Phaydon.de - SEO Checker

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Overview of the SEO Check
Meta information
91% 
Page quality
81% 
Page structure
100% 
Link structure
82% 
Server
88% 
External factors
100% 
SEO Score
Response time
0.47 s
File size
263.50 kB
Words
1005
Media files
27
Number of links
72 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
phaydon Marktforschung Köln | Markt-, Medienforschung, Strategie
The page title should be shorter than 580 pixels. It is 601 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
phaydon ist ein Full-Service Forschungs- und Beratungsunternehmen mit Fokus auf User Experience (UX), Medien- und Bewegtbildforschung seit 2004.
The length of the meta description is perfect. (938 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://phaydon.de/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de
Server location: United States of America
The following language is defined by HTML: de-de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionphaydon ist ein Full-Service Forschungs- und Beratungsunternehmen mit Fokus auf User Experience (UX), Medien- und Bewegtbildforschung seit 2004.
robotsmax-image-preview:large
generatorWordPress 6.6.2
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
msapplication-TileColor#ee1111
msapplication-TileImage/mstile-144x144.png
theme-color#ffffff
langde-de
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1005 words. That's ok.
38.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
22 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.06 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: teststudio
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/[email protected]phaydon Marktforschung
...ads/startseite-slider-bgimg-desktop.webpHand streicht über Getreidephaydon Marktforschung Köln
/wp-content/uploads/scrolldown.gifImage is not available
/wp-content/uploads/icon-swipe-up.pngImage is not available
...-load/assets/images/lazy_placeholder.gifNo alt attribute provided
...-load/assets/images/lazy_placeholder.gifNo alt attribute provided
...-load/assets/images/lazy_placeholder.gifNo alt attribute provided
...-load/assets/images/lazy_placeholder.gifExplore & Understand - phaydon Marktforschung Lösungen
...-load/assets/images/lazy_placeholder.gifCreate & Design - phaydon Marktforschung Lösungen
...-load/assets/images/lazy_placeholder.gifEvaluate & Measure - phaydon Marktforschung Lösungen
...-load/assets/images/lazy_placeholder.gifSketchnote Personengruppe - phaydon Marktforschung Köln
...-load/assets/images/lazy_placeholder.gifKind mit KopfhörernMarktforschung mit Kindern: Kinder-Marktforschung spielend leicht gemacht
...-load/assets/images/lazy_placeholder.gifFrau gießt Pflanze, die aus einem Kopf wächstAdäquate Unterstützung nach Berichtsabgabe, um Ergebnisse bestmöglich zu implementieren und weiterzuentwickeln
...-load/assets/images/lazy_placeholder.gifCommunity Care SymbolfotoEngagierte Community-Pflege für beste Insights-Qualität
data:[...] Base64previous arrow
data:[...] Base64previous arrow
/wp-content/uploads/[email protected]Seven.One Logo - phaydon Kunden
...ontent/uploads/[email protected]Seven.One Logo - phaydon Kunden
...ent/uploads/[email protected]ProSieben Logo - phaydon Kunden
/wp-content/uploads/[email protected]DHL Logo - phaydon Marktforschung Kunden
/wp-content/uploads/[email protected]MDR Logo - phaydon Marktforschung Kunden
...tent/uploads/[email protected]HUK-Coburg Logo - phaydon Marktforschung Kunden
...t/uploads/[email protected]Das Örtliche Logo - phaydon Kundenstimmen phaydon Marktforschung Kunden
data:[...] Base64next arrow
data:[...] Base64next arrow
...-load/assets/images/lazy_placeholder.gifTeststudio Köln - phaydon Marktforschung

Page structure

H1 heading
(Critically important)
phaydon.de durchsuchen
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 phaydon.de durchsuchen
H2 Paradox, wie Podcasts wirken!
H2 Was wir für Sie tun können
H2 Case Studies
H2 Kund*innenstimmen
H2 Research Loft
H3 Unsere Lösungen im Überblick
H3 Explore & Understand
H3 Create & Design
H3 Evaluate & Measure
H3 Remote Research
H3 Lebendige Ergebnis-Präsentation
H3 Spannende Insights in erfolgreiche Projekte
H3 Den richtigen Ton treffen
H3 Beyond research
H3 Engagierte Community-Pflege für beste Insights-Qualität
H3 Was unsere Kund*innen über uns sagen
H3 Ihrer Zielgruppe über die Schulter schauen
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://phaydon.de/IMG-ALT phaydon Marktforschung
https://phaydon.de/loesungen/Lösungen
/loesungen/explore-understand/Explore & Understand
/loesungen/explore-understand/...Insight Explorations
/loesungen/explore-understand/...In and Out-of-Home-Experience
/loesungen/explore-understand/...Zielgruppenforschung
/loesungen/explore-understand/...Meet the Customer
/loesungen/create-design/Create & Design
/loesungen/create-design/ideat...Ideation for Innovation
/loesungen/create-design/conce...Concept & Prototyping
/loesungen/evaluate-measure/Evaluate & Measure
/loesungen/evaluate-measure/us...User Experience (UX)
/loesungen/evaluate-measure/br...Brand Experience
/loesungen/evaluate-measure/pr...Product Evaluation
/loesungen/evaluate-measure/be...Bewegtbildforschung
/loesungen/evaluate-measure/so...Social Media
https://phaydon.de/referenzen/Referenzen
https://phaydon.de/referenzen/Anchor Case Studies
https://phaydon.de/referenzen/Anchor Kund*innen
https://phaydon.de/referenzen/Anchor Kund*innenstimmen
https://phaydon.de/ueber-uns/Über uns
https://phaydon.de/ueber-uns/Anchor Wie wir arbeiten
https://phaydon.de/ueber-uns/Anchor ISO-Zertifizierungen
https://phaydon.de/ueber-uns/Anchor Unser Fokus
https://phaydon.de/ueber-uns/Anchor Team
/ueber-uns/jobs-karriere/Jobs & Karriere
/teststudio-koeln-research-loft/Research Loft
https://phaydon.de/kontakt/Kontakt
https://phaydon.de/kontakt/Anchor Kontaktdaten
https://phaydon.de/kontakt/Anchor Ansprechpartner*innen
https://phaydon.de/kontakt/Anchor Anfahrt
https://phaydon.de/Anchor U
https://phaydon.de/Anchor IMG-ALT Image is not available
https://phaydon.de/podcaststudie/Mehr erfahren
https://open.spotify.com/episo...New window External Subdomain Spotify
https://youtu.be/IK6B3bdpXh4New window External YouTube
/loesungen/explore-understand/Text duplicate Mehr erfahren
/loesungen/create-design/Text duplicate Mehr erfahren
/loesungen/evaluate-measure/Text duplicate Mehr erfahren
https://phaydon.de/loesungen/Anchor Show & Tell!
/referenzen/case-studies/den-r...IMG-ALT Kind mit Kopfhörern
/referenzen/case-studies/den-r...Den richtigen Ton treffen
/referenzen/case-studies/beyon...IMG-ALT Frau gießt Pflanze, die aus einem Kopf wächst
/referenzen/case-studies/beyon...Beyond research
/referenzen/case-studies/engag...IMG-ALT Community Care Symbolfoto
/referenzen/case-studies/engag...Engagierte Community-Pflege für beste Insights-Qualität
/referenzen/case-studiesAlle Case Studies
/referenzen/kundenAlle Kund*innen
/referenzen/kundenstimmenAlle Kund*innenstimmen
/referenzen/kundenText duplicate Alle Kund*innen
/teststudio-koeln-research-loft/Text duplicate Mehr erfahren
https://phaydon.de/kontakt/Anchor Text duplicate Anfahrt
https://phaydon.de/loesungen/Text duplicate Lösungen
/loesungen/explore-understand/Text duplicate Explore & Understand
/loesungen/create-design/Text duplicate Create & Design
/loesungen/evaluate-measure/Text duplicate Evaluate & Measure
https://phaydon.de/referenzen/Text duplicate Referenzen
/referenzen/case-studiesText duplicate Case Studies
/referenzen/kundenFür wen wir arbeiten
/referenzen/kundenstimmenText duplicate Kund*innenstimmen
https://phaydon.de/ueber-uns/Text duplicate Über uns
https://phaydon.de/ueber-uns/Anchor Text duplicate Wie wir arbeiten
https://phaydon.de/ueber-uns/Anchor Text duplicate Unser Fokus
https://phaydon.de/ueber-uns/Anchor Text duplicate Team
/ueber-uns/jobs-karriere/Text duplicate Jobs & Karriere
/teststudio-koeln-research-loft/Text duplicate Research Loft
https://phaydon.de/kontakt/Text duplicate Kontakt
https://phaydon.de/kontakt/Anchor Text duplicate Kontaktdaten
https://phaydon.de/kontakt/Anchor Text duplicate Ansprechpartner*innen
https://phaydon.de/kontakt/Anchor Text duplicate Anfahrt
https://phaydon.de/sitemap/Sitemap
https://www.linkedin.com/compa...New window External Subdomain Folgen
A-TITLE Folge auf LinkedIn
https://www.instagram.com/phay...New window External Subdomain Text duplicate Folgen
A-TITLE Folge auf Instagram
/haftungsausschluss-disclaimer/Disclaimer
/datenschutzerklaerung/Datenschutz
https://phaydon.de/impressum/Impressum

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://phaydon.de/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.47 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The file size of the HTML document is fine (264 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateTue, 24 Sep 2024 02:28:57 GMT
serverApache
x-powered-byPHP/8.1.29
cache-controlno-cache
content-encodinggzip
wpo-cache-statuscached
last-modifiedTue, 17 Sep 2024 09:34:31 GMT
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 82 referring domains.
This page has 242 backlinks.
This page has backlinks from 63 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#Letzte Aktualisierung 20.04.2021

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://phaydon.de/sitemap.xml
Disallow: /uploads/wpo-plugins-tables-list.json

Similar sites

Search preview

phaydon.de
phaydon Marktforschung Köln | Markt-, Medienforschung, Strategie
phaydon ist ein Full-Service Forschungs- und Beratungsunternehmen mit Fokus auf User Experience (UX), Medien- und Bewegtbildforschung seit 2004.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
phaydon91%Check
phaydon Marktforschung Köln63%Check
Marktforschung56%Check
Köln48%Check
Experience46%Check
User46%Check
Bewegtbildforschung46%Check
Fokus46%Check
Beratung46%Check
User Experience46%Check
Show more keywords and terms

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