Postalpro.usps.com - SEO Checker

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Overview of the SEO Check
Meta information
66% 
Page quality
85% 
Page structure
38% 
Link structure
83% 
Server
83% 
External factors
100% 
SEO Score
Response time
0.13 s
File size
139.10 kB
Words
1508
Media files
10
Number of links
195 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
USPS | PostalPro
The page title is too short. (160 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
http://postalpro.usps.com/node/345
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 8 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: Streamlined Mail Acceptance for Letters and Flats (Pub 685) contains t...
This page contains 1508 words. That's ok.
17.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 23.68 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 129 characters this one is longer than 70 characters:
"usps mailing services team provides strategic incentives, offering various benefits and advantages to ..."
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/rdi/logo.svgPostalPro
/storages/inline-images/Picture1.jpgPromotions
/storages/inline-images/P1.pngEmerging and Advanced Technology
/storages/inline-images/P2.pngPersonalized Color Transpromo Promotion Guidebook
/storages/inline-images/P3.pngTactile, Sensory and Interactive Promotion Guidebook
/storages/inline-images/P4.pngMobile Shopping Promotion Guidebook
/storages/inline-images/P5.pngEarned Value Promotion Guidebook
/storages/inline-images/P6.pngInformed Delivery Promotion Guidebook
...ic/2016-07/envelope-2x.jpg?itok=ec-d96e0Card image cap
/themes/custom/rdi/images/footer-logo.svgPostal Pro Logo

