Oumnh.ox.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
56% 
Page quality
78% 
Page structure
100% 
Link structure
45% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.20 s
File size
217.30 kB
Words
884
Media files
38
Number of links
140 internal / 46 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Museum of Natural History homepage | Oxford University Museum of Natural History
The page title should be shorter than 580 pixels. It is 758 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://oumnh.ox.ac.uk/home
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
GeneratorDrupal 7 (http://drupal.org)
msapplication-TileColor#ffffff
msapplication-TileImagehttps://oumnh.ox.ac.uk/sites/default/files/styles/mstile-144x144/public/oumnh/site-favicon/faviconblack.png?itok=BZq8rAIJ
theme-color#ffffff
langen
twitter:cardsummary
og:url/home
og:titleMuseum of Natural History homepage
og:imagehttps://oumnh.ox.ac.uk/sites/default/files/oumnh/site-logo/mnh_l_black_002.png
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 884 words. That's ok.
29.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.18 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (22). We recommend using a maximum of 18 tags for this page.
Some tags are too long. With 153 characters this one is longer than 70 characters:
"there is currently no lift access to the upper floor (museum café, westwood room and lecture theatre)...."
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ges/brandmark/svg/oxlogo-rect-border.svgOxford University
...e-logo/mnh_l_black_002.png?itok=GN4494KULogo
.../site-mobile-logo/logo.png?itok=VyvgYh7vLogo
.../images/media/banner_0.png?itok=RunDwZl-Spheres covered in insects, part of the new displays at OUMNH
...ingground_webbanner_sb.jpg?itok=IC5cKlM5Collage of geological illustrations featuring small human figure
...images/media/img_2689.jpeg?itok=gxXNG_hwNo alt attribute provided
...images/media/img_2690.jpeg?itok=yb0UjepjNo alt attribute provided
...images/media/img_2687.jpeg?itok=KdGcVJNVNo alt attribute provided
...images/media/whats_on.jpeg?itok=JCJnjfH6Visitor touching a model of a sabre tooth tiger skull
...siosaur-and-plesiosaur.png?itok=v4hKLJsbPlesiosaur and Pliosaur, Oxford University Museum of Natural History
...es/media/monkeys-2-min.jpg?itok=1-aDS3bQTaxidermy primates
...ohn_cairns_19.6.18-102.jpg?itok=lF-GX0bXWorking on a sea star at the oxford Museum of Natural History
...tecturethumbnail2_crop.jpg?itok=iE9f_t6xSecrets of architecture
...dia/mollusc-collection.png?itok=4bu4dKg1Mollusc collection at the Museum
...osaurus_webbanners_op4.jpg?itok=nWG9HX31No alt attribute provided
.../media/5825-0130-2-min.jpg?itok=j7CMD5RDNo alt attribute provided
...dia/shopanglejpg_small.jpg?itok=KMzk81EvA selection of products available at the Museum shop including board games, books, clothes and more
...-99a0-e11156c62676_1-2.jpg?itok=B4S_BQdHGliding lizard on display in the Museum.
...5-ada2-4b5c9a1a4326_1.jpeg?itok=aroJGzkHView of aisle in Museum court
...s_photography_4_of_143.jpg?itok=AQyl4pUNExhibition in the Upper Gallery Museum of Natural History in Oxford
.../media/oxweb-logo-rect.png?itok=DgolEgJdUniversity of Oxford
...fault/files/oumnh/images/media/tw-47.pngTwitter icon
...files/oumnh/images/media/facebook-47.pngFacebook icon
...iles/oumnh/images/media/instagram-47.pngInstagram icon
...iles/oumnh/images/media/youtube-40_0.pngYoutube icon
...uk/files/glamfooter-ashmoleanlogo2020pngAshmolean Museum
....uk/files/glamfooter-bodleianlogo2020pngBodleian Libraries
....ac.uk/files/glamfooter-obghalogo2019pngOxford Botanic Garden and Arboretum
...ox.ac.uk/files/glamfooter-hsmlogo2019pngHistory of Science Museum
...ox.ac.uk/files/glamfooter-oumlogo2019pngMuseum of Natural History
...ox.ac.uk/files/glamfooter-prmlogo2019pngPitt Rivers Museum
...ch-england-logo-medium.png?itok=6rpClX8iResearch England logo
...media/grant_jpeg_black.jpg?itok=KAes1vSzgrant jpeg blackGrant jpeg black
...mages/media/download_1.png?itok=TAjud_6rdownloadDownload
...mages/media/athenaswan.png?itok=AVCSYMLgOUMNH has been awarded the Athena Swan Silver award
...mages/media/athenaswan.png?itok=2JA2VprpOUMNH has been awarded the Athena Swan Silver award
...stom/oxtheme/images/logo/mosaic-logo.pngOxford Mosaic logo
...oxtheme/images/logo/it-services-logo.pngIT Services logo

