Ox.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
Page quality
Page structure
Link structure
External factors
SEO Score
Response time
0.05 s
File size
86.80 kB
Media files
Number of links
80 internal / 155 external

Task list of SEO Improvements

Meta specifications

(Critically important)
University of Oxford
The page title is too short. (180 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The University of Oxford is one of the leading universities in the world.
The length of the meta description is perfect. (432 pixels out of 1000 max pixel length)
(Critically important)
There are no problems in accessing the website.
Canonical URL
There is a valid canonical link specified.
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
(Nice to have)
The favicon is linked correctly.

Meta tags

viewportwidth=device-width, initial-scale=1.0 maximum-scale=2.0 user-scalable=yes
descriptionThe University of Oxford is one of the leading universities in the world.
keywordsUniversity of Oxford, university oxford, uni oxford, oxford, oxford university, oxford uni, world class university, top ranking university, excellent university, world leading university
twitter:titleUniversity of Oxford | University of Oxford
twitter:descriptionThe University of Oxford is one of the leading universities in the world.
X-UA-CompatibleIE=9; IE=8; IE=7; IE=EDGE,chrome=1
Content-Typetext/html; charset=utf-8

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Page quality

(Critically important)
The average number of words per sentence of 26.25 words is high.
This page contains 986 words. That's ok.
22.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 5 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0 maximum-scale=2.0 user-scalable=yes" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...e/s3/Northeast-careers.jpg?itok=B9RW9AkJPhoto of happy high school students and a teaching assistant
...ture/s3/bcar_ug_social.jpg?itok=u6O6Ht-uPhoto of three students chatting outside
...Graduation Ashley Tsai.jpg?itok=953zIStZGraduation day
...hutterstock_1882003114.jpg?itok=tJVv6uTuPot and kettle on a fire for cooking
...image_main/Turing news.jpg?itok=9YchHQGxSlate statue of Alan Turing in BletchleySlate statue of Alan Turing in Bletchley
...Cairns_25.6.20-234-web.jpg?itok=gxK2ugKDPhoto | Prof. Sir Andrew Pollard in his office
.../bcar_health_campaign4.jpg?itok=1oRNcF9HCoronavirus health campaign banner
...or-at-work-on-Covid-19.jpg?itok=vTmjp_DzPhoto of man in lab wearing blue suit and mask
...highlight/s3/migrants2.jpg?itok=sGxDE_0dMigrants in a rigid inflatable
...hlight/s3/fiona_tokple.jpg?itok=xM6WXIMNFiona Tokple
...ht/s3/disc_true_planet.jpg?itok=2HGBvnf4True Planet banner image
...light/s3/OUP-libraries.jpg?itok=x-M5zt-vOUP Libraries logo
...ht/s3/trusting-workers.jpg?itok=8jJf5AtOTrusting remote workers - the new normal
...ht/s3/disc_pod_torch_0.jpg?itok=Y8666UBlPodcast TORCH
...ia-youtube/JgKYNHs1SsM.jpg?itok=0sgttoHyOrganic Solar Cells (Anna - DPhil Condensed Matter Physics)
...s3/disc_oxplore_school.jpg?itok=MeCiGO2IOxplore school
/sites/files/oxford/st_ox_undergrad2.jpgUndergraduate students
/sites/files/oxford/st_ox_grad3.jpgGraduate students wearing sub fusc
/sites/files/oxford/st_ox_conted2.jpgMature students in a Continuing Education lecture
/sites/files/oxford/st_ox_current4.jpgCurrent Oxford University students

Page structure

H1 heading
(Critically important)
University of Oxford
The H1 heading is perfect.
There are 39 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 University of Oxford
H2 Divisions & departments
H2 Humanities Division
H2 Mathematical, Physical & Life Sciences Division
H2 Medical Sciences Division
H2 Social Sciences Division
H2 Department for Continuing Education
H2 Gardens, Libraries and Museums
H2 Colleges
H2 Major Partnership to Support Careers Education in the North East
H2 Life outside the library
H2 Get more out of Oxford
H2 News
H2 Cooking with coal or wood associated with increased risk of major eye diseases
H2 Two Oxford University professors appointed first Turing Artificial Intelligence Research Fellows
H2 Feature
H2 Events
H2 Samuel Palmer Visionary Trees
H2 Cultivating Beauty
H2 Discover
H2 Protect our community. Protect the vulnerable. Protect yourself.
H2 Development Office News
H2 Oxford in the Conversation
H2 QUAD - Oxford's alumni magazine
H2 True Planet: Oxford research for a changing world
H2 The OUP Blog
H2 The OII Blog
H2 Featured podcast
H2 Organic Solar Cells
H2 Oxplore: the Home of Big Questions
H2 Studying at Oxford
H2 Connect with us
H2 Information About
H2 Information For
H2 Quick Links
H3 Undergraduate admissions
H3 Graduate admissions
H3 Continuing education
H3 Current Oxford students
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (155) on this page.
LinkAttributesAnchor text
https://www.ox.ac.uk/Anchor Skip to main content
https://www.ox.ac.uk/Text duplicate Home
/about/divisions-and-departmentsDivisions & departments
http://www.humanities.ox.ac.uk/External Humanities Division
/admissions/undergraduate/cour...Undergraduate courses
/admissions/graduate/courses/c...Graduate courses
/visitors/maps-and-directions/...Departments Map
/about/departments-a_zDepartments A-Z
http://www.rai.ox.ac.uk/External Rothermere American Institute
http://www.english.ox.ac.uk/External Faculty of English Language and Literature
http://www.ling-phil.ox.ac.uk/External Faculty of Linguistics, Philology & Phonetics
http://www.orinst.ox.ac.uk/External Faculty of Oriental Studies
http://torch.ox.ac.uk/External TORCH The Oxford Research Centre in the Humanities
http://www.classics.ox.ac.uk/External Faculty of Classics
http://www.history.ox.ac.uk/External Faculty of History
http://www.mod-langs.ox.ac.uk/External Faculty of Medieval and Modern Languages
http://www.philosophy.ox.ac.uk/External Faculty of Philosophy
http://www.voltaire.ox.ac.uk/External Voltaire Foundation
http://www.rsa.ox.ac.uk/External Ruskin School of Art
http://www.hoa.ox.ac.uk/External Department, History of Art
http://www.music.ox.ac.uk/External Faculty of Music
http://www.theology.ox.ac.uk/External Faculty of Theology and Religion
http://www.mpls.ox.ac.uk/External Mathematical, Physical & Life Sciences Division
http://www.begbroke.ox.ac.uk/External Begbroke Science Park
http://www.oerc.ox.ac.uk/External Oxford e-Research Centre
http://www.lsidtc.ox.ac.uk/External Life Sciences Interface Doctoral Training Centre
http://www.physics.ox.ac.uk/External Department of Physics
http://www.zoo.ox.ac.uk/External Department of Zoology
http://www.chem.ox.ac.uk/External Department of Chemistry
http://www.earth.ox.ac.uk/External Department of Earth Sciences
http://www.materials.ox.ac.uk/External Department of Materials
http://www.plants.ox.ac.uk/External Department of Plant Sciences
http://www.cs.ox.ac.uk/External Department of Computer Science
http://www.eng.ox.ac.uk/External Department of Engineering Science
http://www.maths.ox.ac.uk/External Mathematical Institute
http://www.stats.ox.ac.uk/External Department of Statistics
http://www.medsci.ox.ac.uk/External Medical Sciences Division
http://www.bioch.ox.ac.uk/External Department of Biochemistry
http://www.psy.ox.ac.uk/External Department of Experimental Psychology
http://www.ndorms.ox.ac.uk/External Nuffield Department of Orthopaedics, Rheumatology and Musculoskeletal Sciences
http://www.pharm.ox.ac.uk/External Department of Pharmacology
http://www.phc.ox.ac.uk/External Nuffield Department of Primary Care Health Sciences
http://www.wrh.ox.ac.uk/External Nuffield Department of Women's & Reproductive Health
http://www.ndm.ox.ac.uk/External Nuffield Department of Clinical Medicine
http://www.rdm.ox.ac.uk/External Radcliffe Department of Medicine
http://www.paediatrics.ox.ac.uk/External Department of Paediatrics
http://www.dpag.ox.ac.uk/External Department of Physiology, Anatomy & Genetics
https://www.psych.ox.ac.uk/External Department of Psychiatry
http://www.ndcn.ox.ac.uk/External Nuffield Department of Clinical Neurosciences
http://www.oncology.ox.ac.uk/External Department of Oncology
http://www.path.ox.ac.uk/External Sir William Dunn School of Pathology
http://www.ndph.ox.ac.uk/External Nuffield Department of Population Health
http://www.nds.ox.ac.uk/External Nuffield Department of Surgical Sciences
http://www.socsci.ox.ac.uk/External Social Sciences Division
http://www.anthro.ox.ac.uk/External School of Anthropology and Museum Ethnography
http://www.economics.ox.ac.uk/External Department of Economics
http://www.area-studies.ox.ac.uk/External Oxford School of Global and Area Studies
http://www.oii.ox.ac.uk/External Oxford Internet Institute
http://www.politics.ox.ac.uk/External Department of Politics and International Relations
http://www.arch.ox.ac.uk/External School of Archaeology
http://www.education.ox.ac.uk/External Department of Education
http://www.bsg.ox.ac.uk/External Blavatnik School of Government
http://www.law.ox.ac.uk/External Faculty of Law
http://www.spi.ox.ac.uk/External Department of Social Policy and Intervention
http://www.sbs.ox.ac.uk/External Saïd Business School
http://www.geog.ox.ac.uk/External School of Geography and the Environment
https://www.qeh.ox.ac.uk/External Department of International Development
http://www.oxfordmartin.ox.ac.uk/External Oxford Martin School
http://www.sociology.ox.ac.uk/External Department of Sociology
http://www.conted.ox.ac.uk/External Department for Continuing Education
http://www.glam.ox.ac.uk/homeExternal Gardens, Libraries and Museums
http://www.ashmolean.org/External Ashmolean Museum
https://www.hsm.ox.ac.uk/External History of Science Museum
http://www.bodleian.ox.ac.uk/External Bodleian Libraries
http://www.oum.ox.ac.uk/External Museum of Natural History
http://www.botanic-garden.ox.a...External Botanic Garden
http://www.prm.ox.ac.uk/External Pitt Rivers Museum
/admissions/undergraduate/coll...For Undergraduate Applicants
/admissions/graduate/collegesFor Graduate Applicants
/visitors/maps-and-directions/...College and Halls map
http://www.confcoll.ox.ac.uk/External Conference of Colleges
https://www.asc.ox.ac.uk/External All Souls College
http://www.balliol.ox.ac.uk/External Balliol College
http://www.bfriars.ox.ac.uk/External Blackfriars
http://www.bnc.ox.ac.uk/External Brasenose College
http://www.campion.ox.ac.uk/External Campion Hall
http://www.chch.ox.ac.uk/External Christ Church
http://www.ccc.ox.ac.uk/External Corpus Christi College
http://www.exeter.ox.ac.uk/External Exeter College
http://www.gtc.ox.ac.uk/External Green Templeton College
http://www.hmc.ox.ac.uk/External Harris Manchester College
http://www.hertford.ox.ac.uk/External Hertford College
http://www.jesus.ox.ac.uk/External Jesus College
http://www.keble.ox.ac.uk/External Keble College
http://www.kellogg.ox.ac.uk/External Kellogg College
http://www.lmh.ox.ac.uk/External Lady Margaret Hall
http://www.linacre.ox.ac.uk/External Linacre College
http://www.lincoln.ox.ac.uk/External Lincoln College
http://www.magd.ox.ac.uk/External Magdalen College
http://www.mansfield.ox.ac.uk/External Mansfield College
http://www.merton.ox.ac.uk/External Merton College
http://www.new.ox.ac.uk/External New College
http://www.nuffield.ox.ac.uk/External Nuffield College
http://www.oriel.ox.ac.uk/External Oriel College
http://www.pmb.ox.ac.uk/External Pembroke College
http://www.queens.ox.ac.uk/External The Queen's College
http://www.rpc.ox.ac.uk/External Regent's Park College
https://reuben.ox.ac.uk/External Reuben College
http://www.st-annes.ox.ac.uk/External St Anne's College
http://www.sant.ox.ac.uk/External St Antony's College
http://www.st-benets.ox.ac.uk/External St Benet's Hall
http://www.stcatz.ox.ac.uk/External St Catherine's College
http://www.stx.ox.ac.uk/External St Cross College
http://www.seh.ox.ac.uk/External St Edmund Hall
http://www.sthildas.ox.ac.uk/External St Hilda's College
http://www.st-hughs.ox.ac.uk/External St Hugh's College
http://www.sjc.ox.ac.uk/External St John's College
http://www.spc.ox.ac.uk/External St Peter's College
http://www.ssho.ox.ac.uk/External St Stephen's House
http://www.some.ox.ac.uk/External Somerville College
http://www.trinity.ox.ac.uk/External Trinity College
http://www.univ.ox.ac.uk/External University College
http://www.wadham.ox.ac.uk/External Wadham College
http://www.wolfson.ox.ac.uk/External Wolfson College
