Ptvgroup.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
81% 
Page quality
93% 
Page structure
95% 
Link structure
73% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.13 s
File size
132.10 kB
Words
968
Media files
45
Number of links
150 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Empowering mobility for a cleaner, smarter & safer future | PTV Group
The page title should be shorter than 580 pixels. It is 628 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
We shape the mobility of tomorrow by empowering our users with cutting-edge solutions in traffic planning, simulation, and real-time management.
The length of the meta description is perfect. (901 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ptvgroup.com/en
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWe shape the mobility of tomorrow by empowering our users with cutting-edge solutions in traffic planning, simulation, and real-time management.
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
mobile-web-app-capableyes
theme-color#4268F9
application-namemyptv
apple-mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styleblack-translucent
apple-mobile-web-app-titlemyptv
msapplication-TileColor#141416
msapplication-TileImage/themes/custom/myptv/dist/app-vite/favicons/mstile-144x144.png
msapplication-config/themes/custom/myptv/dist/app-vite/favicons/browserconfig.xml
langen
og:titlePTV Group - Empowering mobility for a cleaner, smarter & safer future
og:descriptionDiscover PTV's wide range of cutting-edge mobility software solutions.
og:imagehttps://www.ptvgroup.com/sites/default/files/styles/og_thumbnail/public/2022-05/myptv-social-teaser.jpg?h=c673cd1c&itok=iCe30Yg-
charsetutf-8

Test up to 1.000 webpages of ptvgroup.com with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
This page contains 968 words. That's ok.
19.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.63 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 72 characters this one is longer than 70 characters:
"boost your mobility projects with the right technology for your use case"
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64placeholder
/sites/default/files/2023-04/Mobility.svgMobility
...023-08/ptvgroup_mobility-data-icon_0.svgPtv mobility data icon
...iles/2023-07/ptv-transport-consult_0.svgPTV Transport Consult
data:[...] Base64placeholder
data:[...] Base64placeholder
data:[...] Base64placeholder
data:[...] Base64placeholder
data:[...] Base64placeholder
data:[...] Base64placeholder
data:[...] Base64placeholder
data:[...] Base64placeholder
data:[...] Base64placeholder
...issim_Customer_Aecom_0.png?itok=uusQQgrYAecom Customer Logo (color)
..._Vissim_Customer_Aecom.png?itok=woXiUjm7Aecom Customer Logo (color)
.../ATM_Barcelona_logo_SW.png?itok=bc3l2DXcATM Autoritat del Transport Metropolità de Barcelona Logo bw
...7/ATM_Barcelona_logo_0.png?itok=ubp5GJLPATM Autoritat del Transport Metropolità de Barcelona Logo
..._Customer_Atkins_black.png?itok=06jvPB8ZAtkins Customer Logo (unicolor)
...Vissim_Customer_Atkins.png?itok=ALCT7G8hAtkins Customer Logo (color)
.../files/2024-10/Untitled design (1)_1.svgMazda Logo
...lt/files/2024-10/Untitled design (1).svgMazda Logo
...07/COWI_2560px-Logo_SW.png?itok=tVtq_509COWI Logo bw
...23-07/COWI_2560px-Logo.png?itok=_dvuvODPCOWI Logo
...iles/2023-09/DB_logo_red_100px_rgb_0.svgDB Logo
.../files/2023-09/DB_logo_red_100px_rgb.svgDB Logo
...opean-Commission-black.png?itok=PKBeDW31European Commission Customer Logo (unicolor)
...er_European-Commission.png?itok=k11N1DPlEuropean Commission Customer Logo (color)
...m_Customer_Hatch_black.png?itok=gdf9I3lFHatch Customer Logo (unicolor)
..._Vissim_Customer_Hatch.png?itok=YPji6r_CHatch Customer Logo (color)
...-07/itf_logo_4c_300_BW.jpg?itok=Uo2w4LGRITF Logo Bw
...-07/itf_logo_4c_300dpi.jpg?itok=3CtDRCTwITF Logo
...tomer_ITS-Vienna-black.png?itok=8PmH1fq4ITS Vienna Customer Logo (unicolor)
...ma_Customer_ITS-Vienna.png?itok=jcAs3aLQITS Vienna Customer Logo (color)
.../default/files/2023-03/Logo_KIT-dark.svgKarlsruhe institute of technology
/sites/default/files/2023-03/Logo_KIT.svgKarlsruhe institute of technology
...ssim_Customer_Nissan_0.png?itok=wq5gCYorNissan Customer Logo (color)
...Vissim_Customer_Nissan.png?itok=a9AOnRAwNissan Customer Logo (color)
...sum_Customer_SBB_black.png?itok=bmqNt-RvSBB Customer Logo (unicolor)
...PTV_Visum_Customer_SBB.png?itok=uKRPTtdKSBB Customer Logo (color)
...omer-Logo-Transport_for_London-black.svgalt text transport for london logo black
...m-Customer-Logo-Transport_for_London.svgalt text transport for london logo color
.../vbz_mc_c_s20_p_RGB_SW.png?itok=MnqntvcOVBZ Verkehrsbetriebe Zürich Logo bw
...-07/vbz_mc_c_s20_p_RGB.png?itok=payJw5eEVBZ Verkehrsbetriebe Zürich Logo
...orld_Bank_logo.svg (1).png?itok=lcZ5eWKyThe World Bank Logo BW
...e_World_Bank_logo.svg_.png?itok=pscjV2OXThe World Bank Logo

