Ox.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
Page quality
Page structure
Link structure
External factors
SEO Score
Response time
0.07 s
File size
84.00 kB
Media files
Number of links
75 internal / 150 external

Task list of SEO Improvements

Meta specifications

(Critically important)
University of Oxford
The page title is too short. (180 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Oxford University provides world-class research and education to benefit society on a local, regional, national and global scale.
The length of the meta description is perfect. (780 pixels out of 1000 max pixel length)
(Critically important)
There are no problems in accessing the website.
Canonical URL
There is a valid canonical link specified.
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
(Nice to have)
The favicon is linked correctly.

Meta tags

viewportwidth=device-width, initial-scale=1.0 maximum-scale=2.0 user-scalable=yes
descriptionOxford University provides world-class research and education to benefit society on a local, regional, national and global scale.
keywordsUniversity of Oxford, university oxford, uni oxford, oxford, oxford university, oxford uni, world class university, top ranking university, excellent university, world leading university
twitter:titleUniversity of Oxford | University of Oxford
twitter:descriptionOxford University provides world-class research and education to benefit society on a local, regional, national and global scale.
X-UA-CompatibleIE=9; IE=8; IE=7; IE=EDGE,chrome=1
Content-Typetext/html; charset=utf-8

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Page quality

(Critically important)
Only 1 paragraph/s was/were found on this page.
This page contains 901 words. That's ok.
22.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22 words is good.
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 6 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0 maximum-scale=2.0 user-scalable=yes" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...3/bcar_ug_Jan24_offers.jpg?itok=iFDAgDBlYoung black student smiling
...inity School (cropped).jpg?itok=S3gDW26lA student standing in the Divinity School
...eature/s3/bcar_unig_24.jpg?itok=2ZnQ07Gjfour students on the UNIQ summer school
...age_main/Warneford COA.jpg?itok=1hr7vyfCWarneford COA
.../GettyImages-632445112.jpg?itok=oUQ0aH0CClose up of a technician’s hand in a latex glove working on a bacterial culture in a petri dish.
...ng/s3/bcar_ai_profiles.jpg?itok=Vglo1ZyQPortraits of some of Oxford's AI researchers
.../disc_oxford_bw_crisis.jpg?itok=uMWhvOgyOxford skyline in black and white
...s3/disc_reuters_review.png?itok=VKEfMk6Znews source chart
...3/disc_conv_gut_health.jpg?itok=vCjWqBCXModel of human intestines
...light/s3/disc_oii_usai.png?itok=JbngafvTUSA in lights
...ht/s3/disc_oxplore_age.jpg?itok=BD2-6RU1live forever?
...t/s3/disc_ukraine_flag.jpg?itok=HLfoxG7tUkrainian flag
...ht/s3/disc_dev_radcam3.png?itok=yLAkJz_2Radcliffe Camera
/sites/files/oxford/st_ox_undergrad3.jpgUndergrad students 3
/sites/files/oxford/st_ox_grad2.jpgGrad students 2
/sites/files/oxford/st_ox_conted2.jpgMature students in a Continuing Education lecture