Page structure

H1 heading
(Critically important)
PostalPro
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (9 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 37 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 PostalPro
H2 Intelligent Mail: Featured Resources
H3 Featured Updates
H3 Latest Updates
H4 We Appreciate Your Feedback
H5 Main Menu
H5 PostalOne! Contingency Plan
H5 USPS Service Alerts
H5 Stay Informed About Postal Policy
H5 Publication for Streamlined Mail Acceptance for Letters and Flats (Pub 685)
H5 Please let us know of any comments or suggestions by clicking here
H5 Quick Links
H5 Helpful Links
H6 October 2024 Planned Changes
H6 Certified Mail®
H6 July 2024 Release Overview
H6 Election Mail and Ballot Mail STID Finder
H6 Online Postage Due Permit Creation
H6 USPS Technical Specifications for Mail.dat and Mail.xml
H6 Webinar and Presentation: January 2024 Market Dominant Price Change Filing
H6 New Geospatial Products are Available on the Newly Created “Beyond The Mail” page on PostalPro
H6 First-Class Mail and Marketing Mail Growth Incentives FAQs
H6 Marriage Mail Incentive Fact Sheet
H6 Don't Mail Mercury - USPS Publication 52: Hazardous, Restricted, and Perishable Mail
H6 Caller/Reserve Transition to the Enterprise Payment System (EPS)
H6 Certified Full-Service Vendor Detailed List
H6 Intelligent Mail Matrix Barcode (IMmb) Technical Specifications
H6 Seamless Acceptance Undocumented Mail Fact Sheet
H6 Balance Check in the Customer Validation Tool Instructions
H6 Publication for Streamlined Mail Acceptance for Letters and Flats (Pub 685) Duplicate text
H6 CRID Management
H6 10 Year Plan to Achieve Financial Sustainability and Service Excellence
H6 Last Day to Register Online for the 2024 National Postal Forum
H6 October 2024 Planned Changes Duplicate text
H6 July 2024 Release Overview Duplicate text
H6 DPV® Licensees Cycle O: Certified Products Guide - (Expires July 31, 2028)
H6 CASS™ Certified Products Guide: Residential Delivery Indicator Cycle O - (Expires July 31, 2028)
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://postalpro.usps.com/IMG-ALT PostalPro
A-TITLE Home
/mailingMailing
/mailingIntelligent Mail Barcodes (IMb and IMcb)
/mailingFull-Service
/mailing/service-type-identifiersService Type Identifiers (STIDs)
/mailing/einductioneInduction
/mailing/seamless-acceptanceSeamless Acceptance
/mailing/secure-destructionSecure Destruction
https://postalpro.usps.com/EPSEnterprise Payment System (EPS)
/solutionsMailing and Shipping Solutions Center
/mailing/mailpiece-design-anal...Mailpiece Design Support
/shippingShipping
/shipping/evsElectronic Verification System (eVS)
/node/8092eVS Refund Policy Fact Sheet
/node/324Parcel Data Exchange (PDX) API Customer Guide
https://postalpro.usps.com/pub199Publication 199
https://postalpro.usps.com/pub205Publication 205
/node/322Quick Guide to eVS
/operationsHazardous, Restricted, and Perishable Mail Instructions
/node/2438Adult Birds
/product-classification/infect...Category B Infectious Substances
/product-classification/tobaccoCigarettes, Smokeless Tobacco, and Electronic Nicotine Delivery Systems
/product-classification/drug-m...Drug Mailback Program
/product-classification/ethanolEthanol Based Flammable Liquids & Solids
/product-classification/lightersLighters
https://pe.usps.com/text/pub52...External Subdomain Publication 52 - Hazardous, Restricted, and Perishable Mail
/product-classification/safety...Safety Fuse
/product-classification/sharpsSharps and Regulated Medical Waste
/operations/toy-propellant-dev...Toy Propellant Devices
https://postalpro.usps.com/immbIntelligent Mail Matrix Barcode (IMmb)
/shipping/impbIntelligent Mail Package Barcode (IMpb)
/shipping/impb/impbfactsheetIMpb Fact Sheet
/shipping/impb/BarcodePackageI...IMpb Specification
/operationsProduct Classification (Pub 52)
https://postalpro.usps.com/pub199Text duplicate Publication 199
https://postalpro.usps.com/pub205Text duplicate Publication 205
/tech-sheetsTech Sheets
/shipping/ppcUSPS Ship (Formerly Package Platform)
https://postalpro.usps.com/pub199Text duplicate Publication 199
/PackagePlatformDataDictionaryUSPS Ship Data Dictionary
/informedvisibility/PPCDataDel...USPS Ship through IV-MTR® Data Delegation Request
/address-qualityAddress Quality Solutions
/address-qualityCorrect and Standardize Your Address List
/address-qualityVerify Your Address List
/address-qualityEnrich Your Data
/address-qualityStay Compliant with Move Update
