Ota.com - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
78% 
Page structure
75% 
Link structure
25% 
Server
46% 
External factors
100% 
SEO Score
Response time
1.42 s
File size
185.60 kB
Words
2414
Media files
13
Number of links
304 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
OTA |
The page title is too short. (51 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://ota.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
generatorDrupal 7 (https://www.drupal.org)
rdfs:label skos:prefLabelGreen
langen
Content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge

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Page quality

Content
(Critically important)
This page contains 2414 words. That's ok.
19.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
44 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.85 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 51 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 48 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ootstrap/conflux_images/ota_logo_wht.pngOrganic trade association logo
.../wysiwyg_uploads/Website Menu Images.pngORGANIC - good for people, planet, business
...iles/wysiwyg_uploads/menu-membership.jpgJoin Us - We Love Our Members
...ult/files/wysiwyg_uploads/OIS header.pngNo alt attribute provided
...wyg_uploads/menu-international-trade.jpgimage of stacked shipping containers
...wysiwyg_uploads/menu-programs-events.jpgimage of people networking at an event
/sites/default/files/apb/feature-box/5.pngUSDA Organic - good for business, good for people, good for planet
...es/wysiwyg_uploads/AnnualReportCover.PNGWe are the Organic Trade Association
...lt/files/wysiwyg_uploads/bg-arrow-up.pngNo alt attribute provided
...News Center Images (4).png?itok=fL_mVh7AOTA staff in front of field
...er/featured-image/TOPP.png?itok=ZOtlNrzWfarmers shaking hands on the field
...nter Cover Images (15).png?itok=RjPPM4WbSmall scale organic cacao farmer
...hutterstock_1725166255.jpg?itok=ZkeUAQb6U.S. Capitol building in the background with tress in the forefront

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Secondary Menu
H2 Search form
H2 Advocacy
H2 Membership
H2 Market Analysis
H2 International Trade
H2 Programs & Events
H2 Resources
H2 About OTA
H2 Main Menu New
H2 We're the Organic Trade Association
H2 Together, We Grow Organic
H2 Green Lemon
H2 Green Lemon Duplicate text
H2 Green
H2 Lead
H2 We’re working for you
H2 Rooted in collaboration: Highlights from OTA's staff retreat
H2 OTA putting its words into actions to help grow organic
H2 US District Court rules to uphold critical ‘grower group’ certification empowering small organic farmers worldwide
H2 Organic industry urges Congress to fund critical USDA programs amidst looming Farm Bill expiration
Anchor text is an URL
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://ota.com/Anchor Skip to main content
https://ota.com/IMG-ALT Organic trade association logo
https://ota.com/news-centerNews
https://ota.com/contact-otaContact
https://ota.com/become-memberJoin Us
https://ota.com/advocacyAdvocacy
https://ota.com/policy-issuesCritical Issues
A-TITLE Critical Issues
/advocacy/organic-legislation/...Farm Bill
A-TITLE Farm Bill
/advocacy/critical-issues/cont...Continuous Improvement and Accountability in Organic Standards
/advocacy/critical-issues/stre...New Standards Update: Strengthening Organic Enforcement
/advocacy/critical-issues/new-...Are you SOE ready?
