Parentsquare.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
54% 
Page structure
70% 
Link structure
25% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.07 s
File size
183.30 kB
Words
1429
Media files
33
Number of links
199 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Unify All Communication Tools - ParentSquare
The length of the page title is perfect. (414 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
A single platform for everything from your district's mass notifications and mobile app to online conferences and permission slips
The length of the meta description is perfect. (789 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.parentsquare.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionA single platform for everything from your district's mass notifications and mobile app to online conferences and permission slips
google-site-verificationpOdDQoGcNSZVonD1m5LINbb1T3CkJT8a7c2wPSxvZLE
generatorEventON 2.2.14
msapplication-TileImagehttps://s39150.pcdn.co/wp-content/uploads/2019/05/cropped-PSFavicon-3-270x270.png.webp
article:publisherhttps://www.facebook.com/Parentsquare/
article:modified_time2024-01-04T18:16:46+00:00
langen-us
twitter:cardsummary_large_image
twitter:descriptionA single platform for everything from your district's mass notifications and mobile app to online conferences and permission slips
twitter:site@parentsquare
og:localeen_US
og:typewebsite
og:titleUnify All Communication Tools - ParentSquare
og:descriptionA single platform for everything from your district's mass notifications and mobile app to online conferences and permission slips
og:urlhttps://www.parentsquare.com/
og:site_nameParentSquare
og:imagehttps://s39150.pcdn.co/wp-content/uploads/2022/11/IntroVideoThumb.png.webp
og:image:width1920
og:image:height1080
og:image:typeimage/png
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are 12 text duplicates on this page:
  • Duplicate 1: “ParentSquare is the best tool we’ve invested in all year. It’s raised...
  • Duplicate 2: “ParentSquare is hands-down the best investment our district has made ...
  • Duplicate 3: Marci McFaddenChief of Staff / Chief of Communications and Community E...
  • Duplicate 4: “Parent Square has improved the contactability of parents to over 90%....
  • Duplicate 5: “We officially migrated recently and we love ParentSquare – everyone t...
  • Duplicate 6: “Our parents love ParentSquare. It has helped to streamline communicat...
This page contains 1429 words. That's ok.
32.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 20.7 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 29 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...t/uploads/2019/04/PSLogo_7e9e46.png.webpNo alt attribute provided
...023/10/FundingParentSquareGuide.jpg.webpNo alt attribute provided
...t/uploads/2019/04/PSLogo_7e9e46.png.webpNo alt attribute provided
...023/10/FundingParentSquareGuide.jpg.webpNo alt attribute provided
...t/uploads/2019/04/PSLogo_7e9e46.png.webpNo alt attribute provided
...023/10/FundingParentSquareGuide.jpg.webpNo alt attribute provided
.../07/homepagehero_v1-11-1024x904.png.webpbuilding stronger school-home connections
...uploads/2022/11/OaklandUnified.jpeg.webpNo alt attribute provided
...ds/2022/10/AspirePublicSchools.jpeg.webpAspire Public Schools logo
...giniaBeachCityPublicSchoolslogo.png.webpVirginia Beach City Public Schools
...ent/uploads/2022/10/KCSVertical.png.webpNo alt attribute provided
...wp-content/uploads/2022/11/FWCS.png.webpFort Wayne Community Schools
.../uploads/2022/11/BeavertonLogo.jpeg.webpBeaverton School District logo
...ent/uploads/2021/05/AndrewsLogo.png.webpNo alt attribute provided
...ads/2022/11/mobilehomepagelogos.png.webpNo alt attribute provided
.../wp-content/uploads/2022/10/cms.png.webpCMS logo
...loads/2022/10/MontereyPeninsula.png.webpMonterey Peninsula USD
...ads/2022/10/VarnettPublicSchool.png.webpVarnett Public School logo
...s/2022/10/ConcordSchoolDistrict.png.webpConcord School District logo
...s/2022/10/HoneoyeSchoolDistrict.png.webpHoneoye School District logo
.../wp-content/uploads/2022/10/cms.png.webpCMS logo
...loads/2022/10/MontereyPeninsula.png.webpMonterey Peninsula USD
...ads/2022/10/VarnettPublicSchool.png.webpVarnett Public School logo
...s/2022/10/ConcordSchoolDistrict.png.webpConcord School District logo
...s/2022/10/HoneoyeSchoolDistrict.png.webpHoneoye School District logo
.../2022/11/Before-after-972px-v3-30fps.gifBefore and After ParentSquare
...oads/2023/05/OverviewVideoThumb.png.webpParentSquare overview video
...p-content/uploads/2019/04/Apple.png.webpapple icon
...content/uploads/2019/04/Android.png.webpAndroid icon
...ontent/uploads/2019/04/Facebook.png.webpFacebook icon
...co/wp-content/uploads/2019/04/X.png.webpX icon
...ontent/uploads/2019/04/LinkedIn.png.webpLinkedIn icon
...ntent/uploads/2019/04/Instagram.png.webpInstagram icon

Page structure

H1 heading
(Critically important)
ParentSquare | The Modern Platform for Family Engagement
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 ParentSquare | The Modern Platform for Family Engagement
H1 Build Stronger Connections With Families
H2 Trusted by 23,000+ Schools Across the United States
H2 One Unified Platform
H2 Make It Easier for Everyone to Communicate
H2 Involve Every Family in Their Student's Success
H2 Ready for a Better Way?
H2 Homepage
H2 Product
H2 Resources
H2 Company
H3 Mass Notifications
H3 Classroom Comms
H3 School Services
H3 School Websites
H3 © 2024 ParentSquare. All Rights Reserved.
H4 Everything you need to communicate, involve and collaborate with families for student success
H4 Bring ParentSquare to your district or school
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
10 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
/remindNew window Subdomain Learn More
http://www.parentsquare.com/Subdomain No Text
/mass-communicationsSubdomain Product
/mass-communicationsSubdomain Mass Notifications
/mass-communications/urgent-sm...Subdomain Urgent & Smart Alerts
/mass-communications/social-me...Subdomain Social Media Integration
/mass-communications/communica...Subdomain Posts & Newsletters
/mass-communications/auto-noticesSubdomain Automated Notices
/mass-communications/secure-do...Subdomain Secure Document Delivery
/classroom-communicationsSubdomain Classroom Communications
/classroom-communications/one-...Subdomain One-to-One and Group Messaging
/classroom-communications/volu...Subdomain Volunteering & Supplies
/classroom-communications/scho...Subdomain Virtual Phone
/classroom-communications/pare...Subdomain Parent-Teacher Conferences
/classroom-communications/teac...Subdomain StudentSquare
/classroom-communications/dire...Subdomain Directory
/school-services?utm_source=he...Subdomain School Services
/school-services/digital-forms...Subdomain Forms & Permission Slips
/school-services/invoices-and-...Subdomain Invoices & Payments
/school-services/calendar-rsvp/Subdomain Calendar & RSVP
/school-services/community-gro...Subdomain Community Groups
/smart-sites/Subdomain School Websites
/smart-sites/Subdomain Smart Sites
/smart-sites/ada-compliance/Subdomain ADA Compliance
/smart-sites/website-translation/Subdomain Translation for Websites
/designed-for-k12Subdomain Designed for K-12
/designed-for-k12/administrati...Subdomain Oversight
/designed-for-k12/dashboards-r...Subdomain Reporting & Analytics
/designed-for-k12/2-way-transl...Subdomain Two-Way Translation
/designed-for-k12/easy-onboard...Subdomain Easy Onboarding
/designed-for-k12/data-privacy...Subdomain Data Privacy & Security
/designed-for-k12/contact-veri...Subdomain Contact Verification & Accuracy
/designed-for-k12/integrationsSIS Integrations & SSO
/pricingSubdomain Pricing & Packages
/resourcesSubdomain Resources
/resourcesSubdomain Anchor Whitepapers & Guides
/resourcesSubdomain Anchor Collection of resources to provide valuable insights, practical tips, and proven strategies.
/webinars/Subdomain Webinars
/webinars/Subdomain Library of past webinars on parent engagement, communication best practices, and other emerging topics in education.
/case-studies/Subdomain Case Studies
/case-studies/Subdomain Discover a rich collection of resources and inspiring success stories.
/testimonials/Subdomain Our Customers
/testimonials/Subdomain Inspiring stories of how ParentSquare has positively impacted schools and their families.
/engage/funding-guideSubdomain Funding Guide: Understand Your Options and Next Steps
/engage/funding-guideSubdomain No Text
/aboutSubdomain Company
/aboutSubdomain About
/partnersSubdomain Partners
/pressSubdomain Press
/careersSubdomain Careers
/blog/Subdomain Blog
/demo-signupSubdomain Get a Demo
/signinSubdomain Sign In
http://www.parentsquare.com/Subdomain No Text
/demo-signupSubdomain Text duplicate Get a Demo
/signinSubdomain Text duplicate Sign In
/mass-communicationsSubdomain Text duplicate Product
/mass-communicationsSubdomain Text duplicate Mass Notifications
/mass-communications/urgent-sm...Subdomain Text duplicate Urgent & Smart Alerts
/mass-communications/social-me...Subdomain Text duplicate Social Media Integration
/mass-communications/communica...Subdomain Text duplicate Posts & Newsletters
/mass-communications/auto-noticesSubdomain Text duplicate Automated Notices
/mass-communications/secure-do...Subdomain Text duplicate Secure Document Delivery
/classroom-communicationsSubdomain Text duplicate Classroom Communications
/classroom-communications/one-...Subdomain Text duplicate One-to-One and Group Messaging
/classroom-communications/volu...Subdomain Text duplicate Volunteering & Supplies
/classroom-communications/scho...Subdomain Text duplicate Virtual Phone
/classroom-communications/pare...Subdomain Text duplicate Parent-Teacher Conferences
/classroom-communications/teac...Subdomain Text duplicate StudentSquare
/classroom-communications/dire...Subdomain Text duplicate Directory
/school-services?utm_source=he...Subdomain Text duplicate School Services
/school-services/digital-forms...Subdomain Text duplicate Forms & Permission Slips
/school-services/invoices-and-...Subdomain Text duplicate Invoices & Payments
/school-services/calendar-rsvp/Subdomain Text duplicate Calendar & RSVP
/school-services/community-gro...Subdomain Text duplicate Community Groups
/smart-sites/Subdomain Text duplicate School Websites
/smart-sites/Subdomain Text duplicate Smart Sites
/smart-sites/ada-compliance/Subdomain Text duplicate ADA Compliance
/smart-sites/website-translation/Subdomain Text duplicate Translation for Websites
/designed-for-k12Subdomain Text duplicate Designed for K-12
/designed-for-k12/administrati...Subdomain Text duplicate Oversight
/designed-for-k12/dashboards-r...Subdomain Text duplicate Reporting & Analytics
/designed-for-k12/2-way-transl...Subdomain Text duplicate Two-Way Translation
/designed-for-k12/easy-onboard...Subdomain Text duplicate Easy Onboarding
/designed-for-k12/data-privacy...Subdomain Text duplicate Data Privacy & Security
/designed-for-k12/contact-veri...Subdomain Text duplicate Contact Verification & Accuracy
/designed-for-k12/integrationsText duplicate SIS Integrations & SSO
/pricingSubdomain Text duplicate Pricing & Packages
/resourcesSubdomain Text duplicate Resources
/resourcesSubdomain Anchor Text duplicate Whitepapers & Guides
/resourcesSubdomain Anchor Text duplicate Collection of resources to provide valuable insights, practical tips, and proven strategies.
/webinars/Subdomain Text duplicate Webinars
/webinars/Subdomain Text duplicate Library of past webinars on parent engagement, communication best practices, and other emerging topics in education.
/case-studies/Subdomain Text duplicate Case Studies
/case-studies/Subdomain Text duplicate Discover a rich collection of resources and inspiring success stories.
/testimonials/Subdomain Text duplicate Our Customers
/testimonials/Subdomain Text duplicate Inspiring stories of how ParentSquare has positively impacted schools and their families.
/engage/funding-guideSubdomain Text duplicate Funding Guide: Understand Your Options and Next Steps
/engage/funding-guideSubdomain No Text
/aboutSubdomain Text duplicate Company
/aboutSubdomain Text duplicate About
/partnersSubdomain Text duplicate Partners
/pressSubdomain Text duplicate Press
/careersSubdomain Text duplicate Careers
/blog/Subdomain Text duplicate Blog
http://www.parentsquare.com/Subdomain No Text
/mass-communicationsSubdomain Text duplicate Product
/mass-communicationsSubdomain Text duplicate Mass Notifications
/mass-communications/urgent-sm...Subdomain Text duplicate Urgent & Smart Alerts
/mass-communications/social-me...Subdomain Text duplicate Social Media Integration
/mass-communications/communica...Subdomain Text duplicate Posts & Newsletters
/mass-communications/auto-noticesSubdomain Text duplicate Automated Notices
/mass-communications/secure-do...Subdomain Text duplicate Secure Document Delivery
/classroom-communicationsSubdomain Text duplicate Classroom Communications
/classroom-communications/one-...Subdomain Text duplicate One-to-One and Group Messaging
/classroom-communications/volu...Subdomain Text duplicate Volunteering & Supplies
/classroom-communications/scho...Subdomain Text duplicate Virtual Phone
/classroom-communications/pare...Subdomain Text duplicate Parent-Teacher Conferences
/classroom-communications/teac...Subdomain Text duplicate StudentSquare
/classroom-communications/dire...Subdomain Text duplicate Directory
/school-services?utm_source=he...Subdomain Text duplicate School Services
/school-services/digital-forms...Subdomain Text duplicate Forms & Permission Slips
/school-services/invoices-and-...Subdomain Text duplicate Invoices & Payments
/school-services/calendar-rsvp/Subdomain Text duplicate Calendar & RSVP
/school-services/community-gro...Subdomain Text duplicate Community Groups
/smart-sites/Subdomain Text duplicate School Websites
/smart-sites/Subdomain Text duplicate Smart Sites
/smart-sites/ada-compliance/Subdomain Text duplicate ADA Compliance
/smart-sites/website-translation/Subdomain Text duplicate Translation for Websites
/designed-for-k12Subdomain Text duplicate Designed for K-12
/designed-for-k12/administrati...Subdomain Text duplicate Oversight
/designed-for-k12/dashboards-r...Subdomain Text duplicate Reporting & Analytics
