Railwaymuseum.org.uk - SEO Checker

Overview of the SEO Check
Meta information
95% 
Page quality
93% 
Page structure
41% 
Link structure
42% 
Server
36% 
External factors
100% 
SEO Score
Response time
0.60 s
File size
66.70 kB
Words
717
Media files
17
Number of links
78 internal / 41 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
National Railway Museum
The length of the page title is perfect. (235 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Immerse yourself in the home of iconic locomotives and an unrivalled collection of engineering brilliance at the National Railway Museum.
The length of the meta description is perfect. (847 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.railwaymuseum.org.uk/home
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionImmerse yourself in the home of iconic locomotives and an unrivalled collection of engineering brilliance at the National Railway Museum.
referrerorigin-when-cross-origin
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
theme-color#ffffff
langen
twitter:cardsummary_large_image
twitter:descriptionImmerse yourself in the home of iconic locomotives and an unrivalled collection of engineering brilliance at the National Railway Museum.
twitter:site@railwaymuseum
twitter:titleHome | National Railway Museum
twitter:site:id15994087
twitter:creator@railwaymuseum
twitter:creator:id15994087
twitter:imagehttps://www.railwaymuseum.org.uk,
og:site_nameNational Railway Museum
og:urlhttps://www.railwaymuseum.org.uk/home
og:titleHome | National Railway Museum
og:imageEmpty
og:image:urlEmpty
og:image:secure_urlEmpty
og:image:width,
og:image:height,
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 717 words. That's ok.
30.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.46 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Home
H2 Flying Scotsman VR Experience
H2 Museum Overview
H2 Highlights
H2 Our masterplan: Becoming the world's railway museum
H2 Stories etc
H2 Shop online
H2 Part of the Science Museum Group
H3 About Us
H3 Our Location
H3 Our Exhibitions
H3 Opening Times
H3 Top 10 Things to See and Do
H3 Wonderlab: The Bramall Gallery
H3 Will your photo win?
H3 Why Were WHSmith's Station Bookstalls So Popular?
H3 What did Britain's Railway Queens do?
H3 We're on YouTube
H3 People, Pride and Progress
H3 Buy gifts online
H3 Decorate your home
H3 Locomotion models
H4 National Railway Museum Leeman Road York YO26 4XJ
H4 Immerse yourself in the home of iconic locomotives and an unrivalled collection of engineering brilliance
H4 Plan your visit
H4 Free entry—donations welcome
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (41) on this page.
LinkAttributesAnchor text
https://www.railwaymuseum.org.uk/Anchor Skip to main content
https://www.railwaymuseum.org.uk/IMG-ALT National Railway Museum
/support-museumSubdomain Support us
https://shop.sciencemuseum.org...External Subdomain Shop
/visitVisit
/whats-onWhat’s on
/ourmasterplanOur Masterplan
/learningLearning
/flying-scotsmanFlying Scotsman
https://www.railwaymuseum.org.uk/Menu
/searchToggle Search Bar
/visitText duplicate Visit
/visitText duplicate Visit
/visit/familiesFamilies
/visit/facilities-and-accessib...Facilities and accessibility
/visit/visit-yorkVisit York
/whats-onText duplicate What’s on
/ourmasterplanText duplicate Our Masterplan
/learningText duplicate Learning
/flying-scotsmanText duplicate Flying Scotsman
/objects-and-storiesObjects and stories
/research-and-archiveResearch and archive
/research-and-archiveText duplicate Research and archive
/research-and-archive/donate-o...Donate an object
http://journal.sciencemuseum.a...External Subdomain Science Museum Group Journal
/support-museumSupport the museum
/support-museumText duplicate Support the museum
/about-us/support-museum/volun...Volunteering
/about-us/support-museum/corpo...Corporate partnerships
/about-us/support-museum/becom...Become a patron
/about-us/support-museum/leave...Leave a gift in your will
/about-usAbout us
/about-usText duplicate About us
/contact-usContact us
/ourmasterplanText duplicate Our Masterplan
/about-us/press-officePress office
https://www.hiretherailwaymuse...External Subdomain Venue hire
https://blog.railwaymuseum.org...External Subdomain Blog
https://wonderlabplus.sciencem...External Subdomain Wonderlab+
https://shop.sciencemuseum.org...External Subdomain Text duplicate Shop
https://my.railwaymuseum.org.u...External Subdomain Newsletter
https://www.google.co.uk/maps/...External Subdomain View on Google Maps
/visitBook your free admission ticket now
/learning/about-our-group-book...Subdomain Schools and groups can book free tickets here.
/visitSubdomain Anchor check the Visit page for the latest info about closures
/visit/travel-informationtravel information
/visitText duplicate Visit
/visitText duplicate Visit
/visit/familiesText duplicate Families
/visit/facilities-and-accessib...Text duplicate Facilities and accessibility
/visit/visit-yorkText duplicate Visit York
/whats-onText duplicate What’s on
/ourmasterplanText duplicate Our Masterplan
/learningText duplicate Learning
/flying-scotsmanText duplicate Flying Scotsman
/objects-and-storiesText duplicate Objects and stories
/research-and-archiveText duplicate Research and archive
/research-and-archiveText duplicate Research and archive
/research-and-archive/donate-o...Text duplicate Donate an object
http://journal.sciencemuseum.a...External Subdomain Text duplicate Science Museum Group Journal
/support-museumText duplicate Support the museum
/support-museumText duplicate Support the museum
/about-us/support-museum/volun...Text duplicate Volunteering
/about-us/support-museum/corpo...Text duplicate Corporate partnerships
/about-us/support-museum/becom...Text duplicate Become a patron
/about-us/support-museum/leave...Text duplicate Leave a gift in your will
/about-usText duplicate About us
/about-usText duplicate About us
/contact-usText duplicate Contact us
/ourmasterplanText duplicate Our Masterplan
/about-us/press-officeText duplicate Press office
https://www.hiretherailwaymuse...External Subdomain Text duplicate Venue hire
https://blog.railwaymuseum.org...External Subdomain Text duplicate Blog
https://wonderlabplus.sciencem...External Subdomain Text duplicate Wonderlab+
https://shop.sciencemuseum.org...External Subdomain Text duplicate Shop
https://my.railwaymuseum.org.u...External Subdomain Text duplicate Newsletter
/whats-on/flying-scotsman-vrSubdomain Find out more
https://goo.gl/maps/p7yFyL5nKET2External Text duplicate View on Google Maps
/visitWe're now open seven days a week
https://my.railwaymuseum.org.u...External Subdomain Text duplicate Support the museum
/whats-on/top-10Top 10 Things to See and Do Category: Activity Planning your next visit? We've hand-picked 10 must-see things for a great day out. See what’s on
IMG-ALT A family walks by Mallard
/whats-on/wonderlab-bramall-ga...Wonderlab: The Bramall Gallery Category: Interactive gallery Open 10.00–16.30, last admission at 15.30 Experience the extraordinary in an unmissable interact...
IMG-ALT A girl is blasted by air
https://www.youngrailphotograp...External Subdomain Find out more Will your photo win? Category: Get ready to capture memorable moments on the railways—Young Railway Photographer of the Year 2024 has begun.
IMG-ALT Class 91 at King's Cross
/ourmasterplanText duplicate Find out more
/objects-and-stories/why-were-...Why Were WHSmith's Station Bookstalls So Popular? A deep dive into the history of WHSmith's outlets, which were part of the station landscape for more than 1...
IMG-ALT Photograph of WHSmith bookstall
/objects-and-stories/what-did-...What did Britain's Railway Queens do? We explore Britain's Railway Queens, young women from across the country that symbolised the railway industry between 1...
IMG-ALT Railway Queen's Tiara
https://www.youtube.com/playli...External Subdomain We're on YouTube Category: Discover fascinating stories and see our collection brought to life in our Curator with a Camera series.
IMG-ALT InterCity 125
/research-and-archive/people-p...People, Pride and Progress The National Railway Museum is embarking on a new project to record the stories and memories of the LGBTQIA+ community in a new or...
IMG-ALT People pride and progress team in front of the intercity 125
https://shop.sciencemuseum.org...External Subdomain Visit our shop Buy gifts online Category: Buy online Our online shop has a wonderful range of railway gifts available—from toy trains to brilliant books.
https://www.ssplprints.com/nrmExternal Subdomain Decorate your home Category: Buy copies of vintage travel posters, historic maps and plans, and photographs from our archive.
IMG-ALT Thumbnail
http://www.locomotionmodels.com/External Subdomain Locomotion models Category: Own a (small) piece of history with our model locomotives range, with exquisitely detailed exclusive creations and products from ...
IMG-ALT Deltic Prototype model
https://www.railwaymuseum.org.uk/Anchor Back to Top
https://goo.gl/maps/5P4TftueN2S2External Directions
/visitAnchor See opening times
/visitBook free admission tickets
https://my.railwaymuseum.org.u...External Subdomain My Bookings
https://groups.railwaymuseum.o...External Subdomain My School or Group Bookings
https://my.railwaymuseum.org.u...External Subdomain Newsletter sign up
https://www.facebook.com/natio...External Subdomain Facebook
https://twitter.com/railwaymuseumExternal Twitter
https://www.instagram.com/nati...External Subdomain Instagram
https://www.youtube.com/NatRai...External Subdomain YouTube
/contact-usText duplicate Contact us
https://group.sciencemuseum.or...External Subdomain Jobs
/about-us/support-museum/volun...Text duplicate Volunteering
/about-us/press-officeText duplicate Press office
/support-museumText duplicate Support the museum
https://www.hiretherailwaymuse...External Subdomain Text duplicate Venue hire
https://www.sciencemuseum.org.uk/External Subdomain Science Museum
IMG-ALT Science Museum
https://www.scienceandmediamus...External Subdomain National Science and Media Museum
IMG-ALT National Science and Media Museum
https://www.scienceandindustry...External Subdomain Science and Industry Museum
IMG-ALT Science and Industry Museum
http://www.railwaymuseum.org.uk/Subdomain Text duplicate National Railway Museum
IMG-ALT National Railway Museum
https://www.locomotion.org.uk/External Subdomain Locomotion
IMG-ALT Locomotion
https://www.scienceinnovationp...External Subdomain Science and Innovation Park
IMG-ALT Science and Innovation Park
https://www.sciencemuseumgroup...External Subdomain Terms and conditions
https://www.sciencemuseumgroup...External Subdomain Privacy and cookies
https://www.sciencemuseumgroup...External Subdomain Modern Slavery Statement
https://www.sciencemuseumgroup...External Subdomain Web accessibility
https://www.sciencemuseumgroup...External Subdomain Part of the Science Museum Group

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.railwaymuseum.org.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time of 0.60 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (67 kB).

HTTP Response Header

NameValue
content-languageen
content-typetext/html; charset=UTF-8
etag"1736970209"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedWed, 15 Jan 2025 19:43:29 GMT
traceresponse00-181af533fc38512523cddce7c39083de-f6c7fbbfa62365d2-01
x-content-type-optionsnosniff
x-debug-infoeyJyZXRyaWVzIjowfQ==
x-frame-optionsSAMEORIGIN
x-platform-clustere5cgvsnvxdv6o-main-bvxea6i
x-platform-processorly2urjpn5u6vwmivfol3ncbh2a
x-platform-routeriviylivevttjudqs2qhqkthhz4
accept-rangesbytes
age0
dateWed, 15 Jan 2025 19:43:30 GMT
x-served-bycache-lhr-egll1980038-LHR, cache-fra-etou8220069-FRA
x-cacheMISS, MISS
x-cache-hits0, 0
varyCookie
cache-controlno-store, no-cache, must-revalidate, max-age=0
strict-transport-securitymax-age=31557600
content-length68262
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 4,135 referring domains.
This page has 16,461 backlinks.
This page has backlinks from 1,159 different ip addresses.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-Delay: 20
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
# Search (clean and non-clean URLs)
Disallow: /search
Disallow: /search/
Disallow: /index.php/search
Disallow: /index.php/search/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout

User-agent: AhrefsBot
Disallow: /

Search preview

www.railwaymuseum.org.uk
National Railway Museum
Immerse yourself in the home of iconic locomotives and an unrivalled collection of engineering brilliance at the National Railway Museum.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Museum81%Check
Railway81%Check
Railway Museum81%Check
National Railway Museum76%Check
National Railway74%Check
National63%Check
Science Museum62%Check
Railway Queens61%Check
Railway Industry60%Check
Science Museum Group54%Check

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