http://www.worc.ox.ac.uk/External Worcester College
http://www.wycliffe.ox.ac.uk/External Wycliffe Hall
/admissions/continuing-educationContinuing education
/research/research-impactResearch impact
/research/innovation-and-partn...Innovation and Partnership
/research/support-researchersSupport for researchers
/research/research-in-conversa...Research in conversation
/research/public-engagementPublic Engagement with Research
/news-and-eventsNews & Events
https://www.ox.ac.uk/coronavirusOxford and coronavirus
/news-and-events/oxford-and-br...Oxford and Brexit
/news-and-events/for-journalistsNews releases for journalists
/news-and-events/filming-in-ox...Filming in Oxford
/news-and-events/find-an-expertFind An Expert
/about/facts-and-figuresFacts and figures
/about/oxford-peopleOxford people
/about/oxford-accessOxford Access
/about/international-oxfordInternational Oxford
/about/building-our-futureBuilding Our Future
https://www.jobs.ox.ac.uk/External Jobs
https://bit.ly/cv_menuExternal Coronavirus
https://staff.admin.ox.ac.uk/External Subdomain Staff
A-TITLE Staff Gateway
https://www.ox.ac.uk/studentsOxford students
https://www.alumni.ox.ac.uk/External Alumni
/local-communityLocal community
https://bit.ly/3BIMKqCExternal Happy high school students and a teaching assistant are laughing at their teacher who is out of the frame, during a school lesson. Major Partnership to Suppo...
IMG-ALT Photo of happy high school students and a teaching assistant
https://bit.ly/3iqZZn2External Three students chatting outside Life outside the library One of the best things about going to university is the social life, and Oxford is no exception!
IMG-ALT Photo of three students chatting outside
https://bit.ly/3iwErWeExternal Cláudia in graduation robes Credit: Ashley Tsai (MSc by Research in Chemical Biology) Get more out of Oxford Advice from MSc alumna Cláudia Coleoni on prepar...
IMG-ALT Graduation day
/news-and-eventsAll News
/news/2021-07-30-cooking-coal-...Cooking with coal or wood associated with increased risk of major eye diseases 30 Jul 2021
IMG-ALT Pot and kettle on a fire for cooking
/news/2021-07-30-two-oxford-un...Two Oxford University professors appointed first Turing Artificial Intelligence Research Fellows 30 Jul 2021
IMG-ALT Slate statue of Alan Turing in Bletchley
/news/features/one-billion-dos...Feature One billion doses: A moment to celebrate but not a time to be complacent
IMG-ALT Photo | Prof. Sir Andrew Pollard in his office
https://www.ox.ac.uk/events-listAll Events
/event/samuel-palmer-visionary...Samuel Palmer Visionary Trees
/event/cultivating-beautyCultivating Beauty
https://bit.ly/3ifeb18External Protect our community. Protect the vulnerable. Protect yourself. Find out what we’re doing to help keep everyone safe
IMG-ALT Coronavirus health campaign banner
https://bit.ly/3iddurmExternal Development Office News Research programme tackling COVID-19 variants of concern receives funding boost
IMG-ALT Photo of man in lab wearing blue suit and mask
https://bit.ly/3zLBEPQExternal Oxford in the Conversation UK Nationality and Borders Bill Q&A
IMG-ALT Migrants in a rigid inflatable
https://bit.ly/3xffAeGExternal QUAD - Oxford's alumni magazine Fiona Tokple talks about her commitment to solving the ‘energy dilemma’
IMG-ALT Fiona Tokple
https://bit.ly/3o7PWWsExternal True Planet: Oxford research for a changing world Discover our research into some of the biggest challenges the world is facing
IMG-ALT True Planet banner image
https://bit.ly/3ydsI5uExternal The OUP Blog Are UK public libraries heading in a new direction?
IMG-ALT OUP Libraries logo
https://bit.ly/2TJSuPOExternal The OII Blog Why the future of work needs trust
IMG-ALT Trusting remote workers - the new normal
https://bit.ly/3l43WB4External Featured podcast Book at Lunchtime: Jews, Liberalism, Antisemitism
/content/discgradinterestingan...Organic Solar Cells DPhil student Anna on her research developing organic solar cells
IMG-ALT Organic Solar Cells (Anna - DPhil Condensed Matter Physics)
http://bit.ly/2NQy1T6External Oxplore: the Home of Big Questions Explore the University’s innovative website for 11-18 year olds
IMG-ALT Oxplore school
http://bit.ly/314UqlfExternal Undergraduate admissions
IMG-ALT Undergraduate students
http://bit.ly/2U8D6KpExternal Graduate admissions
IMG-ALT Graduate students wearing sub fusc
http://bit.ly/3aSpzN6External Text duplicate Continuing education
IMG-ALT Mature students in a Continuing Education lecture
http://bit.ly/36GAqpYExternal Current Oxford students
IMG-ALT Current Oxford University students
http://www.youtube.com/oxfordExternal YouTube
https://www.facebook.com/the.u...External Facebook
https://twitter.com/uniofoxfordExternal Twitter
https://www.linkedin.com/compa...External LinkedIn
http://e.weibo.com/OxfordUniExternal Subdomain Weibo
http://instagram.com/oxford_uniExternal Instagram
https://medium.com/oxford-univ...External Medium
http://theconversation.com/ins...External The Conversation
/about/organisationOxford University
/strategicplanStrategic plan
https://www.ox.ac.uk/researchOxford's research
/students/fees-fundingCourse fees and funding
/research/librariesText duplicate Libraries
/visitors/visiting-oxford/visi...Museums and collections
/admissions/undergraduate/visi...Open days
/about/organisation/history/ox...Oxford glossary
https://compliance.web.ox.ac.u...External Freedom of speech statement
https://compliance.admin.ox.ac...External Subdomain Statement on Modern Slavery
/about/organisation/governance...Data privacy / GDPR
http://www.sport.ox.ac.uk/External Sport at Oxford
http://www.conference-oxford.c...External Conferences at Oxford
https://www.ox.ac.uk/cnText duplicate 牛津大学
/admissions/undergraduateProspective undergraduates
/admissions/graduateProspective graduate students
/content/continuing-educationProspective Continuing Education students
/admissions/continuing-educati...Prospective online/distance learning students
https://www.ox.ac.uk/studentsText duplicate Current Oxford students
https://staff.admin.ox.ac.uk/External Subdomain Current Oxford staff
/local-communityOxford residents/Community
https://www.alumni.ox.ac.uk/External Text duplicate Alumni
https://uni-of-oxford.custhelp...External Subdomain Any questions?
https://www.jobs.ox.ac.uk/External Jobs and vacancies
/about/facts-and-figures/dates...Term dates
https://outlook.office.com/owa/External Subdomain Nexus365 email
http://www.campaign.ox.ac.uk/External Giving to Oxford
http://www.oxforduniversityima...External Oxford University Images
https://www.ox.ac.uk/contact-usContact us
/about-this-siteAbout this site
/privacy-policyPrivacy policy
https://www.ox.ac.uk/Anchor Cookie settings
/accessibilityAccessibility Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ox.ac.uk/"
HTTP header
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
(Somewhat important)
This page loads 8 CSS files. This may affect the page load time negatively.
This page loads 5 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.05 seconds.
The file size of the HTML document is fine (87 kB).

HTTP Response Header

cache-controlpublic, max-age=1800
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content-typetext/html; charset=utf-8
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedFri, 30 Jul 2021 16:48:40 GMT
link<https://www.ox.ac.uk/>; rel="canonical",<https://www.ox.ac.uk/>; rel="shortlink"
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x-served-bycache-lcy19241-LCY, cache-fra19158-FRA
x-cacheHIT, HIT
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varyCookie, Accept-Encoding

External factors

(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 154,615 referring domains.
This page has 24,045,754 backlinks.
This page has backlinks from 96,661 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.


# robots.txt
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# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
# For more information about the robots.txt standard, see:
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User-agent: *
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Disallow: /INSTALL.mysql.txt
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Disallow: /update.php
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# Paths (clean URLs)
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Disallow: /comment/reply/
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Sitemap: http://www.ox.ac.uk/sitemap.xml

Facebook popularity

Shares / Likes / Comments

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

University of Oxford
The University of Oxford is one of the leading universities in the world.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

University Oxford81%Check
Current Oxford63%Check
Oxford Research62%Check
Oxford students62%Check
Oxford School61%Check
Oxford International59%Check

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