Rates.ca - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
82% 
Page structure
86% 
Link structure
96% 
Server
70% 
External factors
100% 
SEO Score
Response time
1.66 s
File size
1,028.50 kB
Words
2496
Media files
74
Number of links
104 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Compare Insurance, Mortgage Rates & Credit Cards
The length of the page title is perfect. (470 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
RATESDOTCA instantly finds your best rates for insurance, mortgage & credit cards by comparing quotes from major Canadian brokers & financial institutions.
The length of the meta description is perfect. (976 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://rates.ca/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-ca
Server location: United States of America
The following language is defined by HTML: en-ca
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
titleCompare Insurance, Mortgage Rates & Credit Cards
descriptionRATESDOTCA instantly finds your best rates for insurance, mortgage & credit cards by comparing quotes from major Canadian brokers & financial institutions.
article:published_time2020-06-24T14:44:41-04.00
article:modified_time2025-02-04T12:09:37-04.00
langen-ca
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: If you are looking for a property insurance quote in Quebec, you will ...
This page contains 2496 words. That's ok.
34.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
32 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 19.23 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (1028.5 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 71 characters this one is longer than 70 characters:
"ratesdotca helps you compare rates from more providers than anyone else"
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/static/images/rdc-logo.08af7a2da814.svgRatesdotca logo
/static/images/rdc-logo.08af7a2da814.svgRatesdotca logo
...s/Icon_RatesBot_150_150.cb2d261d0a82.pngRatesbot Icon
...ons/Icon_Credit_150_150.31febb881c93.pngThe DOT
/static/images/the-dot.57693ddb9238.pngThe DOT
/static/images/LowestRates_Logo_Primary.svgLowestRates Logo
https://rates.ca/static/images/NFP-logo.pngNFP
/static/images/Lussier-logo.pngLussier
/static/images/Click-logo.pngNFP
/static/images/life-icon-small.pngLife Insurance Icon
/static/images/LowestRates%20logo.pngLowestRates
...icons/Icon_Auto_150_150.2b58924d935f.pngicon
...icons/Icon_Home_150_150.eaca8ec1185d.pngicon
...ons/Icon_Travel_150_150.610cc677108d.pngicon
...s/Icon_Mortgage_150_150.bdd2550042e3.pngicon
...ons/Icon_Credit_150_150.31febb881c93.pngicon
...mages/partner_logos/CAA.c1b77fa2b638.svgCAA
...s.ca/images/Pembridge_new.max-125x60.pngPembridge_new.png
...artner_logos/Economical.527157f72a29.svgEconomical
...velers-insurance-logo-min.max-125x60.pngTravelers Insurance logo
...ages/trustpilot/stars-4.b923854f0dfb.svgRating stars
...t/trustpilot-logo-black.8647c92e7e99.svg Trustpilot logo
...t/trustpilot-logo-black.8647c92e7e99.svgTrustPilot Stars
...trustpilot/bubble-point.ad9b3deaae4a.pngTrustPilot logo
...t/trustpilot-logo-black.8647c92e7e99.svgTrustPilot Stars
...trustpilot/bubble-point.ad9b3deaae4a.pngTrustPilot logo
...t/trustpilot-logo-black.8647c92e7e99.svgTrustPilot Stars
...trustpilot/bubble-point.ad9b3deaae4a.pngTrustPilot logo
...t/trustpilot-logo-black.8647c92e7e99.svgTrustPilot Stars
...trustpilot/bubble-point.ad9b3deaae4a.pngTrustPilot logo
...t/trustpilot-logo-black.8647c92e7e99.svgTrustPilot Stars
...trustpilot/bubble-point.ad9b3deaae4a.pngTrustPilot logo
...t/trustpilot-logo-black.8647c92e7e99.svgTrustPilot Stars
...trustpilot/bubble-point.ad9b3deaae4a.pngTrustPilot logo
...t/trustpilot-logo-black.8647c92e7e99.svgTrustPilot Stars
...trustpilot/bubble-point.ad9b3deaae4a.pngTrustPilot logo
...t/trustpilot-logo-black.8647c92e7e99.svgTrustPilot Stars
...trustpilot/bubble-point.ad9b3deaae4a.pngTrustPilot logo
...t/trustpilot-logo-black.8647c92e7e99.svgTrustPilot Stars
...trustpilot/bubble-point.ad9b3deaae4a.pngTrustPilot logo
...t/trustpilot-logo-black.8647c92e7e99.svgTrustPilot Stars
...trustpilot/bubble-point.ad9b3deaae4a.pngTrustPilot logo
...t/trustpilot-logo-black.8647c92e7e99.svgTrustPilot Stars
...trustpilot/bubble-point.ad9b3deaae4a.pngTrustPilot logo
...t/trustpilot-logo-black.8647c92e7e99.svgTrustPilot Stars
...trustpilot/bubble-point.ad9b3deaae4a.pngTrustPilot logo