Page structure

H1 heading
(Critically important)
Museum of Natural History homepage
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Museum of Natural History homepage
H2 WHAT'S ON
H2 WONDERS OF BIODIVERSITY
H2 Athena Swan
H2 Coronavirus warning content (Edit this content)
H3 Oxford University Museum of Natural History
H3 BREAKING GROUND
H3 300 BILLION TIMES THE SIZE
H3 EARTH'S MASS EXTINCTIONS
H3 ANIMAL, VEGETABLE OR MINERAL?
H3 Events
H3 Museum Highlights
H3 Education
H3 Research
H3 Architecture
H3 Collections
H3 The Oxford dinosaur that started it all
H3 Entry to the Museum is FREE
H3 MUSEUM SHOP
H3 ABOUT US
H3 Venue Hire
H3 Careers and Volunteering
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (46) on this page.

Found links on this page

LinkAttributesAnchor text
https://oumnh.ox.ac.uk/Anchor Skip to main content
http://www.ox.ac.uk/External Subdomain IMG-ALT Oxford University
https://oumnh.ox.ac.uk/aboutAbout us
A-TITLE https://oumnh.ox.ac.uk/about
https://oumnh.web.ox.ac.uk/wor...External Subdomain Careers and Volunteering
A-TITLE https://oumnh.web.ox.ac.uk/working-for-us
https://oumnh.ox.ac.uk/venue-hireNew window Subdomain Venue Hire
A-TITLE Venue Hire
https://twitter.com/morethanadodoExternal Twitter
A-TITLE https://twitter.com/morethanadodo
https://www.facebook.com/moret...External Subdomain Facebook
A-TITLE https://www.facebook.com/morethanadodo/
https://www.instagram.com/more...External Subdomain Instagram
A-TITLE https://www.instagram.com/morethanadodo/?hl=en
https://www.youtube.com/user/o...New window External Subdomain YouTube
A-TITLE https://www.youtube.com/user/oumnhvideos
http://morethanadodo.com/External Blog
A-TITLE http://morethanadodo.com
http://eepurl.com/dtKCRTNew window External Newsletter
A-TITLE http://eepurl.com/dtKCRT
https://www.tiktok.com/@moreth...New window External Subdomain TikTok
A-TITLE https://www.tiktok.com/@morethanadodo
https://oumnh.ox.ac.uk/IMG-ALT Logo
https://oumnh.ox.ac.uk/Text duplicate IMG-ALT Logo
https://oumnh.ox.ac.uk/aboutText duplicate About us
A-TITLE https://oumnh.ox.ac.uk/about
https://oumnh.web.ox.ac.uk/wor...External Subdomain Text duplicate Careers and Volunteering
A-TITLE https://oumnh.web.ox.ac.uk/working-for-us
https://oumnh.ox.ac.uk/venue-hireNew window Subdomain Text duplicate Venue Hire
A-TITLE Venue Hire
https://twitter.com/morethanadodoExternal Text duplicate Twitter
A-TITLE https://twitter.com/morethanadodo
https://www.facebook.com/moret...External Subdomain Text duplicate Facebook
A-TITLE https://www.facebook.com/morethanadodo/
https://www.instagram.com/more...External Subdomain Text duplicate Instagram
A-TITLE https://www.instagram.com/morethanadodo/?hl=en
https://www.youtube.com/user/o...New window External Subdomain Text duplicate YouTube
A-TITLE https://www.youtube.com/user/oumnhvideos
http://morethanadodo.com/External Text duplicate Blog
A-TITLE http://morethanadodo.com
http://eepurl.com/dtKCRTNew window External Text duplicate Newsletter
A-TITLE http://eepurl.com/dtKCRT
https://www.tiktok.com/@moreth...New window External Subdomain Text duplicate TikTok
A-TITLE https://www.tiktok.com/@morethanadodo
https://oumnh.ox.ac.uk/visit-usVisit us