Page structure

H1 heading
(Critically important)
University of Oxford
The H1 heading is perfect.
There are 36 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 University of Oxford
H2 Divisions & departments
H2 Humanities Division
H2 Mathematical, Physical & Life Sciences Division
H2 Medical Sciences Division
H2 Social Sciences Division
H2 Department for Continuing Education
H2 Gardens, Libraries and Museums
H2 Colleges
H2 Decisions on undergraduate offers for 2024 entry
H2 Planning on applying for graduate study for entry in 2024-25?
H2 Considering undergraduate life at Oxford? Experience it first with UNIQ
H2 News
H2 Next step in plans for Warneford Park development agreed
H2 Sir Stewart Cole joins the Ineos Oxford Institute for antimicrobial research as Executive Chair
H2 Oxford's AI experts
H2 Events
H2 The 5th UK Robot Manipulation Workshop
H2 Discover
H2 University response to recent events in Israel, Gaza and the Middle East
H2 The Reuters Institute
H2 Oxford in The Conversation
H2 The Oxford Internet Institute
H2 Oxplore: the Home of Big Questions
H2 University response to the invasion of Ukraine
H2 Development Office news
H2 Studying at Oxford
H2 Connect with us
H2 Information About
H2 Information For
H2 Quick Links
H3 Undergraduate admissions
H3 Graduate admissions
H3 Continuing education
H3 Current Oxford students
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (150) on this page.
LinkAttributesAnchor text
https://www.ox.ac.uk/Anchor Skip to main content
https://www.ox.ac.uk/Text duplicate Home
/about/divisions-and-departmentsDivisions & departments
http://www.humanities.ox.ac.uk/External Humanities Division
/admissions/undergraduate/cour...Undergraduate courses
/admissions/graduate/courses/c...Graduate courses
/visitors/maps-and-directions/...Departments Map
/about/departments-a_zDepartments A-Z
http://www.rai.ox.ac.uk/External Rothermere American Institute
http://www.classics.ox.ac.uk/External Faculty of Classics
http://www.hoa.ox.ac.uk/External Department, History of Art
http://www.music.ox.ac.uk/External Faculty of Music
http://www.theology.ox.ac.uk/External Faculty of Theology and Religion
http://www.rsa.ox.ac.uk/External Ruskin School of Art
http://www.english.ox.ac.uk/External Faculty of English Language and Literature
http://www.ling-phil.ox.ac.uk/External Faculty of Linguistics, Philology & Phonetics
http://www.philosophy.ox.ac.uk/External Faculty of Philosophy
http://www.voltaire.ox.ac.uk/External Voltaire Foundation
http://www.orinst.ox.ac.uk/External Faculty of Asian and Middle Eastern Studies
http://www.history.ox.ac.uk/External Faculty of History
http://www.mod-langs.ox.ac.uk/External Faculty of Medieval and Modern Languages
http://torch.ox.ac.uk/External TORCH The Oxford Research Centre in the Humanities
http://www.mpls.ox.ac.uk/External Mathematical, Physical & Life Sciences Division
http://www.begbroke.ox.ac.uk/External Begbroke Science Park
http://www.cs.ox.ac.uk/External Department of Computer Science
https://www.dtc.ox.ac.uk/External Life Sciences Doctoral Training Centre
http://www.physics.ox.ac.uk/External Department of Physics
https://www.biology.ox.ac.uk/External Department of Biology
http://www.earth.ox.ac.uk/External Department of Earth Sciences
http://www.materials.ox.ac.uk/External Department of Materials
http://www.stats.ox.ac.uk/External Department of Statistics
http://www.chem.ox.ac.uk/External Department of Chemistry
http://www.eng.ox.ac.uk/External Department of Engineering Science
http://www.maths.ox.ac.uk/External Mathematical Institute
http://www.medsci.ox.ac.uk/External Medical Sciences Division
http://www.bioch.ox.ac.uk/External Department of Biochemistry
http://www.psy.ox.ac.uk/External Department of Experimental Psychology
http://www.ndorms.ox.ac.uk/External Nuffield Department of Orthopaedics, Rheumatology and Musculoskeletal Sciences
http://www.pharm.ox.ac.uk/External Department of Pharmacology
http://www.phc.ox.ac.uk/External Nuffield Department of Primary Care Health Sciences
http://www.wrh.ox.ac.uk/External Nuffield Department of Women's & Reproductive Health
http://www.ndm.ox.ac.uk/External Nuffield Department of Clinical Medicine
http://www.rdm.ox.ac.uk/External Radcliffe Department of Medicine
http://www.paediatrics.ox.ac.uk/External Department of Paediatrics
http://www.dpag.ox.ac.uk/External Department of Physiology, Anatomy & Genetics
https://www.psych.ox.ac.uk/External Department of Psychiatry
http://www.ndcn.ox.ac.uk/External Nuffield Department of Clinical Neurosciences
http://www.oncology.ox.ac.uk/External Department of Oncology
http://www.path.ox.ac.uk/External Sir William Dunn School of Pathology
http://www.ndph.ox.ac.uk/External Nuffield Department of Population Health
http://www.nds.ox.ac.uk/External Nuffield Department of Surgical Sciences
http://www.socsci.ox.ac.uk/External Social Sciences Division
http://www.anthro.ox.ac.uk/External School of Anthropology and Museum Ethnography
http://www.economics.ox.ac.uk/External Department of Economics
http://www.area-studies.ox.ac.uk/External Oxford School of Global and Area Studies
