Privacy.migros.ch - SEO Checker

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Overview of the SEO Check
Meta information
88% 
Page quality
74% 
Page structure
32% 
Link structure
58% 
Server
83% 
External factors
100% 
SEO Score
Response time
3.34 s
File size
184.40 kB
Words
12432
Media files
24
Number of links
70 internal / 71 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Privacy | Privacy
The page title is too short. (151 pixels of 580 max pixel length) Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The Privacy Notice describes how and for what purposes we collect, process and use personal data.
The length of the meta description is perfect. (619 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://privacy.migros.ch/en.html
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Language defined in HTTP-Equiv meta tag: en
Server location: Switzerland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
apple-itunes-appapp-id=412845300
keywordsEmpty
descriptionThe Privacy Notice describes how and for what purposes we collect, process and use personal data.
authorEmpty
robotsall
imagehttps://privacy.migros.ch/.imaging/default/dam/images/global/datenschutzerklaerung/jcr:content.jpg
modification_date2024-02-09
msapplication-TileColor#FFFFFF
msapplication-TileImagehttps://cdn.migros.ch/ch.migros.shared-components/1/img/favicon/mstile-144x144.png
msapplication-square70x70logohttps://cdn.migros.ch/ch.migros.shared-components/1/img/favicon/mstile-70x70.png
msapplication-square150x150logohttps://cdn.migros.ch/ch.migros.shared-components/1/img/favicon/mstile-150x150.png
msapplication-wide310x150logohttps://cdn.migros.ch/ch.migros.shared-components/1/img/favicon/mstile-310x150.png
msapplication-square310x310logohttps://cdn.migros.ch/ch.migros.shared-components/1/img/favicon/mstile-310x310.png
widgetEnvironmentproduction
langen
twitter:cardsummary_large_image
twitter:site@migros
twitter:creator@migros
twitter:titlePrivacy
twitter:descriptionThe Privacy Notice describes how and for what purposes we collect, process and use personal data.
twitter:imagehttps://privacy.migros.ch/.imaging/default/dam/images/global/datenschutzerklaerung/jcr:content.jpg
og:site_nameprivacy.migros.ch
og:titlePrivacy
og:descriptionThe Privacy Notice describes how and for what purposes we collect, process and use personal data.
og:urlhttps://privacy.migros.ch/en.html
og:imagehttps://privacy.migros.ch/.imaging/default/dam/images/global/datenschutzerklaerung/jcr:content.jpg
X-UA-CompatibleIE=edge
Content-Typetext/html; charset=UTF-8
content-languageen
charsetutf-8

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Page quality

Content
(Critically important)
The content of this page is too large (12432 words). Maybe the content could be divided into several pages.
34.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
207 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.3 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 8 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The following tag is repeated too often: example:
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-9dd8-42ec-8142-e75d1abb22d9/migrosx.svgmigros.svg
...815-a799-af926901e2b5/icn-supermarkt.svgIcon for Supermarket
...5-40e3-8e0a-236eefd250a5/icn-cumulus.svgIcon for Cumulus
...b3-906a-8d67820e53f8/icn-unternehmen.svgIcon for Enterprise
...9d17-78243ad1d4c3/icn-nachhaltigkeit.svgIcon for Sustainability
...47-fb8a0e845ae3/icn-genossenschaften.svgIcon for Cooperatives
...-4dec-9bc5-6b646221e2ce/icn-filialen.svgIcon for Stores
...0-40ad-a4bb-1c5e134a640b/icn-kontakt.svgIcon for Contact
...akkordeon_allg-personendaten_500x500.pngtile icon
..._kachelakkordeon_Finanzdaten_500x500.pngtile icon
...achelakkordeon_Standortdaten_500x500.pngtile icon
...akkordeon_ueberlassene-Daten_500x500.pngtile icon
...chelakkordeon_Erhobene-Daten_500x500.pngtile icon
...helakkordeon_Erhaltene-Daten_500x500.pngtile icon
...tz_kachelakkordeon_Marketing_500x500.pngtile icon
...akkordeon_Produktentwicklung_500x500.pngtile icon
...chelakkordeon_Weitere-Zwecke_500x500.pngtile icon
...tz_kachelakkordeon_Profiling_500x500.pngtile icon
...helakkordeon_Datenweitergabe_500x500.pngtile icon
...utz_kachelakkordeon_Weltweit_500x500.pngtile icon
...-9dd8-42ec-8142-e75d1abb22d9/migrosx.svgmigros.svg
...dd1-9b72-4493a7f72676/appstore-en-v2.pngapp-store-badge-en
...01-4806d1b461b2/en_badge_web_generic.pnggoogle-play-badge-en
...9e-4a1c-a3d1-b363d64b4568/newsletter.pngnewsletter_135x135.png