https://oumnh.ox.ac.uk/visit-usPlan your visit
/learn-museum-highlightsMuseum highlights
/learn-multilingual-guidesMultilingual guides
/visiting-as-a-groupVisiting as a group
/information-about-school-visitsInformation for Visiting Schools
https://oumnh.ox.ac.uk/eventsWhat's on
https://oumnh.ox.ac.uk/eventsEvents
/exhibitions-and-displaysExhibitions and Displays
https://oumnh.ox.ac.uk/newsletterText duplicate Newsletter
https://oumnh.ox.ac.uk/cafeCafé
/sustainable-diningSustainable Dining
/accessibility-0Accessibility
/visual-storyVisual Story
/learn-audio-guideAudio guide
/collectionsCollections
/collectionsCollection areas
/art-and-architectureArt & Architecture
/collections-careCollections care
/library-and-archiveLibrary & Archives
https://oumnh.ox.ac.uk/zoology-0Life
/mineralogy-and-petrologyMineralogy & Petrology
/learn-palaeontologyPalaeontology
/using-our-collectionsUsing our collections
/ordering-imagesOrdering Images
/collections-onlineSubdomain Anchor Collections online
/collections-managersCollections staff
/object-identification-serviceObject identification service
/hope-futureHOPE for the Future
/museum-storiesMuseum Stories
https://oumnh.ox.ac.uk/learnLearn
https://oumnh.web.ox.ac.uk/inf...External Subdomain Schools and Learning
/learn-early-yearsEarly years
/learn-key-stage-1KS1 School Visits
/learn-key-stage-2KS2 School Visits
/learn-key-stage-3-school-visitsKS3 School Visits
/key-stage-4-science-sessionsKS4 School Visits
/key-stage-5-science-sessionsKS5 School Visits
/learn-art-designKS3-5 Art & Design
/learn-sensing-evolutionSensing Evolution
/learn-higher-education-teachingHigher education
/young-peopleYoung people (14-19 yrs)
https://oumnh.ox.ac.uk/adultsAdults
https://oumnh.ox.ac.uk/familiesFamilies
A-TITLE Families
/learn-family-craftsFamily Crafts
/case-studiesCase studies
https://learningzone.oumnh.ox....External Subdomain Learning Zone
https://oumnh.ox.ac.uk/research-0Research
/research-staffResearch staff
https://oumnh.ox.ac.uk/research-0Research themes
/partnershipsPartnerships map
/public-engagement-researchPublic Engagement with Research
/early-career-opportunitiesEarly Career Opportunities
/honorary-associatesHonorary Associates
/postgraduate-studyPostgraduate Study
/small-research-facilitiesSmall Research Facilities
https://shop.ashmolean.org/col...External Subdomain Shop
/support-museumDonate
/buckland-papers-appealBuckland Papers Appeal
/life-as-we-know-it-donation-infoLife, As We Know It donation info
https://oumnh.ox.ac.uk/visit-usPlan Your Visit
/visiting-as-a-groupSubdomain Booking required for groups of more than ten
/breaking-groundBREAKING GROUND
/breaking-groundText duplicate BREAKING GROUND
/breaking-groundFind out more
/great-and-small-online300 BILLION TIMES THE SIZE
/great-and-small-onlineText duplicate 300 BILLION TIMES THE SIZE
/great-and-small-onlineExplore
/wonders-biodiversity-mass-ext...EARTH'S MASS EXTINCTIONS
/wonders-biodiversity-mass-ext...Text duplicate EARTH'S MASS EXTINCTIONS
/wonders-biodiversity-mass-ext...Text duplicate Explore
/wonders-biodiversity-animal-d...ANIMAL, VEGETABLE OR MINERAL?
/wonders-biodiversity-animal-d...Text duplicate ANIMAL, VEGETABLE OR MINERAL?
/wonders-biodiversity-animal-d...Text duplicate Explore
https://oumnh.ox.ac.uk/whatsText duplicate Events
https://oumnh.ox.ac.uk/whatsText duplicate Events
https://oumnh.ox.ac.uk/whatsWhat's On
/learn-museum-highlightsMuseum Highlights
/learn-museum-highlightsText duplicate Museum Highlights
/learn-museum-highlightsDiscover
https://oumnh.ox.ac.uk/learnEducation
https://oumnh.ox.ac.uk/learnText duplicate Education
https://oumnh.ox.ac.uk/learnLearn With Us
https://oumnh.ox.ac.uk/research-0Text duplicate Research
https://oumnh.ox.ac.uk/research-0Text duplicate Research
https://oumnh.ox.ac.uk/research-0Text duplicate Find out more
/learn-architectureArchitecture
/learn-architectureText duplicate Architecture
/learn-architectureText duplicate Discover
/collectionsText duplicate Collections
/collectionsText duplicate Collections
/collectionsText duplicate Find out more
/megalosaurus-0Text duplicate Find out more
https://www.development.ox.ac....External Subdomain Donate £5
https://shop.ashmolean.org/col...New window External Subdomain Shop online
https://oumnh.ox.ac.uk/aboutFind Out More
https://oumnh.ox.ac.uk/venue-hireSubdomain Text duplicate Venue Hire
https://oumnh.ox.ac.uk/venue-hireSubdomain Text duplicate Venue Hire
/archive-2-0Enquiries
/working-for-usText duplicate Careers and Volunteering
/working-for-usText duplicate Careers and Volunteering
/working-for-usWorking For Us
/node/270221Contact Us
http://ox.ac.uk/External IMG-ALT University of Oxford
https://oumnh.ox.ac.uk/visit-usSubdomain Text duplicate Visit us
https://oumnh.ox.ac.uk/familiesSubdomain Text duplicate Families
https://oumnh.ox.ac.uk/cafeSubdomain Text duplicate Café
/accessibility-0Subdomain Text duplicate Accessibility
https://oumnh.ox.ac.uk/eventsNew window Subdomain Text duplicate What's on
/learn-audio-guideSubdomain Audio Guide
https://oumnh.ox.ac.uk/learnSubdomain Text duplicate Learn
/primary-schoolsSubdomain Primary schools
/secondary-schoolsSubdomain Secondary schools
/learn-higher-education-teachingSubdomain Higher Education
https://oumnh.ox.ac.uk/adultsSubdomain Text duplicate Adults
/learn-family-craftsSubdomain Family Learning at Home
http://www.oum.ox.ac.uk/thezone/New window External Subdomain Text duplicate Learning Zone
/public-engagement-teamSubdomain Staff Contacts
/collectionsSubdomain Text duplicate Collections
/collections-onlineSubdomain Text duplicate Collections online
https://oumnh.ox.ac.uk/librarySubdomain Library
https://oumnh.ox.ac.uk/archive-0Subdomain Archive
https://oumnh.ox.ac.uk/zoology-0Subdomain Text duplicate Life
/mineralogy-and-petrologySubdomain Mineralogy and Petrology
/learn-palaeontologySubdomain Text duplicate Palaeontology
/using-our-collectionsSubdomain Text duplicate Using our collections
http://www.glam.ox.ac.uk/homeExternal Subdomain Gardens, Libraries & Museums in Oxford
http://ashmolean.org/External The Ashmolean Museum of Art and Archaeology
http://www.bodleian.ox.ac.uk/External Subdomain Bodleian Libraries
http://www.mhs.ox.ac.uk/External Subdomain Museum of the History of Science
http://obga.ox.ac.uk/External Subdomain Oxford Botanic Garden and Arboretum
https://www.prm.ox.ac.uk/External Subdomain Pitt Rivers Museum
http://eepurl.com/dtKCRTExternal mailing list
https://oumnh.ox.ac.uk/research-0Subdomain Text duplicate Research
/research-staffSubdomain Research Staff
/working-for-usSubdomain Working for us
https://oumnh.ox.ac.uk/aboutSubdomain About
https://oumnh.ox.ac.uk/pressSubdomain Press
/museum-contactsSubdomain Contact
/support-museumSubdomain Support
https://oumnh.ox.ac.uk/privacySubdomain Privacy policy
/complaints-and-feedback-policySubdomain Complaints and feedback policy
/copyright-0Subdomain Terms of Use and Copyright
/platform-accessibilitySubdomain Text duplicate Accessibility
/website-accessibility-statementSubdomain Website Accessibility Statement
/sitelist.htmlSubdomain Site map
https://twitter.com/morethanadodoNew window External Follow us on Twitter
https://www.facebook.com/moret...New window External Subdomain Like us on Facebook
https://www.instagram.com/more...New window External Subdomain See our photos on Instagram
https://www.youtube.com/user/o...New window External Subdomain Watch our videos on YouTube
http://bit.ly/313ysPfExternal IMG-ALT Ashmolean Museum
http://bit.ly/2uJWsLdExternal Text duplicate IMG-ALT Bodleian Libraries
http://bit.ly/2t4Ha3jExternal Text duplicate IMG-ALT Oxford Botanic Garden and Arboretum
http://bit.ly/2uISy5eExternal IMG-ALT History of Science Museum
http://bit.ly/2RyRUArExternal IMG-ALT Museum of Natural History
http://bit.ly/2t8QO56External Text duplicate IMG-ALT Pitt Rivers Museum
https://re.ukri.org/External Subdomain IMG-ALT Research England logo
https://www.artscouncil.org.uk/External Subdomain IMG-ALT grant jpeg black
https://www.heritagefund.org.uk/External Subdomain IMG-ALT download
https://advance-he.ac.uk/equal...External IMG-ALT OUMNH has been awarded the Athena Swan Silver award
http://oxfordmosaic.web.ox.ac.uk/New window External Subdomain powered by oxford mosaic
IMG-ALT Oxford Mosaic logo
/sitelist.htmlList of site pages

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://oumnh.ox.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.20 seconds.
The file size of the HTML document is fine (217 kB).

HTTP Response Header

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x-xss-protection1
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cache-controlpublic, max-age=604800
last-modifiedWed, 13 Nov 2024 10:30:06 GMT
expiresSun, 19 Nov 1978 05:00:00 GMT
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http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,458 referring domains.
This page has 3,176 backlinks.
This page has backlinks from 596 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Crawl-delay: 10

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Disallow: /modules/
Disallow: /profiles/
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User-agent: AhrefsBot
Disallow: /

User-agent: MauiBot
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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Museum74%Check
History Museum72%Check
Natural70%Check
History70%Check
Natural History70%Check
Natural History homepage68%Check
University Museum65%Check
Oxford University Museum63%Check
homepage62%Check
Oxford59%Check
Show more keywords and terms

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