https://www.oii.ox.ac.uk/External Oxford Internet Institute
http://www.politics.ox.ac.uk/External Department of Politics and International Relations
http://www.arch.ox.ac.uk/External School of Archaeology
http://www.education.ox.ac.uk/External Department of Education
http://www.bsg.ox.ac.uk/External Blavatnik School of Government
http://www.law.ox.ac.uk/External Faculty of Law
http://www.spi.ox.ac.uk/External Department of Social Policy and Intervention
https://www.sbs.ox.ac.uk/External Saïd Business School
http://www.geog.ox.ac.uk/External School of Geography and the Environment
https://www.qeh.ox.ac.uk/External Department of International Development
https://www.oxfordmartin.ox.ac...External Oxford Martin School
http://www.sociology.ox.ac.uk/External Department of Sociology
http://www.conted.ox.ac.uk/External Department for Continuing Education
http://www.glam.ox.ac.uk/homeExternal Gardens, Libraries and Museums
http://www.ashmolean.org/External Ashmolean Museum
https://www.hsm.ox.ac.uk/External History of Science Museum
http://www.bodleian.ox.ac.uk/External Bodleian Libraries
http://www.oum.ox.ac.uk/External Museum of Natural History
http://www.botanic-garden.ox.a...External Botanic Garden
http://www.prm.ox.ac.uk/External Pitt Rivers Museum
/admissions/undergraduate/coll...For Undergraduate Applicants
/admissions/graduate/collegesFor Graduate Applicants
/visitors/maps-and-directions/...College and Halls map
http://www.confcoll.ox.ac.uk/External Conference of Colleges
https://www.asc.ox.ac.uk/External All Souls College
http://www.balliol.ox.ac.uk/External Balliol College
http://www.bfriars.ox.ac.uk/External Blackfriars
http://www.bnc.ox.ac.uk/External Brasenose College
http://www.campion.ox.ac.uk/External Campion Hall
http://www.chch.ox.ac.uk/External Christ Church
http://www.ccc.ox.ac.uk/External Corpus Christi College
http://www.exeter.ox.ac.uk/External Exeter College
https://www.gtc.ox.ac.uk/External Green Templeton College
http://www.hmc.ox.ac.uk/External Harris Manchester College
http://www.hertford.ox.ac.uk/External Hertford College
http://www.jesus.ox.ac.uk/External Jesus College
https://www.keble.ox.ac.uk/External Keble College
http://www.kellogg.ox.ac.uk/External Kellogg College
http://www.lmh.ox.ac.uk/External Lady Margaret Hall
http://www.linacre.ox.ac.uk/External Linacre College
http://www.lincoln.ox.ac.uk/External Lincoln College
http://www.magd.ox.ac.uk/External Magdalen College
http://www.mansfield.ox.ac.uk/External Mansfield College
http://www.merton.ox.ac.uk/External Merton College
http://www.new.ox.ac.uk/External New College
http://www.nuffield.ox.ac.uk/External Nuffield College
http://www.oriel.ox.ac.uk/External Oriel College
http://www.pmb.ox.ac.uk/External Pembroke College
http://www.queens.ox.ac.uk/External The Queen's College
http://www.rpc.ox.ac.uk/External Regent's Park College
https://reuben.ox.ac.uk/External Reuben College
http://www.st-annes.ox.ac.uk/External St Anne's College
http://www.sant.ox.ac.uk/External St Antony's College
https://www.stcatz.ox.ac.uk/External St Catherine's College
http://www.stx.ox.ac.uk/External St Cross College
http://www.seh.ox.ac.uk/External St Edmund Hall
https://www.sthildas.ox.ac.uk/External St Hilda's College
http://www.st-hughs.ox.ac.uk/External St Hugh's College
http://www.sjc.ox.ac.uk/External St John's College
http://www.spc.ox.ac.uk/External St Peter's College
http://www.some.ox.ac.uk/External Somerville College
http://www.trinity.ox.ac.uk/External Trinity College
http://www.univ.ox.ac.uk/External University College
http://www.wadham.ox.ac.uk/External Wadham College
http://www.wolfson.ox.ac.uk/External Wolfson College
http://www.worc.ox.ac.uk/External Worcester College
http://www.wycliffe.ox.ac.uk/External Wycliffe Hall
/admissions/continuing-educationContinuing education
/research/engage-with-usEngage with us
/research/support-researchersSupport for researchers
/research/using-research-engageUsing research to engage
/news-and-eventsNews & Events
/news-and-events/oxford-peopleOxford profiles
https://www.ox.ac.uk/coronavirusOxford and coronavirus
/news-and-events/for-journalistsNews releases for journalists
/news-and-events/filming-in-ox...Filming in Oxford
/news-and-events/find-an-expertFind An Expert
/about/facts-and-figuresFacts and figures
/about/oxford-peopleOxford people
/about/oxford-accessOxford Access
/about/international-oxfordInternational Oxford
/about/building-our-futureBuilding Our Future
https://www.jobs.ox.ac.uk/External Jobs
https://staff.admin.ox.ac.uk/External Subdomain Staff
A-TITLE Staff Gateway
https://www.ox.ac.uk/studentsOxford students
https://www.alumni.ox.ac.uk/External Alumni
/research/engage-with-us/local...Local community
https://bit.ly/tc_3hFNfIhExternal All shortlisted applicants will hear the outcome of their application on 9 January Credit: Joy von Waldenfels Decisions on undergraduate offers for 2024 entr...
IMG-ALT Young black student smiling
https://bit.ly/tc_3MKqaFfExternal Interior of the Divinity School (Image credit: Ahmad El Naggar / Graduate Photography Competition) Planning on applying for graduate study for entry in 2024-...
