Prettylittlething.ae - SEO Checker

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Overview of the SEO Check
Meta information
96% 
Page quality
38% 
Page structure
58% 
Link structure
72% 
Server
100% 
External factors
63% 
SEO Score
Response time
0.27 s
File size
166.80 kB
Words
339
Media files
9
Number of links
180 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Women's Fashion Clothing & Dresses | PrettyLittleThing UAE
The length of the page title is perfect. (548 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Shop the latest in women's fashion and accessories with PrettyLittleThing, the generation-defining style source for every kind of It Girl.
The length of the meta description is perfect. (822 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.prettylittlething.ae/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
An URL is specified multiple times in alternate links.
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportinitial-scale=1.0, width=device-width, maximum-scale=5
apple-mobile-web-app-titlePLT
application-namePLT
msapplication-TileColor#000000
theme-color#ffffff
descriptionShop the latest in women's fashion and accessories with PrettyLittleThing, the generation-defining style source for every kind of It Girl.
robotsindex, follow
langen
twitter:cardsummary
twitter:titlePrettyLittleThing
twitter:descriptionShop the latest in women's fashion and accessories with PrettyLittleThing, the generation-defining style source for every kind of It Girl.
twitter:imagehttps://cdn-skin.prettylittlething.com/frontend/prettylittlething/plt-theme/images/organization-logo.jpg?ts=1513166000
twitter:site@OfficialPLT
og:urlhttps://www.prettylittlething.ae
og:site_namePrettyLittleThing
og:typewebsite
og:titleWomen's Fashion Clothing & Dresses
og:descriptionShop the latest in women's fashion and accessories with PrettyLittleThing, the generation-defining style source for every kind of It Girl.
og:imagehttps://cdn-skin.prettylittlething.com/frontend/prettylittlething/plt-theme/images/organization-logo.jpg?ts=1513166000
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
No paragraphs were detected.
There are only 339 words on this page. Good pages should have about 800 words of useful content.
18.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "initial-scale=1.0, width=device-width, maximum-scale=5" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...IvI2AjumwTOLk2DE3bRchoz.jpg?imwidth=1280No alt attribute provided
...FyM5fHZw0p3EQnQgy471Z86.jpg?imwidth=1280No alt attribute provided
...FJLrgrRcXYib4RVLidEy9th.jpg?imwidth=1280No alt attribute provided
...DAdBkJb0TlA7fDOYRHJQGKQ.jpg?imwidth=1280No alt attribute provided
...sFBEYGeDdtTPpM1qQwG54DB.jpg?imwidth=1280No alt attribute provided
...UodrF3WpSOBuwfWFSXbN9bM.jpg?imwidth=1280No alt attribute provided
...xyyNbNoTNTpCmjcVoiR6U8P.jpg?imwidth=1280No alt attribute provided
...wEVz0JfEKeY7NaN8heMZtty.jpg?imwidth=1280No alt attribute provided
...4cX03ylrIsFIH50rRrxNOBG.jpg?imwidth=1280No alt attribute provided