/OrganicFraudPreventionOrganic Fraud Prevention
/advocacy/policy-positionsPolicy Positions
A-TITLE Policy Positions
https://ota.com/climateClimate Change
/advocacy/critical-issues/clim...Stonyfield's Climate Story
/advocacy/policy-positions/add...Addressing Unintentional Residues in Organic
/advocacy/policy-positions/gmosGMOs and GMO Labeling
/advocacy/policy-positions/gmo...Organic = Non-GMO +
/advocacy/policy-positions/gmo...GMO Labeling
/advocacy/policy-positions/gmo...GMO Contamination
/advocacy/policy-positions/gmo...Seed Issues
/advocacy/personal-carePersonal Care
/advocacy/policy-positions/pol...Pollinators
/advocacy/policy-positions/vit...Vitamins & Minerals
/advocacy/organic-standardsOrganic Standards
/advocacy/organic-standards/na...National Organic Program
/advocacy/organic-standards/na...National Organic Standards Board
/advocacy/organic-standards/na...NOSB Fall 2024 Meeting
A-TITLE NOSB Fall 2024 Meeting
/advocacy/organic-standards/na...NOSB Spring 2024 Meeting
A-TITLE NOSB Spring 2024 Meeting
/advocacy/organic-standards/na...NOSB Fall 2023 Meeting
A-TITLE NOSB Fall 2023 Meeting
/advocacy/organic-standards/na...NOSB Spring 2023 Meeting
/advocacy/organic-standards/na...National List of Allowed and Prohibited Substances
/advocacy/organic-standards/na...Sunset Review Process
/advocacy/organic-standards/or...Organic Certification
/advocacy/organic-standards/or...USDA Certified Transitional Program
/advocacy/organic-standards/or...Resources for Retailers
/advocacy/organic-standards/or...Materials Review Organizations
/advocacy/organic-standards/fi...Fiber and Textiles
/advocacy/organic-standards/fi...Global Organic Textile Standard (GOTS)
/advocacy/organic-standards/fi...Policy & Advocacy Updates
/advocacy/organic-standards/fi...Organic Cotton
/advocacy/organic-standards/fi...Quick Resources
/advocacy/organic-standards/fi...Fiber Council
/advocacy/organic-standards/or...Organic Hemp and Hemp Products
/advocacy/organic-standards/em...Emerging Organic Standards
/advocacy/critical-issues/orga...Organic Animal Welfare Standards
/advocacy/organic-standards/em...Aquaculture
/advocacy/organic-standards/em...Pet Food
/advocacy/organic-standards/em...Hydroponics
/advocacy/organic-standards/em...Apiculture
/advocacy/organic-standards/em...Text duplicate Personal Care
https://ota.com/comments-filedComments Filed Archive
/advocacy/how-file-complaintSubmit a Complaint to USDA
/advocacy/organic-legislation/...Organic Farm Bill Priorities
https://ota.com/membershipMembership
/membership/ota-membersOTA Members
/membership/findorganicFind.Organic Business Directory
/about-ota/member-councils-for...Get Involved in Member Communities
https://ota.com/FACFarmers Advisory Council
https://ota.com/farmsteadFarmstead Membership
/membership/get-involved-membe...Dairy Council
/membership/get-involved-membe...Dairy Council Members
A-TITLE Dairy Council Members
/membership/get-involved-membe...Dietary Supplements Council
/membership/get-involved-membe...Dietary Supplements Council Members
/membership/get-involved-membe...Diversity Council
A-TITLE Diversity Council
/membership/get-involved-membe...Diversity Council Members
A-TITLE Diversity Council Members
/advocacy/organic-standards/fi...Text duplicate Fiber Council
/membership/get-involved-membe...Fiber Council Members
/membership/get-involved-membe...Grains Council
/membership/get-involved-membe...Grains Council Members
/membership/get-involved-membe...Marketing & Communications Council
A-TITLE Marketing & Communications Council
/membership/get-involved-membe...Retailer Council
/membership/get-involved-membe...Retailer Council Members
/membership/get-involved-membe...Produce Council
/membership/get-involved-membe...Produce Council Members
/membership/get-involved-membe...Sustainability Council
/membership/get-involved-membe...Sustainability Council Members
A-TITLE Sustainability Council Members
/membership/get-involved-membe...Wine Council
/membership/get-involved-membe...Wine Council Members
A-TITLE Wine Council Members
/membership/get-involved-membe...Task Forces
/about-ota/member-councils-for...Task Force Request Form
/membership/get-involved-membe...Member Forums
/about-ota/member-councils-for...Member Forum Request Form
https://ota.com/become-memberMember Benefits
/membership/types-membershipTypes of Membership
/membership/join-ota-todayApply Online
A-TITLE Apply Online
/membership/join-otaText duplicate Join Us
