Poppyshop.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
86% 
Page structure
91% 
Link structure
25% 
Server
82% 
External factors
100% 
SEO Score
Response time
0.77 s
File size
399.40 kB
Words
946
Media files
33
Number of links
239 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Poppy Shop UK | Charity Gifts | The Royal British Legion Shop
The length of the page title is perfect. (561 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
All profits from our online charity shop go to our work supporting the Armed Forces Community. Buy your charity gifts here, including poppy pins & brooches.
The length of the meta description is perfect. (964 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.poppyshop.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-color#e22727
google-site-verification3UcDdgAjlGaInmtTgHgDqgM5KLryuQSxYacNIgLxGz0
descriptionAll profits from our online charity shop go to our work supporting the Armed Forces Community. Buy your charity gifts here, including poppy pins & brooches.
facebook-domain-verificationdrwqcrd6jnoboutjq6nitg5isdsjoz
shopify-digital-wallet/25635913782/digital_wallets/dialog
shopify-checkout-api-token4da4420f066c4622e3ce7a8cb9024560
langen-gb
twitter:site@PoppyLegion
twitter:cardsummary_large_image
twitter:titlePoppy Shop UK | Charity Gifts | The Royal British Legion Shop
twitter:descriptionAll profits from our online charity shop go to our work supporting the Armed Forces Community. Buy your charity gifts here, including poppy pins & brooches.
og:site_namePoppy Shop UK
og:urlhttps://www.poppyshop.org.uk/
og:titlePoppy Shop UK | Charity Gifts | The Royal British Legion Shop
og:typewebsite
og:descriptionAll profits from our online charity shop go to our work supporting the Armed Forces Community. Buy your charity gifts here, including poppy pins & brooches.
og:imagehttps://cdn.shopify.com/s/files/1/0256/3591/3782/files/RBL_CORE_Logo_100mm_w__Colour_Poppy_Shop_Dark_Red_Line_exclusion-01_200x_9d6ea7c6-74ae-402e-b557-375e5375830c.png?v=1611609246
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/0256/3591/3782/files/RBL_CORE_Logo_100mm_w__Colour_Poppy_Shop_Dark_Red_Line_exclusion-01_200x_9d6ea7c6-74ae-402e-b557-375e5375830c.png?v=1611609246
og:image:width200
og:image:height99
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
These Typos were found:
  • recieve => receive
The average number of words per sentence of 25.54 words is high.
This page contains 946 words. That's ok.
29.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 143 characters this one is longer than 70 characters:
"takes your privacy very seriously and we want to assure you that your personal information is safe wit..."
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-a885-dc6044397f02_170x.png?v=1614320545Poppy Shop UK
...6_3709_-_TEMP_USE_1980x.jpg?v=1723722991Poppy Shop UK
..._21_4152_TEMP_USE_1980x.jpg?v=1724333054Poppy Shop UK
...80e3-245cabd6896c_1980x.jpg?v=1715261245Poppy Shop UK
..._Brooch_new_1.jpg?v=1721907542&width=480Secret Operations Poppy Brooch
...new_1_resized.jpg?v=1727190237&width=480Lest We Forget Poppy Scroll Brooch
...ote_Bag_new_1.jpg?v=1721908034&width=480Falling Poppies Cotton Tote Bag
...oration_new_2.jpg?v=1721907318&width=480Dove with Poppy Felt Christmas Decoration
...in_2024_new_1.jpg?v=1715613632&width=480Liverpool Poppy Football Pin 2024
...new_1_resized.jpg?v=1727274810&width=480Red Enamel Poppy Leaf Lapel Pin
...ecklace_new_1.jpg?v=1721904978&width=480Art Deco Vintage Poppy Necklace
...-7437752d700f.jpg?v=1727096520&width=480Flowering Poppy Pin
...-b2e8a22edb1a.jpg?v=1727092708&width=480D-Day 80 Poppy Lapel Pin
...t=pjpg&height=250&v=1723800441&width=580Poppy Pins & Badges
...t=pjpg&height=250&v=1723800463&width=580Poppy Brooches
...t=pjpg&height=250&v=1723800499&width=580Jewellery
...t=pjpg&height=250&v=1724335929&width=580Home
...t=pjpg&height=250&v=1727449428&width=580Christmas
