Police.uk - SEO Checker

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Overview of the SEO Check
Meta information
91% 
Page quality
69% 
Page structure
70% 
Link structure
96% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.30 s
File size
149.00 kB
Words
441
Media files
7
Number of links
39 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Police.uk
The page title is too short. (154 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Welcome to the Single Online Home: The national website for policing in England, Wales and Northern Ireland.
The length of the meta description is perfect. (682 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionWelcome to the Single Online Home: The national website for policing in England, Wales and Northern Ireland.
format-detectiontelephone=no
keywordsReport,Tell us about,Request,Apply or register,Thanks and complaints,Feedback,Contact us
msapplication-TileColor#FFFFFF
msapplication-TileImage/SysSiteAssets/media/images/brand/police.uk/police-uk-favicon.png?w=144&h=144
langen-gb
twitter:cardsummary_large_image
twitter:titleHome
twitter:descriptionYour local police force - online. Report a crime, contact us and other services, plus crime prevention advice, crime news, appeals and statistics.
twitter:imagehttps://www.police.uk/SysSiteAssets/media/images/brand/central/soh-default-og-image.png?crop=(5,0,195,100)&w=600&h=300&scale=both
twitter:image:altHome
og:urlhttps://www.police.uk/
og:titleHome
og:descriptionYour local police force - online. Report a crime, contact us and other services, plus crime prevention advice, crime news, appeals and statistics.
og:imagehttps://www.police.uk/SysSiteAssets/media/images/brand/central/soh-default-og-image.png?crop=(5,0,195,100)&w=600&h=300&scale=both
og:typewebsite
og:localeen_GB
x-ua-compatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 441 words on this page. Good pages should have about 800 words of useful content.
There are 2 text duplicates on this page:
  • Duplicate: Your cookie preferences have been saved. You can update your cookie se...
36.1% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 14.45 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...edia/images/brand/puk-home-new2-1920.jpgNo alt attribute provided
...olice-uk/media/images/brand/puk-logo.pngpuk-logo
...area/police-uk-your-area-map-500x280.jpgSearch your local area
...eatured-content/app-puk-teal-640x320.pngDo it online: another way to contact the police
...2c6f7154/social-media-survey-640x320.pngSocial media survey
...d6ab09755afebc5c3a/spiking-640x320-1.jpgSpiking
...l/2021/streetsafe/streetsafe-640x394.jpgA blurred image of a street

Page structure

H1 heading
(Critically important)
Welcome to the Police UK website
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome to the Police UK website
H2 Cookies
H2 Welcome to Police.uk
H2 What's happening in your area?
H2 Footer navigation
H3 Find your local area
H3 Get to know your local police team
H3 National social media survey
H3 What is spiking?
H3 StreetSafe
H3 Report domestic abuse
H3 Rape, sexual assault and other sexual offences
H3 Report hate crime
H3 Report a missing person
H3 Police.uk
H3 Information and services
H3 Partners
H3 Language
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.google.co.uk/External Subdomain Quickly exit this site by pressing the Escape key Leave this site
/link/577c7b8f31e941f0b0d05266...Cookies notice
/pu/c/cookies/Accept cookies
/pu/c/cookies/Reject cookies
/pu/c/cookies/Customise cookies
/pu/c/cookies/cookies page
/pu/c/cookies/Text duplicate cookies page
https://www.police.uk/Anchor Skip to main content
https://www.police.uk/Anchor Skip to main navigation
https://www.police.uk/IMG-ALT puk-logo
A-TITLE home page
https://www.police.uk/cy-GB/Cymraeg
https://www.police.uk/cy-GB/Text duplicate Cymraeg
/pu/contact-us/Contact us and report How to contact your local force and report online
/pu/services-information/Services and information Reporting, applications and requests
https://www.police.uk/pu/support/Support Advice and support for those affected by crime
/pu/performance/Performance Data and statistics related to police performance
/pu/policing-in-the-uk/Policing in the UK How policing is structured and strategic programmes
/pu/your-area/Your area Force and area crime data and interactive maps
/pu/your-area/police-scotland/Police Scotland
/pu/notices/2024/app/do-it-onl...Get to know your local police team A new policing app has been launched to allow the public to report crimes and incidents and find out information about loc...
IMG-ALT Do it online: another way to contact the police
/pu/notices/2023/survey/social...National social media survey Tell us how you engage with policing on social media channels Advice
IMG-ALT Social media survey
/advice/advice-and-information...What is spiking? What to look out for and what you can do if you think you or someone else might have been spiked.
IMG-ALT Spiking
/pu/notices/streetsafe/street-...StreetSafe Tell us about the things that make you feel unsafe in public places. Online service
IMG-ALT A blurred image of a street
/ro/report/domestic-abuse/a1/r...Report domestic abuse Online service
/ro/report/rsa/alpha-v1/v1/rap...Rape, sexual assault and other sexual offences Online service
/ro/report/hate-crime/hc-av1/r...Report hate crime Online service
/ro/report/mp/v2/report-missin...Report a missing person Online service
/pu/contact-us/Contact us
/pu/find-a-police-force/Find a police force
/pu/feedback-website/Feedback about this website
/pu/c/cookies/Cookies
/pu/terms-conditions/Terms and conditions
https://www.police.uk/pu/privacy/Privacy
/pu/accessibility/Accessibility
https://www.nationalarchives.g...New window External Subdomain About the Open Government Licence
/pu/services-information/Online services
/pu/careers-and-volunteering/Careers and volunteering
/cp/crime-prevention/Crime prevention advice
https://data.police.uk/New window External Data downloads and API
https://www.police.uk/pu/support/Support
/link/a0bbc2874cb74db18e74f726...New window NPCC
http://www.apccs.police.uk/New window External Subdomain APCC
https://www.askthe.police.uk/New window External Subdomain Ask the police
https://www.victimandwitnessin...New window External Subdomain Ministry of Justice - Victim and Witness Information Service
https://www.victimsupport.org.uk/New window External Subdomain Victim Support
https://www.police.uk/cy-GB/Text duplicate Cymraeg

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.police.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.30 seconds.
The file size of the HTML document is fine (149 kB).

HTTP Response Header

NameValue
dateSat, 11 May 2024 07:12:30 GMT
content-typetext/html; charset=utf-8
cf-ray88205c6abaae6aba-FRA
cf-cache-statusEXPIRED
cache-controlpublic, max-age=395
expiresSat, 11 May 2024 07:19:05 GMT
last-modifiedSat, 11 May 2024 07:04:05 GMT
set-cookie121 Characters
strict-transport-securitymax-age=31536000
vary*, Accept-Encoding
qu10MZK
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
servercloudflare
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 6,456 referring domains.
This page has 733,090 backlinks.
This page has backlinks from 3,486 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 7961 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

user-agent: *
Disallow: /mediacentre
Disallow: /?u=media
Disallow: /DownloadEvent?
Disallow: /GetPdf/?
Disallow: /ExportPdf/?
Disallow: /Complete?
Disallow: /GetPaginatedResults/?
Disallow: *.aspx$

Similar sites

Search preview

www.police.uk
Home | Police.uk
Welcome to the Single Online Home: The national website for policing in England, Wales and Northern Ireland.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Police81%Check
Welcome66%Check
site63%Check
website62%Check
National52%Check
online48%Check
local policing47%Check
Policing46%Check
area46%Check
England46%Check
Show more keywords and terms

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