/resources/market-analysisMarket Analysis
/resources/market-analysisOrganic Market Overview
A-TITLE Organic Market Overview
/organic-market-overview/organ...Organic Industry Survey
A-TITLE Organic Industry Survey
/market-analysis/organic-indus...2024 Organic Industry Survey
A-TITLE 2024 Organic Industry Survey
/market-analysis/organic-indus...2023 Organic Industry Survey
A-TITLE 2023 Organic Industry Survey
/market-analysis/consumer-perc...Consumer Perception of USDA Organic Report
/market-analysis/organic-purch...Organic Purchasing Study
https://ota.com/hotspotsOrganic Hotspots Research
/market-analysis/us-organic-gr...U.S. Organic Grains Report
https://ota.com/tradedataInternational Trade Data Reports
/market-analysis/organic-indus...Order OTA’s 2024 Organic Industry Survey
/global-market-opportunitiesInternational Trade
/international-eventsU.S. Organic Worldwide Activities
A-TITLE U.S. Organic Worldwide Activities
/international-trade/active-ta...International Task Forces
/international-trade/trade-agr...Trade Agreements
/international-trade/trade-agr...United Kingdom
/international-trade/trade-agr...Taiwan
/international-trade/trade-agr...Switzerland
/international-trade/trade-agr...Korea
/international-trade/trade-agr...Japan
/international-trade/trade-agr...European Union
/international-trade/trade-agr...Canada
/resources/global-market-oppor...Text duplicate International Trade Data Reports
https://globalorganictrade.com/External Global Organic Trade Guide
https://find.organic/External Find U.S. Organic Export-Ready Products
/international-trade/internati...More Trade Resources
https://find.organic/New window External Find.Organic Export-Ready Products
/programs-and-eventsPrograms & Events
/programs-and-events/ota-calendarOrganic Industry Events Calendar
/programs-and-events/ota-expo-...Organic at Expo West
https://ota.com/2025-organic-weekOrganic Week in Washington, D.C.
A-TITLE Organic Week in Washington, D.C.
/programs-and-events/organic-pacOrganic PAC Fundraisers
/programs-events/transition-or...Transition to Organic Partnership Program (TOPP)
/programs-events/organic-educa...Organic Education Webinars
A-TITLE Organic Education Webinars
/OrganicFraudPreventionOrganic Fraud Prevention Guide
/programs-events/sponsorship-o...Sponsorship Opportunities
https://www.organicagronomy.org/External Subdomain Organic Agronomy Training Service (OATS)
A-TITLE Organic Agronomy Training Service (OATS)
https://ota.com/2025-organic-weekOrganic Week D.C. 2025 Dates Announced
/how-organic-food-grownResources
/how-organic-food-grownHow is organic food grown?
/resources/how-are-animals-rai...How are animals raised organically?
/resources/how-organic-food-pr...How is organic food processed?
/resources/organic-your-home-a...Organic for your Home and Body
/resources/organic-standardsText duplicate Organic Standards
/resources/labeling-organic-pr...Labeling Organic Products
https://ota.com/value-organicThe Value of Organic
/health-benefits-organicHealth Benefits of Organic
/resources/environmental-benef...Environmental Benefits of Organic
https://ota.com/organic-and-gmosOrganic and GMOs
/resources/diversity-resource-...Diversity Resource Library
/resources/diversity-resource-...Black Farmers Index
/resources/diversity-resource-...Speakers
/resources/diversity-resource-...Influencers
/resources/diversity-resource-...Contractors
/resources/diversity-resource-...Print and Digital Media
/resources/diversity-resource-...Potential Coalition Partners
/communications-toolkit-downloadOrganic Opportunity Communications Toolkit
/guide-page/welcomeGood Organic Retail Practices (GORP) Guide
A-TITLE Good Organic Retail Practices (GORP) Guide
/resources/not-organic-toolkit"Not in Organic" Toolkit
/resources/organic-myth-bustin...Organic Myth-Busting Resources
https://ota.com/organic101Organic 101 Brochure + Social Graphics
/resources/organic-monthOrganic Month
A-TITLE Organic Month
/resources/organic-industry-ac...Organic Industry Acronyms
/communications-toolkit-downloadMember Download: Organic Opportunity Communications Toolkit
https://ota.com/about-ota/missionAbout OTA
https://ota.com/about-ota/missionOur Mission and Vision
https://ota.com/news-centerNews Center
A-TITLE News Center
/about-ota/justice-equity-dive...Justice, Equity, Diversity, and Inclusion Commitment
/webform/diversity-and-entrepr...Diversity and Entrepreneurship Program Application
A-TITLE Diversity and Entrepreneurship Program Application
https://ota.com/about-ota/bylawsBylaws
https://www.organic-center.org/External Subdomain The Organic Center
A-TITLE The Organic Center
/about-ota/ways-supportWays to Support
/about-ota/board-directorsBoard of Directors
/about-ota/member-councils-for...Member Councils, Task Forces and Forums
A-TITLE Member Councils, Task Forces and Forums
https://ota.com/OrganicPACOrganic Political Action Committee
/about-ota/organic-leadership-...Organic Leadership Awards
https://ota.com/about-ota/staffOTA Staff
/about-ota/employment-opportun...Join the Team
/about-ota/ways-support/invest...Donate
https://ota.com/advocacyText duplicate Advocacy
https://ota.com/policy-issuesText duplicate Critical Issues
/advocacy/organic-legislation/...Text duplicate Farm Bill
/advocacy/critical-issues/stre...Text duplicate New Standards Update: Strengthening Organic Enforcement
/advocacy/policy-positionsText duplicate Policy Positions
https://ota.com/climateText duplicate Climate Change
/advocacy/policy-positions/add...Text duplicate Addressing Unintentional Residues in Organic
/advocacy/policy-positions/gmosText duplicate GMOs and GMO Labeling
/advocacy/personal-careText duplicate Personal Care
/advocacy/policy-positions/pol...Text duplicate Pollinators
/advocacy/policy-positions/vit...Text duplicate Vitamins & Minerals
/advocacy/organic-standardsText duplicate Organic Standards
/advocacy/organic-standards/na...Text duplicate National Organic Program
/advocacy/organic-standards/na...Text duplicate National Organic Standards Board
/advocacy/organic-standards/na...Text duplicate National List of Allowed and Prohibited Substances
/advocacy/organic-standards/or...Text duplicate Organic Certification
/advocacy/organic-standards/fi...Text duplicate Fiber and Textiles
/advocacy/organic-standards/em...Text duplicate Emerging Organic Standards
/advocacy/organic-standards/or...Text duplicate Organic Hemp and Hemp Products
https://ota.com/comments-filedText duplicate Comments Filed Archive
/advocacy/how-file-complaintText duplicate Submit a Complaint to USDA
https://ota.com/membershipText duplicate Membership
/membership/ota-membersText duplicate OTA Members
/membership/findorganicText duplicate Find.Organic Business Directory
/about-ota/member-councils-for...Text duplicate Get Involved in Member Communities
https://ota.com/FACText duplicate Farmers Advisory Council
/membership/get-involved-membe...Text duplicate Dairy Council
/membership/get-involved-membe...Text duplicate Dietary Supplements Council
/membership/get-involved-membe...Text duplicate Diversity Council
/advocacy/organic-standards/fi...Text duplicate Fiber Council
/membership/get-involved-membe...Text duplicate Grains Council
/membership/get-involved-membe...Text duplicate Marketing & Communications Council
/membership/get-involved-membe...Text duplicate Retailer Council
/membership/get-involved-membe...Text duplicate Produce Council
/membership/get-involved-membe...Text duplicate Sustainability Council
/membership/get-involved-membe...Text duplicate Wine Council
/membership/get-involved-membe...Text duplicate Task Forces
/membership/get-involved-membe...Text duplicate Member Forums
https://ota.com/become-memberText duplicate Member Benefits
/membership/types-membershipText duplicate Types of Membership
/membership/join-ota-todayText duplicate Apply Online
/resources/market-analysisText duplicate Market Analysis
/resources/market-analysisText duplicate Organic Market Overview
/organic-market-overview/organ...Text duplicate Organic Industry Survey
/market-analysis/organic-indus...Text duplicate 2024 Organic Industry Survey
/market-analysis/organic-indus...Text duplicate 2023 Organic Industry Survey
/market-analysis/consumer-perc...Text duplicate Consumer Perception of USDA Organic Report
/market-analysis/organic-purch...Text duplicate Organic Purchasing Study
https://ota.com/hotspotsText duplicate Organic Hotspots Research
/market-analysis/us-organic-gr...Text duplicate U.S. Organic Grains Report
https://ota.com/tradedataText duplicate International Trade Data Reports
/global-market-opportunitiesText duplicate International Trade
/international-eventsText duplicate U.S. Organic Worldwide Activities
/international-trade/active-ta...Text duplicate International Task Forces
/international-trade/trade-agr...Text duplicate Trade Agreements
/international-trade/trade-agr...Text duplicate United Kingdom
