Postholdings.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
47% 
Page structure
79% 
Link structure
87% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.05 s
File size
65.60 kB
Words
232
Media files
10
Number of links
35 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage - Post Holdings
The length of the page title is perfect. (243 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.postholdings.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
google-site-verificationQYeqPCZhPcXaPIb9nHwJjDZdFxDHL_oekkvEyBEXr4w
msapplication-TileImagehttps://www.postholdings.com/wp-content/uploads/2022/04/favicon.jpg
article:modified_time2024-07-23T14:27:36+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHomepage - Post Holdings
og:urlhttps://www.postholdings.com/
og:site_namePost Holdings
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 232 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
24.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Untitled design (17)
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64PCB 188x188
data:[...] Base64BEF_Color_RGB-trans-1
data:[...] Base64WBX 188x188
data:[...] Base64mfi transparent
data:[...] Base648th 188x188
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
Steeped in tradition, built for the future.
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Steeped in tradition, built for the future.
H2 For Investors
H2 About Us
H2 A Diversified Company with Organic Growth Opportunities
H5 Driving long-term value creation
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.postholdings.com/Subdomain A-TITLE Home
https://jobs.postholdings.com/...New window External Subdomain Careers
/contact/Subdomain Contact
https://www.postholdings.com/?sNo Text
/about/Subdomain About
/investors/Subdomain Investors
/our-companies/Subdomain Companies
/responsibility/Subdomain Responsibility
/news/Subdomain News
/about/Subdomain Text duplicate About
/investors/Subdomain Text duplicate Investors
/our-companies/Subdomain Text duplicate Companies
/responsibility/Subdomain Text duplicate Responsibility
/news/Subdomain Text duplicate News
https://jobs.postholdings.com/...New window External Subdomain Text duplicate Careers
/contact/Subdomain Text duplicate Contact
/about/Subdomain Learn More About Post Holdings
/news/post-holdings-news/View the latest news
/news/press-releases/View press releases
/pebbles-cereal-teams-up-with-...Subdomain PEBBLES™ Cereal Teams Up with Susan Alexandra for a Berry Sweet...
/bob-evans-new-farmhouse-favor...Subdomain Bob Evans® New Farmhouse Favorites Bring Crisp Veggies that ‘Whistle...
/nutrish-partners-with-rachel-...Subdomain Nutrish® Partners with Rachel Bilson for a “Dog Day of Service”...
/investors/Subdomain Visit the Investors Section
/investors/quarterly-results/Subdomain Quarterly Results
/investors/investor-events/Subdomain Investor Events
/investors/annual-reports-stat...Subdomain Annual Reports and Statements
/responsibility/social/Subdomain Learn About Our Workforce
https://www.postconsumerbrands...External Subdomain IMG-ALT PCB 188x188
https://www.bobevansgrocery.com/External Subdomain IMG-ALT BEF_Color_RGB-trans-1
https://weetabixfoodcompany.co...External IMG-ALT WBX 188x188
https://michaelfoods.com/External IMG-ALT mfi transparent
https://www.8ave.com/External Subdomain IMG-ALT 8th 188x188
/our-companies/Subdomain Learn About Our Companies
/wp-content/uploads/2023/12/Po...New window Subdomain 2023 Environmental, Social and Governance (ESG) Report
/wp-content/uploads/2023/12/Po...New window Subdomain 2023 ESG Report
/about/media-resources/Subdomain Media Resources
/contact/Subdomain Text duplicate Contact
/news/Subdomain Text duplicate News
/wp-content/uploads/2023/10/Po...New window Subdomain Disclosure: California Transparency In Supply Chains Act of 2010
/site-mapSite Map
/terms-of-use/Subdomain Terms of Use
/privacy-notice/Subdomain Privacy Notice

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.postholdings.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.05 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (66 kB).

HTTP Response Header

NameValue
dateFri, 23 Aug 2024 08:26:42 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
link<https://www.postholdings.com/wp-json/>; rel="https://api.w.org/"
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 100
x-cache-groupbot
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8b79b81d48194da1-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 675 referring domains.
This page has 10,560 backlinks.
This page has backlinks from 486 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.postholdings.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

www.postholdings.com
Homepage - Post Holdings

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Post59%Check
Holdings59%Check
Post Holdings59%Check
Steeped50%Check
tradition50%Check
built50%Check
future50%Check
Investor40%Check
Corporate39%Check
Headquarters39%Check
Show more keywords and terms

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