...t=pjpg&height=250&v=1723800884&width=580Football Pins
...op/files/HOM1.jpg?v=1657715914&width=700No alt attribute provided
...ppy_Pin_1_new.jpg?v=1658238134&width=480England Poppy Football Pin
...-4f09611048de.jpg?v=1727098593&width=4802024 Dated Poppy Lapel Pin - £5
...ducts/FW00002.jpg?v=1674222714&width=480Medium Poppy Wreath (Type B)
...d6f7f7b4fdbdb1a35ce83b89cca12a187f00.svgvisa
...626e8553c2b311353fbf67485f9c1a2b88d1.svgmaster
...0f56d8c32c1b8fed98b662f2bfc158dcbcf0.svgamerican_express
...2dd15da6e92cc7266e93eb43762df5aa355d.svgpaypal
...e0ba31722b623870f954afd392092207889c.svgmaestro
...239100b35b70b1663bc7523d7c424901fa09.svgapple_pay
...958e9675cabea4f2f7ccec08d169d1856b31.svggoogle_pay

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings occur twice on the page.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H1 Empty heading
H1 Sign up to receive the latest news and information about the Poppy Shop and RBL receive 15% off your next purchase
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Popular products
H2 Explore Our Favourites
H2 Shopping Bag
H2 You may also like
H2 Shopping Bag Duplicate text
H3 Please consider making a donation today
H4 Sign up for the Poppy Shop Newsletter and be the first to hear about our latest products
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.poppyshop.org.uk/Anchor Skip to content
/pages/make-donationDonate
https://www.poppyshop.org.uk/IMG-ALT Poppy Shop UK
/collections/new-inNew In
/collections/poppy-pins-broochesPoppy Pins & Brooches
/collections/poppy-pins-broochesView All Pins & Brooches
/collections/poppy-pins-badgesPoppy Pins
/collections/poppy-broochesPoppy Brooches
/collections/football-pinsFootball Pins
/collections/premier-league-fo...Premier League
/collections/championship-foot...Championship
/collections/league-one-footba...League One
/collections/league-two-footba...League Two
/collections/rugby-pinsRugby Pins
/collections/service-regimenta...Service Pins
/collections/jewelleryJewellery
/collections/jewelleryView All Jewellery
/collections/bracelets-wristbandsBracelets & Wristbands
/collections/cufflinksCufflinks
/collections/earringsEarrings
/collections/necklacesNecklaces
/collections/accessoriesAccessories
/collections/accessoriesView All Accessories
/collections/bagsBags
/collections/purses-walletsPurses & Wallets
/collections/rucksacksRucksacks
/collections/shopper-bagsShopper Bags
/collections/tote-bagsTote Bags
/collections/poppy-scarvesPoppy Scarves
/collections/poppy-umbrellasPoppy Umbrellas
/collections/clothingClothing
/collections/pet-accessoriesPet Accessories
/collections/homeHome
/collections/homeView All Home
/collections/food-drinkFood & Drink
/collections/home-accessoriesHome Accessories
/collections/christmas-decorat...Christmas Decorations
/collections/kitchen-diningKitchen & Dining
/collections/stationeryStationery
/collections/booksBooks
/collections/calendarsCalendars
/collections/christmas-cardsChristmas Cards
/collections/notebooksWriting Essentials
/collections/pet-accessoriesText duplicate Pet Accessories
/collections/christmasChristmas
/collections/christmas-cardsText duplicate Christmas Cards
/collections/christmas-decorat...Text duplicate Christmas Decorations
/collections/christmas-home-giftsChristmas Home Gifts
/collections/christmas-foodChristmas Food & Drink
/collections/collectionsCollections
/collections/saleSale
/collections/saleView All Sale
/collections/sale-accessoriesText duplicate Accessories
/collections/sale-jewelleryText duplicate Jewellery
/collections/sale-membershipMembership
/collections/sale-pins-badgesPins & Brooches
/collections/commemorative-eventsCommemorative
/collections/armed-forcesArmed Forces
/collections/battle-of-britainBattle of Britain
/collections/d-dayD-Day 80
/collections/spitfireSpitfire
/collections/world-war-iWorld War I
/collections/world-war-iiWorld War II
/collections/design-collectionsDesign Collections