IMG-ALT A student standing in the Divinity School
https://bit.ly/tc_3v4oWOVExternal Apply for UNIQ 2024 any time between now and the 23 January Credit: Ian Wallman Considering undergraduate life at Oxford? Experience it first with UNIQ Apply...
IMG-ALT four students on the UNIQ summer school
/news-and-eventsAll News
/news/2024-01-09-next-step-pla...Next step in plans for Warneford Park development agreed 9 Jan 2024
IMG-ALT Warneford COA
/news/2024-01-09-sir-stewart-c...Sir Stewart Cole joins the Ineos Oxford Institute for antimicrobial research as Executive Chair 9 Jan 2024
IMG-ALT Close up of a technician’s hand in a latex glove working on a bacterial culture in a petri dish.
https://bit.ly/tc_3GL8BSbExternal Oxford's AI experts Find out more about the researchers at the forefront of AI ethics, application and development
IMG-ALT Portraits of some of Oxford's AI researchers
https://www.ox.ac.uk/events-listAll Events
/event/5th-uk-robot-manipulati...The 5th UK Robot Manipulation Workshop
/event/new-music-weekendNEW MUSIC WEEKEND
https://bit.ly/dc_3S8QcWnExternal University response to recent events in Israel, Gaza and the Middle East Information, advice and support for staff and students impacted
IMG-ALT Oxford skyline in black and white
https://bit.ly/dc_3TsRa00External The Reuters Institute 20 findings from the Reuters Institute’s research in 2023 still relevant in 2024
IMG-ALT news source chart
https://bit.ly/dc_483Huh6External Oxford in The Conversation Diverse gut microbiomes give better protection against harmful bugs – now we know why
IMG-ALT Model of human intestines
https://bit.ly/dc_4aihmjYExternal The Oxford Internet Institute How data and artificial intelligence are actually transforming American elections
IMG-ALT USA in lights
https://bit.ly/dc_2NQy1T6External Oxplore: the Home of Big Questions Explore the University’s innovative website for 11-18 year olds
IMG-ALT live forever?
https://bit.ly/ukraine_infoExternal University response to the invasion of Ukraine Information, advice and support for staff and students impacted
IMG-ALT Ukrainian flag
https://bit.ly/dc_3RkkovuExternal Development Office news Oxford’s Refugee Academic Futures scholarship programme receives funding boost
IMG-ALT Radcliffe Camera
https://bit.ly/so_UOadmissionsExternal Undergraduate admissions
IMG-ALT Undergrad students 3
https://bit.ly/so_UOPPGInfoExternal Graduate admissions
IMG-ALT Grad students 2
https://bit.ly/so_3aSpzN6External Text duplicate Continuing education
IMG-ALT Mature students in a Continuing Education lecture
https://bit.ly/so_36GAqpYExternal Current Oxford students
IMG-ALT CStudents2
https://podcasts.ox.ac.uk/External Podcasts
http://www.youtube.com/oxfordExternal YouTube
https://twitter.com/uniofoxfordExternal Twitter
https://www.facebook.com/the.u...External Facebook
https://www.tiktok.com/@uni.of...External TikTok
https://www.linkedin.com/compa...External LinkedIn
https://weibo.com/OxfordUniExternal Weibo
https://www.instagram.com/oxfo...External Instagram
https://medium.com/oxford-univ...External Medium
http://theconversation.com/ins...External The Conversation
/about/organisationOxford University
/strategicplanStrategic plan
https://www.ox.ac.uk/researchOxford's research
/students/fees-fundingCourse fees and funding
/visitors/visiting-oxford/visi...Museums and collections
/admissions/undergraduate/visi...Open days
/about/organisation/history/ox...Oxford glossary
https://compliance.web.ox.ac.u...External Freedom of speech statement
https://compliance.admin.ox.ac...External Subdomain Statement on Modern Slavery
/about/organisation/governance...Data privacy / GDPR
http://www.sport.ox.ac.uk/External Sport at Oxford
https://www.conference-oxford....External Conferences at Oxford
https://www.ox.ac.uk/cnText duplicate 牛津大学
/admissions/undergraduateProspective undergraduates
/admissions/graduateProspective graduate students
/admissions/continuing-educationProspective Continuing Education students
/admissions/continuing-educati...Prospective online/distance learning students
https://www.ox.ac.uk/studentsText duplicate Current Oxford students
https://staff.admin.ox.ac.uk/External Subdomain Current Oxford staff
/research/engage-with-us/local...Oxford residents/Community
https://www.alumni.ox.ac.uk/External Text duplicate Alumni
https://uni-of-oxford.custhelp...External Subdomain Any questions?
https://www.jobs.ox.ac.uk/External Jobs and vacancies
/about/facts-and-figures/dates...Term dates
https://outlook.office.com/owa/External Subdomain Nexus365 email
http://www.campaign.ox.ac.uk/External Giving to Oxford
https://www.ox.ac.uk/contact-usContact us
/about-this-siteAbout this site
/privacy-policyPrivacy policy
https://www.ox.ac.uk/Anchor Cookie settings
/accessibilityAccessibility Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ox.ac.uk/"
HTTP header
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
(Somewhat important)
This page loads 9 CSS files. This may affect the page load time negatively.
This page loads 6 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.07 seconds.
The file size of the HTML document is fine (84 kB).

HTTP Response Header

cache-controlpublic, max-age=1800
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content-typetext/html; charset=utf-8
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedTue, 09 Jan 2024 22:48:11 GMT
link<https://www.ox.ac.uk/>; rel="canonical",<https://www.ox.ac.uk/>; rel="shortlink"
via1.1 varnish, 1.1 varnish
dateTue, 09 Jan 2024 23:15:03 GMT
x-served-bycache-lcy-eglc8600078-LCY, cache-fra-etou8220082-FRA
x-cacheHIT, HIT
x-cache-hits16, 1
varyCookie, Accept-Encoding

External factors

(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 39,430 referring domains.
This page has 8,818,502 backlinks.
This page has backlinks from 25,990 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 6468 shares and comments on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.


# robots.txt
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html
# For syntax checking, see:
# http://www.frobee.com/robots-txt-check

User-agent: *
Crawl-delay: 10
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
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Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
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Disallow: /user/register/
Disallow: /user/password/
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Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/
# Stop access to videos used in overlays
Disallow: /content/
Sitemap: http://www.ox.ac.uk/sitemap.xml

Search preview

University of Oxford
Oxford University provides world-class research and education to benefit society on a local, regional, national and global scale.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Oxford University79%Check
Oxford students62%Check
Current Oxford62%Check
Oxford School61%Check
University response60%Check
Oxford International59%Check

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