/designed-for-k12/2-way-transl...Subdomain Text duplicate Two-Way Translation
/designed-for-k12/easy-onboard...Subdomain Text duplicate Easy Onboarding
/designed-for-k12/data-privacy...Subdomain Text duplicate Data Privacy & Security
/designed-for-k12/contact-veri...Subdomain Text duplicate Contact Verification & Accuracy
/designed-for-k12/integrationsText duplicate SIS Integrations & SSO
/pricingSubdomain Text duplicate Pricing & Packages
/resourcesSubdomain Text duplicate Resources
/resourcesSubdomain Anchor Text duplicate Whitepapers & Guides
/resourcesSubdomain Anchor Text duplicate Collection of resources to provide valuable insights, practical tips, and proven strategies.
/webinars/Subdomain Text duplicate Webinars
/webinars/Subdomain Text duplicate Library of past webinars on parent engagement, communication best practices, and other emerging topics in education.
/case-studies/Subdomain Text duplicate Case Studies
/case-studies/Subdomain Text duplicate Discover a rich collection of resources and inspiring success stories.
/testimonials/Subdomain Text duplicate Our Customers
/testimonials/Subdomain Text duplicate Inspiring stories of how ParentSquare has positively impacted schools and their families.
/engage/funding-guideSubdomain Text duplicate Funding Guide: Understand Your Options and Next Steps
/engage/funding-guideSubdomain No Text
/aboutSubdomain Text duplicate Company
/aboutSubdomain Text duplicate About
/partnersSubdomain Text duplicate Partners
/pressSubdomain Text duplicate Press
/careersSubdomain Text duplicate Careers
/blog/Subdomain Text duplicate Blog
/demo-signupSubdomain Text duplicate Get a Demo
/signinSubdomain Text duplicate Sign In
/demo-signupText duplicate Get a Demo
/mass-communications/Subdomain No Text
/mass-communications/Subdomain Text duplicate Mass Notifications
/mass-communications/Text duplicate Learn More
/classroom-communications/Subdomain No Text
/classroom-communications/Subdomain Classroom Comms
/classroom-communications/Text duplicate Learn More
/school-services/Subdomain No Text
/school-services/Subdomain Text duplicate School Services
/school-services/digital-forms...Subdomain forms
/school-services/Text duplicate Learn More
/school-website-design/Subdomain No Text
/school-website-design/Subdomain Text duplicate School Websites
/smart-sites/Text duplicate Learn More
/designed-for-k12/2-way-transl...Subdomain translation
/demo-signupText duplicate Get a Demo
http://www.parentsquare.com/Subdomain Homepage
https://www.parentsquare.com/Subdomain Anchor Trusted By
https://www.parentsquare.com/Subdomain Anchor Testimonials
https://www.parentsquare.com/Subdomain Anchor One Unified Platform
https://www.parentsquare.com/Subdomain Anchor Before & After
https://www.parentsquare.com/Subdomain Anchor Video
/mass-communicationsSubdomain Text duplicate Product
/mass-communications/Subdomain Text duplicate Mass Notifications
/classroom-communications/Subdomain Text duplicate Classroom Communications
/school-services/Subdomain Text duplicate School Services
/smart-sitesSubdomain Text duplicate School Websites
/designed-for-k12/Subdomain Text duplicate Designed for K-12
/pricing/Subdomain Text duplicate Pricing & Packages
/resources/Subdomain Text duplicate Resources
/blog/Subdomain Text duplicate Blog
/resources/Subdomain Anchor Text duplicate Whitepapers & Guides
/webinars/Subdomain Text duplicate Webinars
/case-studies/Subdomain Text duplicate Case Studies
https://www.facebook.com/group...New window External Subdomain ParentSquare User Group
/about/Subdomain Text duplicate Company
/about/Subdomain Text duplicate About
https://resources.parentsquare...External Subdomain Text duplicate Partners
/press/Subdomain Text duplicate Press
https://resources.parentsquare...External Subdomain Text duplicate Careers
https://welove.parentsquare.com/External Subdomain Wall of Love
https://status.parentsquare.com/External Subdomain System Status
/help/Get Help
/demo-signup/Subdomain Contact Sales
/privacy/Subdomain Privacy
/terms/Subdomain Terms of Use
https://itunes.apple.com/us/ap...New window External Subdomain IMG-ALT apple icon
https://play.google.com/store/...New window External Subdomain IMG-ALT Android icon
https://www.facebook.com/Paren...New window External Subdomain IMG-ALT Facebook icon
https://twitter.com/parentsquareNew window External IMG-ALT X icon
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn icon
https://www.instagram.com/pare...New window External Subdomain IMG-ALT Instagram icon
/privacy/New window Subdomain Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.parentsquare.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.07 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (183 kB).

HTTP Response Header

NameValue
dateWed, 10 Apr 2024 14:22:45 GMT
content-typetext/html; charset=UTF-8
servernginx/1.12.2
varyAccept-Encoding
x-gateway-request-id0a54dfd8f2aef6a4c22519860372d93f
link<https://www.parentsquare.com/wp-json/>; rel="https://api.w.org/"
x-gateway-cache-key0|standard|https|www.parentsquare.com|||/|webp
x-gateway-cache-statusHIT
x-gateway-skip-cache0
cache-controlmax-age=0, no-store
pragmano-cache
expiresMon, 01 Jan 1970 00:00:00 GMT
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,774 referring domains.
This page has 1,109,669 backlinks.
This page has backlinks from 1,250 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# See http://www.robotstxt.org/wc/norobots.html for documentation on how to use the robots.txt file
#
# To ban all spiders from the entire site uncomment the next two lines:
 User-agent: *
 Disallow: /feeds/
 Disallow: /schools/
 Disallow: /groups/
 Disallow: /polls/
 Disallow: /links/
 Disallow: /pledges/
 Disallow: /sections/
 Disallow: /grades/
 Disallow: /polls/
 Disallow: /users/
 Disallow: /comments/
 Disallow: /wish_list_items/

# Allow the facebookexternalhit, but only for the /feeds/ directory.
# This is necessary for post sharing preview to display in Facebook
 User-agent: facebookexternalhit
 Allow: /feeds/
 Disallow: /schools/
 Disallow: /groups/
 Disallow: /polls/
 Disallow: /links/
 Disallow: /pledges/
 Disallow: /sections/
 Disallow: /grades/
 Disallow: /polls/
 Disallow: /users/
 Disallow: /comments/
 Disallow: /wish_list_items/

Similar sites

Search preview

www.parentsquare.com
Unify All Communication Tools - ParentSquare
A single platform for everything from your district's mass notifications and mobile app to online conferences and permission slips

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
parents81%Check
ParentSquare80%Check
Platform62%Check
love ParentSquare58%Check
district54%Check
family54%Check
School District52%Check
engagement50%Check
app50%Check
Mass50%Check
Show more keywords and terms

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