/collections/art-deco-collectionArt Deco
/collections/bravo-22Bravo 22
/collections/ditsy-poppy-flora...Ditsy Poppy & Floral
/collections/falling-poppies-c...Falling Poppies
/collections/ornate-poppiesOrnate Poppies
/collections/tumbling-poppiesTumbling Poppies
/collections/buy-a-poppyBuy a Poppy
/collections/tributesPoppy Tributes
/collections/giftsGifts
/collections/gifts-for-himFor Him
/collections/gifts-for-herFor Her
/pages/your-big-dayYour Big Day
/collections/membershipText duplicate Membership
/collections/military-metalsMilitary Metals
/collections/rbl-accessoriesRBL Accessories
/collections/sustainableSustainable Products
/accountNofollow No Text
https://www.poppyshop.org.uk/cartNofollow No Text
https://www.poppyshop.org.uk/cartNofollow View Shopping Bag
/account/registerSubdomain Sign up
A-TITLE Sign up
/collections/new-inText duplicate New In
/collections/poppy-pins-broochesText duplicate Poppy Pins & Brooches
/collections/poppy-pins-broochesText duplicate View All Pins & Brooches
/collections/poppy-pins-badgesText duplicate Poppy Pins
/collections/poppy-broochesText duplicate Poppy Brooches
/collections/football-pinsText duplicate Football Pins
/collections/premier-league-fo...Text duplicate Premier League
/collections/championship-foot...Text duplicate Championship
/collections/league-one-footba...Text duplicate League One
/collections/league-two-footba...Text duplicate League Two
/collections/rugby-pinsText duplicate Rugby Pins
/collections/service-regimenta...Text duplicate Service Pins
/collections/jewelleryText duplicate Jewellery
/collections/jewelleryText duplicate View All Jewellery
/collections/bracelets-wristbandsText duplicate Bracelets & Wristbands
/collections/cufflinksText duplicate Cufflinks
/collections/earringsText duplicate Earrings
/collections/necklacesText duplicate Necklaces
/collections/accessoriesText duplicate Accessories
/collections/accessoriesText duplicate View All Accessories
/collections/bagsText duplicate Bags
/collections/purses-walletsText duplicate Purses & Wallets
/collections/rucksacksText duplicate Rucksacks
/collections/shopper-bagsText duplicate Shopper Bags
/collections/tote-bagsText duplicate Tote Bags
/collections/poppy-scarvesText duplicate Poppy Scarves
/collections/poppy-umbrellasText duplicate Poppy Umbrellas
/collections/clothingText duplicate Clothing
/collections/pet-accessoriesText duplicate Pet Accessories
/collections/homeText duplicate Home
/collections/homeText duplicate View All Home
/collections/food-drinkText duplicate Food & Drink
/collections/home-accessoriesText duplicate Home Accessories
/collections/christmas-decorat...Text duplicate Christmas Decorations
/collections/kitchen-diningText duplicate Kitchen & Dining
/collections/stationeryText duplicate Stationery
/collections/booksText duplicate Books
/collections/calendarsText duplicate Calendars
/collections/christmas-cardsText duplicate Christmas Cards
/collections/notebooksText duplicate Writing Essentials
/collections/pet-accessoriesText duplicate Pet Accessories
/collections/christmasText duplicate Christmas
/collections/christmas-cardsText duplicate Christmas Cards
/collections/christmas-decorat...Text duplicate Christmas Decorations
/collections/christmas-home-giftsText duplicate Christmas Home Gifts
/collections/christmas-foodText duplicate Christmas Food & Drink
/collections/collectionsText duplicate Collections
/collections/saleText duplicate Sale
/collections/saleText duplicate View All Sale
/collections/sale-accessoriesText duplicate Accessories
/collections/sale-jewelleryText duplicate Jewellery
/collections/sale-membershipText duplicate Membership
/collections/sale-pins-badgesText duplicate Pins & Brooches
/collections/commemorative-eventsText duplicate Commemorative
/collections/armed-forcesText duplicate Armed Forces
/collections/battle-of-britainText duplicate Battle of Britain
/collections/d-dayText duplicate D-Day 80
