Pem.org - SEO Checker

Overview of the SEO Check
Meta information
97% 
Page quality
53% 
Page structure
29% 
Link structure
86% 
Server
81% 
External factors
100% 
SEO Score
Response time
1.18 s
File size
69.20 kB
Words
439
Media files
1
Number of links
60 internal / 24 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
pem.org | Welcome to PEM
The title contains the word Welcome to! More content should be covered in the title.
There are no duplicate words in the title
Meta description
(Critically important)
Drop by anytime, there's always something amazing to do. Adults $20, seniors (65 and over) $18, students (with ID) $12, Youth (16 and under) and Salem,...
The length of the meta description is perfect. (961 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.pem.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
p:domain_verify15a3c9157ee63f9109382347e2de735e
generatorSEOmatic
descriptionDrop by anytime, there's always something amazing to do. Adults $20, seniors (65 and over) $18, students (with ID) $12, Youth (16 and under) and Salem,...
referrerno-referrer-when-downgrade
robotsall
langen-us
og:localeen_US
og:site_namepem.org
og:typewebsite
og:urlhttps://www.pem.org/
og:titleWelcome to PEM
og:descriptionDrop by anytime, there's always something amazing to do. Adults $20, seniors (65 and over) $18, students (with ID) $12, Youth (16 and under) and Salem, Mass.
X-UA-CompatibleIE=edge

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
There are only 439 words on this page. Good pages should have about 1,000 words of useful content.
22.6% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 9.89 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 5 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
This website has Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