Page structure

H1 heading
(Critically important)
The Style Source for Every Kind of IT Girl.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 The Style Source for Every Kind of IT Girl.
H3 NEW ARRIVALS
H3 CLOTHING
H3 DRESSES
H3 TOPS
H3 SHOES & ACCESSORIES
H3 BEAUTY
H3 SALE
H3 Let Us Help You
H3 About Us
H3 Information
H3 My Account
H3 Social
H4 NEW IN
H4 COLLECTIONS
H4 CLOTHING Duplicate text
H4 RANGES
H4 WHAT TO WEAR
H4 STYLE
H4 OCCASION
H4 STYLE Duplicate text
H4 OCCASION Duplicate text
H4 SHOES
H4 HEEL COLOR
H4 ACCESSORIES
H4 JEWELRY
H4 BEAUTY Duplicate text
H4 TOP BRANDS
H4 SALE Duplicate text
H4 RANGES Duplicate text
Some anchor texts are used more than once.
8 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
/new-in.html30% OFF* CODE: 30PLT - LIMITED TIME 30% OFF* CODE: 30PLT - LIMITED TIME
https://www.prettylittlething.ae/No Text
/customer/account/loginNofollow AccountAccount
/customer/account/wishlistNofollow WishlistWishlist
A-TITLE Wishlist
/checkout/cartNofollow Cart00(00)
/new-in.htmlSubdomain NEW ARRIVALS
/clothing.htmlSubdomain CLOTHING
/clothing/dresses.htmlSubdomain DRESSES
/clothing/tops.htmlSubdomain TOPS
/shoes.htmlSubdomain SHOES & ACCESSORIES
/beauty.htmlSubdomain BEAUTY
/sale.htmlSubdomain SALE
/new-in.htmlSubdomain Text duplicate NEW ARRIVALS
/new-in.htmlSubdomain NEW IN
/new-in.htmlSubdomain View All
/shop-by/back-in-stock.htmlSubdomain Back In Stock
/new-in.htmlSubdomain COLLECTIONS
/shop-by/weddings/bridal.htmlSubdomain Premium White
/shop-by/destination-swim.htmlSubdomain Destination Swim
/shop-by/special-occasions.htmlSubdomain Dressed For The Occasion
/clothing.htmlSubdomain Text duplicate CLOTHING
/clothing.htmlSubdomain Text duplicate CLOTHING
/clothing/dresses.htmlSubdomain Dresses
/clothing/tops.htmlSubdomain Tops
/shop-by/activewear.htmlSubdomain Activewear
/clothing/athleisure.htmlSubdomain Athleisure
/clothing/co-ords.htmlSubdomain Co-ords
/clothing/coats-jackets/blazer...Subdomain Blazers
/shop-by/bottoms.htmlSubdomain Bottoms
/clothing/coats-jackets.htmlSubdomain Coats & Jackets
/clothing/denim.htmlSubdomain Denim
/clothing/sweatshirts.htmlSubdomain Hoodies
/clothing/jeans.htmlSubdomain Jeans
/clothing/jumpsuits-rompers.htmlSubdomain Jumpsuits & Rompers
/clothing/knits.htmlSubdomain Knitwear
/clothing/lingerie.htmlSubdomain Lingerie
/clothing/loungewear.htmlSubdomain Loungewear
/clothing/shorts.htmlSubdomain Shorts
/clothing/skirts.htmlSubdomain Skirts
/clothing/swimwear.htmlSubdomain Swimwear
/clothing/pants.htmlSubdomain Pants
/clothing/tracksuits.htmlSubdomain Tracksuits
/shop-by/plt-ranges.htmlSubdomain RANGES
/shop-by/plus-size-clothing.htmlSubdomain PLT Plus
/shop-by/petite-clothing.htmlSubdomain PLT Petite
/shop-by/plt-shape.htmlSubdomain PLT Shape
/shop-by/plt-tall.htmlSubdomain PLT Tall
/shop-by/maternity-clothing.htmlSubdomain PLT Maternity
/shop-by/outfit-ideas.htmlSubdomain WHAT TO WEAR
/shop-by/season/spring.htmlSubdomain Spring Outfits
/shop-by/going-out.htmlSubdomain Going Out
/shop-by/vacation-shop.htmlSubdomain Vacation Outfits
/shop-by/modest-fashion.htmlSubdomain Modest Fashion
/shop-by/special-occasions.htmlSubdomain Occasion Wear
/shop-by/weddings.htmlSubdomain Wedding Shop
/shop-by/weddings/bridal.htmlSubdomain Bridal
/clothing/dresses.htmlSubdomain Text duplicate DRESSES
/clothing/dresses.htmlSubdomain All Dresses
/clothing/dresses/maxi-dresses...Subdomain Maxi Dresses
/clothing/dresses/midi-dresses...Subdomain Midi Dresses
/clothing/dresses/short-dresse...Subdomain Short Dresses
/clothing/dresses/shirt-dresse...Subdomain Shirt Dresses
/clothing/dresses/blazer-dress...Subdomain Blazer Dresses
/clothing/dresses/little-black...Subdomain Black Dresses
/shop-by/vacation-shop/vacatio...Subdomain Vacation Dresses
/clothing/dresses/occasion-dre...Subdomain OCCASION
/clothing/dresses/bridesmaid-d...Subdomain Bridesmaid Dresses
/clothing/dresses/occasion-dre...Subdomain Occasion Dresses
/shop-by/going-out/dresses.htmlSubdomain Going Out Dresses
/clothing/dresses/wedding-gues...Subdomain Wedding Guest Dresses
/clothing/dresses/party-dresse...Subdomain Party Dresses
/clothing/tops.htmlSubdomain Text duplicate TOPS
/clothing/tops.htmlSubdomain STYLE
/clothing/tops.htmlSubdomain All Tops
/clothing/tops/t-shirts.htmlSubdomain T-Shirts
/shop-by/corsets/tops.htmlSubdomain Corset Tops
/clothing/tops/shirts.htmlSubdomain Shirts
/clothing/tops/crop-tops.htmlSubdomain Crop Tops
/clothing/tops/waistcoats.htmlSubdomain Waistcoats
/clothing/tops/bodysuits.htmlSubdomain Bodysuits
/clothing/the-basics/tops.htmlSubdomain Basic Tops
/clothing/tops/dressy-tops.htmlSubdomain Text duplicate OCCASION
/shop-by/going-out/tops.htmlSubdomain Going Out Tops
/clothing/tops/dressy-tops.htmlSubdomain Occasion Tops
/shop-by/jeans-nice-top.htmlSubdomain Jeans & A Nice Top
/shoes.htmlSubdomain Text duplicate SHOES & ACCESSORIES
/shoes.htmlSubdomain SHOES
/shoes.htmlSubdomain All Shoes
/shoes/boots.htmlSubdomain Boots
/shoes/heels.htmlSubdomain Heels
/shoes/flats.htmlSubdomain Flats
/shoes/boots/knee-high-boots.htmlSubdomain Knee High Boots
/shoes/sneakers.htmlSubdomain Sneakers
/shoes/sandals.htmlSubdomain Sandals
/shoes/mules.htmlSubdomain Mules
/shoes/wide-fit.htmlSubdomain Wide Fit Shoes
/shoes/heels/black-heels.htmlSubdomain Black Heels
/shoes/heels/red-heels.htmlSubdomain Red Heels
/shoes/heels/nude-heels.htmlSubdomain Nude Heels
/shoes/heels/gold-heels.htmlSubdomain Gold Heels
/shoes/heels/silver-heels.htmlSubdomain Silver Heels
/accessories.htmlSubdomain ACCESSORIES
/accessories.htmlSubdomain All Accessories
/accessories/bags.htmlSubdomain Bags
/accessories/hair.htmlSubdomain Hair Accessories
/accessories/hats.htmlSubdomain Hats
/accessories/sunglasses.htmlSubdomain Sunglasses
/accessories/belts.htmlSubdomain Belts
/accessories/hosiery/tights.htmlSubdomain Tights
/accessories/jewelry.htmlSubdomain JEWELRY
/accessories/jewelry.htmlSubdomain All Jewelry
/accessories/jewelry/earrings....Subdomain Earrings
/accessories/jewelry/necklaces...Subdomain Necklaces
/accessories/jewelry/bracelets...Subdomain Bracelets
/accessories/jewelry/rings.htmlSubdomain Rings
/beauty.htmlSubdomain Text duplicate BEAUTY
/beauty.htmlSubdomain Text duplicate BEAUTY
/new-in/beauty.htmlSubdomain New In Beauty
/beauty.htmlSubdomain View All Beauty
/beauty/makeup.htmlSubdomain Makeup
/beauty/tanning.htmlSubdomain Tanning
/beauty/skincare-body.htmlSubdomain Skincare
/beauty/skincare-body/body-car...Subdomain Body
/beauty/hair-care.htmlSubdomain Hair Care
/beauty/accessories/fake-eyela...Subdomain Fake Eyelashes
/beauty/brands.htmlSubdomain TOP BRANDS
/beauty/brands.htmlSubdomain View All Beauty Brands
/beauty/brands/filter-by-molly...Subdomain Filter by Molly Mae
/beauty/brands/made-by-mitchel...Subdomain Made By Mitchell
/beauty/brands/peaches-cream.htmlSubdomain Peaches & Cream
/beauty/brands/beauty-works.htmlSubdomain Beauty Works
/beauty/brands/maybelline.htmlSubdomain Maybelline
/beauty/brands/lullabellz.htmlSubdomain LullaBellz
/beauty/brands/bondi-sands.htmlSubdomain Bondi Sands
/sale.htmlSubdomain Text duplicate SALE
/view-all.htmlSubdomain Text duplicate SALE
/sale.htmlSubdomain Text duplicate View All
/sale/dresses.htmlSubdomain Dresses SALE
/sale/coats-jackets.htmlSubdomain Coats & Jackets SALE
/sale/knitwear.htmlSubdomain Knitwear SALE
/sale/co-ords.htmlSubdomain Co-ords SALE
/sale/denim.htmlSubdomain Denim SALE
/sale/denim/jeans.htmlSubdomain Jeans SALE
/sale/tops.htmlSubdomain Tops SALE
/sale/bodysuits.htmlSubdomain Bodysuits SALE
/sale/shorts.htmlSubdomain Shorts SALE
/sale/lingerie-sleepwear.htmlSubdomain Lingerie & Sleepwear SALE
/sale/sale-rompers-jumpsuits.htmlSubdomain Rompers & Jumpsuits SALE
/sale/swimwear.htmlSubdomain Swimwear SALE
/sale/skirts.htmlSubdomain Skirts SALE
/sale/sale-pants-leggings.htmlSubdomain Pants & Leggings SALE
/sale/shoes.htmlSubdomain Shoes SALE
/sale/activewear.htmlSubdomain Activewear SALE
/sale/accessories.htmlSubdomain Accessories SALE
/sale/beauty.htmlSubdomain Beauty SALE
/sale/plus-size.htmlSubdomain Plus Size SALE
/sale/petite.htmlSubdomain Petite SALE
/sale/shape.htmlSubdomain Shape SALE
/sale/tall.htmlSubdomain Tall SALE
/sale/maternity.htmlSubdomain Maternity SALE
/new-in.html*EXCLUDES SALE & BEAUTY
/shop-by/season/summer.htmlNo Text
/clothing/dresses.htmlNo Text
/clothing/co-ords.htmlNo Text
/shop-by/season/summer.htmlNo Text
/shop-by/linen.htmlNo Text
/clothing/swimwear.htmlNo Text
/clothing/denim.htmlNo Text
/clothing/tops.htmlNo Text
/faqHelp
/returns-policyReturns
/size-guideSize Guide
/delivery-informationShipping
/aboutAbout Us
/termsTerms & Conditions
/privacy-policyPrivacy Policy
/plt-app-infoApp info
/site-mapSite Map
/customer/order-historyOrder History
/faqTrack My Order
https://instagram.com/prettyli...External Instagram
https://facebook.com/OfficialPLTExternal Facebook
https://twitter.com/OfficialPLTExternal X
https://tiktok.com/share/user/...External TikTok
https://youtube.com/user/prett...External Youtube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.prettylittlething.ae/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.27 seconds.
The file size of the HTML document is fine (167 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
servernginx
etag"f0q60xp2gu3jo8:dtagent10311250313143955+qAg:dtagent10311250313143955+qAg"
varyAccept-Encoding
x-oneagent-js-injectiontrue
x-ruxit-js-agenttrue
x-akamai-transformed9 29861 0 pmb=mRUM,2
content-encodinggzip
expiresSun, 18 May 2025 06:33:57 GMT
cache-controlmax-age=0, no-cache, no-store
pragmano-cache
dateSun, 18 May 2025 06:33:57 GMT
content-length31815
set-cookie152 Characters
server-timingcdn-cache; desc=REVALIDATE
strict-transport-securitymax-age=31536000 ; includeSubDomains
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 21 referring domains.
This page only has 49 backlinks.
This page only has few backlinks from 21 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#****************************************************************************
# PrettyLittleThing.ae robots.txt
#****************************************************************************