/collections/spitfireText duplicate Spitfire
/collections/world-war-iText duplicate World War I
/collections/world-war-iiText duplicate World War II
/collections/design-collectionsText duplicate Design Collections
/collections/art-deco-collectionText duplicate Art Deco
/collections/bravo-22Text duplicate Bravo 22
/collections/ditsy-poppy-flora...Text duplicate Ditsy Poppy & Floral
/collections/falling-poppies-c...Text duplicate Falling Poppies
/collections/ornate-poppiesText duplicate Ornate Poppies
/collections/tumbling-poppiesText duplicate Tumbling Poppies
/collections/buy-a-poppyText duplicate Buy a Poppy
/collections/tributesText duplicate Poppy Tributes
/collections/giftsText duplicate Gifts
/collections/gifts-for-himText duplicate For Him
/collections/gifts-for-herText duplicate For Her
/pages/your-big-dayText duplicate Your Big Day
/collections/membershipText duplicate Membership
/collections/military-metalsText duplicate Military Metals
/collections/rbl-accessoriesText duplicate RBL Accessories
/collections/sustainableText duplicate Sustainable Products
/collections/sports-pinsShop Now
/collections/poppy-pins-broochesText duplicate Shop Now
/collections/saleText duplicate Shop Now
/account/registerSubdomain Text duplicate A-TITLE Sign up
/products/secret-operations-po...IMG-ALT Secret Operations Poppy Brooch
/products/secret-operations-po...Secret Operations Poppy Brooch £28.00
/products/secret-operations-po...Buy Now
/products/lest-we-forget-scrol...IMG-ALT Lest We Forget Poppy Scroll Brooch
/products/lest-we-forget-scrol...Lest We Forget Poppy Scroll Brooch £20.00
/products/lest-we-forget-scrol...Text duplicate Buy Now
/products/falling-poppies-cott...IMG-ALT Falling Poppies Cotton Tote Bag
/products/falling-poppies-cott...Falling Poppies Cotton Tote Bag £8.00
/products/falling-poppies-cott...Text duplicate Buy Now
/products/dove-with-poppy-felt...IMG-ALT Dove with Poppy Felt Christmas Decoration
/products/dove-with-poppy-felt...Dove with Poppy Felt Christmas Decoration £12.00
/products/dove-with-poppy-felt...Text duplicate Buy Now
/products/liverpool-poppy-foot...IMG-ALT Liverpool Poppy Football Pin 2024
/products/liverpool-poppy-foot...Liverpool Poppy Football Pin 2024 £6.00
/products/liverpool-poppy-foot...Text duplicate Buy Now
/products/red-enamel-poppy-lea...IMG-ALT Red Enamel Poppy Leaf Lapel Pin
/products/red-enamel-poppy-lea...Red Enamel Poppy Leaf Lapel Pin £6.00
/products/red-enamel-poppy-lea...Text duplicate Buy Now
/products/art-deco-vintage-pop...IMG-ALT Art Deco Vintage Poppy Necklace
/products/art-deco-vintage-pop...Art Deco Vintage Poppy Necklace £20.00
/products/art-deco-vintage-pop...Text duplicate Buy Now
/products/flowering-poppy-pinIMG-ALT Flowering Poppy Pin
/products/flowering-poppy-pinFlowering Poppy Pin £12.00
/products/flowering-poppy-pinNot in stock
/products/d-day-80-poppy-lapel...IMG-ALT D-Day 80 Poppy Lapel Pin
/products/d-day-80-poppy-lapel...D-Day 80 Poppy Lapel Pin £45.00
/products/d-day-80-poppy-lapel...Text duplicate Buy Now
/collections/poppy-pins-badgesIMG-ALT Poppy Pins & Badges
A-TITLE Poppy Pins & Badges
/collections/poppy-pins-badgesText duplicate Poppy Pins & Badges
A-TITLE Poppy Pins & Badges
/collections/poppy-broochesText duplicate IMG-ALT Poppy Brooches
A-TITLE Poppy Brooches
/collections/poppy-broochesText duplicate Poppy Brooches
A-TITLE Poppy Brooches
/collections/jewelleryText duplicate IMG-ALT Jewellery
A-TITLE Jewellery
/collections/jewelleryText duplicate Jewellery
A-TITLE Jewellery
/collections/homeText duplicate IMG-ALT Home
A-TITLE Home
/collections/homeText duplicate Home
A-TITLE Home
/collections/home⠀
A-TITLE Home
/collections/christmasText duplicate IMG-ALT Christmas
A-TITLE Christmas
/collections/christmasText duplicate Christmas
A-TITLE Christmas
/collections/football-pinsText duplicate IMG-ALT Football Pins
A-TITLE Football Pins
/collections/football-pinsText duplicate Football Pins
