-you-to-decide/about-o...Understanding consent
/helping-you-to-decide/about-o...The NHS Organ Donor Register
/helping-you-to-decide/about-o...The NHS Organ Donor Card
/helping-you-to-decide/about-o...Living donation
/helping-you-to-decide/about-o...Tissue donation
/helping-you-to-decide/about-o...Statistics
/helping-you-to-decide/persona...Personal stories
/helping-you-to-decide/about-y...About your choices
/helping-you-to-decide/your-fa...Your faith and beliefs
/helping-you-to-decide/organ-d...Why ethnicity matters
/talk-to-your-loved-ones/Talk to your loved ones
/talk-to-your-loved-ones/Text duplicate Talk to your loved ones
/talk-to-your-loved-ones/how-t...How to talk about organ donation
/uk-laws/UK laws
/uk-laws/Text duplicate UK laws
/uk-laws/organ-donation-law-in...England
/uk-laws/organ-donation-law-in...Wales
/uk-laws/organ-donation-law-in...Scotland
/uk-laws/organ-donation-law-in...N. Ireland
/uk-laws/organ-donation-law-in...Crown dependencies
/become-a-living-donor/Become a living donor
/become-a-living-donor/Text duplicate Become a living donor
/become-a-living-donor/donatin...Donating your kidney
/become-a-living-donor/donatin...Donating part of your liver
/become-a-living-donor/bone-an...Bone and amniotic membrane donation
/get-involved/Get involved
/get-involved/Text duplicate Get involved
/get-involved/news/Text duplicate News
/get-involved/organ-donation-c...Campaigns
/get-involved/share-your-exper...Share your experience
/cy/40-eiliad/Cael gwybodaeth yn y Gymraeg
A-TITLE Mynediad at wybodaeth am roi organau yn y Gymraeg
/helping-you-to-decide/about-o...Text duplicate About organ donation
/helping-you-to-decide/about-o...Have questions or concerns? Get the facts about the organ donation process, funeral arrangements, faith and beliefs, the opt out system, family involvement a...
/helping-you-to-decide/about-o...Subdomain Anchor Why register? Find out why it's really important that you do.
/helping-you-to-decide/about-o...Who can donate? Have a medical condition? Are you a smoker, or are you unable to give blood? You may still be able to become an organ donor. Get the facts ab...
/helping-you-to-decide/persona...How organ donors change lives Read about people whose lives have been dramatically affected by organ donation, and those waiting for a transplant.
/uk-laws/organ-donation-law-in...The law has changed Organ donation law in England has changed. Read about how these changes affect you, and let others know too.
IMG-ALT A hand passing a heart-shaped balloon to another hand
/helping-you-to-decide/organ-d...Why ethnicity matters We need donors from all communities, but there is a shortage of donors from Black, Asian and minority ethnic groups.
/talk-to-your-loved-ones/Talk to your loved ones Whatever you decide, it's really important that you let them know. Find out why here.
/become-a-living-donor/Become a living donor You are able to donate some organs while you are alive, for example; a kidney, or part of your liver.
https://www.organdonation.nhs.uk/Anchor Back to top
/contact/Contact us
A-TITLE Contact us
/accessibility/Accessibility
A-TITLE Accessibility
/cookies/Cookies
A-TITLE Cookies
http://www.nhsbt.nhs.uk/privacy/New window External Subdomain Privacy
A-TITLE Privacy
/site-map/Site map
A-TITLE Site map
http://www.facebook.com/nhsorg...New window External Subdomain A-TITLE NHS Organ Donation Facebook page - this link will open in a new window
https://twitter.com/NHSOrganDonorNew window External A-TITLE NHS Organ Donation X account - this link will open in a new window
https://www.instagram.com/nhso...New window External Subdomain A-TITLE NHS Organ Donation Instagram account - this link will open in a new window
https://www.youtube.com/user/n...New window External Subdomain A-TITLE NHS Organ Donation YouTube channel - this link will open in a new window
https://www.blood.co.uk/New window External Subdomain Blood Donation
http://platelets.blood.co.uk/New window External Subdomain Platelet Donation
https://www.blood.co.uk/plasma/External Subdomain Plasma Donation
https://www.bbmr.co.uk/External Subdomain British Bone Marrow Registry
https://www.nhsbt.nhs.uk/what-...External Subdomain Tissue Donation
http://www.nhsbt.nhs.uk/cordbl...External Subdomain Cord Blood Bank
https://www.organdonation.nhs.uk/Text duplicate IMG-ALT NHSBT Corporate Logo

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.organdonation.nhs.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.14 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (46 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateSun, 28 Apr 2024 10:36:09 GMT
access-control-expose-headersRequest-Context
cache-controlno-cache
content-encodinggzip
expires-1
pragmano-cache
set-cookie131 Characters
varyAccept-Encoding
request-contextappId=cid-v1:14200b05-369d-4a61-98c0-9c5b96d0c514
x-cdnImperva
x-iinfo8-2460455-2460457 NNNN CT(23 52 0) RT(1714300568219 11) q(0 0 1 0) r(1 9) U12
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 4,402 referring domains.
This page has 780,315 backlinks.
This page has backlinks from 2,149 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Search preview

www.organdonation.nhs.uk
Home - NHS Organ Donation
If you needed an organ transplant would you have one? If so please help those in need of a transplant by opting to donate organs and tissue.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
organ91%Check
Organ Donation85%Check
NHS Organ Donation80%Check
donation79%Check
NHS Organ79%Check
NHS Organ Donor68%Check
Organ Donor66%Check
Tissue Donation64%Check
NHS63%Check
Donate50%Check

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