/address-quality-solutions/und...Undeliverable-as-Addressed (UAA) Mail Statistics
/bme-covid-19COVID-19 Business Mail Info
/bme-covid-19/international-re...Acceptance of Returned International Mail
/covid-bme-contingencyEntry Facility Contingency Plan
/covid-mitigationMitigation Policy
/international-refundsRefunds for Items to Suspended Countries
/election-ballot-stid-finderSubdomain Election Mail and Ballot Mail STID Finder
/growth-incentive-faqsFirst-Class Mail and Marketing Mail Growth Incentives
https://postalpro.usps.com/idSubdomain Informed Delivery®
https://www.usps.com/business/...External Subdomain Informed Delivery® for Business Mailers
https://postalpro.usps.com/idapiInformed Delivery® API
/mailings/idedocspecsInformed Delivery® PostalOne! eDoc Technical Support for Mailers
/mailing/mailer-scorecardMailer Scorecard
/marriage-mailMarriage Mail Incentive
/mailingMajor and Minor Releases
/promotionsPromotions and Incentives
/spm-exclusionsSPM Mail Exclusions
/SPM-FactsheetFact Sheet
/How-to-Access-the-SPM-Exclusi...How to Access the Exclusions Application
/visibility-and-trackingVisibility and Tracking
/address-quality-solutions/add...Addressing Requirements
/certificationsFind Certified Vendors and Providers
/ppro-tools/business-mail-entryFind Your Local Business Mail Entry Unit
https://postalpro.usps.com/msiNew! Mailing Services Incentives | PostalPro (usps.com)
/promotions/2024-cal2024 Promotions Calendar
/promotionsView 2024 Promotions
/promotions2024 Promotions
https://gateway.usps.com/eAdmi...External Subdomain Business Customer Gateway
/promotions/promotions-suggest...this form
/promotions/promotions_resourc...Tech Directory
/promotions/2022-emerging-techEmerging and Advanced Technology
/promotions/2022-emerging-tech...Guidebook
/promotions/2022-emerging-tech...What’s New
/promotions/2022-emerging-tech...Webinar Slides
/promotions/2022-emerging-tech...Webinar Recording​
/promotions/promotions_resourc...Text duplicate Tech Directory
/promotions/2022-transpromoPersonalized Color Transpromo
/promotions/2022-transpromo/re...Text duplicate Guidebook
/promotions/2022-tactile-sensoryTactile, Sensory and Interactive
/promotions/2022-tactile-senso...Text duplicate Guidebook
/promotions/2022-tactile-senso...Webinar Recording
/promotions/2022-mobile-shoppingMobile Shopping
/promotions/2022-mobile-shoppi...Text duplicate Guidebook
/promotions/2022-earned-valueEarned Value
/promotions/2022-earned-value/...Text duplicate Guidebook
/promotions/2022-earned-value/...Text duplicate Webinar Slides
/promotions/2022-earned-value/...Text duplicate Webinar Recording
/promotions/2022-informed-deli...Informed Delivery
/promotions/2022-informed-deli...Text duplicate Guidebook
/node/8218Industry Outreach
/industry-eventsIndustry Events
/industryoutreach/alert_and_no...Industry Alerts and Notices
/market-researchMarketing Research and Insights
https://postalpro.usps.com/mtacMailers' Technical Advisory Committee (MTAC)
/MTAC/RosterMembership and Administrative Information
/MTAC/RosterMembership Roster
https://postalpro.usps.com/mtacMTAC Meeting Agendas, Presentations and Webinars
https://postalpro.usps.com/mtacFocus Group Presentations and Notes
https://postalpro.usps.com/mtacMTAC Agendas
https://postalpro.usps.com/mtacMTAC Meeting Presentations
https://postalpro.usps.com/mtacPre MTAC Webinars
https://postalpro.usps.com/mtacMTAC Meeting Dates
https://postalpro.usps.com/mtacMeeting Dates
/node/7405Hotel Accommodations
/mtac/january-2023-registrationMTAC Quarterly Session Registration
https://postalpro.usps.com/mtacUser Group, Work Group, and Task Team Information
https://postalpro.usps.com/npfNational Postal Forum (NPF)
https://registration.npf.org/l...External Subdomain Registration
https://postalpro.usps.com/pccPostal Customer Council® (PCC)
https://postalpro.usps.com/pccEducation
/node/6402Event Planning Template 2.0
/node/1083Executive Mail Center Manager (EMCM)
/node/7848Industry Speaker Database Form
/node/10879Inquiries & Contact List
/node/5422Mail Design Professional (MDP)
/node/10881PCCAC Education Toolkit
https://postalpro.usps.com/pccMarketing Toolbox
/node/10695Success Story Template
/node/9784PCC Postal Administrators Quick Start Guide
/node/9822Gold Premier Award Spreadsheet
/node/9821Silver Premier Award Spreadsheet
/node/9820Bronze Premier Award Spreadsheet
https://postalpro.usps.com/pccMembership
/node/7547Membership Toolkit
/pcc/valueofmembershipThe Value of PCC® Membership
/node/2296PCC® Membership Brochure
/node/6890Membership Application
/node/9236PCC Alerts
https://postalpro.usps.com/pccStrategic Innovation and PCC Policy
https://postalpro.usps.com/pccWebinars, Workshops, Cafés, & Library
https://postalpro.usps.com/aimAreas Inspiring Mail (AIM)
/AreasInspiringMailing/CalendarCalendar of Events
/node/9887Video Presentation
/industry-focus-groups/nationa...Slide Presentation
/operationsMail Preparation
/operations/polywrap-and-polyw...Polywrap and Polywrap Manufacturers
/operations/flats-sequencing-s...Flats Sequencing
/operations/mteorOrder Mail Transport Equipment (MTEOR)
/operations/labeling-listsLabeling Lists
/operationsFacilities
/operations/dsmsDrop Shipment Management
/operations/service-hubs-and-f...Service Hubs and Facilities
/mail-move-fileMail Move File
http://about.usps.com/news/ser...External Subdomain Service Alerts
/ppro-tools/service-standards-...Service Standards
/operations/zone-chartsZone Charts
/ppro-tools/business-mail-entryText duplicate Find Your Local Business Mail Entry Unit
/operations/FASTMake a FAST (Facility Access and Shipment Tracking) Appointment
/certificationsCertifications
/resourcesResources
/supportContact
/mailing/election-political-mailSubdomain Election and Political Mail Information
https://about.usps.com/newsroo...External Subdomain USPS Service Alerts and Disruptions
https://pe.usps.com/PriceChang...External Subdomain Anchor Price Change
/node/4024Subdomain Enterprise Payment
/site-indexA-Z Site Index
/informedvisibilitySubdomain Informed Visibility® (IV®)
/resources-listSubdomain Latest Updates
/RSS_feedSubscribe to Updates via RSS
/directeffectSubdomain Academic Outreach
/product-classification/tobaccoPACT ACT Changes
/beyond-the-mailBeyond the Mail
/october-2024-release-overviewOctober 2024 Planned Changes
/certified-mail-guidebookCertified Mail®
/july-2024-release-overviewJuly 2024 Release Overview
/stid-toolText duplicate Election Mail and Ballot Mail STID Finder
/eps/postage-due-permitOnline Postage Due Permit Creation
/mailing/techspecsUSPS Technical Specifications for Mail.dat and Mail.xml
/2024-january-market-dominant-...Webinar and Presentation: January 2024 Market Dominant Price Change Filing
/Beyond_Mail_New_ProductsNew Geospatial Products are Available on the Newly Created “Beyond The Mail” page on PostalPro
/growth-incentive-faqsFirst-Class Mail and Marketing Mail Growth Incentives FAQs
/marriage-mail/fact-sheetMarriage Mail Incentive Fact Sheet
/node/12263Don't Mail Mercury - USPS Publication 52: Hazardous, Restricted, and Perishable Mail
/caller-reserve-epsCaller/Reserve Transition to the Enterprise Payment System (EPS)
/edoc/Certified_Full-Service_V...Certified Full-Service Vendor Detailed List
/shipping/immb/2d-immb-guideIntelligent Mail Matrix Barcode (IMmb) Technical Specifications
/mailing/seamless-acceptance/u...Seamless Acceptance Undocumented Mail Fact Sheet
/balance-checkBalance Check in the Customer Validation Tool Instructions
/StreamlinedMailAcceptLettersF...Publication for Streamlined Mail Acceptance for Letters and Flats (Pub 685)
/mailing/customer-registration...CRID Management
/ten-year-plan10 Year Plan to Achieve Financial Sustainability and Service Excellence
/resourcesView All Updates
/node/13014Last Day to Register Online for the 2024 National Postal Forum
/october-2024-release-overviewText duplicate October 2024 Planned Changes
/july-2024-release-overviewText duplicate July 2024 Release Overview
/cass/DPVLicenseesCurrentCycleDPV® Licensees Cycle O: Certified Products Guide - (Expires July 31, 2028)
/cass/RDI_CurrentCycleCASS™ Certified Products Guide: Residential Delivery Indicator Cycle O - (Expires July 31, 2028)
/resourcesText duplicate View All Updates
/node/852No Text
https://about.usps.com/news/se...External Subdomain No Text
http://pe.usps.com/FederalRegi...External Subdomain No Text
/StreamlinedMailAcceptLettersF...IMG-ALT Card image cap
/StreamlinedMailAcceptLettersF...Text duplicate Publication for Streamlined Mail Acceptance for Letters and Flats (Pub 685)
/feedbackFeedback
https://postalpro.usps.com/IMG-ALT Postal Pro Logo
/supportText duplicate Contact
/site-indexSite Index
/RSS_feedUpdate Via RSS
https://about.usps.com/who/leg...External Subdomain Accessibility Statement
https://gateway.usps.com/External Subdomain Text duplicate Business Customer Gateway
https://about.usps.com/postal-...External Subdomain Postal Bulletin
https://pe.usps.com/External Subdomain Postal Explorer
https://www.usps.com/External Subdomain USPS.com

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://postalpro.usps.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.13 seconds.
The file size of the HTML document is fine (139 kB).

HTTP Response Header

NameValue
content-encodinggzip
access-control-allow-origin*
age1167
cache-controlmax-age=2700, public
content-languageen
content-typetext/html; charset=UTF-8
dateFri, 17 May 2024 20:02:59 GMT
etag"1715957438+gzip"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedFri, 17 May 2024 14:50:38 GMT
link<http://postalpro.usps.com/node/345>; rel="canonical"
serverECAcc (dce/26DE)
strict-transport-securitymax-age=31536000 ; includeSubDomains
varyAccept-Encoding
x-cacheHIT
x-content-type-optionsnosniff
x-drupal-cacheHIT
x-drupal-cache-contextslanguages:language_interface route theme timezone url.path url.query_args:_wrapper_format url.site user.permissions user.roles:anonymous user.roles:authenticated
x-drupal-cache-tagsblock_content:1 block_content_view block_view config:block.block.footerbranding config:block.block.mainmenu config:block.block.mainnavigation config:block.block.mssccontact config:block.block.pccliveblock config:block.block.postalprofeedbackbutton config:block.block.postalprosearch config:block.block.quicklinks config:block.block.rdi_account_menu config:block.block.rdi_branding config:block.block.rdi_breadcrumbs config:block.block.rdi_content config:block.block.rdi_footer config:block.block.rdi_help config:block.block.rdi_local_actions config:block.block.rdi_local_tasks config:block.block.rdi_main_menu config:block.block.rdi_messages config:block.block.rdi_page_title config:block.block.rdi_powered config:block.block.rdi_search config:block.block.rdi_tools config:block.block.relatedsites config:block.block.views_block__category_resourses_block_1 config:block.block.views_block__entitypro_block_1 config:block.block.views_block__mssc_block_1 config:block_list config:color.theme.rdi config:filter.format.full_html config:system.menu.main-menu config:system.menu.quick-links config:system.menu.related-sites config:system.site config:user.role.anonymous http_response node:1526 node:3401 node:342 node:345 node:4375 node:60 node_view postalpro_notifications_attachments rendered user:8
x-drupal-dynamic-cacheMISS
x-frame-optionsSAMEORIGIN
x-generatorDrupal 8 (https://www.drupal.org)
x-powered-byPHP/7.4.33
x-ruleset-version2.2
x-ua-compatibleIE=edge
content-length20162
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,603 referring domains.
This page has 394,105 backlinks.
This page has backlinks from 957 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

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postalpro.usps.com
USPS | PostalPro

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Postal84%Check
PostalPro84%Check
USPS70%Check
Postal Service65%Check
USPS Mailing56%Check
National Postal Forum55%Check
USPS Ship54%Check
USPS Service Alerts53%Check
PCC Postal Administrators52%Check
USPS Technical Specifications52%Check
Show more keywords and terms

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