Oswald-online.de - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
68% 
Page structure
79% 
Link structure
90% 
Server
95% 
External factors
84% 
SEO Score
Response time
5.87 s
File size
80.50 kB
Words
390
Media files
6
Number of links
26 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Karl Oswald GmbH & Co. KG
The length of the page title is perfect. (266 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://oswald-online.de/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Server location: United States of America
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsmax-image-preview:large
generatorElementor 3.23.4; features: e_optimized_css_loading, additional_custom_breakpoints, e_lazyload; settings: css_print_method-external, google_font-enabled, font_display-swap
msapplication-TileImagehttps://oswald-online.de/wp-content/uploads/2023/10/Oswald_Logo_rot_schwarz.png
langde
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 390 words on this page. Good pages should have about 800 words of useful content.
42.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.7 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...oads/2023/10/Oswald_Logo_rot_schwarz.pngLogo Oswald Friseur & Kosmetik
...ds/2024/08/EuroFriwa_Katalog-2024-25.pngBild von EuroFriwa Katalog 2024/2025, rothaarige Frau auf Cover
/wp-content/uploads/2024/02/DSC_0018.jpgNo alt attribute provided
/wp-content/uploads/2024/07/Bild-4-1.pngNo alt attribute provided
...tent/uploads/2024/01/oswald_image_11.jpgNo alt attribute provided
...ploads/2023/10/Oswald_Logo_rot_weiss.pngLogo Oswald Friseurbedarf und Kosmetik

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Barber-Produkte für einen gepflegten Look
H2 Oswald ist paperfree
H2 Relaunch unserer Homepage
H2 Das sagen unsere Kund:innen
H3 Oswald auf Instagram
H4 Unsere Standorte
H4 Social Media
H4 Rechtliches
H5 News
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://oswald-online.de/Anchor Zum Inhalt wechseln
https://oswald-online.de/IMG-ALT Logo Oswald Friseur & Kosmetik
https://oswald-online.de/news/News
/unternehmen/Über uns
/standorte/Standorte
/unsere_werte/Unsere Werte
/aktionen/Aktionen
/produktkategorien/Produktkategorien
/karriere/Karriere
https://oswald-online.de/kontakt/Kontakt
https://oswald-online.de/news/Text duplicate News
/unternehmen/Text duplicate Über uns
/standorte/Text duplicate Standorte
/unsere_werte/Text duplicate Unsere Werte
/aktionen/Text duplicate Aktionen
/produktkategorien/Text duplicate Produktkategorien
/karriere/Text duplicate Karriere
https://oswald-online.de/kontakt/Text duplicate Kontakt
https://katalog.eurofriwa.de/New window External Subdomain Jetzt im neuen Katalog
https://www.instagram.com/oswa...New window External Subdomain oswald.friseurbedarf auf Instagram
/unternehmenUnternehmen
https://katalog.eurofriwa.de/New window External Subdomain Herunterladen
https://oswald-online.de/kontaktText duplicate Kontakt
/2024/08/01/news-beitrag-1-2/Trivial anchor text
weiterlesen
https://oswald-online.de/IMG-ALT Logo Oswald Friseurbedarf und Kosmetik
https://www.instagram.com/oswa...New window External Subdomain No Text
https://www.facebook.com/oswal...New window External Subdomain No Text
/datenschutzerklaerung/Datenschutzerklärung
/impressum/Impressum
/datenschutzerklaerung/Text duplicate Datenschutzerklärung
/impressum/Text duplicate Impressum

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://oswald-online.de/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (5.87 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (81 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateSun, 01 Dec 2024 04:08:40 GMT
serverApache
link<https://oswald-online.de/wp-json/>; rel="https://api.w.org/", <https://oswald-online.de/wp-json/wp/v2/pages/63>; rel="alternate"; title="JSON"; type="application/json", <https://oswald-online.de/>; rel=shortlink
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is very well linked from other websites.
This page has backlinks from 28 referring domains.
This page has 63 backlinks.
This page has backlinks from 23 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://oswald-online.de/wp-sitemap.xml

Similar sites

Search preview

oswald-online.de
Karl Oswald GmbH & Co. KG

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Oswald70%Check
Oswald GmbH59%Check
Oswald GmbH Co56%Check
Karl Oswald GmbH55%Check
Karl Oswald GmbH Co54%Check
Karl46%Check
Produkte38%Check
Standorte38%Check
Katalog38%Check
Instagram38%Check
Show more keywords and terms

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