A-TITLE Football Pins
/collections/football-pins&nbsp
A-TITLE Football Pins
/pages/make-donationDonate now
/products/england-football-pop...IMG-ALT England Poppy Football Pin
/products/england-football-pop...England Poppy Football Pin £6.00
/products/england-football-pop...Text duplicate Buy Now
/products/2024-dated-poppy-lap...IMG-ALT 2024 Dated Poppy Lapel Pin - £5
/products/2024-dated-poppy-lap...2024 Dated Poppy Lapel Pin - £5 £5.00
/products/2024-dated-poppy-lap...Text duplicate Buy Now
/products/medium-poppy-wreathIMG-ALT Medium Poppy Wreath (Type B)
/products/medium-poppy-wreathMedium Poppy Wreath (Type B) £19.99
/products/medium-poppy-wreathText duplicate Buy Now
https://www.poppyshop.org.uk/cartProceed to Checkout
/collections/saleSALE
/collections/poppy-pins-broochesText duplicate Poppy Pins & Brooches
/collections/jewelleryText duplicate Jewellery
/collections/bagsText duplicate Bags
/collections/accessoriesText duplicate Accessories
/collections/homeText duplicate Home
/collections/giftsText duplicate Gifts
/collections/collectionsText duplicate Collections
/pages/about-the-poppy-shopAbout the Poppy Shop
/pages/why-shop-with-usWhy shop with us
/pages/other-ways-to-shopOther ways to shop
https://cdn.shopify.com/s/file...External Subdomain Environmental Policy Statement
https://www.britishlegion.org.uk/External Subdomain The Royal British Legion
/pages/faqsFAQs
/pages/contact-usContact Us
/pages/how-to-orderHow to Order
/pages/delivery-and-returnsDelivery & Returns
/pages/product-recall-informationProduct Recall
/pages/terms-and-conditionsTerms & Conditions
https://www.britishlegion.org....External Subdomain Our Privacy Policy & Promise
/pages/accessibilityAccessibility
https://www.facebook.com/Offic...External Subdomain A-TITLE Poppy Shop UK on Facebook
https://twitter.com/PoppyLegionExternal A-TITLE Poppy Shop UK on Twitter
https://www.instagram.com/roya...External Subdomain A-TITLE Poppy Shop UK on Instagram
https://www.youtube.com/user/r...External Subdomain A-TITLE Poppy Shop UK on YouTube
/account/loginAlready have an account? Login here.
/pages/our-privacy-policy-and-...New window Subdomain Privacy Promise
/pages/our-privacy-policy-and-...New window Subdomain Anchor The Royal British Legion Group
/account/registerSubdomain Get 15% Off

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.poppyshop.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.77 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (399 kB).

HTTP Response Header

NameValue
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x-shopify-nginx-no-cookies0
set-cookie99 Characters
shopify-cmp-answers1111
x-cachehit, server
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid25635913782
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varyAccept
content-languageen-gb
powered-byShopify
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servercloudflare
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content-encodinggzip
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http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 485 referring domains.
This page has 12,747 backlinks.
This page has backlinks from 390 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /25635913782/checkouts
Disallow: /25635913782/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
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www.poppyshop.org.uk
Poppy Shop UK | Charity Gifts | The Royal British Legion Shop
All profits from our online charity shop go to our work supporting the Armed Forces Community. Buy your charity gifts here, including poppy pins & brooches.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Poppy81%Check
Poppy Shop80%Check
Shop79%Check
Poppy Pins67%Check
Charity Shop63%Check
Poppy Pins Brooches62%Check
Poppy Shop UK62%Check
Poppy Football Pin61%Check
Poppy Lapel Pin61%Check
Shop go60%Check
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