/international-trade/trade-agr...Text duplicate Taiwan
/international-trade/trade-agr...Text duplicate Switzerland
/international-trade/trade-agr...Text duplicate Korea
/international-trade/trade-agr...Text duplicate Japan
/international-trade/trade-agr...Text duplicate European Union
/international-trade/trade-agr...Text duplicate Canada
/resources/global-market-oppor...Text duplicate International Trade Data Reports
https://globalorganictrade.com/External Text duplicate Global Organic Trade Guide
https://find.organic/External Text duplicate Find U.S. Organic Export-Ready Products
/international-trade/internati...Text duplicate More Trade Resources
/programs-and-eventsText duplicate Programs & Events
/programs-and-events/ota-calendarText duplicate Organic Industry Events Calendar
/programs-and-events/ota-expo-...Text duplicate Organic at Expo West
https://ota.com/2025-organic-weekText duplicate Organic Week in Washington, D.C.
/programs-and-events/organic-pacText duplicate Organic PAC Fundraisers
/programs-events/transition-or...Text duplicate Transition to Organic Partnership Program (TOPP)
/programs-events/organic-educa...Text duplicate Organic Education Webinars
/OrganicFraudPreventionText duplicate Organic Fraud Prevention Guide
/programs-events/sponsorship-o...Text duplicate Sponsorship Opportunities
https://www.organicagronomy.org/External Subdomain Text duplicate Organic Agronomy Training Service (OATS)
/how-organic-food-grownText duplicate Resources
/how-organic-food-grownText duplicate How is organic food grown?
/resources/how-are-animals-rai...Text duplicate How are animals raised organically?
/resources/how-organic-food-pr...Text duplicate How is organic food processed?
/resources/organic-your-home-a...Text duplicate Organic for your Home and Body
/resources/organic-standardsText duplicate Organic Standards
/resources/labeling-organic-pr...Text duplicate Labeling Organic Products
https://ota.com/value-organicText duplicate The Value of Organic
/health-benefits-organicText duplicate Health Benefits of Organic
/resources/environmental-benef...Text duplicate Environmental Benefits of Organic
https://ota.com/organic-and-gmosText duplicate Organic and GMOs
/resources/diversity-resource-...Text duplicate Diversity Resource Library
/resources/diversity-resource-...Text duplicate Black Farmers Index
/resources/diversity-resource-...Text duplicate Speakers
/resources/diversity-resource-...Text duplicate Influencers
/resources/diversity-resource-...Text duplicate Contractors
/resources/diversity-resource-...Text duplicate Print and Digital Media
/resources/diversity-resource-...Text duplicate Potential Coalition Partners
/communications-toolkit-downloadText duplicate Organic Opportunity Communications Toolkit
/guide-page/welcomeText duplicate Good Organic Retail Practices (GORP) Guide
/resources/not-organic-toolkitText duplicate "Not in Organic" Toolkit
/resources/organic-myth-bustin...Text duplicate Organic Myth-Busting Resources
https://ota.com/organic101Text duplicate Organic 101 Brochure + Social Graphics
/resources/organic-monthText duplicate Organic Month
/resources/organic-industry-ac...Text duplicate Organic Industry Acronyms
https://ota.com/about-ota/missionText duplicate About OTA
https://ota.com/about-ota/missionText duplicate Our Mission and Vision
https://ota.com/news-centerText duplicate News Center
/about-ota/justice-equity-dive...Text duplicate Justice, Equity, Diversity, and Inclusion Commitment
/webform/diversity-and-entrepr...Text duplicate Diversity and Entrepreneurship Program Application
https://ota.com/about-ota/bylawsText duplicate Bylaws
https://www.organic-center.org/External Subdomain Text duplicate The Organic Center
/about-ota/ways-supportText duplicate Ways to Support
/about-ota/board-directorsText duplicate Board of Directors
/about-ota/member-councils-for...Text duplicate Member Councils, Task Forces and Forums
https://ota.com/OrganicPACText duplicate Organic Political Action Committee
/about-ota/organic-leadership-...Text duplicate Organic Leadership Awards
https://ota.com/about-ota/staffText duplicate OTA Staff
/about-ota/employment-opportun...Text duplicate Join the Team
/membership/become-memberText duplicate Join Us
/apb-color-styles-01-carousel-...Green Lemon
/market-analysis/organic-indus...Learn more
/market-analysis/organic-indus...New window URL anchor text
https://ota.com/market-analysis/organic-industry-survey/2024-organic-industry-su...