Page structure

H1 heading
(Critically important)
Get a better rate.
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Get a better rate.
H2 Compare car insurance, mortgages and credit cards in just a few clicks.
H2 RATESDOTCA helps you compare rates from more providers than anyone else
H2 Compare to save
H2 Got questions about what we do?
H2 Get a better rate
H2 Car Insurance
H2 Mortgage Rates
H2 Best Credit Cards in Canada for 2025
H2 What people say about our quotes
H3 We help Canadians make better insurance and money decisions.
H3 Is RATESDOTCA a broker?
H3 Are there any fees associated with using RATESDOTCA?
H3 What products can I compare on RATESDOTCA?
H3 What provinces is RATESDOTCA available in?
H3 How will the information I provide on the site be used?
H3 How do I get the best rates?
H3 Find the cheapest car insurance rates.
H3 Find today’s best mortgage rates in one place.
H3 Mortgage calculators
H4 We are now transferring you to LowestRates.ca to complete your quote.
H4 Please enter your postal code
H4 Mortgage Payment Calculator
H4 Mortgage Renewal Calculator
H4 Mortgage Affordability Calculator
H4 Mortgage Stress Test Calculator
H4 Mortgage Insurance Calculator
H4 Land Transfer Tax Calculator
H4 Home Closing Cost Calculator
H4 Home Sale Proceeds Calculator
H4 Subscribe to our newsletter
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://rates.ca/IMG-ALT Ratesdotca logo
/insurance-quotes/autoCar Insurance
/insurance-quotes/autoText duplicate Car Insurance
/insurance-quotes/auto/ontarioOntario Car Insurance
/insurance-quotes/auto/albertaAlberta Car Insurance
/insurance-quotes/auto/quebecQuebec Car Insurance
/insurance-quotes/home-auto-in...Bundle Home & Car Insurance
/annual-best-auto-insurance-studyAnnual Best Auto Insurance Study
https://rates.ca/ratesbotRatesbot Automated car insurance shopping
IMG-ALT Ratesbot Icon
/insurance-quotes/homeHome Insurance
/insurance-quotes/homeText duplicate Home Insurance
/insurance-quotes/home/albertaAlberta Home Insurance
/insurance-quotes/condoCondo Insurance
/insurance-quotes/tenantTenant Insurance
/insurance-quotes/home/ontarioOntario Home Insurance
/insurance-quotes/home/british...BC Home Insurance
/insurance-quotes/home/contentsContents Insurance
/insurance-quotes/businessBusiness Insurance
/insurance-quotes/auto/commerc...Commercial Auto
/insurance-quotes/commercial-p...Commercial Property
/insurance-quotes/business/gen...General Liability
/insurance-quotes/business/pro...Professional Liability
/insurance-quotes/business/con...General Contractor Insurance
/insurance-quotes/business/pet...Pet Care Insurance
/insurance-quotes/business/sma...Small Business Insurance
/insurance-quotes/business/per...Personal Services Insurance
https://rates.ca/mortgage-ratesMortgage Rates
https://rates.ca/mortgage-ratesBest Mortgage Rates
/mortgage-rates/albertaAlberta Mortgage Rates
/mortgage-rates/ontarioOntario Mortgage Rates
/mortgage-rates/british-columbiaBritish Columbia Mortgage Rates
https://rates.ca/credit-cardsCredit Cards
https://rates.ca/credit-cardsBest Credit Cards
/credit-cards/rewardsRewards Credit Cards
/credit-cards/low-interest-ratesLow Interest Credit Cards
/credit-cards/businessBusiness Credit Cards
/credit-cards/travelTravel Credit Cards
/credit-cards/balance-transferBalance Transfer Credit Cards
/guides/credit-cardsCredit Card Guides
/credit-cards/cash-backCash Back Credit Cards
/credit-cards/studentStudent Credit Cards
/credit-cards/travel-insuranceTravel Insurance Credit Cards
/credit-cards/no-feesNo Fee Credit Cards
/credit-cards/no-foreign-trans...No Foreign Transaction Fees Credit Cards
/credit-cards/securedSecured Credit Cards
/credit-cards/special-offersSpecial Offers
https://compare.rates.ca/en/cr...External Subdomain Check Your Application Status
IMG-ALT The DOT
https://rates.ca/more-productsMore Options
/insurance-quotes/travelTravel Insurance
/insurance-quotes/travel/visit...Visitors to Canada
/insurance-quotes/travel/inter...International Students Travel Insurance
/insurance-quotes/travel/super...Super Visa
/insurance-quotes/travel/snowbirdSnowbird Insurance
/insurance-quotes/lifeLife Insurance
/insurance-quotes/motorcycle-i...Motorcycle Insurance
/bank-accounts/savingsSavings Accounts
/bank-accounts/chequingChequing Accounts
/bank-accounts/seniorsSenior Accounts
/bank-accounts/childrensChildren's Accounts
/bank-accounts/tfsaTFSAs
https://rates.ca/gic-ratesGICs
https://rates.ca/gic-rates/rrspRRSPs
https://rates.ca/resourcesResources
https://rates.ca/insuramap/autoRates by Location
/guides/car-insuranceInsurance Guides
/car-insurance-calculatorInsurance Calculator
/insurance-quotes/auto/ontario...Ontario Rate Tracker
/insurance-quotes/auto/alberta...Alberta Rate Tracker
https://rates.ca/insuramap/homeText duplicate Rates by Location
/guides/home-insuranceHome Insurance Guides
/mortgage-calculatorsMortgage Calculators
https://rates.ca/guides/mortgageMortgage Guides
https://rates.ca/mortgage-reportMortgage Report 2025
/guides/credit-cardsText duplicate Credit Card Guides
https://rates.ca/resourcesThe Dot Your blog for tips, tricks and news
IMG-ALT The DOT
https://ratesdotca.travelguard...External Subdomain Continuer
https://www.karmainsurance.ca/...External Subdomain Continue
https://info.apollocover.com/r...External Subdomain Text duplicate Continue
/insurance-companiesFull list of providers
/insurance-quotes/autocar insurance
/insurance-quotes/homehome insurance
/insurance-quotes/traveltravel insurance
/insurance-quotes/lifelife insurance
https://rates.ca/mortgage-ratesmortgages
https://rates.ca/credit-cardscredit cards
/insurance-quotes/auto/ontarioOntario
/insurance-quotes/auto/albertaAlberta
/insurance-quotes/auto/quebecQuebec
https://rates.ca/credit-cardsNew window click here for the full list of Best Credit Cards 2025 award winners
https://rates.ca/credit-cardsFull list of winners
/mortgage-calculators/mortgage...New window Go to Payment Calculator
/mortgage-calculators/mortgage...New window Go to Renewal Calculator
/mortgage-calculators/mortgage...New window Go to Affordability Calculator
/mortgage-calculators/mortgage...New window Go to Stress Test Calculator
/mortgage-calculators/mortgage...New window Go to Insurance Calculator
/mortgage-calculators/land-tra...New window Go to LTT Calculator
/mortgage-calculators/home-clo...New window Go to Closing Cost Calculator
/mortgage-calculators/home-sal...New window Go to Sale Proceeds Calculator
https://ca.trustpilot.com/revi...New window External Subdomain IMG-ALT Trustpilot logo
https://rates.ca/about-usAbout Us
https://corporate.rates.ca/New window External Subdomain Anchor Careers
https://rates.ca/contact-usContact Us
https://rates.ca/mediaMedia
https://rates.ca/resourcesNews & Resources
https://rates.ca/sign-upAffiliates & Partners
https://rates.ca/frFrançais
https://corporate.rates.ca/External Subdomain Corporate
https://www.instagram.com/RATE...External Subdomain Instagram
https://www.facebook.com/RATES...External Subdomain Facebook
https://twitter.com/RATESDOTCAExternal Twitter
https://www.youtube.com/c/RATE...External Subdomain YouTube
https://corporate.rates.ca/External Subdomain RATESDOTCA Group Ltd.
https://rates.ca/terms-of-useTerms of Use
https://rates.ca/securitySecurity
https://rates.ca/accessibilityAccessibility
https://rates.ca/privacy-policyPrivacy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://rates.ca/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (1.66 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is very large (1,029 kB).