Page structure

H1 heading
(Critically important)
Peabody Essex Museum
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Peabody Essex Museum
H1 Visiting Salem in October
H1 Be a part of our shared community
H1 Peabody Essex Museum Duplicate text
H2 Navigation
H2 Celebrating Hispanic Heritage Month
H2 Hours
H3 Salem Stories
H3 Michael C. McMillen: The Pequod II
H3 Anila Quayyum Agha: All the Flowers Are for Me
H3 The Salem Witch Trials 1692
H3 Get Creative at Home
H3 Your Health & Safety
H3 PEM Community Feedback Survey
H3 Get your PEMShop Mask today
H4 Hours Duplicate text
H4 Your Health & Safety Duplicate text
H4 Tickets
H6 Visit
H6 Exhibition \\ Featured
H6 Exhibition \\ Featured Duplicate text
H6 Exhibition \\ Featured Duplicate text
H6 Exhibition \\ Featured Duplicate text
H6 Blog \\ Connected
H6 Join & Give
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 24 external links on this page.
LinkAttributesAnchor text
https://www.pem.org/Peabody Essex Museum
https://www.pem.org/visitHours & Admissions
/visit/directions-parkingDirections & Parking
/visit/food-beverageFood & Beverage
/visit/gallery-maps-informationGallery Maps & Info
/visit/familiesFamilies
https://www.pem.org/visit/schoolsSchools
/visit/group-toursGroups & Tours
/visit/event-rentalsEvent Rentals
/visit/accessibility-securityAccessibility & Security
https://my.pem.org/eventsExternal Buy Tickets
https://my.pem.org/account/cre...External Sign Up for Our Email List
https://www.mass.gov/info-deta...External Learn More
/whats-on/exhibitionsExhibitions
/whats-on/eventsEvents
/visit/yin-yu-tangYin Yu Tang
/visit/art-nature-centerArt & Nature Center
/visit/historic-housesHistoric Houses
https://www.pem.org/visit/gardensGardens
https://my.pem.org/eventsExternal Text duplicate Buy Tickets
https://my.pem.org/account/cre...External Text duplicate Sign Up for Our Email List
/join-give/membershipText duplicate Learn More
https://www.pem.org/explore-artCollection
https://www.pem.org/visit/libraryPhillips Library
https://www.pem.org/blogConnected Blog
/explore-art/pemcastPEMcast
https://my.pem.org/eventsExternal Text duplicate Buy Tickets
https://my.pem.org/account/cre...External Text duplicate Sign Up for Our Email List
/join-give/membershipText duplicate Learn More
https://www.pem.org/about-pemAbout PEM
/about-pem/directors-deskDirector's Desk
https://www.pem.org/employmentEmployment
https://www.pem.org/press-newsPress
/visit/contact-usContact Us
https://my.pem.org/eventsExternal Text duplicate Buy Tickets
https://my.pem.org/account/cre...External Text duplicate Sign Up for Our Email List
/join-give/membershipText duplicate Learn More
https://pemshop.com/External Shop
https://www.pem.org/join-giveReasons to Give
/join-give/membershipMembership
https://www.pem.org/genpemGenPEM
/join-give/the-east-india-mari...East India Marine Associates
/join-give/annual-fundAnnual Fund
/join-give/corporate-supportCorporate Support
/join-give/legacy-givingLegacy Giving
https://my.pem.org/eventsExternal Text duplicate Buy Tickets
https://my.pem.org/account/cre...External Text duplicate Sign Up for Our Email List
/join-give/membershipText duplicate Learn More
https://my.pem.org/eventsExternal Text duplicate Buy Tickets
https://my.pem.org/account/cre...External Text duplicate Sign Up for Our Email List
/visiting-salem-in-octoberText duplicate Learn More
https://www.mass.gov/info-deta...New window External Trivial anchor text
here
http://pem.org/safetypem.org/safety
http://pem.org/ticketspem.org/tickets
http://pem.org/ticketsText duplicate pem.org/tickets
/exhibitions/salem-storiesText duplicate Learn More
/exhibitions/michael-c-mcmille...Text duplicate Learn More
/exhibitions/all-the-flowers-a...Text duplicate Learn More
/exhibitions/the-salem-witch-t...Text duplicate Learn More
/blog/celebrating-hispanic-her...Read Now
/get-creative-at-homeText duplicate Learn More
/your-health-safetyText duplicate Learn More
/community-feedback-surveyText duplicate Learn More
https://pemshop.com/collection...External Shop Now
https://www.pem.org/join-giveText duplicate Learn More
https://goo.gl/maps/4qhQPcgXy4...External East India Square, 161 Essex Street, Salem, MA 01970.
https://www.pem.org/about-pemAbout
/visit/directions-parkingDirections
https://www.pem.org/employmentText duplicate Employment
https://www.pem.org/join-giveJoin & Give
https://www.pem.org/learn-playLearn & Play
https://www.pem.org/blogBlog
https://my.pem.org/eventsExternal Text duplicate Buy Tickets
/visit/contact-usText duplicate Contact Us
/visit/daily-toursDaily Tours
https://www.pem.org/visit/libraryLibrary
/visit/yin-yu-tangText duplicate Yin Yu Tang
https://my.pem.org/account/cre...External Sign up for our email list
https://www.pem.org/press-newsText duplicate Press
https://www.facebook.com/Peabo...External Facebook
https://twitter.com/peabodyessexExternal Twitter
https://www.pinterest.com/Peab...External Pinterest
https://www.instagram.com/peab...External Instagram
https://www.youtube.com/user/p...External YouTube

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.pem.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.18 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website loads 5 javascript files. This may affect the load time negatively.
This website only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (69 kB).

HTTP Response Header

NameValue
dateWed, 21 Oct 2020 14:10:56 GMT
serverApache 2.x
x-robots-tagall
link<https://www.pem.org/>; rel='canonical'
referrer-policyno-referrer-when-downgrade
varyAccept-Encoding
content-encodinggzip
content-length12003
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 4,453 referring domains.
This website has 1,012,093 backlinks.
This website has backlinks from 3,416 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /craft/
Disallow: /all-mods/
Disallow: /all-modules/
Disallow: /fed-demos/

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.pem.org
pem.org | Welcome to PEM
Drop by anytime, there's always something amazing to do. Adults $20, seniors (65 and over) $18, students (with ID) $12, Youth (16 and under) and Salem,...

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
PEM66%Check
org58%Check
Salem54%Check
Essex54%Check
Museum54%Check
Salem Stories48%Check
Salem Witch Trials 169244%Check
Get43%Check
exhibition43%Check
Safety43%Check

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