Outlier.nyc - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
38% 
Page structure
70% 
Link structure
70% 
Server
90% 
External factors
100% 
SEO Score
Response time
0.59 s
File size
134.30 kB
Words
58
Media files
49
Number of links
30 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
OUTLIER — A MATERIAL DIFFERENCE
The length of the page title is perfect. (369 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Material for the city. Mostly clothing but also bags, accessories and anything else we want to experiment with. Outlier was founded by Abe Burmeister and Tyler Clemens in 2008 and based in New York City.
The meta description is too long: 1266 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://outlier.nyc/
There is a valid canonical link specified.
Language
(Somewhat important)
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
msapplication-TileColor#2d89ef
msapplication-config//outlier.nyc/cdn/shop/t/191/assets/browserconfig.xml?v=153199043774281606881717789903
theme-color#ffffff
descriptionMaterial for the city. Mostly clothing but also bags, accessories and anything else we want to experiment with. Outlier was founded by Abe Burmeister and Tyler Clemens in 2008 and based in New York City.
google-site-verificationAlZ12Zj4G1_0FPSEahm5iPVmIAPYsPx_6QL3CY0N-2A
shopify-digital-wallet/6550552666/digital_wallets/dialog
shopify-checkout-api-token6657131534bf33614b308e403fc0e23d
langen
twitter:cardsummary_large_image
twitter:titleOUTLIER — A MATERIAL DIFFERENCE
twitter:descriptionMaterial for the city. Mostly clothing but also bags, accessories and anything else we want to experiment with. Outlier was founded by Abe Burmeister and Tyler Clemens in 2008 and based in New York City.
og:site_nameOUTLIER
og:urlhttps://outlier.nyc/
og:titleOUTLIER — A MATERIAL DIFFERENCE
og:typewebsite
og:descriptionMaterial for the city. Mostly clothing but also bags, accessories and anything else we want to experiment with. Outlier was founded by Abe Burmeister and Tyler Clemens in 2008 and based in New York City.
og:imagehttp://outlier.nyc/cdn/shop/files/001-Outlier-FallPreview-Feature.jpg?v=1709318605&width=1200
og:image:secure_urlhttps://outlier.nyc/cdn/shop/files/001-Outlier-FallPreview-Feature.jpg?v=1709318605&width=1200
og:image:width1200
og:image:height960
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
There are only 58 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
No paragraphs were detected.
8.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width,initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
35 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...Black-Standard.jpg?v=1718651527&width=10No alt attribute provided
...l-Black-Stance.jpg?v=1718642723&width=10No alt attribute provided
...Sunburst-Hello.jpg?v=1718893911&width=10No alt attribute provided
...l-Mudlark-Main.jpg?v=1718658129&width=10No alt attribute provided
...Territory-Yeah.jpg?v=1717610257&width=10No alt attribute provided
...usten-Adol5391.jpg?v=1719003238&width=10No alt attribute provided
...a-Black-Slouch.jpg?v=1717514326&width=10No alt attribute provided
...avy-BeachReady.jpg?v=1710950398&width=10No alt attribute provided
...sten-LilacHaze.jpg?v=1711404625&width=10No alt attribute provided
...kOlive-Crossed.jpg?v=1718296700&width=10No alt attribute provided
...Territory-Yeah.jpg?v=1717610257&width=10No alt attribute provided
...arcoal-Comfort.jpg?v=1717097775&width=10No alt attribute provided
...ack-Longsleeve.jpg?v=1716225544&width=10No alt attribute provided
...OliveTerritory.jpg?v=1712602708&width=10No alt attribute provided
...sKang-Navy-Arm.jpg?v=1716559578&width=10No alt attribute provided
...ang-Black-Main.jpg?v=1717177194&width=10No alt attribute provided
...LilacMist-Main.jpg?v=1715273809&width=10No alt attribute provided
...Kang-Navy-Main.jpg?v=1717613897&width=10No alt attribute provided
...Image-Emeka-In.jpg?v=1712941703&width=10No alt attribute provided
...usten-Adol5391.jpg?v=1719003238&width=10No alt attribute provided
...f-664e45533c70.jpg?v=1703782954&width=10No alt attribute provided
...ten-StepAngled.jpg?v=1715965613&width=10No alt attribute provided
...sten-Emeka1851.jpg?v=1714582910&width=10No alt attribute provided
...8-84ea2e7ff539.jpg?v=1702060749&width=10No alt attribute provided
...nTowel-towelin.jpg?v=1623958895&width=10No alt attribute provided
...e-45e6cb27b934.jpg?v=1653507343&width=10No alt attribute provided
...n-Anarcius9498.jpg?v=1695654944&width=10No alt attribute provided
...a-Anarcius1587.jpg?v=1702334061&width=10No alt attribute provided
...arcius-Medjool.jpg?v=1710258226&width=10No alt attribute provided
...a-Black-Fitted.jpg?v=1685562172&width=10No alt attribute provided
...Cykeem-DeepInk.jpg?v=1681146955&width=10No alt attribute provided
...arcius-DeepInk.jpg?v=1708716192&width=10No alt attribute provided
...ius-Anthracite.jpg?v=1707773535&width=10No alt attribute provided
...rkOlive-Simple.jpg?v=1691423359&width=10No alt attribute provided
...OliveTerritory.jpg?v=1712602708&width=10No alt attribute provided