/communications-toolkit-downloaddata-driven communications toolkit
/communications-toolkit-downloadText duplicate Learn more
/communications-toolkit-downloadURL anchor text
https://ota.com/communications-toolkit-download
/OrganicFraudPreventionText duplicate Learn more
/advocacy/critical-issues/orga...Text duplicate Learn more
/advocacy/critical-issues/orga...URL anchor text
https://ota.com/advocacy/critical-issues/organic-oversight-enforcement
/about-ota/member-councils-for...Text duplicate Learn more
https://ota.com/organic-week-2024Learn More
/apb-color-styles-01-carousel-...Text duplicate Green Lemon
/advocacy/legislativeText duplicate Learn more
/advocacy/organic-standardsText duplicate Learn more
/resources/market-analysisText duplicate Learn more
https://ota.com/organic101Text duplicate Learn more
/programs-events/upcoming-webi...Upcoming Organic Education Webinars
/apb-color-styles-01-carousel-...Green
/resources/global-market-oppor...Text duplicate Learn more
https://find.organic/New window External Get Listed Now
/membership/ota-membersMeet Our Members
/membership/become-memberBecome a Member
/membership/join-ota-todayJOIN TODAY
/news-center/rooted-collaborat...IMG-ALT OTA staff in front of field
/news-center/rooted-collaborat...Rooted in collaboration: Highlights from OTA's staff retreat
/news-center/ota-putting-its-w...IMG-ALT farmers shaking hands on the field
/news-center/ota-putting-its-w...OTA putting its words into actions to help grow organic
/news-center/us-district-court...IMG-ALT Small scale organic cacao farmer
/news-center/us-district-court...US District Court rules to uphold critical ‘grower group’ certification empowering small organic farmers worldwide
/news-center/organic-industry-...IMG-ALT U.S. Capitol building in the background with tress in the forefront
/news-center/organic-industry-...Organic industry urges Congress to fund critical USDA programs amidst looming Farm Bill expiration
https://ota.com/news-centerView All
https://www.facebook.com/Organ...External Subdomain No Text
https://twitter.com/organictradeExternal No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.instagram.com/orga...External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://ota.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.42 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 9 CSS files. This may affect the page load time negatively.
This page loads 51 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (186 kB).

HTTP Response Header

NameValue
dateWed, 23 Oct 2024 02:39:14 GMT
serverApache/2.4.41 (Ubuntu)
expiresSun, 19 Nov 1978 05:00:00 GMT
cache-controlno-cache, must-revalidate
x-commerce-core1
content-languageen
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-generatorDrupal 7 (https://www.drupal.org)
link<https://ota.com/>; rel="canonical",<https://ota.com/>; rel="shortlink"
varyAccept-Encoding
content-encodinggzip
content-length23124
content-typetext/html; charset=utf-8
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,957 referring domains.
This page has 233,597 backlinks.
This page has backlinks from 2,662 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 10
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/

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Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
OTA70%Check
trade46%Check
Organic Trade45%Check
Trade Association45%Check
International Trade45%Check
Organic Trade Association45%Check
organic44%Check
Program44%Check
programs44%Check
Farm44%Check
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