HTTP Response Header

NameValue
dateThu, 06 Mar 2025 20:15:36 GMT
content-typetext/html; charset=utf-8
cf-ray91c486a92e146f42-CDG
cf-cache-statusDYNAMIC
access-control-allow-origin*
content-languageen
set-cookie90 Characters
strict-transport-securitymax-age=31536000; includeSubDomains; preload
varyAccept-Language, Cookie, Origin, Accept-Encoding
access-control-allow-headersDNT,Keep-Alive,User-Agent,X-Requested-With,If-Modified-Since,Cache-Control,Content-Type,Range,Authorization
access-control-allow-methodsGET, PUT, POST, DELETE, PATCH, OPTIONS
access-control-max-age1728000
content-security-policyupgrade-insecure-requests; frame-ancestors 'none'
referrer-policyno-referrer-when-downgrade
x-content-type-optionsnosniff
x-frame-optionsdeny
x-permitted-cross-domain-policiesnone
x-xss-protection1; mode=block
server-timingcfCacheStatus;desc="DYNAMIC"
servercloudflare
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 2,031 referring domains.
This page has 64,345 backlinks.
This page has backlinks from 1,131 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Live Website
User-agent: *
Sitemap: https://rates.ca/sitemap.xml

Disallow: /admin
Disallow: /admin/*
Disallow: /api
Disallow: /api/*
Disallow: /ajax
Disallow: /ajax/*

Crawl-delay: 2		# 2 seconds between page requests

Similar sites

Search preview

rates.ca
Compare Insurance, Mortgage Rates & Credit Cards
RATESDOTCA instantly finds your best rates for insurance, mortgage & credit cards by comparing quotes from major Canadian brokers & financial institutions.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Rate91%Check
Rates86%Check
Mortgage Rates78%Check
Insurance Rates78%Check
Credit Card74%Check
Credit73%Check
Card73%Check
Credit Cards73%Check
Best Rate73%Check
mortgage rates credit cards73%Check
Show more keywords and terms

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