Page structure

H1 heading
(Critically important)
Empowering mobility for a cleaner, smarter & safer future
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empowering mobility for a cleaner, smarter & safer future
H2 Our competencies
H2 Boost your mobility projects with the right technology for your use case
H2 Empty heading
H2 Predict
H2 Empty heading
H2 Move
H2 Empty heading
H2 Improve
H2 Discover our products
H2 Our customers
H2 Why move forward with PTV software?
H3 Experience and expertise
H3 Market-leading technology
H3 The right tool for any use case
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 19 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.ptvgroup.com/Subdomain A-TITLE Home
https://consult.ptvgroup.com/External Subdomain Consulting
/en/searchSearch for content
https://www.ptvgroup.com/enEnglish
https://www.ptvgroup.com/deDeutsch
https://www.ptvgroup.com/en-usEnglish (US)
https://www.ptvgroup.com/itItaliano
https://www.ptvgroup.com/esEspañol
https://www.ptvgroup.com/frFrançais
https://www.ptvgroup.com/pt-brPortuguese
https://www.ptvgroup.com/zh-hant中國人
https://www.ptvgroup.com/ja日本語
/en/products/ptv-visumPTV Visum Home
/en/products/ptv-visum/public-...Public Transport
/en/products/ptv-hubPTV Hub Home
/en/products/ptv-hub/galleryPTV Hub Dashboards
/en/products/ptv-vissimPTV Vissim Home
/en/products/ptv-vissim/automo...Automotive industry
/en/products/ptv-model2goPTV Model2Go
/en/products/ptv-linesPTV Lines
/en/products/ptv-flowsPTV Flows
/en/products/ptv-accessPTV Access Home
/en/node/1307Accessibility score
/en/products/ptv-access-real-e...Real-Estate
/en/products/ptv-access-retailRetail
/en/products/traffic-managemen...Traffic management systems
/en/products/traffic-managemen...PTV Optima
/en/products/traffic-engineeri...PTV Vistro Home
/en/products/traffic-engineeri...Knowledge Base
/en/products/pedestrian-simula...PTV Viswalk Home
/en/products/pedestrian-simula...Text duplicate Knowledge Base
/en/products/data-for-mobilityData for Mobility
/en/products/mobility-dataMobility data
/en/application-areas/transpor...Transportation Planning
/en/application-areas/public-t...Public transport service planning
/en/application-areas/public-t...Public transport ridership: Adopting service to demand
/en/application-areas/public-t...Decarbonization in public transport
/en/application-areas/public-t...Public Transport Operations management
/en/application-areas/transpor...Transportation Modeling
/en/application-areas/traffic-...Traffic Simulation
/en/application-areas/traffic-...Traffic Operations Management
/en/application-areas/road-inf...Road Infrastructure Planning
/en/application-areas/urban-mo...Urban Mobility
/en/application-areas/ai-in-tr...AI in transportation
/en/application-areas/active-m...Active Mobility
/en/application-areas/road-saf...Road Safety
/en/application-areas/accessib...Accessibility analysis
https://blog.ptvgroup.com/en/External Subdomain Blog
/en/resources/eventsEvents
/en/resources/newsNewsroom
https://training.ptvgroup.com/en/External Subdomain PTV Trainings
/en/resources/resource-libraryResource Library
/en/resources/service-and-supportService & Support
/en/about/company-profileCompany Profile
/en/about/company-profile/lead...Leadership Team
https://careers.ptvgroup.com/External Subdomain Careers
/en/about/related-companiesRelated companies
/en/about/locationsLocations
/en/about/academia/research-li...Research License
/en/about/academia/thesis-licenseThesis License
/en/about/academia/research-pa...Research Paper Archive
/en/about/academia/ptv-young-t...Young Talent
/en/about/academia/academic-co...PTV Academic Committee