Page structure

H1 heading
(Critically important)
Privacy
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (7 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 86 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Privacy
H2 Privacy Notice
H2 Cookie Notice
H3 Personal Data
H3 Financial Data
H3 Location Data
H3 Provided Data
H3 Collected Data
H3 Received Data
H3 Marketing
H3 Product Development
H3 Other Purposes
H3 Profiling
H3 Data Transfer
H3 Worldwide
H3 1. What Is This Privacy Notice About?
H3 2. Who Is Responsible for Data Processing?
H3 3. For Whom Is This Privacy Notice Intended?
H3 4. Which Personal Data Do We Process?
H3 4.1 Master Data
H3 4.2 Contract Data
H3 4.3 Communication Data
H3 4.4 Transaction and Behavior Data
H3 4.5 Preference Data
H3 4.6 Technical Data
H3 4.7 Image and Sound Recordings
H3 5. Where Do the Personal Data Come From?
H3 5.1 Provided Data
H3 5.2 Collected Data
H3 5.3 Received Data
H3 6. For What Purposes Do We Process Personal Data?
H3 6.1 Communication
H3 6.2 Contract Processing
H3 6.3 Information and Marketing
H3 6.4 Market Research and Product Development
H3 6.5 Security and Prevention
H3 6.6 Compliance With Statutory Requirements
H3 6.7 Protection of Rights
H3 6.8 Administration and Support Within the Group
H3 7. What Is the Legal Basis for Processing Personal Data?
H3 8. To Whom Do We Disclose Personal Data?
H3 8.1 Within the Migros Group
H3 8.2 Outside the Migros Group
H3 9. How Do We Disclose Personal Data Abroad?
H3 10. How Do We Process Sensitive Personal Data?
H3 11. How Do We Conduct Profiling?
H3 12. Do We Use Automated Individual Decision-Making?
H3 13. How Do We Protect Personal Data?
H3 14. For How Long Do We Process Personal Data?
H3 15. What Rights Do You Have in Connection With the Processing of Your Personal Data?
H3 16. How Can You Contact Us?
H3 17. Changes to This Privacy Notice
H4 What Does Migros Do for Data Protection?
H4 What Data Is Processed About Me?
H4 How Do I Benefit From Data Processing by Migros?
H4 To Whom Is My Personal Data Disclosed?
H4 Is My Data Secure?
H4 Who Can I Contact if I Have Questions?
H4 What Is It About?
H4 Who Is Responsible for Data Processing?
H4 What Are Log Files?
H4 What Are Cookies and Similar Technologies?
H4 How Can Cookies and Similar Technologies Be Deactivated?
H4 What Types of Cookies and Similar Technologies Do We Use?
H4 How Do We Make Use of Cookies and Similar Technologies of Third Parties?
H4 How Do We Make Use of Social Media Presences?
H4 Changes to This Cookie Notice
H4 Services
H4 Shopping
H4 Discover
H4 Company
H5 Other areas
H5 Personal Data Duplicate text
H5 Financial Data Duplicate text
H5 Location Data Duplicate text
H5 Provided Data Duplicate text
H5 Collected Data Duplicate text
H5 Received Data Duplicate text
H5 Marketing Duplicate text
H5 Product Development Duplicate text
H5 Other Purposes Duplicate text
H5 Profiling Duplicate text
H5 Data Transfer Duplicate text
H5 Worldwide Duplicate text
H5 Migros App
H5 Follow us
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (71) on this page.

Found links on this page

LinkAttributesAnchor text
https://privacy.migros.ch/en.htmlAnchor To main navigation
https://privacy.migros.ch/en.htmlAnchor To content
https://privacy.migros.ch/en.htmlAnchor Further information / footer
https://privacy.migros.ch/en.htmlIMG-ALT migros.svg
https://filialen.migros.ch/deExternal Subdomain Stores
https://help.migros.ch/en.htmlExternal Subdomain Contact
https://shop.migros.ch/en/supe...External Subdomain Supermarket
IMG-ALT Icon for Supermarket
https://cumulus.migros.ch/de.htmlExternal Subdomain Cumulus
IMG-ALT Icon for Cumulus
https://corporate.migros.ch/de...External Subdomain Enterprise
IMG-ALT Icon for Enterprise
https://corporate.migros.ch/de...External Subdomain Sustainability
IMG-ALT Icon for Sustainability
https://corporate.migros.ch/de...External Subdomain Cooperatives
IMG-ALT Icon for Cooperatives
https://filialen.migros.ch/deExternal Subdomain Text duplicate Stores
IMG-ALT Icon for Stores
https://help.migros.ch/en.htmlExternal Subdomain Text duplicate Contact
IMG-ALT Icon for Contact
https://privacy.migros.ch/en.htmlPrivacy Notice
https://privacy.migros.ch/en.htmlCookie Notice
https://privacy.migros.ch/en.html4. Which Personal Data Do We Process?
https://privacy.migros.ch/en.htmlText duplicate 4. Which Personal Data Do We Process?
https://privacy.migros.ch/en.htmlText duplicate 4. Which Personal Data Do We Process?
https://privacy.migros.ch/en.html5.1 Provided Data
https://privacy.migros.ch/en.html5.2 Collected Data
https://privacy.migros.ch/en.html5.3 Received Data
https://privacy.migros.ch/en.html6.3. Information and Marketing
https://privacy.migros.ch/en.html6.4.Market Research and Product Development
https://privacy.migros.ch/en.html6. For what Purposes Do We Process Personal Data?
https://privacy.migros.ch/en.html11. How Do We Conduct Profiling?
https://privacy.migros.ch/en.html8. To Whom Do We Disclose Personal Data?
https://privacy.migros.ch/en.html9. How Do We Disclose Personal Data Abroad?
https://privacy.migros.ch/en.htmlAnchor What Does Migros Do for Data Protection?
https://www.migros.ch/de/unter...New window External Code of Conduct
https://privacy-icons.ch/New window External Privacy Icons
https://privacy.migros.ch/en.htmlAnchor What Data Is Processed About Me?
https://privacy.migros.ch/en.htmlAnchor How Do I Benefit From Data Processing by Migros?
https://privacy.migros.ch/en.htmlAnchor To Whom Is My Personal Data Disclosed?
https://privacy.migros.ch/en.htmlAnchor Is My Data Secure?
https://privacy.migros.ch/en.htmlAnchor Who Can I Contact if I Have Questions?
https://privacy.migros.ch/en.html1. What Is this Privacy Notice about?
https://privacy.migros.ch/en.html2. Who Is Responsible for Data Processing?
https://privacy.migros.ch/en.html3. For Whom Is This Privacy Notice Intended?
https://privacy.migros.ch/en.htmlText duplicate 4. Which Personal Data Do We Process?
https://privacy.migros.ch/en.html5. Where Do the Personal Data Come From?
https://privacy.migros.ch/en.htmlText duplicate 6. For what Purposes Do We Process Personal Data?
https://privacy.migros.ch/en.html7. What Is the Legal Basis for Processing Personal Data?
https://privacy.migros.ch/en.htmlText duplicate 8. To Whom Do We Disclose Personal Data?
https://privacy.migros.ch/en.htmlText duplicate 9. How Do We Disclose Personal Data Abroad?
https://privacy.migros.ch/en.html10. How Do We Process Sensitive Personal Data?
https://privacy.migros.ch/en.htmlText duplicate 11. How Do We Conduct Profiling?
https://privacy.migros.ch/en.html12. Do We Use Automated Individual Decision-Making?
