Promomissouri.org - SEO Checker

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Overview of the SEO Check
Meta information
70% 
Page quality
85% 
Page structure
73% 
Link structure
70% 
Server
87% 
External factors
100% 
SEO Score
Response time
5.57 s
File size
216.90 kB
Words
1536
Media files
29
Number of links
71 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - PROMO
The page title is too short. (147 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://promomissouri.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
generatorWP Rocket 3.18.2
viewportwidth=device-width, initial-scale=1.0, maximum-scale=3.0, user-scalable=1
msapplication-TileImagehttps://promomissouri.org/wp-content/uploads/2024/04/cropped-Favicon-270x270.png
article:modified_time2025-02-10T21:35:38+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHome - PROMO
og:urlhttps://promomissouri.org/
og:site_namePROMO
og:imagehttps://promomissouri.org/wp-content/uploads/2024/07/PROMO-Feature-Image.jpeg
og:image:width1200
og:image:height628
og:image:typeimage/jpeg
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 1536 words. That's ok.
36% of the text are stop words.
The page contains a listing, which indicates a good text layout.
20 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.88 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=3.0, user-scalable=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: email:
Image SEO
(Somewhat important)
29 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...nt/uploads/2024/04/promo_header_logo.svgNo alt attribute providedpromo_header_logo
...nt/uploads/2024/04/promo_header_logo.svgNo alt attribute provided
...oads/2024/04/homepage_about-us_image.jpgNo alt attribute providedhomepage_about-us_image
...nt/uploads/2024/04/about-us-squiggle.svgNo alt attribute providedabout-us-squiggle
/wp-content/uploads/2024/04/underline.svgNo alt attribute providedunderline
...tent/uploads/2024/04/handdrawn-arrow.svgNo alt attribute providedhanddrawn-arrow
...4/04/homepage_help-build-power_image.jpgNo alt attribute providedhomepage_help-build-power_image
...4/04/homepage_support-our-work_image.jpgNo alt attribute providedhomepage_support-our-work_image
...ds/2024/04/support-our-work-squiggle.svgNo alt attribute providedsupport-our-work-squiggle
...nt/uploads/2024/04/PROMO_Footer_Logo.svgNo alt attribute providedPROMO_Footer_Logo
...ads/2024/04/equality-federation-logo.pngNo alt attribute providedequality-federation-logo
...ontent/uploads/2025/02/atem-headshot.jpgNo alt attribute providedatem-headshot
...ent/uploads/2024/04/orange-underline.svgNo alt attribute providedorange-underline
.../uploads/2024/11/TransRights_Protest.pngNo alt attribute providedTransRights_Protest
...ent/uploads/2024/04/orange-underline.svgNo alt attribute providedorange-underline
...24/07/Shira-Berkowitz-headshot-v2-1.jpegNo alt attribute providedShira-Berkowitz-headshot-v2-1
...ent/uploads/2024/04/orange-underline.svgNo alt attribute providedorange-underline
...ontent/uploads/2024/06/Nyla_Headshot.jpgNo alt attribute providedNyla_Headshot
...ent/uploads/2024/04/orange-underline.svgNo alt attribute providedorange-underline
...ploads/2024/07/Courtney-headshot-v2.jpegNo alt attribute providedCourtney-headshot-v2
...ent/uploads/2024/04/orange-underline.svgNo alt attribute providedorange-underline
...ontent/uploads/2024/06/Katy-Headshot.jpgNo alt attribute providedKaty-Headshot
...ent/uploads/2024/04/orange-underline.svgNo alt attribute providedorange-underline
...tent/uploads/2024/06/Robert_headshot.jpgNo alt attribute providedRobert_headshot
...ent/uploads/2024/04/orange-underline.svgNo alt attribute providedorange-underline
...ntent/uploads/2024/06/Lacie_headshot.jpgNo alt attribute providedLacie_headshot
...ent/uploads/2024/04/orange-underline.svgNo alt attribute providedorange-underline
...ontent/uploads/2024/06/Dany_headshot.jpgNo alt attribute providedDany_headshot
...ent/uploads/2024/04/orange-underline.svgNo alt attribute providedorange-underline

Page structure

H1 heading
(Critically important)
PROMO
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (5 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 PROMO
H2 Free from Discrimination and Oppression
H2 Issues LGBTQ+ Missourians Face
H2 Advocate & Organize
H2 Donate & Volunteer
H3 Health & Wellness
H3 Transgender Justice
H3 Youth & Education
H3 Older LGBTQ+ Adults
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://promomissouri.org/No Text
https://shoppromomissouri.comp...New window External Subdomain Shop PROMO
/contact-us/Contact Us
/contact-us/newsroom/Newsroom
/support-our-work/donate/Donate
/about-us/Mission, Vision, + History
/about-us/meet-our-team/Meet Our Team & Board
/about-us/strategic-plan/Our Strategic Plan
/our-focus/Our Focus Areas
/our-focus/health-wellness/Health & Wellness
/our-focus/transgender-justice/Transgender Justice
/our-focus/youth-education/Youth & Education
/our-focus/older-lgbt-adults/Older LGBT+ Adults
/build-power/Help Build Power
/build-power/advocacy-insider/The Advocacy Insider
/build-power/toolkits/Toolkits & Resources
/build-power/share-your-story/Share Your Story
/build-power/take-action/Take Action
/support-our-work/Support Our Work
/support-our-work/donate/Text duplicate Donate
/support-our-work/volunteer/Volunteer
/support-our-work/events/Upcoming Events
https://promomissouri.org/No Text
/about-us/Text duplicate Mission, Vision, + History
/about-us/meet-our-team/Text duplicate Meet Our Team & Board
/about-us/strategic-plan/Text duplicate Our Strategic Plan
/our-focus/Text duplicate Our Focus Areas
/our-focus/health-wellness/Text duplicate Health & Wellness
/our-focus/transgender-justice/Text duplicate Transgender Justice
/our-focus/youth-education/Text duplicate Youth & Education
/our-focus/older-lgbt-adults/Text duplicate Older LGBT+ Adults
/build-power/Text duplicate Help Build Power
/build-power/advocacy-insider/Text duplicate The Advocacy Insider
/build-power/toolkits/Text duplicate Toolkits & Resources
/build-power/share-your-story/Text duplicate Share Your Story
/build-power/take-action/Text duplicate Take Action
/support-our-work/Text duplicate Support Our Work
/support-our-work/donate/Text duplicate Donate
/support-our-work/volunteer/Text duplicate Volunteer
/support-our-work/events/Text duplicate Upcoming Events
https://secure.everyaction.com...New window External Subdomain Stay Updated
/about-us/About PROMO
/our-focus/health-wellness/Text duplicate Health & Wellness
/our-focus/transgender-justice/Text duplicate Transgender Justice
/our-focus/youth-education/Text duplicate Youth & Education
/our-focus/older-lgbt-adults/Older LGBTQ+ Adults
/our-focus/Learn the Issues
/build-power/take-action/Take Action Now
/support-our-work/Get Involved
https://promomissouri.org/No Text
https://www.equalityfederation...New window External Subdomain No Text
https://secure.everyaction.com...New window External Subdomain Sign Up for Updates
/about-us/About Us
/about-us/Text duplicate Mission, Vision, + History
/about-us/meet-our-team/Text duplicate Meet Our Team & Board
/about-us/strategic-plan/Text duplicate Our Strategic Plan
/support-our-work/Text duplicate Support Our Work
/support-our-work/donate/Text duplicate Donate
/support-our-work/volunteer/Text duplicate Volunteer
/support-our-work/events/Text duplicate Upcoming Events
/our-focus/Text duplicate Our Focus Areas
/our-focus/health-wellness/Text duplicate Health & Wellness
/our-focus/transgender-justice/Text duplicate Transgender Justice
/our-focus/youth-education/Text duplicate Youth & Education
/our-focus/older-lgbt-adults/Text duplicate Older LGBTQ+ Adults
https://shoppromomissouri.comp...New window External Subdomain Text duplicate Shop PROMO
/build-power/Text duplicate Help Build Power
/build-power/advocacy-insider/Text duplicate The Advocacy Insider
/build-power/share-your-story/Text duplicate Share Your Story
/build-power/take-action/Text duplicate Take Action Now
/build-power/toolkits/Text duplicate Toolkits & Resources
/contact-us/Text duplicate Contact Us
/contact-us/newsroom/Text duplicate Newsroom
https://www.facebook.com/PROMO...New window External Subdomain Follow
A-TITLE Follow on Facebook
https://twitter.com/PROMOMissouriNew window External Text duplicate Follow
A-TITLE Follow on X
https://www.instagram.com/prom...New window External Subdomain Text duplicate Follow
A-TITLE Follow on Instagram
https://www.tiktok.com/@promom...New window External Subdomain Text duplicate Follow
A-TITLE Follow on TikTok
https://www.linkedin.com/compa...New window External Subdomain Text duplicate Follow
A-TITLE Follow on LinkedIn
http://urbanaire.org/New window External urbanaire.org
https://www.missouricompetes.org/New window External Subdomain missouricompetes.org
/privacy-policy/Privacy Policy
/terms-and-conditions/Terms & Conditions
/build-power/take-action/Anchor Review Our Bill Tracker

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://promomissouri.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (5.57 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (217 kB).

HTTP Response Header

NameValue
dateThu, 13 Mar 2025 08:06:58 GMT
content-typetext/html; charset=UTF-8
link<https://promomissouri.org/wp-json/>; rel="https://api.w.org/"
varyAccept-Encoding
x-powered-byWP Engine
x-pass-whycustom-path
cf-cache-statusDYNAMIC
servercloudflare
cf-ray91fa08e18ea4d65a-CDG
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 354 referring domains.
This page has 1,541 backlinks.
This page has backlinks from 257 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://promomissouri.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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promomissouri.org
Home - PROMO

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
PROMO82%Check
Missouri56%Check
org56%Check
promomissouri52%Check
Trans47%Check
Missouri State45%Check
Southwest Missouri45%Check
Miss Black Trans45%Check
rural Missouri45%Check
LGBTQ43%Check
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