# # Bots to block 
User-agent: sogou spider
Disallow: /

User-agent: Scrapy/1.0.4 (+http://scrapy.org)
Disallow: /

User-agent: ia_archiver
Disallow: /

User-agent: YandexBot
Disallow: /

User-agent: shopstyle bot/1.0
Disallow: /

User-agent: python-grcrawler
Disallow: /

User-agent: Mail.Ru
Disallow: /

User-agent: SEOkicks-Robot
Disallow: /

User-agent: Axis/1.4
Disallow: /

User-agent: proximic
Disallow: /

User-agent: grapeshot
Disallow: /

User-agent: BLEXBot
Disallow: /

User-agent: SemrushBot
Disallow: /

User-agent: Wget
Disallow: /

User-agent: AhrefsBot
Disallow: /

User-agent: Cliqzbot
Disallow: /

User-agent: check_http/v2.1.1 (monitoring-plugins 2.1.1)
Disallow: /

User-agent: Mozilla/5.0 (compatible; ProductAdsBot/1.0 https://sellercentral.amazon.com/gp/help/help.html?ie=UTF8&itemID=200137680)
Disallow: /

User-agent: Mozilla/5.0 (compatible; ProductAdsBot/1.0 +https://sellercentral.amazon.com/gp/help/help.html?ie=UTF8&itemID=200137680)
Disallow: /

User-agent: Mozilla/5.0 (compatible; MegaIndex.ru/2.0; +http://megaindex.com/crawler)
Disallow: /

# # AdsBot
#****************************************************************************
User-agent: AdsBot-Google-Mobile
User-agent: AdsBot-Google

# Do not index system settings
Disallow: /rb_bf12093eab
Disallow: /nugg
Disallow: /ruxitagentjs
Disallow: /akam

# # All other bots
#****************************************************************************
User-agent: *

# Do not index search pages
Disallow: /catalogsearch/
Disallow: /search
Disallow: /pltcatalog/stock/getStock


# Do not index checkout and customer account section 
Disallow: /checkout
Disallow: /onestepcheckout
Disallow: /customer/account
Disallow: /wishlist/index/
Disallow: /sales/order
Disallow: /tracking/?order

# Do not index currency switcher
Disallow: /directory/currency/switch/currency/

# Do not index parameters
Disallow: /*?SID=
Disallow: *brands=
Disallow: *colour_group=
Disallow: *clothes_size_mapped=
Disallow: *price_slider=
Disallow: *product_category=
Disallow: *style=
Disallow: *?fit=
Disallow: *?sleeves=
Disallow: *clothes_size=
Disallow: *?brand=
Disallow: *?price=

# Do not index broken feed parameters
Disallow: *amp;amp;amp

# Do not index afffilate or utm links  
Disallow: *=affiliate
Disallow: *=awin
Disallow: *?awc

# Do not index navigation tracking
Disallow: *navigation

# Do not index system settings
Disallow: /rb_bf12093eab
Disallow: /nugg
Disallow: /ruxitagentjs
Disallow: /akam

# Do not index banner scripts
Disallow: /ajaxbanners

# Other sections to block
Disallow: /clicktale/
Disallow: /api/v1/
Disallow: /api/v2/
Disallow: /orasso/
Disallow: /merchandiser/
Disallow: /itm/

# Bots
Disallow: /member/
Disallow: /browse/
Disallow: /brands/
Disallow: /redirect
Disallow: /banner_conta.php
Disallow: /go?*
Disallow: /go.php
Disallow: /goto
Disallow: /*.ru
Disallow: /open_is_url
Disallow: /services/

# Broken Links
Disallow: *Partner.URL
Disallow: *US_CENSUS_NAME

# Sitemaps
Sitemap: https://www.prettylittlething.ae/sitemaps/siteindex/siteindex_16.xml

Similar sites

Search preview

www.prettylittlething.ae
Women's Fashion Clothing & Dresses | PrettyLittleThing UAE
Shop the latest in women's fashion and accessories with PrettyLittleThing, the generation-defining style source for every kind of It Girl.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
PrettyLittleThing70%Check
STYLE66%Check
Style Source65%Check
Source62%Check
Kind62%Check
Girl62%Check
Fashion58%Check
Fashion Clothing58%Check
ACCESSORIES54%Check
DRESSES50%Check
Show more keywords and terms

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