https://privacy.migros.ch/en.html13. How Do We Protect Personal Data?
https://privacy.migros.ch/en.html14. For How Long Do We Process Personal Data?
https://privacy.migros.ch/en.html15. What Rights Do You Have in Connection With the Processing of Your Personal Data?
https://privacy.migros.ch/en.html16. How Can You Contact Us?
https://privacy.migros.ch/en.html17. Changes to This Privacy Notice
https://report.migros.ch/2020/New window External Subdomain Annual Report of the Federation of Migros Cooperatives.
https://privacy.migros.ch/en.htmlText duplicate Cookie Notice
https://privacy.migros.ch/en.htmlsection 5
https://privacy.migros.ch/en.htmlsection 6
https://privacy.migros.ch/en.htmlsection 4.4
/External section 11
https://privacy.migros.ch/en.htmlText duplicate Cookie Notice
/External Text duplicate section 4.4
https://privacy.migros.ch/en.htmlText duplicate Cookie Notice
https://privacy.migros.ch/en.htmlText duplicate section 4.4
https://privacy.migros.ch/en.htmlText duplicate section 11
https://privacy.migros.ch/en.htmlsection 8
https://privacy.migros.ch/en.htmlsection 15
https://privacy.migros.ch/en.htmlText duplicate section 11
https://privacy.migros.ch/en.htmlsection 4
https://privacy.migros.ch/en.htmlText duplicate section 4
/External Text duplicate section 8
https://privacy.migros.ch/en.htmlText duplicate section 6
https://privacy.migros.ch/en.htmlText duplicate section 8
https://privacy.migros.ch/en.html(section 6)
https://privacy.migros.ch/en.htmlText duplicate section 4
https://privacy.migros.ch/en.htmlSection 2
https://privacy.migros.ch/en.htmlText duplicate Cookie Notice
https://privacy.migros.ch/en.htmlText duplicate section 8
https://ec.europa.eu/info/law/...New window External Subdomain Trivial anchor text
here
https://privacy.migros.ch/en.htmlText duplicate section 4
https://privacy.migros.ch/en.htmlsection 4.5
https://privacy.migros.ch/en.htmlText duplicate section 15
http://privacyportal-de.onetru...New window External Subdomain online form
http://login.migros.ch/accountNew window External Subdomain Migros Account
/en.html@16section 16
http://www.edoeb.admin.ch/edoe...New window External Subdomain Federal Data Protection and Information Commissioner (FDPIC)
http://www.datenschutzstelle.li/New window External Data Protection Authority of the Principality of Liechtenstein
http://www.migros.ch/de/privac...New window External Text duplicate Privacy Notice
http://support.google.com/anal...New window External Subdomain link
http://support.google.com/anal...New window External Subdomain Text duplicate Trivial anchor text
here
http://policies.google.com/tec...New window External Subdomain Text duplicate Trivial anchor text
here
http://www.facebook.com/audien...New window External audience network
http://www.facebook.com/ads/se...New window External Text duplicate Trivial anchor text
here
http://www.facebook.com/legal/...New window External supplementary agreement
/New window External Text duplicate Privacy Notice
https://help.migros.ch/en.htmlExternal Subdomain Help & contact
https://www.migros.ch/en/conte...New window External PickMup pickup service
https://www.migros-service.ch/deNew window External Spare parts & repairs
https://geschenkkarte.migros.ch/New window External Subdomain Gift cards
https://photoservice.migros.ch...New window External Subdomain Photo Service
https://www.migros.ch/en/accou...New window External Newsletter sign-up
https://www.migros.ch/en/conte...New window External Delivery & delivery fees
https://www.migros.ch/en/deliv...New window External Delivery pass
https://www.migros.ch/en/conte...New window External Payment options
https://www.migros.ch/en/conte...New window External subito
https://cumulus.migros.ch/de.htmlExternal Subdomain Text duplicate Cumulus
https://www.migros.ch/en/brand...New window External Brands & labels
https://filialen.migros.ch/deExternal Subdomain Store finder
https://corporate.migros.ch/de...External Subdomain Magazine
https://migusto.migros.ch/de.htmlNew window External Subdomain Migusto
https://famigros.migros.ch/deNew window External Subdomain Famigros
https://impuls.migros.ch/deNew window External Subdomain iMpuls
https://migipedia.migros.ch/deNew window External Subdomain Migipedia
https://www.melectronics.ch/deNew window External Melectronics
https://www.micasa.ch/deNew window External Micasa
https://www.sportx.ch/deNew window External SportX
https://www.doitgarden.ch/deNew window External Do it + Garden
https://www.bikeworld.ch/deNew window External Bikeworld
https://gastro.migros.ch/de.htmlExternal Subdomain Gastronomy
https://corporate.migros.ch/de...External Subdomain About Migros
https://corporate.migros.ch/de...External Subdomain Text duplicate Sustainability
https://www.migros-engagement....New window External Commitment
https://migros-gruppe.jobs/deNew window External Subdomain Career
https://corporate.migros.ch/de...External Subdomain Sponsoring
https://corporate.migros.ch/de...External Subdomain Media
https://corporate.migros.ch/de...External Subdomain Text duplicate Cooperatives
https://help.migros.ch/de.htmlExternal Subdomain Text duplicate IMG-ALT migros.svg
https://apps.apple.com/us/app/...External Subdomain IMG-ALT app-store-badge-en
https://play.google.com/store/...External Subdomain IMG-ALT google-play-badge-en
https://www.facebook.com/migro...New window External Besuchen Sie die Migros auf Facebook
https://twitter.com/migros?utm...New window External Folgen Sie der Migros auf Twitter
https://www.youtube.com/user/M...New window External Besuchen Sie die Migros auf Youtube
https://www.instagram.com/migr...New window External Besuchen Sie die Migros auf Instagram
https://www.pinterest.de/migro...New window External Besuchen Sie die Migros auf Pinterest
https://ch.linkedin.com/compan...New window External Subdomain Besuchen Sie die Migros auf LinkedIn
https://help.migros.ch/de/news...External Subdomain Text duplicate Newsletter sign-up
IMG-ALT newsletter_135x135.png
https://www.migros.ch/en/conte...New window External Legal
https://privacy.migros.ch/en.htmlText duplicate Privacy Notice
https://www.migros.ch/en/conte...New window External Impressum
https://privacy.migros.ch/de.htmlDE
https://privacy.migros.ch/fr.htmlFR
https://privacy.migros.ch/it.htmlIT
https://privacy.migros.ch/en.htmlEN

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://privacy.migros.ch/en.html"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (3.34 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 8 JavaScript files. This may affect the load time negatively.
This page only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (184 kB).

HTTP Response Header

NameValue
dateTue, 30 Apr 2024 23:52:19 GMT
content-typetext/html;charset=UTF-8
content-length37542
set-cookie105 Characters
varyOrigin, Accept-Encoding
cache-controlmax-age=1800, public
expiresWed, 01 May 2024 00:22:16 GMT
last-modifiedTue, 30 Apr 2024 23:52:16 GMT
content-languageen
x-cache-ttl1800.000
content-encodinggzip
age0
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
referrer-policystrict-origin-when-cross-origin
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