/en/about/academia/events/ptv-...PTV Talks Student Edition
/en/about/academia/events/ptv-...PTV University Day
/en/about/research/projectsProjects
/en/about/research/research-to...Text duplicate Active Mobility
/en/about/research/research-to...Allocation of Shared Space
/en/about/research/research-to...Automated and Connected Driving
/en/about/research/research-to...Climate Protection in Transport
/en/about/research/research-to...Evaluation of Traffic Systems
/en/about/research/research-to...Modernisation and Maintenance of Transport Infrastructure
/en/about/research/research-to...Resilience of Critical Infrastructure
/en/about/research/research-to...Text duplicate Road Safety
/en/about/research/research-to...Shared Mobility and Multimodality
/en/about/research/research-to...Transportation planning
/en/about/research/research-to...Urban Logistics
https://consult.ptvgroup.com/External Subdomain Text duplicate Consulting
https://www.ptvgroup.com/enAnchor Competencies
https://www.ptvgroup.com/enAnchor No Text
https://www.ptvgroup.com/enAnchor Technology
https://www.ptvgroup.com/enAnchor No Text
https://www.ptvgroup.com/enAnchor Products
https://www.ptvgroup.com/enAnchor No Text
https://www.ptvgroup.com/enAnchor Customers
https://www.ptvgroup.com/enAnchor No Text
https://www.ptvgroup.com/enAnchor Why PTV software?
https://www.ptvgroup.com/enAnchor No Text
https://www.ptvgroup.com/enAnchor Our products
https://www.ptvgroup.com/node/40Contact us
/en/productsMobility Software Empowering cities, municipalities, and companies to plan, model, and simulate any mobility scenario. Learn more
IMG-ALT Mobility
A-TITLE Learn more
/en/productsMobility Data Powerful data, tailored to your use case, complementing our mobility software. Learn more
IMG-ALT Ptv mobility data icon
A-TITLE Learn more
https://consult.ptvgroup.com/en/New window External Subdomain Transport Consulting Germany's leading transport consultants provide expertise on any mobility project. Learn more
IMG-ALT PTV Transport Consult
A-TITLE Learn more
/sites/default/files/2023-08/H...Subdomain IMG-ALT placeholder
/sites/default/files/2023-08/b...Subdomain Text duplicate IMG-ALT placeholder
/sites/default/files/2023-08/I...Subdomain Text duplicate IMG-ALT placeholder
/en/products/ptv-model2goLearn more
/en/products/ptv-linesText duplicate Learn more
/en/products/ptv-flowsText duplicate Learn more
/en/products/ptv-visum-publisherText duplicate Learn more
/en/products/ptv-visumText duplicate Learn more
/en/products/ptv-vissimText duplicate Learn more
/en/productsShow all products
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://www.youtube.com/user/T...New window External Subdomain YouTube
https://www.tiktok.com/@ptv_gr...New window External Subdomain TikTok
https://www.instagram.com/ptv_...New window External Subdomain Instagram
https://www.facebook.com/PTVGr...New window External Subdomain Facebook
/en/about/company-profileText duplicate Company Profile
/en/about/locationsText duplicate Locations
https://careers.ptvgroup.com/enExternal Subdomain Text duplicate Careers
https://www.ptvlogistics.com/External Subdomain PTV Logistics
/en/contactText duplicate Contact us
https://helpdesk.ptvgroup.com/...New window External Subdomain Helpdesk Portal
https://training.ptvgroup.com/en/External Subdomain Trainings
/en/resources/newsPTV Newsroom
https://blog.ptvgroup.com/New window External Subdomain PTV Blog
/en/resources/eventsText duplicate Events
/en/cookiesCookie Preferences
/en/terms-privacyTerms & Privacy
/en/imprintImprint
/en/products/ptv-visumPTV Visum Multimodal Transport Planning
A-TITLE Multimodal Transport Planning
/en/products/ptv-vissimPTV Vissim Multimodal Traffic simulation
A-TITLE Multimodal Traffic simulation
/en/products/ptv-vissim/automo...PTV Vissim Automotive Traffic Simulation for Automotive Testing
A-TITLE Traffic Simulation for Automotive Testing
/en/products/traffic-engineeri...PTV Vistro Traffic Impact Analysis & Signal Optimization
A-TITLE Traffic Impact Analysis & Signal Optimization
/en/products/pedestrian-simula...PTV Viswalk Pedestrian Simulation
A-TITLE Pedestrian Simulation
/en/products/ptv-hubPTV Hub Cloud collaboration platform for PTV Products
A-TITLE Cloud collaboration platform for PTV Products
/en/products/ptv-model2goPTV Model2Go Ready-to-use Transport Model in Just One Week
A-TITLE Ready-to-use Transport Model in Just One Week
/en/products/ptv-linesPTV Lines Public transport planning
A-TITLE Public transport planning
/en/products/traffic-managemen...Traffic Management Systems Product guide traffic management software
A-TITLE Product guide traffic management software
/en/products/traffic-managemen...PTV Optima Real-time Traffic Management
A-TITLE Real-time Traffic Management
/en/products/ptv-flowsPTV Flows Real-time traffic monitoring & prediction
A-TITLE Real-time traffic monitoring & prediction
/en/products/ptv-accessPTV Access PTV Data Platform
A-TITLE PTV Data Platform
/en/products/data-for-mobilityData for Mobility Products Enhance your mobility software with the right data
A-TITLE Enhance your mobility software with the right data
/en/products/mobility-dataMobility data Traffic models and traffic frequencies
A-TITLE Traffic models and traffic frequencies
/en/application-areas/active-m...Text duplicate Active Mobility
/en/application-areas/road-saf...Text duplicate Road Safety
/en/application-areas/urban-mo...Text duplicate Urban Mobility
/en/application-areas/ai-in-tr...Text duplicate AI in transportation
/en/application-areas/accessib...Text duplicate Accessibility analysis
/en/application-areas/transpor...Text duplicate Transportation Planning
/en/application-areas/public-t...Public Transport Planning
/en/application-areas/road-inf...Text duplicate Road Infrastructure Planning
/en/application-areas/transpor...Text duplicate Transportation Modeling
/en/application-areas/traffic-...Text duplicate Traffic Simulation
/en/application-areas/traffic-...Text duplicate Traffic Operations Management
/en/application-areas/public-t...Text duplicate Public Transport Operations management
https://blog.ptvgroup.com/en/External Subdomain Text duplicate Blog
/en/resources/newsText duplicate Newsroom
/en/resources/eventsText duplicate Events
/en/resources/resource-libraryResource library
/en/resources/success-storiesSuccess stories
https://training.ptvgroup.com/en/External Subdomain Text duplicate PTV Trainings
/en/resources/service-and-supportText duplicate Service & Support
/en/white-paper/public-transpo...White Paper: Public Transport Playbook
/en/white-paper/bicycle-playbookWhite Paper: Bicycle Playbook
/en/white-paper/transportation...White Paper: Transportation Modeling
/en/white-paper/sustainable-mo...White Paper: Sustainable Mobility
/en/white-paper/road-safety-an...White Paper: Safe Mobility
/en/white-paper/smart-mobility...White Paper: Smart Mobility Solutions
/en/white-paper/public-transpo...Trends Report: Public Transport
/en/about/academiaAcademic Community
/en/about/researchResearch
/en/about/company-profileText duplicate Company Profile
/en/about/company-profile/lead...Text duplicate Leadership Team
https://careers.ptvgroup.com/enExternal Subdomain Text duplicate Careers
/en/about/locationsText duplicate Locations
/en/about/related-companiesText duplicate Related companies
/en/contactContact

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ptvgroup.com/en"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.13 seconds.
The file size of the HTML document is fine (132 kB).

HTTP Response Header

NameValue
cache-controlmust-revalidate, no-cache, private
dateTue, 26 Nov 2024 14:05:17 GMT
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheHIT
strict-transport-securitymax-age=2592000;
varyAccept-Encoding
content-encodinggzip
referrer-policystrict-origin-when-cross-origin
permissions-policyaccelerometer=(), camera=(), geolocation=(), gyroscope=(), magnetometer=(), microphone=(), payment=(), usb=(), interest-cohort=()
content-typetext/html; charset=UTF-8
serverApache
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 393 referring domains.
This page has 217,709 backlinks.
This page has backlinks from 321 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Sitemap: https://www.ptvgroup.com/sitemap.xml
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /node/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed
# Resource library - Block dynamic search results with facets
Disallow: /fr/ressources/bibliotheque?*
Disallow: /de/ressourcen/ressourcen-bibliothek?*
Disallow: /en/resources/resource-library?*
Disallow: /en-us/resources/resource-library?*
Disallow: /pt-br/resources/resource-library?*
Disallow: /zh-hant/resources/resource-library?*
Disallow: /ja/resources/resource-library?*
Disallow: /es/resources/resource-library?*
Disallow: /it/risorse/mediateca?*
# Resource library - Allow overview pages
Allow: /fr/ressources/bibliotheque
Allow: /de/ressourcen/ressourcen-bibliothek
Allow: /en/resources/resource-library
Allow: /en-us/resources/resource-library
Allow: /pt-br/resources/resource-library
Allow: /zh-hant/resources/resource-library
Allow: /ja/resources/resource-library
Allow: /es/resources/resource-library
Allow: /it/risorse/mediateca

Similar sites

Search preview

www.ptvgroup.com
Empowering mobility for a cleaner, smarter & safer future | PTV...
We shape the mobility of tomorrow by empowering our users with cutting-edge solutions in traffic planning, simulation, and real-time management.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Mobility86%Check
Empowering mobility81%Check
Smart Mobility74%Check
future mobility74%Check
Empowering73%Check
Mobility Solutions67%Check
Mobility Software64%Check
Mobility Products64%Check
Data Mobility64%Check
cleaner62%Check
Show more keywords and terms

Test up to 1.000 webpages of ptvgroup.com with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions