Raitingcasino2024.space - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
79% 
Page quality
66% 
Page structure
58% 
Link structure
38% 
Server
74% 
External factors
24% 
SEO Score
Response time
0.25 s
File size
120.30 kB
Words
2972
Media files
121
Number of links
113 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Рейтинг онлайн казино 2025: ТОП-20 для игры на деньги
The length of the page title is perfect. (514 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Рейтинг лучших онлайн казино 2025 года: ТОП-10 надежных площадок с бонусами, быстрыми выплатами и популярными слотами. Узнайте, как выбрать казино и начать играть на деньги! 💰
The meta description is too long: 1202 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://raitingcasino2024.space/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: ru
Language defined in HTML: ru-ru
Server location: United States of America
The following language is defined by HTML: ru-ru
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
viewportwidth=device-width, initial-scale=1
descriptionРейтинг лучших онлайн казино 2025 года: ТОП-10 надежных площадок с бонусами, быстрыми выплатами и популярными слотами. Узнайте, как выбрать казино и начать играть на деньги! 💰
generatorWordPress 6.6.2
msapplication-TileImagehttps://raitingcasino2024.space/wp-content/uploads/2024/09/logo-3.png
article:modified_time2025-03-26T11:56:26+00:00
langru-ru
twitter:cardsummary_large_image
og:localeru_RU
og:typewebsite
og:titleРейтинг онлайн казино 2025: ТОП-20 для игры на деньги
og:descriptionРейтинг лучших онлайн казино 2025 года: ТОП-10 надежных площадок с бонусами, быстрыми выплатами и популярными слотами. Узнайте, как выбрать казино и начать играть на деньги! 💰
og:urlhttps://raitingcasino2024.space/
og:site_nameРейтинг онлайн казино 2024
charsetUTF-8

Automatically check raitingcasino2024.space including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 2972 words. That's ok.
26.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
60 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 10.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 6 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: лицензия
Image SEO
(Somewhat important)
100 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2024/09/logo-3.pngРейтинг онлайн казино 2024
/wp-content/uploads/2025/03/flagman-1.pngFlagman
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
...t/uploads/2025/02/kometa-casino-logo.jpgKometa casino
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2025/02/ma7mHc6CHPY.jpgGizbo casino
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/half-star.pngNo alt attribute provided
/wp-content/uploads/2025/02/i.webpLex casino
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
...nt/uploads/2025/02/Monro-casino-logo.pngMonro
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/booi_casino.pngBooi casino
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/gold-casino.pngGold casino
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/half-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/empty-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/clubnikaru.pngClubnika casino
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/half-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/empty-star.pngNo alt attribute provided
...tent/uploads/2020/02/klub-1024x436-1.pngLev casino
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/half-star.pngNo alt attribute provided
...ontent/uploads/2020/02/eldorado_logo.pngEldorado casino
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2025/01/i.webpPinco casino
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
...content/uploads/2025/02/screenshot_1.jpgKent casino
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
...tent/uploads/2020/02/casino-champion.pngchempion casino
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
...ds/2020/02/photo_2023-01-09_20-51-53.jpgLegzo casino
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/empty-star.pngNo alt attribute provided
...oads/2020/02/Starda_casino_1000x1000.pngStarda casino
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/empty-star.pngNo alt attribute provided
.../2020/02/photo_2022-04-25_11-48-46-1.pngIzzi casino
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/half-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/jet-casino.pngJetcasino
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
...content/uploads/2020/02/Sol-casino12.pngsol casino
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
...content/uploads/2020/02/casino_fresh.pngFresh casino
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/half-star.pngNo alt attribute provided
...ds/2020/02/photo_2022-04-25_11-48-23.pngVolna casino
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/full-star.pngNo alt attribute provided
/wp-content/uploads/2020/02/half-star.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Рейтинг онлайн казино 2025: 🎰 ТОП-20 лучших площадок для игры на деньги
The H1 heading is perfect.
Headings
(Important)
There are 46 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Рейтинг онлайн казино 2025: 🎰 ТОП-20 лучших площадок для игры на деньги
H2 ТОП-10 онлайн казино 2025 года
H2 Почему наш рейтинг казино лучший
H2 Бонусы для новых игроков
H2 Как выбрать надежное онлайн казино
H2 Лицензированные казино с гарантией выплат
H2 Популярные слоты и игры
H2 Отзывы игроков о казино
H2 Как начать играть на деньги
H2 Мобильные казино: играйте где угодно
H2 Быстрые способы вывода средств
H2 Преимущества онлайн казино перед оффлайн
H2 ТОП-5 казино с бездепозитными бонусами
H2 Игровые провайдеры в наших казино
H2 Секреты успешной игры в казино
H2 Акции и турниры в онлайн казино
H2 Часто задаваемые вопросы о казино
H2 Как мы проверяем казино
H2 Новости и обновления казино
H2 Свяжитесь с нами для консультации
H2 Играйте ответственно: наши рекомендации
H2 Заключение: Ваш путь к азартному успеху
H2 Еще отзывы игроков
H2 Комментарии реальных игроков
H3 Наш рейтинг
H3 Наши критерии
H3 ТОП бонусов
H3 5 советов от профи
H3 Что дает лицензия?
H3 ТОП-5 слотов
H3 Реальные отзывы
H3 5 шагов к игре
H3 Плюсы мобильных казино
H3 Популярные способы вывода
H3 Сравнение: онлайн vs оффлайн
H3 Рейтинг бездепов
H3 ТОП провайдеров
H3 5 секретов от экспертов
H3 ТОП акций
H3 FAQ
H3 Наша методология
H3 Свежак
H3 Как нас найти
H3 Как не заиграться
H3 Что делать дальше?
H4 ТОП лицензий
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are no external links on this page.

Found links on this page

LinkAttributesAnchor text
https://raitingcasino2024.space/Anchor Перейти к содержимому
A-TITLE Перейти к содержимому
https://raitingcasino2024.space/IMG-ALT Рейтинг онлайн казино 2024
https://raitingcasino2024.space/Главная
/category/stati/Статьи
/category/obzory/Обзоры
/category/igrovye-avtomaty/Игровые автоматы
/karta-sajta/Карта сайта
https://raitingcasino2024.space/Anchor 1 ТОП-10 онлайн казино 2025 года
https://raitingcasino2024.space/Anchor 1.1 Наш рейтинг
https://raitingcasino2024.space/Anchor 2 Почему наш рейтинг казино лучший
https://raitingcasino2024.space/Anchor 2.1 Наши критерии
https://raitingcasino2024.space/Anchor 3 Бонусы для новых игроков
https://raitingcasino2024.space/Anchor 3.1 ТОП бонусов
https://raitingcasino2024.space/Anchor 4 Как выбрать надежное онлайн казино
https://raitingcasino2024.space/Anchor 4.1 5 советов от профи
https://raitingcasino2024.space/Anchor 5 Лицензированные казино с гарантией выплат
https://raitingcasino2024.space/Anchor 5.1 Что дает лицензия?
https://raitingcasino2024.space/Anchor 5.1.1 ТОП лицензий
https://raitingcasino2024.space/Anchor 6 Популярные слоты и игры
https://raitingcasino2024.space/Anchor 6.1 ТОП-5 слотов
https://raitingcasino2024.space/Anchor 7 Отзывы игроков о казино
https://raitingcasino2024.space/Anchor 7.1 Реальные отзывы
https://raitingcasino2024.space/Anchor 8 Как начать играть на деньги
https://raitingcasino2024.space/Anchor 8.1 5 шагов к игре
https://raitingcasino2024.space/Anchor 9 Мобильные казино: играйте где угодно
https://raitingcasino2024.space/Anchor 9.1 Плюсы мобильных казино
https://raitingcasino2024.space/Anchor 10 Быстрые способы вывода средств
https://raitingcasino2024.space/Anchor 10.1 Популярные способы вывода
https://raitingcasino2024.space/Anchor 11 Преимущества онлайн казино перед оффлайн
https://raitingcasino2024.space/Anchor 11.1 Сравнение: онлайн vs оффлайн
https://raitingcasino2024.space/Anchor 12 ТОП-5 казино с бездепозитными бонусами
https://raitingcasino2024.space/Anchor 12.1 Рейтинг бездепов
https://raitingcasino2024.space/Anchor 13 Игровые провайдеры в наших казино
https://raitingcasino2024.space/Anchor 13.1 ТОП провайдеров
https://raitingcasino2024.space/Anchor 14 Секреты успешной игры в казино
https://raitingcasino2024.space/Anchor 14.1 5 секретов от экспертов
https://raitingcasino2024.space/Anchor 15 Акции и турниры в онлайн казино
https://raitingcasino2024.space/Anchor 15.1 ТОП акций
https://raitingcasino2024.space/Anchor 16 Часто задаваемые вопросы о казино
https://raitingcasino2024.space/Anchor 16.1 FAQ
https://raitingcasino2024.space/Anchor 17 Как мы проверяем казино
https://raitingcasino2024.space/Anchor 17.1 Наша методология
https://raitingcasino2024.space/Anchor 18 Новости и обновления казино
https://raitingcasino2024.space/Anchor 18.1 Свежак
https://raitingcasino2024.space/Anchor 19 Свяжитесь с нами для консультации
https://raitingcasino2024.space/Anchor 19.1 Как нас найти
https://raitingcasino2024.space/Anchor 20 Играйте ответственно: наши рекомендации
https://raitingcasino2024.space/Anchor 20.1 Как не заиграться
https://raitingcasino2024.space/Anchor 21 Заключение: Ваш путь к азартному успеху
https://raitingcasino2024.space/Anchor 21.1 Что делать дальше?
https://raitingcasino2024.space/Anchor 22 Еще отзывы игроков
https://raitingcasino2024.space/Anchor 23 Комментарии реальных игроков
/flagman/go/Играть
/flagman/Обзор
/kometas/Text duplicate Играть
/gizbo/Text duplicate Обзор
/gizbos/Text duplicate Играть
/gizbo/Text duplicate Обзор
/lex/go/Text duplicate Играть
/lex/Text duplicate Обзор
/monro/go/Text duplicate Играть
/monro/Text duplicate Обзор
/boois/Text duplicate Играть
/booi/Text duplicate Обзор
/gold/go/Text duplicate Играть
/gold/Text duplicate Обзор
/clubnika/go/Text duplicate Играть
/clubnika/Text duplicate Обзор
/lev/go/Text duplicate Играть
/lev/Text duplicate Обзор
/eldorados/Text duplicate Играть
/eldorado/Text duplicate Обзор
/pinco/go/Text duplicate Играть
/pinco/Text duplicate Обзор
/irwin/go/Text duplicate Играть
/deluxe/Text duplicate Обзор
/champion/go/Text duplicate Играть
/chempion/Text duplicate Обзор
/legzo/go/Text duplicate Играть
/legzo/Text duplicate Обзор
/strada/go/Text duplicate Играть
/starda/Text duplicate Обзор
/izi/go/Text duplicate Играть
/izzi/Text duplicate Обзор
/jet-casino/go/Text duplicate Играть
/jet/Text duplicate Обзор
/sol/go/Text duplicate Играть
/sol/Text duplicate Обзор
/fresh/go/Text duplicate Играть
/fresh/Text duplicate Обзор
/volna/go/Text duplicate Играть
/volna/Text duplicate Обзор
https://raitingcasino2024.space/Casino X
/casinox/go/Text duplicate Играть
https://raitingcasino2024.space/JoyCasino
/joycasino/go/Text duplicate Играть
https://raitingcasino2024.space/SlotoZal
/slotozal/go/Text duplicate Играть
https://raitingcasino2024.space/Maxbet
/maxbet/go/Text duplicate Играть
https://raitingcasino2024.space/PokerDom
/pokerdom/go/Text duplicate Играть
https://raitingcasino2024.space/PinUp
/pin-up/go/Text duplicate Играть
https://raitingcasino2024.space/Sol
/sol/go/Text duplicate Играть
https://raitingcasino2024.space/Champion
/champion/go/Text duplicate Играть
https://raitingcasino2024.space/Rox
/rox/go/Text duplicate Играть
https://raitingcasino2024.space/Fresh
/fresh/go/Text duplicate Играть
https://raitingcasino2024.space/RaitingCasino2024

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://raitingcasino2024.space/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 6 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.25 seconds.
The file size of the HTML document is fine (120 kB).

HTTP Response Header

NameValue
servernginx/1.20.1
dateWed, 16 Apr 2025 00:29:40 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
x-powered-byPHP/8.1.27
x-ua-compatibleIE=edge
link<https://raitingcasino2024.space/wp-json/>; rel="https://api.w.org/"
set-cookie21 Characters
strict-transport-securitymax-age=31536000;
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

This page has only a few links from other websites.
This page only has backlinks from 8 referring domains.
This page only has 9 backlinks.
This page only has few backlinks from 8 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-
Disallow: /tag/
Disallow: */trackback
Disallow: */page
Disallow: /author/*
Disallow: /template.html
Disallow: /readme.html
Disallow: *?replytocom
Allow: */uploads
Allow: *.js
Allow: *.css
Allow: *.png
Allow: *.gif
Allow: *.jpg
Sitemap: https://raitingcasino2024.space/sitemap.xml

Similar sites

Search preview

raitingcasino2024.space
Рейтинг онлайн казино 2025: ТОП-20 для игры на деньги
Рейтинг лучших онлайн казино 2025 года: ТОП-10 надежных площадок с бонусами, быстрыми выплатами и популярными слотами. Узнайте, как выбрать казино и начать играть на деньги! 💰

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
онлайн79%Check
Рейтинг79%Check
Рейтинг онлайн79%Check
ТОП77%Check
деньги76%Check
Рейтинг онлайн казино 202575%Check
онлайн казино 202573%Check
Рейтинг онлайн казино73%Check
онлайн казино72%Check
казино 202572%Check
Show more keywords and terms

Automatically check raitingcasino2024.space including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions