Pureinsurance.com - SEO Checker

Overview of the SEO Check
Meta information
97% 
Page quality
70% 
Page structure
58% 
Link structure
60% 
Server
84% 
External factors
100% 
SEO Score
Response time
0.73 s
File size
179.10 kB
Words
1316
Media files
41
Number of links
137 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
High Net Worth Insurance | PURE Insurance
There are word repetitions in the page title.
The length of the page title is perfect. (400 pixels out of 580 max pixel length)
Meta description
(Critically important)
At PURE, insurance is about more than just the things we protect. Discover our range of insurance coverage solutions, perfect for high net worth...
The length of the meta description is perfect. (900 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.pureinsurance.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
msapplication-config/browserconfig.xml
theme-color#22b4b1
viewportwidth=device-width, initial-scale=1
generatorSEOmatic
descriptionAt PURE, insurance is about more than just the things we protect. Discover our range of insurance coverage solutions, perfect for high net worth...
referrerno-referrer-when-downgrade
robotsall
google-site-verificationlbhel1k0yMj15jkn0CMMqeY0A4u0NeBDeAzbeGdAxkI
langen
twitter:cardsummary_large_image
twitter:site@PUREinsurance
twitter:creator@PUREinsurance
twitter:titleHigh Net Worth Insurance | PURE Insurance
twitter:descriptionAt PURE, insurance is about more than just the things we protect. Discover our range of insurance coverage solutions, perfect for high net worth...
twitter:imagehttps://assets.pureinsurance.com/_1200x630_crop_center-center_82_none/jtc-family-couch-hero.jpg?mtime=1715631427
fb:profile_idPUREinsuranceUS
og:localeen_US
og:locale:alternateen_CA
og:site_namePURE Insurance
og:typewebsite
og:urlhttps://www.pureinsurance.com/
og:titleHigh Net Worth Insurance | PURE Insurance
og:descriptionAt PURE, insurance is about more than just the things we protect. Discover our range of insurance coverage solutions, perfect for high net worth...
og:imagehttps://assets.pureinsurance.com/_1200x630_crop_center-center_82_none/jtc-family-couch-hero.jpg?mtime=1715631427
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1316 words. That's ok.
29.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 26 tags for this page.
Image SEO
(Somewhat important)
38 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-center_none/Model-related-thumbnail.pngNo alt attribute provided
...nter-center_none/pel-tool-feature-v2.pngNo alt attribute provided
...ter_none/home_spotlight_nav_dropdown.jpgNo alt attribute provided
...er-center_none/jtc-family-couch-hero.jpgNo alt attribute provided
...ter-center_none/SN_363_Exterior_Hero.jpgNo alt attribute provided
...p_center-center_none/QNN_46_Art_Hero.jpgNo alt attribute provided
...ter-center_none/KWTTKN_463_Auto_Hero.jpgNo alt attribute provided
...enter-center_none/CX_015_Family_Hero.jpgNo alt attribute provided
...p_center-center_none/SN_417_Computer.jpgNo alt attribute provided
...crop_center-center_none/MNZ_145_Boat.jpgNo alt attribute provided
...er-center_none/TMSCTT_256_LivingRoom.jpgNo alt attribute provided
..._crop_center-center_none/MNZ_023_Bar.jpgNo alt attribute provided
...center_none/Coverage_Flood-Solutions.pngNo alt attribute provided
...nsurance.com/MA_icon_greenoutline_V4.svgNo alt attribute provided
...m/HomeSpotlight_icon_greenoutline_V2.svgNo alt attribute provided
...m/SituationRoom_icon_greenoutline_V2.svgNo alt attribute provided
...com/RiskManagement_icon_greenoutline.svgNo alt attribute provided
...ance.com/Claims_icon_greenoutline_V2.svgNo alt attribute provided
...ce.com/ArtServices_icon_greenoutline.svgNo alt attribute provided
...dfireMitigation_icon_greenoutline_V2.svgNo alt attribute provided
...center-center_none/hallway_wallpaper.jpgNo alt attribute provided
...r-center_none/Brownes_Couch_Laughing.jpgNo alt attribute provided
...r-center_none/Brownes_Couch_Laughing.jpgNo alt attribute provided
...op_center-center_none/Sines_Website2.jpgNo alt attribute provided
...op_center-center_none/Sines_Website2.jpgNo alt attribute provided
...12/hollyeJacobs_MemberReport293of777.jpgNo alt attribute provided
...12/hollyeJacobs_MemberReport293of777.jpgNo alt attribute provided
...surance.com/Award_Laurel_PAM_XL_2023.svgBest High Net Worth Insurance Company. Private Asset Management Awards: 2018 through 2023
...ureinsurance.com/Award_Laurel_BIG_XL.svgWinner, Insurance Category. Best Innovation Awards: 2022
...surance.com/Award_Laurel_FWR_XL_2023.svgBest Insurance Underwriter. Family Wealth Report Awards: 2016 through 2023
...surance.com/requestproposal_cta_icon.svgNo alt attribute provided
...reinsurance.com/findabroker_cta_icon.svgNo alt attribute provided
...ts.pureinsurance.com/callus_cta_icon.svgNo alt attribute provided
...r-center_none/canada_featuredarticle.pngNo alt attribute provided
...ne/NoBrouhaha_30_Option1_CarHomeGirl.pngNo alt attribute provided
...nter-center_none/KWTKKN-_CarDriveway.jpgNo alt attribute provided
...enter-center_none/COC-header-image-2.pngNo alt attribute provided
...er_none/pse_western_expansion_header.jpgNo alt attribute provided
...38_crop_center-center_none/COC_image.jpgNo alt attribute provided
..._none/PIC23_TheMatch_MartinandAditi2.jpgNo alt attribute provided
...nter_none/Employee_Group_SplitScreen.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
More than just insurance coverage, a smart solution for families who have more to protect.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 39 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 More than just insurance coverage, a smart solution for families who have more to protect.
H2 About Us
H2 Coverages
H2 Services
H2 Hmm...
H2 Coverages designed to fit you and your lifestyle
H2 Services delivered from the heart
H2 Request a Quote
H2 MEMBER SPOTLIGHT
H2 MEMBER SPOTLIGHT Duplicate text
H2 MEMBER SPOTLIGHT Duplicate text
H2 See why we're the most awarded insurer in our class
H2 Ready to take the next step?
H2 Featured news and advice
H2 For Members
H2 For Brokers
H2 About
H2 Contact Us
H3 Frequent Searches:
H3 Try these popular searches:
H3 Homeowners Specifically designed for luxury homes
H3 Jewelry, Art & Collections The standard of protection your valuables deserve
H3 Automobile For luxury vehicles, golf carts and everything in between
H3 Personal Excess Liability For the legacy you’ve worked hard to build
H3 Fraud & Cyber Fraud protection, whether online or off
H3 Watercraft For your vessel and the valuables within it
H3 Condo & Co-op For the unique risks of a city home
H3 Home Systems Protection For the mechanical and electrical systems in your home
H3 Flood Flood coverage for the unexpected
H3 PURE Member Advocates®
H3 PURE Home Spotlight®
H3 PURE Situation Room®
H3 Risk Management & Loss Prevention
H3 Claims
H3 PURE Art Services
H3 Wildfire Mitigation Program
H3 Request a Quote Duplicate text
H3 Find a Broker
H3 Call for a Quote
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 21 external links on this page.
LinkAttributesAnchor text
https://www.pureinsurance.com/Anchor Skip to main content
https://www.pureinsurance.com/PURE Insurance
/about-usSubdomain About Us
/about-usSubdomain Text duplicate About Us
/why-pureSubdomain Why PURE
/newsroomSubdomain Newsroom
/about-us/corporate-social-res...Subdomain Corporate Social Responsibility
/advice-and-insightsSubdomain Advice & Insights
/about-us/leadershipSubdomain Leadership
/member-storiesSubdomain Member Stories
/careersSubdomain Careers
/annual-reportSubdomain Report to Members
/members/pures-reciprocal-modelSubdomain The Strength of PURE's Model Why Model Matters
/coverage-solutionsSubdomain Coverages
/coverage-solutionsSubdomain Text duplicate Coverages
/coverage-solutions/homeownersSubdomain Homeowners
/coverage-solutions/jewelry-ar...Subdomain Jewelry, Art & Collections
/coverage-solutions/automobileSubdomain Automobile
/coverage-solutions/personal-e...Subdomain Personal Excess Liability
/coverage-solutions/fraud-and-...Subdomain Fraud & Cyber
/coverage-solutions/watercraftSubdomain Watercraft
/coverage-solutions/floodSubdomain Flood
/coverage-solutions/condo-co-o...Subdomain Condo & Co-op
/coverage-solutions/home-syste...Subdomain Home Systems Protection
/personal-excess-liability-cal...Subdomain PERSONAL EXCESS LIABILITY Excess Liability Calculator
/servicesSubdomain Services
/servicesSubdomain Text duplicate Services
/services/pure-member-advocatesSubdomain PURE Member Advocates
/services/pure-situation-roomSubdomain PURE Situation Room
/services/risk-management-loss...Subdomain Risk Management & Loss Prevention
/services/claimsSubdomain Claims
/services/pure-art-servicesSubdomain PURE Art Services
/services/pure-home-spotlightSubdomain PURE Home Spotlight®
/services/wildfire-mitigation-...Subdomain Wildfire Mitigation Program
/services/pure-home-spotlightSubdomain MEMBER PRIVILEGE PURE Home Spotlight
/find-brokerFind a Broker
/request-a-proposalSubdomain Request a Quote
/contact-usNo Text
/contact-usContact Us
A-TITLE Contact Us
https://member.pureinsurance.com/New window External Subdomain Member Login
/brokersSubdomain Broker Login
https://www.pureinsurance.com/No Text
/about-usSubdomain Text duplicate About Us
/about-usSubdomain Text duplicate About Us
/why-pureSubdomain Text duplicate Why PURE
/newsroomSubdomain Text duplicate Newsroom
/about-us/corporate-social-res...Subdomain Text duplicate Corporate Social Responsibility
/advice-and-insightsSubdomain Text duplicate Advice & Insights
/about-us/leadershipSubdomain Text duplicate Leadership
/member-storiesSubdomain Text duplicate Member Stories
/careersSubdomain Text duplicate Careers
/annual-reportSubdomain Text duplicate Report to Members
/coverage-solutionsSubdomain Text duplicate Coverages
/coverage-solutionsSubdomain Text duplicate Coverages
/coverage-solutions/homeownersSubdomain Text duplicate Homeowners
/coverage-solutions/jewelry-ar...Subdomain Text duplicate Jewelry, Art & Collections
/coverage-solutions/automobileSubdomain Text duplicate Automobile
/coverage-solutions/personal-e...Subdomain Text duplicate Personal Excess Liability
/coverage-solutions/fraud-and-...Subdomain Text duplicate Fraud & Cyber
/coverage-solutions/watercraftSubdomain Text duplicate Watercraft
/coverage-solutions/floodSubdomain Text duplicate Flood
/coverage-solutions/condo-co-o...Subdomain Text duplicate Condo & Co-op
/coverage-solutions/home-syste...Subdomain Text duplicate Home Systems Protection
/servicesSubdomain Text duplicate Services
/servicesSubdomain Text duplicate Services
/services/pure-member-advocatesSubdomain Text duplicate PURE Member Advocates
/services/pure-situation-roomSubdomain Text duplicate PURE Situation Room
/services/risk-management-loss...Subdomain Text duplicate Risk Management & Loss Prevention
/services/claimsSubdomain Text duplicate Claims
/services/pure-art-servicesSubdomain Text duplicate PURE Art Services
/services/pure-home-spotlightSubdomain Text duplicate PURE Home Spotlight®
/services/wildfire-mitigation-...Subdomain Text duplicate Wildfire Mitigation Program
/find-brokerText duplicate Find a Broker
/request-a-proposalSubdomain Text duplicate Request a Quote
https://member.pureinsurance.com/New window External Subdomain Text duplicate Member Login
/brokersSubdomain Text duplicate Broker Login
/contact-usText duplicate Contact Us
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.instagram.com/pure...New window External Subdomain No Text
https://www.facebook.com/PUREi...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
/newsroom/canada-launch-globe-...Subdomain Now welcoming members in Canada! • This marks our first international expansion, providing a new insurance solution for high net worth Canadians while also a...
/request-a-proposalSubdomain JOIN THE CLUB
/why-pureSubdomain Learn why members choose PURE
/coverage-solutions/homeownersSubdomain Homeowners Specifically designed for luxury homes
/coverage-solutions/jewelry-ar...Subdomain Jewelry, Art & Collections The standard of protection your valuables deserve
/coverage-solutions/automobileSubdomain Automobile For luxury vehicles, golf carts and everything in between
/coverage-solutions/personal-e...Subdomain Personal Excess Liability For the legacy you’ve worked hard to build
/coverage-solutions/fraud-and-...Subdomain Fraud & Cyber Fraud protection, whether online or off
/coverage-solutions/watercraftSubdomain Watercraft For your vessel and the valuables within it
/coverage-solutions/condo-co-o...Subdomain Condo & Co-op For the unique risks of a city home
/coverage-solutions/home-syste...Subdomain Home Systems Protection For the mechanical and electrical systems in your home
/coverage-solutions/floodSubdomain Flood Flood coverage for the unexpected
/coverage-solutionsSubdomain See All Coverages
/services/pure-member-advocatesSubdomain PURE Member Advocates® Membership comes with a concierge
/services/pure-home-spotlightSubdomain PURE Home Spotlight® Learn about a home’s hidden risk before you buy it
/services/pure-situation-roomSubdomain PURE Situation Room® An always-on resource to keep members informed about severe weather and other risks
/services/risk-management-loss...Subdomain Risk Management & Loss Prevention Making our members more resilient
/services/claimsSubdomain Claims Caring and compassionate service designed to exceed your expectations
/services/pure-art-servicesSubdomain PURE Art Services Comprehensive art management services
/services/wildfire-mitigation-...Subdomain Wildfire Mitigation Program Protecting your property from wildfire’s threat
/servicesSubdomain See All Services
/member-stories/lauren-richard...Subdomain Read their story
/member-stories/the-sine-familySubdomain Text duplicate Read their story
/member-stories/hollye-jacobsSubdomain Read her story
/why-pureSubdomain WHY PURE?
/request-a-proposalSubdomain Request a Quote PURE is designed exclusively for high value homes. REQUEST QUOTE
/find-brokerSubdomain Find a Broker We take pride in working with some of the best independent brokers in the industry. FIND BROKER
/newsroom/canada-launch-globe-...Subdomain Sep. 09, 2024 U.S. Property Insurer Enters Canada With Coverage Aimed at Wealthy Homeowners The Globe and Mail
/newsroom/join-the-club-2.0Subdomain Jul. 26, 2024 PURE Expands National Advertising Campaign, Join the Club
/advice-and-insights/advice-fo...Subdomain Advice for Parents of Teen Drivers
/newsroom/pure-programs-expand...Subdomain Apr. 25, 2024 PURE Programs Expands its Solution for Homes Under Construction or Renovation Countrywide
/newsroom/pure-specialty-excha...Subdomain Mar. 19, 2024 PURE Specialty Exchange Expands its High Value Homeowners Coverage into Western States
/newsroom/pure-programs-introd...Subdomain Feb. 22, 2024 PURE Programs Introduces New Solution for High Value Homes Under Renovation or Construction
/newsroom/pure-insurance-schol...Subdomain Sep. 22, 2023 First Tee Junior Surprised with Scholarship at the PURE Insurance Championship
/newsroom/top-employer-2023Subdomain Aug. 25, 2023 PURE Recognized as a Top Employer
/membersSubdomain For Members
https://member.pureinsurance.com/External Subdomain Login
/members/billpaySubdomain Pay Your Bill
/members/claimsSubdomain Submit a Claim
/members/pure-mobile-appSubdomain PURE Insurance Mobile App
/members/loss-preventionSubdomain Loss Prevention
/advice-and-insightsSubdomain Text duplicate Advice & Insights
/situation-roomSubdomain The Situation Room
/annual-reportSubdomain Text duplicate Report to Members
/members/subscriber-savings-ac...Subdomain Subscriber Savings Accounts
/members/pure-subscriber-advis...Subdomain Subscribers' Advisory Committee
https://pages.pureinsurance.co...External Subdomain Refer a Friend
/brokersSubdomain For Brokers
/brokersSubdomain Text duplicate Broker Login
https://pure.okta.com/External Subdomain Quoting & Issuance System
https://pure.okta.com/External Subdomain Broker View of Member Portal
https://pure.torrentflood.com/External Subdomain Flood Insurance Online
/advice-and-insights/risk-thin...Subdomain Risk Thinkers Podcast
https://pureinsurance.my.site....External Subdomain Get Appointed
/about-usSubdomain About
/about-usSubdomain About PURE
/annual-reportSubdomain Text duplicate Report to Members
/newsroomSubdomain Text duplicate Newsroom
/about-us/corporate-social-res...Subdomain Text duplicate Corporate Social Responsibility
https://www.pureinsurancechamp...External Subdomain PURE Insurance Championship
https://www.pureprograms.com/External Subdomain PURE Programs
https://purespecialtyexchange....External PURE Specialty Exchange
https://www.pureinsurance.ca/External Subdomain PURE Canada
https://www.tokiomarinehd.com/en/External Subdomain Tokio Marine Group
/press-kitSubdomain Press Kit
/careersSubdomain Text duplicate Careers
/contact-usSubdomain Text duplicate Contact Us
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.instagram.com/pure...New window External Subdomain No Text
https://www.facebook.com/PUREi...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
/contact-usSubdomain Text duplicate Contact Us
/legalAgreements
/legalLegal Notices
/legalPrivacy Policy
/legalAccessibility
/sitemapSubdomain Sitemap

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.pureinsurance.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.73 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (179 kB).

HTTP Response Header

NameValue
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cache-controlno-store
link<https://www.pureinsurance.com/>; rel=dns-prefetch;,<https://www.pureinsurance.com/>; rel=preconnect; crossorigin;
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x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
last-modifiedFri, 13 Sep 2024 18:58:37 GMT
cf-cache-statusHIT
set-cookie130 Characters
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External factors

This website has excellent links from other websites.
This page has backlinks from 943 referring domains.
This page has 25,961 backlinks.
This page has backlinks from 567 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# robots.txt for https://www.pureinsurance.com/

sitemap: https://www.pureinsurance.com/sitemaps-1-sitemap.xml
sitemap: https://www.pureinsurance.ca/sitemaps-1-sitemap.xml

# production - don't allow web crawlers to index cpresources/ or vendor/

User-agent: GPTBot
Disallow: /

User-agent: *
Disallow: /cpresources/
Disallow: /vendor/
Disallow: /.env
Disallow: /cache/
Disallow: /claims-checkin/
Disallow: /misc/
Disallow: /uwg/
Disallow: /pdfs/
Disallow: /doc/
Disallow: /annual_report_members/
Disallow: /find-a-broker/
Disallow: /find-broker/results/
Disallow: /meet-mark/
Disallow: /idaho/
Disallow: /personal-excess-liability-calculator/
Disallow: /search?q

Search preview

www.pureinsurance.com
High Net Worth Insurance | PURE Insurance
At PURE, insurance is about more than just the things we protect. Discover our range of insurance coverage solutions, perfect for high net worth...

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Insurance89%Check
PURE Insurance85%Check
Insurance Coverage80%Check
PURE79%Check
coverage68%Check
Insurance Services68%Check
PURE Insurance Championship68%Check
protect66%Check
High Net Worth Insurance66%Check
Flood Insurance64%Check

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