Paloaltonetworks.com - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
69% 
Page structure
58% 
Link structure
77% 
Server
95% 
External factors
100% 
SEO Score
Response time
2.53 s
File size
479.70 kB
Words
1628
Media files
66
Number of links
123 internal / 32 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Leader in Cybersecurity Protection & Software for the Modern Enterprises - Palo Alto Networks
The page title should be shorter than 580 pixels. It is 849 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Implement Zero Trust, Secure your Network, Cloud workloads, Hybrid Workforce, Leverage Threat Intelligence & Security Consulting. Cybersecurity Services & Education for CISO’s, Head of Infrastructure, Network Security Engineers, Cloud Architects & SOC Managers
The meta description is too long: 1660 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.paloaltonetworks.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
content-typetext/html; charset=UTF-8
keywordsCloud Security, Network Security, Security Operations, CyberSecurity Leader
pan-keywordsCloud Security
descriptionImplement Zero Trust, Secure your Network, Cloud workloads, Hybrid Workforce, Leverage Threat Intelligence & Security Consulting. Cybersecurity Services & Education for CISO’s, Head of Infrastructure, Network Security Engineers, Cloud Architects & SOC Managers
viewportwidth=device-width, initial-scale=1, user-scalable=yes
msapplication-TileImage/etc/clientlibs/pan/img/favicons2020/mstile-144x144.png
msapplication-config/etc/clientlibs/pan/img/favicons2020/browserconfig.xml
msapplication-TileColor#da532c
theme-color#8ad3de
google-site-verificationyZTC3zLUAlohH5KdyGFhucj62F6WYFsceaLFqQjj3wM
imagehttps://www.paloaltonetworks.com/etc/clientlibs/pan-templates/seoimages/social-panw.png
langen-us
twitter:site@PaloAltoNtwks
twitter:creator@PaloAltoNtwks
twitter:titleLeader in Cybersecurity Protection & Software for the Modern Enterprises
twitter:descriptionImplement Zero Trust, Secure your Network, Cloud workloads, Hybrid Workforce, Leverage Threat Intelligence & Security Consulting. Cybersecurity Services & Education for CISO’s, Head of Infrastructure, Network Security Engineers, Cloud Architects & SOC Managers
twitter:cardsummary
twitter:imagehttps://www.paloaltonetworks.com/etc/clientlibs/pan-templates/seoimages/social-panw.png
og:site_namePalo Alto Networks
og:localeen_US
og:titleLeader in Cybersecurity Protection & Software for the Modern Enterprises
og:typewebsite
og:descriptionImplement Zero Trust, Secure your Network, Cloud workloads, Hybrid Workforce, Leverage Threat Intelligence & Security Consulting. Cybersecurity Services & Education for CISO’s, Head of Infrastructure, Network Security Engineers, Cloud Architects & SOC Managers
og:urlhttps://www.paloaltonetworks.com
og:imagehttps://www.paloaltonetworks.com/etc/clientlibs/pan-templates/seoimages/social-panw.png

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
These Typos were found:
  • responsiblity => responsibility
This page contains 1628 words. That's ok.
27.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
25 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.35 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, user-scalable=yes" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 33 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/etc/clientlibs/clean/imgs/search-black.svgmagnifying glass search icon to open search field
.../clientlibs/clean/imgs/pan-logo-dark.svgPalo Alto Networks logo
/etc/clientlibs/clean/imgs/search-black.svgmagnifying glass search icon
...S/homepage-2024/HP-02-SASE-InterSECt.pngInterSect
...ty-report-2024_homepage-icon_180x180.jpg2024 State of Cloud-Native Security Report
...age-2024/HP-02-Forrester-wave-report.pngForrester Wave
..._US/images/cnapp-24/card_thumb_3_new.jpgCISO logo
...n_US/homepage-2024/HP-02-Symphony-24.pngSymphony
...en_US/homepage-2024/HP-02-IDC-Report.pngplatformization
/etc/clientlibs/clean/imgs/icon-strata.svgNo alt attribute provided
/etc/clientlibs/clean/imgs/icon-prisma.svgNo alt attribute provided
/etc/clientlibs/clean/imgs/icon-cortex.svgNo alt attribute provided
...24/PAN-Customer-callouts-07_AutoDesk.svgAutodesk Logo
...Customer-callouts-07_Better-mortgage.svgBetter Logo
.../PAN-Customer-callouts-07_Salesforce.svgSalesforce Logo
...Customer-callouts-07_Envision-racing.svgEnvision Logo
...ge-2024/PAN-Customer-callouts-07_ADT.svgADT Logo
...24/PAN-Customer-callouts-07_Michelin.svgMichelin Logo
...2024/PAN-Customer-callouts-07_Caesar.svgCaesar logo
...Customer-callouts-07_Resolution-life.svgResolution logo
...Customer-callouts-07_Entel-telefonia.svgTelefonia Logo
...PAN-Customer-callouts-07_Grupo-bimbo.svgGrupo Logo
...2024/PAN-Customer-callouts-07_Zespri.svgZespri Logo
...24/PAN-Customer-callouts-07_AutoDesk.svgAutodesk Logo
...Customer-callouts-07_Better-mortgage.svgBetter Logo
.../PAN-Customer-callouts-07_Salesforce.svgSalesforce Logo
...Customer-callouts-07_Envision-racing.svgEnvision Logo
...ge-2024/PAN-Customer-callouts-07_ADT.svgADT Logo
...24/PAN-Customer-callouts-07_Michelin.svgMichelin Logo
...2024/PAN-Customer-callouts-07_Caesar.svgCaesar logo
...Customer-callouts-07_Resolution-life.svgResolution logo
...Customer-callouts-07_Entel-telefonia.svgTelefonia Logo
...PAN-Customer-callouts-07_Grupo-bimbo.svgGrupo Logo
...2024/PAN-Customer-callouts-07_Zespri.svgZespri Logo
Video URLWidthHeight
.../precision-ai-video-keanu-background.mp4
...ages/hp-2024/hp-2024-scroll-v2-1080p.mp419201080
...RACING-PALO-ALTO-NETWORKS-compressed.mp4

Page structure

H1 heading
(Critically important)
Defend. Secure. Simplify.With Precision AI™
The H1 heading is perfect.
Headings
(Important)
There are 63 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Defend. Secure. Simplify.With Precision AI™
H2 RECOMMENDED
H2 AI accelerates attackers. Fight AI with AI.
H2 Your threat landscape is always evolving.
H2 Sophisticated threats dominate today’s headlines.
H2 Accelerate your defense with natively integrated security platforms.
H2 Together, we can protect against what's next.
H2 Empty heading
H2 Industry recognized. Constantly innovating.
H2 Hear how we’re helping customers secure their digital transformation.
H2 TRUSTED BY THE BEST
H2 See what our solutions can do for you.
H2 Here for you. Here for what’s next.
H2 Staying ahead demands perspectives you can trust.
H2 Get the latest news, invites to events, and threat alerts
H2 Products and Services
H2 Company
H2 Popular Links
H3 InterSECt | The Next Chapter of SASE Begins
H3 2024 State of Cloud-Native Security Report
H3 A Forrester Wave™ recognized Leader in SSE
H3 Protecting Data and AI in 2024: What CISOs Need to Know
H3 Symphony 2024: AI and automation: The future of SecOps
H3 Business value of platformization: 203% three-year ROI
H3 9x Network Security Leader
H3 7x Cloud Security Leader
H3 5x SecOps Leader
H3 Ignite on Tour
H3 Executive Briefing Center
H3 Under Attack? We’re Here.
H3 Product Demo Center
H3 Future-proof your Security
H3 Events Around the World
H3 Partner Portal
H3 Become a Partner
H3 Managed Services Program
H3 Customer Login
H3 Education and Training
H3 Customer Success Tools
H3 Securing Your AI-Powered Network Transformation: A Guide for C-Suite Leaders
H3 A New Era of Cybersecurity with AI
H3 When It Comes to Cyber Resilience and AI, Be Sure to Stretch the Limits of Your Imagination
H3 Quarterly thought leadership on the issues that matter most to cybersecurity executives
H4 Gartner® Magic Quadrant™ for Network Firewalls
H4 Gartner Magic Quadrant for SD-WAN
H4 Frost Radar™ for Zero Trust Browser Security
H4 Gartner Magic Quadrant for Single-Vendor SASE
H4 Forrester New Wave™: ZTNA
H4 ABI Research Industrial FW Competitive Assessment
H4 Gartner Magic Quadrant for Security Service Edge
H4 Forrester New Wave: Zero Trust Platform Providers
H4 Frost & Sullivan Healthcare IoMT Radar
H4 Forrester Wave: Cloud Workload Security
H4 GigaOm Radar for Developer Security Tools
H4 Frost & Sullivan CNAPP Radar
H4 GigaOm Radar for Policy as Code
H4 GigaOm Radar for Cloud Infrastructure Entitlement Management
H4 GigaOm Radar for CSPM
H4 GigaOm Radar for Container Security
H4 Gartner Magic Quadrant for Endpoint Protection Platforms
H4 GigaOm Radar for SOAR
H4 Frost & Sullivan XDR Radar
H4 KuppingerCole Leadership Compass Report for Attack Surface Management
H4 GigaOm Radar for Attack Surface Management
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (32) on this page.

Found links on this page

LinkAttributesAnchor text
https://unit42.paloaltonetwork...New window External Subdomain Operation Diplomatic Specter: An Active Chinese Cyberespionage Campaign Leverages Rare Tool Set to Target Governmental Entities in the Middle East, Africa an...
https://unit42.paloaltonetwork...New window External Subdomain Payload Trends in Malicious OneNote Samples Read More
https://unit42.paloaltonetwork...New window External Subdomain Leveraging DNS Tunneling for Tracking and Scanning Read More
https://www.paloaltonetworks.com/No Text
/loginResearch
/login?screenToRender=traditio...Create Account
/get-startedGet Started
/company/contact-salesContact Us
/resourcesResources
https://support.paloaltonetwor...New window External Subdomain Get Support
https://start.paloaltonetworks...New window External Subdomain Under Attack?
https://www.paloaltonetworks.com/IMG-ALT Palo Alto Networks logo
https://www.paloaltonetworks.com/No Text
/loginSign In
/loginText duplicate Research
/login?screenToRender=traditio...Text duplicate Create Account
/get-startedText duplicate Get Started
/company/contact-salesText duplicate Contact Us
/resourcesText duplicate Resources
https://support.paloaltonetwor...New window External Subdomain Get support
https://start.paloaltonetworks...New window External Subdomain Text duplicate Under Attack?
https://unit42.paloaltonetwork...New window External Subdomain Unit 42 Threat Research
/precision-ai-securityGet ready for Precision AI
https://players.brightcove.net...External Subdomain Play video
https://intersect.paloaltonetw...New window External Subdomain InterSECt | The Next Chapter of SASE Begins Register now
IMG-ALT InterSect
/state-of-cloud-native-security2024 State of Cloud-Native Security Report Get report
IMG-ALT 2024 State of Cloud-Native Security Report
https://start.paloaltonetworks...New window External Subdomain A Forrester Wave™ recognized Leader in SSE Get the report
IMG-ALT Forrester Wave
https://start.paloaltonetworks...New window External Subdomain Protecting Data and AI in 2024: What CISOs Need to Know Register now
IMG-ALT CISO logo
https://symphony.paloaltonetwo...New window External Subdomain Symphony 2024: AI and automation: The future of SecOps Watch on demand
IMG-ALT Symphony
/resources/research/the-busine...Business value of platformization: 203% three-year ROI Learn more
IMG-ALT platformization
https://www.paloaltonetworks.com/New window Anchor Why Palo Alto Networks?
https://www.paloaltonetworks.com/New window Anchor Platforms
https://www.paloaltonetworks.com/New window Anchor Industry Validation
https://www.paloaltonetworks.com/New window Anchor Solutions
https://www.paloaltonetworks.com/New window Anchor Engage with Us
https://www.wsj.com/politics/n...New window External Subdomain FBI Director Says China Cyberattacks on U.S. Infrastructure Now at Unprecedented Scale
https://www.thalesgroup.com/en...New window External Subdomain Cloud Assets the Biggest Targets for Cyberattacks, as Data Breaches Increase
https://www.globenewswire.com/...New window External Subdomain IoT Experts Underscore the Current Risk of Unsecured Devices and Equipment
https://www.paloaltonetworks.com/Anchor Engage with us
https://www.paloaltonetworks.com/Anchor Network Security
https://www.paloaltonetworks.com/Anchor Code to Cloud™
https://www.paloaltonetworks.com/Anchor AI-Driven Security Operations
https://www.paloaltonetworks.com/Anchor Threat Intel & Incident Response
/network-securityExplore Network Security
/prisma/cloudExplore Cloud Security
/cortexExplore SecOps
/unit42Explore Unit 42
/customersSee testimonials
https://www.paloaltonetworks.com/Anchor Secure your network
/network-securitySecure the whole enterprise consistently
/network-security/security-sub...Apply AI inline to prevent evasive threats
/network-security/strata-cloud...Simplify network security operations
/network-security/next-generat...Adopt Zero Trust across the network
/saseReduce complexity with AI-powered SASE
https://www.paloaltonetworks.com/Anchor Secure your cloud
/prisma/cloudProtect applications from code to cloud
/prisma/cloud/cloud-code-securityShift-left and secure applications by design
/prisma/cloud/cloud-security-p...Understand and prioritize risk across your cloud environments
/prisma/cloud/cloud-workload-p...Protect cloud workloads, web applications and APIs
https://www.paloaltonetworks.com/Anchor Transform your SOC
/cortex/cortex-xsiamReign in security operations with one platform
/cortex/cortex-xdrAccelerate threat detection and response
/cortex/cortex-xsoarDeliver security at speed and scale with automation
/cortex/cortex-xpanseSecure and shrink your attack surface
https://www.paloaltonetworks.com/Anchor Threat intel and incident response services
/unit42/retainerLet our experts be an extension of your team
/unit42/incident-responseEvery second counts when responding to an attack
/unit42/assessMove from reactive to proactive
/unit42/respond/managed-detect...Make our experience your experience
/unit42/threat-intelligence-pa...Get world-class threat intelligence
https://www.paloaltonetworks.com/Anchor Solutions by industry
/industry/public-sectorPublic sector
/industry/financial-servicesFinancial services
/industry/manufacturingManufacturing
/industry/healthcareHealthcare
/industry/small-medium-busines...Small & medium business solutions
https://register.paloaltonetwo...New window External Subdomain Attend our global roadshow
/about-us/executive-briefing-p...Plan a collaborative discussion
https://start.paloaltonetworks...New window External Subdomain Our experts are standing by
/demosTake our products for a spin
/get-startedGet to know our products
https://events.paloaltonetwork...New window External Subdomain Join us in person or online
/partners/nextwave-partner-por...Log into our partner interface
https://paloaltonetworks.my.si...New window External Subdomain Apply to our partner community
/partners/managed-security-ser...Experience specialized tech
https://support.paloaltonetwor...New window External Subdomain Sign in
/services/educationLearn from security experts
/services/customer-success-toolsMake the most of our resources
/cybersecurity-perspectivesView all
/cybersecurity-perspectives/se...ARTICLE Securing Your AI-Powered Network Transformation: A Guide for C-Suite Leaders
IMG-ALT Hacking code
/cybersecurity-perspectives/a-...ARTICLE A New Era of Cybersecurity with AI
IMG-ALT Unit 42 incident response report
/cybersecurity-perspectives/wh...ARTICLE When It Comes to Cyber Resilience and AI, Be Sure to Stretch the Limits of Your Imagination
IMG-ALT The State of Cloud-Native Security Report 2023
/cybersecurity-perspectives/cy...MAGAZINE Quarterly thought leadership on the issues that matter most to cybersecurity executives
IMG-ALT The State of Cloud-Native Security Report 2023
/legal-notices/terms-of-useTerms of Use
/legal-notices/privacyPrivacy Statement
/network-securityNetwork Security Platform
/network-security/security-sub...CLOUD DELIVERED SECURITY SERVICES
/network-security/advanced-thr...Advanced Threat Prevention
/network-security/advanced-dns...DNS Security
/network-security/enterprise-d...Data Loss Prevention
/network-security/enterprise-i...IoT Security
/network-security/next-generat...Next-Generation Firewalls
/network-security/next-generat...Hardware Firewalls
/network-security/strata-cloud...Strata Cloud Manager
/saseSECURE ACCESS SERVICE EDGE
/sase/accessPrisma Access
/sase/sd-wanPrisma SD-WAN
/sase/ademAutonomous Digital Experience Management
/sase/next-gen-casbCloud Access Security Broker
/sase/ztnaZero Trust Network Access
/prisma/whyprismaCode to Cloud Platform
/prisma/cloudPrisma Cloud
/content/pan/en_US/prisma/clou...New window Cloud-Native Application Protection Platform
/cortexAI-Driven Security Operations Platform
/cortex/cortex-xdrCortex XDR
/cortex/cortex-xsoarCortex XSOAR
/cortex/cortex-xpanseCortex Xpanse
/cortex/cortex-xsiamCortex XSIAM
/cortex/cortex-xpanse/attack-s...External Attack Surface Protection
/cortex/security-operations-au...Security Automation
/cortex/detection-and-responseThreat Prevention, Detection & Response
/unit42Threat Intel and Incident Response Services
/unit42/assessProactive Assessments
/unit42/respondIncident Response
/unit42/transformTransform Your Security Strategy
/unit42/threat-intelligence-pa...Discover Threat Intelligence
/about-usAbout Us
https://jobs.paloaltonetworks....New window External Subdomain Careers
/company/contact-salesText duplicate Contact Us
/about-us/corporate-responsibi...Corporate Responsiblity
/customersCustomers
https://investors.paloaltonetw...New window External Subdomain Investor Relations
/about-us/locationsLocation
/company/newsroomNewsroom
/blog/New window Subdomain Blog
/communitiesCommunities
/resourcesContent Library
/cyberpediaCyberpedia
https://events.paloaltonetwork...New window External Subdomain Event Center
https://start.paloaltonetworks...New window External Subdomain Manage Email Preferences
/products/products-a-zProducts A-Z
/legal-notices/trust-center/te...Product Certifications
/security-disclosureReport a Vulnerability
/sitemapSitemap
https://docs.paloaltonetworks....New window Nofollow External Subdomain Tech Docs
https://unit42.paloaltonetwork...New window External Subdomain Unit 42
https://panwedd.exterro.net/po...New window External Subdomain Do Not Sell or Share My Personal Information
/legal-notices/privacyPrivacy
/legal-notices/trust-centerTrust Center
/legal-notices/terms-of-useText duplicate Terms of Use
/legalDocuments
https://www.youtube.com/user/p...New window External Subdomain No Text
https://twitter.com/PaloAltoNtwksNew window External No Text
https://www.facebook.com/PaloA...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.paloaltonetworks.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (2.53 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (480 kB).

HTTP Response Header

NameValue
serverApache
strict-transport-securitymax-age=15811200
last-modifiedSat, 25 May 2024 16:02:43 GMT
accept-rangesbytes
varyAccept-Encoding
x-frame-optionsSAMEORIGIN
content-security-policyframe-ancestors 'self' paloaltonetworks.com *.paloaltonetworks.com paloaltonetworks.hub.nexuscenter.io;
content-typetext/html;charset=utf-8
x-akamai-transformed9 104463 0 pmb=mRUM,2
content-encodinggzip
expiresSat, 25 May 2024 16:46:48 GMT
cache-controlmax-age=0, no-cache, no-store
pragmano-cache
dateSat, 25 May 2024 16:46:48 GMT
set-cookie102 Characters
server-timingcdn-cache; desc=HIT
link<https://assets.adobedtm.com>;rel="preconnect",<https://static.ads-twitter.com>;rel="preconnect",<https://cdn.cookielaw.org>;rel="preconnect",<https://scripts.demandbase.com>;rel="preconnect",<https://munchkin.marketo.net>;rel="preconnect",<https://snap.licdn.com>;rel="preconnect",<https://bat.bing.com>;rel="preconnect",<https://api.company-target.com>;rel="preconnect"
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 12,804 referring domains.
This page has 1,289,860 backlinks.
This page has backlinks from 8,697 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
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Disallow: /content/pan/en_US/ignitePromoDemo
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Disallow: /content/pan/en_US/
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Disallow: /content/pan/en_US/sitemaps/
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Allow: /sitemap.xml
Disallow: /content/pan/en_US/documentation/
Disallow: /documentation/
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www.paloaltonetworks.com
Leader in Cybersecurity Protection & Software for the Modern En...
Implement Zero Trust, Secure your Network, Cloud workloads, Hybrid Workforce, Leverage Threat Intelligence & Security Consulting. Cybersecurity Services & Education for CISO’s, Head of Infrastructure, Network Security Engineers, Cloud Architects & SOC Managers

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