Petmate.com - SEO Checker

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Overview of the SEO Check
Meta information
66% 
Page quality
87% 
Page structure
53% 
Link structure
51% 
Server
93% 
External factors
100% 
SEO Score
Response time
0.54 s
File size
402.60 kB
Words
1335
Media files
16
Number of links
192 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Petmate
The page title is too short. (76 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
Petmate has been offering the highest-quality pet products, accessories, supplies, and brands for over 60 years. Shop with us today and give your pet the best products.
The meta description is too long: 1035 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.petmate.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-color#FFFFFF
facebook-domain-verificationy69a88f26ffddb7sjf1fnkcuytn0po
google-site-verificationOPTeR3x1Vj-b8m9L_OKyhXyZllowaP0t4V_xfnHIMlI
shopify-digital-wallet/81716871489/digital_wallets/dialog
shopify-checkout-api-token9864150f38b5c4f59c1c80fba4239d00
descriptionPetmate has been offering the highest-quality pet products, accessories, supplies, and brands for over 60 years. Shop with us today and give your pet the best products.
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
langen
twitter:site@petmateproducts
twitter:cardsummary_large_image
og:site_namePetmate
og:urlhttps://www.petmate.com/
og:localeen_US
og:typewebsite
og:titlePetmate
og:descriptionPetmate has been offering the highest-quality pet products, accessories, supplies, and brands for over 60 years. Shop with us today and give your pet the best products.
og:imagehttps://www.petmate.com/cdn/shop/files/NewPetmateLogo.jpg?v=1711576941
og:image:height400
og:image:width400
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1335 words. That's ok.
14.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 140 characters this one is longer than 70 characters:
"when your dog won't stop whining or your cat won't stop scratching, find the right answers that will p..."
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...les/brand-petmate_150x.webp?v=1697230483Petmate
...f1ccf7_image_1727281855.jpg?v=1727281855National Fetch Day
...2a57e5_image_1727282258.jpg?v=1727282259National Fetch Day
...RANITE_STONE.jpg?v=1701465874&width=1000Vittles Vault Outback Food Storage Container. SKUS: 4350,4330
...2pk_LG_FRONT.jpg?v=1716045525&width=1000Chuckit! Squeaker Tennis Ball 2 Pack. SKUS: 61039,61038,61037,61036
...c3e9728c201a.jpg?v=1702732603&width=1000Ruffmaxx Camo Kennel. SKUS: 21797,21798,21937
...achine_Black.jpg?v=1701978465&width=1000Hyper Pet GoDogGo Fetch Machine Dog Ball Launcher. SKUS: 51370GDG
...2.TAUPEBLACK.jpg?v=1701976005&width=1000Petmate Indigo Dog House. SKUS: 25942,25066,25946
...0_WithCosmic.jpg?v=1697230537&width=1680No alt attribute provided
...e_Pet_Owners.png?v=1726593938&width=1380Top 5 Pet Strollers for Active Pet Owners: Adventures Await
...e_Management.png?v=1726529469&width=1380Eco-Friendly Cat Waste Management: Sustainable Solutions for the Green Pet Owner
...s_Pens_Gates.png?v=1726526717&width=1380The 10 Best Labrador Retriever Puppy Crates, Pens & Gates
...aaf9157e69ba.jpg?v=1706138152&width=1380Dog Toys
...Lifestyle_07.jpg?v=1706137818&width=1380No alt attribute provided
...a081171a2d88.jpg?v=1706138306&width=1380Pet Bedding
...op/files/download_120x.webp?v=1697230514Petmate

Page structure

H1 heading
(Critically important)
Petmate
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (7 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Petmate
H2 Petmate Picks
H2 Canine Know-How. Feline Facts.