Page structure

H1 heading
(Critically important)
OUTLIER
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (7 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 OUTLIER
H2 Join Mailing List
H2 Join Mailing List Duplicate text
Some anchor texts are used more than once.
11 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 9 external links on this page.
LinkAttributesAnchor text
https://outlier.nyc/Anchor Skip to main content
https://outlier.nyc/OUTLIER
https://outlier.nyc/Text duplicate OUTLIER
/collections/newNew
/collections/pantsPants
/collections/shirtsShirts
/collections/layersLayers
/collections/objectsObjects
/collections/classicsClassics
/collections/experimentsExperiments
/pages/informationInfo
https://outlier.nyc/account/loginAccount
http://outlier.loopreturns.com/External Subdomain Returns
/collections/archiveArchive S1
https://archive-m2.outlier.nyc...External Subdomain M2
https://instagram.com/outlierNew window Nofollow External Instagram @outlier
https://www.reddit.com/r/Outlier/New window Nofollow External Subdomain Reddit @outlier
https://discord.gg/ymZsSkcBqDNew window Nofollow External Discord Outlier
https://ptohstudio.com/New window External PTOH
/products/injex-raglanNo Text
/products/injex-offshoreNo Text
/products/injex-highdartsInjex Highdarts
https://instagram.com/outlierNew window Nofollow External Text duplicate Instagram @outlier
https://www.reddit.com/r/Outlier/New window Nofollow External Subdomain Text duplicate Reddit @outlier
https://discord.gg/ymZsSkcBqDNew window Nofollow External Text duplicate Discord Outlier
/products/injex-offshoreNo Text
/products/injex-blazerNo Text
/products/new-way-seven-fivesNo Text
/products/bombdeux-tumblepig-s...No Text
/collections/newNo Text
/collections/newText duplicate New
/collections/pantsNo Text
/collections/pantsText duplicate Pants
/collections/shirtsNo Text
/collections/shirtsText duplicate Shirts
/collections/objectsNo Text
/collections/objectsText duplicate Objects
/collections/classicsNo Text
/collections/classicsText duplicate Classics

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://outlier.nyc/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.59 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (134 kB).

HTTP Response Header

NameValue
dateSat, 22 Jun 2024 08:23:42 GMT
content-typetext/html; charset=utf-8
x-sorting-hat-podid89
x-sorting-hat-shopid6550552666
x-storefront-renderer-rendered1
x-shopify-nginx-no-cookies0
set-cookie99 Characters
link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin
etagW/"cacheable:2233bd3a61a1fb345ba23cd07384d06f"
x-cachemiss
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid6550552666
x-shardid89
varyAccept
content-languageen
powered-byShopify
server-timingprocessing;dur=461;desc="gc:71", db;dur=63, fetch;dur=1, render;dur=130, wasm, asn;desc="24940", edge;desc="FRA", country;desc="DE", knownbot, theme;desc="129161953370", pageType;desc="index", servedBy;desc="mznd", requestID;desc="a3b76ad1-f50c-4b9e-acbd-6ca46a6360e9-1719044621"
x-dcgcp-europe-west3,gcp-europe-west1,gcp-europe-west1
x-request-ida3b76ad1-f50c-4b9e-acbd-6ca46a6360e9-1719044621
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=U%2B7xFUam1DSqIZ5VsvA%2F0bCpQtpVl2OR6nZqHU2HXw5CLhuNaFjReO0jfxIEGL6tC1%2BEGxTnlefILI1GY%2FxB51tVN4cRKESlC2%2FP%2FLHofD6yj8tBwoYcMDQifWY8"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
servercloudflare
cf-ray897ad6761da99f31-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 638 referring domains.
This page has 2,710 backlinks.
This page has backlinks from 422 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /6550552666/checkouts
Disallow: /6550552666/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://outlier.nyc/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
Disallow: /checkouts/
Disallow: /checkout
Disallow: /carts
Disallow: /orders
Disallow: /6550552666/checkouts
Disallow: /6550552666/orders
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /cdn/wpm/*.js

User-agent: Nutch
Disallow: /

User-agent: AhrefsBot
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /6550552666/checkouts
Disallow: /6550552666/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://outlier.nyc/sitemap.xml

User-agent: AhrefsSiteAudit
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /6550552666/checkouts
Disallow: /6550552666/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://outlier.nyc/sitemap.xml

User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

Search preview

outlier.nyc
OUTLIER — A MATERIAL DIFFERENCE
Material for the city. Mostly clothing but also bags, accessories and anything else we want to experiment with. Outlier was founded by Abe Burmeister and Tyler Clemens in 2008 and based in New York City.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
OUTLIER87%Check
New48%Check
Join43%Check
Mailing List43%Check
main36%Check
Pants36%Check
products36%Check
Injex36%Check
site34%Check
Skip34%Check

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