H2 Shop Our Popular Categories
H2 Petmate Perks
H2 Cart
H2 You may also like
H3 Top 5 Pet Strollers for Active Pet Owners: Adventures Await
H3 Eco-Friendly Cat Waste Management: Sustainable Solutions for the Green Pet Owner
H3 The 10 Best Labrador Retriever Puppy Crates, Pens & Gates
H3 Puppy Toys
H3 Cat Toys
H3 Bedding
H4 Shop By
H4 Shop By Duplicate text
H4 Support
H4 Support Duplicate text
H4 Company
H4 Company Duplicate text
H4 Account
H4 Account Duplicate text
H4 Community
H4 Community Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
5 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.petmate.com/Anchor Skip to content
/policies/shipping-policyWELCOME TO THE OFFICIAL PETMATE SITE! FREE SHIPPING ON $49+
https://www.petmate.com/IMG-ALT Petmate
/collections/dogDogs
/collections/catCats
/collections/birds-small-petsBirds
/pages/petmate-brandsBrands
/collections/saleSale
/blogs/petmate-academyEducation
/customer_identity/redirect?lo...Subdomain Log in
/customer_identity/redirect?lo...Subdomain Text duplicate Log in
/collections/saleText duplicate Sale
/blogs/petmate-academyText duplicate Education
/collections/pet-steps-rampsPet Steps & Ramps
/collections/training-toolsTraining Tools
/collections/elevated-dog-bedsElevated Beds
/collections/pet-furnitureFurniture
/collections/kennel-matsKennel Mats
/collections/dog-loungersLounger Beds
/collections/orthopedic-memory...Orthopedic Beds
/collections/outdoor-dog-bedsOutdoor Beds
/collections/pillow-bedsPillow Beds
/collections/shaped-bolstered-...Shaped & Bolster Beds
/collections/dog-collarsCollars
/collections/dog-harnessesHarnesses
/collections/dog-leadsLeads
/collections/dog-leashesLeashes
/collections/retractable-dog-l...Retractables
/collections/dog-tie-outs-cablesTie-Outs & Cables
/collections/dog-feeding-drink...Accessories
/collections/automatic-dog-fee...Automatic Feeders, Waterers
/collections/elevated-dog-feedersElevated Feeders
/collections/dog-food-matsFood Mats
/collections/pet-food-storageFood Storage
/collections/gravity-dog-feede...Gravity Feeders, Waterers
/collections/dog-bowlsSingle Bowls
/collections/slow-feeder-dog-b...Slow Feeders
/collections/pet-travel-bowlsTravel Bowls
/collections/dog-bathing-toolsBathing
/collections/dog-brushesBrushes
/collections/dog-grooming-combsCombs
/collections/dog-shedding-toolsDeshedding
/collections/dog-nail-clippersNail Care
/collections/exercise-pens-for...Exercise Pens
/collections/plastic-dog-kennelsPlastic Kennels
/collections/wire-dog-cratesWire Crates
/collections/dog-house-accesso...Text duplicate Accessories
/collections/plastic-dog-house...Plastic Shelters
/collections/dog-chew-toys-1Chew Toys
/collections/dog-fetch-toysFetch Toys
/collections/chuckit-indoor-do...Indoor Dog Toys
/collections/dog-plush-toysPlush Toys
/collections/puppy-toysPuppy Toys
/collections/bundlesToy Bundles
/collections/dog-treat-toysTreat Toys
/collections/dog-tug-toysTug Toys
/collections/dog-travel-gear-a...Text duplicate Accessories
/collections/dog-travel-bedsBeds
/collections/pet-strollersPet Strollers
/collections/plastic-travel-ke...Plastic Travel Kennels
/collections/portable-pet-home...Pop Up Shelters
/collections/softsided-dog-car...Softsided Carriers
/collections/treatsNatural Treats
/collections/dog-poop-scoopers...Scoops, Rakes & Pans
/collections/dog-waste-bags-di...Waste Bags & Dispensers
/collections/on-sale/Sale-DogsOn Sale
/collections/made-in-the-usaMade in the USA
/collections/catnipCatnip
/collections/cat-bolster-shape...Bolster Beds
/collections/cat-cave-bedsCave Beds
/collections/cat-kennel-matsText duplicate Kennel Mats
/collections/cat-loungersText duplicate Lounger Beds
/collections/orthopedic-cat-bedsText duplicate Orthopedic Beds
/collections/cat-collarsText duplicate Collars
/collections/cat-feeding-water...Text duplicate Accessories
/collections/automatic-cat-fee...Text duplicate Automatic Feeders, Waterers
/collections/double-dinersDouble Diners
/collections/cat-food-storageText duplicate Food Storage
/collections/gravity-cat-feede...Text duplicate Gravity Feeders, Waterers
/collections/placematsPlacemats
/collections/single-bowlsText duplicate Single Bowls
/collections/cat-brushesText duplicate Brushes
/collections/cat-combsText duplicate Combs
/collections/cat-shedding-brus...Text duplicate Deshedding
/collections/cat-nail-clippers...Text duplicate Nail Care
/collections/cat-kennel-carrie...Text duplicate Accessories
/collections/deluxe-cat-kennel...Text duplicate Plastic Kennels
/collections/catnip-cat-toysCatnip Cat Toys
/collections/cat-scratching-postsCat Scratching Post
/collections/interactive-cat-toysInteractive Cat Toys
/collections/solo-play-cat-toysSolo Play Cat Toys
/collections/cat-wandsCat Wands
/collections/cat-travel-access...Text duplicate Accessories
/collections/cat-strollersText duplicate Pet Strollers
/collections/cat-plastic-trave...Text duplicate Plastic Travel Kennels
/collections/soft-sided-cat-ca...Text duplicate Softsided Carriers
/collections/cats-natural-treatsText duplicate Natural Treats
/collections/non-toxic-litter-...Filters
/collections/litter-box-linersLitter Box Liners
/collections/litter-boxes-1Litter Boxes
/collections/litter-catcher-matsLitter Mats
/collections/cat-litter-scoopsLitter Scoops
/collections/litter-box-starte...Starter Kits
/collections/on-sale-1Text duplicate On Sale
/collections/made-in-the-usaText duplicate Made in the USA
/collections/bird-bathsBird Baths
/collections/bird-perchesBird Perches
/collections/bird-cage-swingsBird Swings
/collections/fish-suppliesFish Supplies
/collections/bird-feedersFeeders
/collections/food-storageText duplicate Food Storage
/collections/bird-waterersWaterers
/collections/interactive-toysInteractive Toys
/collections/bird-cage-mirror-...Mirror Toys
/collections/solo-play-bird-toysSolo Play Toys
/collections/aspen-petAspen Pet
/collections/arm-and-hammerArm & Hammer
/collections/barkbone-natural-...BarkBone Natural Instincts
/collections/boodaBooda
/collections/chuckitChuckIt!
/collections/dogzillaDogzilla
/collections/fatcatFat Cat
/collections/gamma2GAMMA2
/collections/gen7Gen7 Pets
/collections/hyperpetHyper Pet
/collections/jwJW
/collections/la-z-boyLa-Z-Boy
/collections/our-petsOurPets
/collections/petqwerksPet Qwerks
/collections/pet-fusionPetFusion
/collections/petmateText duplicate Petmate
/collections/precision-pet-pro...Precision Pet Products
/collections/ruff-maxxRuffmaxx
/collections/rustic-kitchenRustic Kitchen
/collections/snoozzySnooZZy
/collections/vittles-vaultVittles Vault
/collections/wild-eatsWild Eats
/collections/zoobileeZoobilee
https://x.com/petmateproductsExternal Twitter
https://www.facebook.com/PetmateExternal Subdomain Facebook
https://instagram.com/petmatep...External Instagram
https://ch.linkedin.com/compan...External Subdomain LinkedIn
https://www.youtube.com/petmat...External Subdomain YouTube
/collections/chuckitSubdomain IMG-ALT National Fetch Day
/products/vittles-vault-outbac...IMG-ALT Vittles Vault Outback Food Storage Container. SKUS: 4350,4330
/products/vittles-vault-outbac...Vittles Vault Outback Food Storage Container
/products/chuckit-squeaker-ten...IMG-ALT Chuckit! Squeaker Tennis Ball 2 Pack. SKUS: 61039,61038,61037,61036
/products/chuckit-squeaker-ten...Chuckit! Squeaker Tennis Ball 2 Pack
/products/ruffmaxx-camo-kennelIMG-ALT Ruffmaxx Camo Kennel. SKUS: 21797,21798,21937
/products/ruffmaxx-camo-kennelRuffmaxx Camo Kennel
/products/hyper-pet-godoggo-fe...IMG-ALT Hyper Pet GoDogGo Fetch Machine Dog Ball Launcher. SKUS: 51370GDG
/products/hyper-pet-godoggo-fe...Hyper Pet GoDogGo Fetch Machine Dog Ball Launcher
/products/petmate-indigo-dog-h...IMG-ALT Petmate Indigo Dog House. SKUS: 25942,25066,25946
/products/petmate-indigo-dog-h...Petmate Indigo Dog House
/pages/the-petmate-storyNo Text
/blogs/petmate-academyMORE ARTICLES
/blogs/petmate-academy/best-pe...No Text
/blogs/petmate-academy/best-pe...Read Article
/blogs/petmate-academy/eco-fri...No Text
/blogs/petmate-academy/eco-fri...Text duplicate Read Article
/blogs/petmate-academy/10-best...No Text
/blogs/petmate-academy/10-best...Text duplicate Read Article
/blogs/petmate-academyText duplicate MORE ARTICLES
/collections/dog-toysIMG-ALT Dog Toys
/collections/dog-toysShop Now
/collections/cat-toysNo Text
/collections/cat-toysText duplicate Shop Now
/collections/dog-beddingIMG-ALT Pet Bedding
/collections/dog-beddingText duplicate Shop Now
/collections/dogText duplicate Dogs
/collections/catText duplicate Cats
/collections/birds-small-petsText duplicate Birds
/pages/petmate-brandsText duplicate Brands
/collections/replacement-partsReplacement Parts
/pages/contactContact Us
/pages/storelocatorWhere to Buy
/policies/shipping-policyShipping Policy
/policies/refund-policyReturn Policy
/pages/faqsFAQs
https://www.petmatepartners.co...External Subdomain Apply For A Wholesale Account
/pages/ccpa-opt-outDo not sell or share my personal information
/pages/the-petmate-storyOur Story
https://workforcenow.adp.com/m...External Subdomain Careers
/pages/affiliatesAffiliates
/blogs/mediaMedia
/pages/our-environmentCorporate Sustainability
/account/loginLog In
/account/registerCreate Account
/account/ordersOrder Status
https://petmate.loopreturns.com/External Subdomain Anchor Returns
/pages/petmate-military-discountMilitary Discount
/pages/petmate-first-responder...First Responder Discount
/pages/petmate-medical-profess...Medical Discount
/pages/wild-eats-coming-soonWild Eats Coming Soon
https://x.com/petmateproductsExternal Text duplicate Twitter
https://www.facebook.com/PetmateExternal Subdomain Text duplicate Facebook
https://instagram.com/petmatep...External Text duplicate Instagram
https://ch.linkedin.com/compan...External Subdomain Text duplicate LinkedIn
https://www.youtube.com/petmat...External Subdomain Text duplicate YouTube
https://www.petmate.com/Text duplicate Petmate
/policies/terms-of-serviceTerms of use
A-TITLE Terms of Service
/policies/privacy-policyPrivacy policy
A-TITLE Privacy Policy
/pages/accessibilityAccessibility statement
A-TITLE Website Accessibility Statement
/pages/california-transparency...Subdomain California Transparency In Supply Chains Act
A-TITLE https://www.petmate.com/pages/california-transparency-in-supply-chains-act
/policies/shipping-policyshipping

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.petmate.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.54 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (403 kB).

HTTP Response Header

NameValue
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set-cookie99 Characters
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http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,435 referring domains.
This page has 11,486 backlinks.
This page has backlinks from 1,046 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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www.petmate.com
Petmate
Petmate has been offering the highest-quality pet products, accessories, supplies, and brands for over 60 years. Shop with us today and give your pet the best products.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Pet93%Check
PETMATE93%Check
Pet Products71%Check
Top Pet71%Check
Pet Owners69%Check
Pet Strollers69%Check
Pet Food66%Check
Hyper Pet66%Check
Top Pet Strollers62%Check
Active Pet Owners60%Check
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