Redcross.org.uk - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
58% 
Page structure
100% 
Link structure
86% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.16 s
File size
58.40 kB
Words
533
Media files
4
Number of links
83 internal / 25 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The British Red Cross | Worldwide Humanitarian Charity
The length of the page title is perfect. (502 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The British Red Cross helps people in crisis, whoever and wherever they are. We are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies.
The meta description is too long: 1165 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.redcross.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
keywordsEmpty
descriptionThe British Red Cross helps people in crisis, whoever and wherever they are. We are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies.
viewportwidth=device-width, initial-scale=1.0
theme-color#ffffff
VIcurrentDateTime638836696421800005
langen
twitter:cardsummary
twitter:site@britishredcross
twitter:titleThe British Red Cross | Worldwide Humanitarian Charity
twitter:descriptionThe British Red Cross helps people in crisis, whoever and wherever they are. We are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies.
twitter:imagehttps://www.redcross.org.uk/-/media/feature/projectred/16x9/aaa-stories-and-other/heroimages/general-fund-red-cross-responder-hug-mobile.jpg?sc_lang=en
twitter:image:altA Red Cross worker in red jacket and helmet hugs a person wearing a winter coat and hat, with rubble from a destroyed building in the background.
og:localeen_GB
og:titleThe British Red Cross | Worldwide Humanitarian Charity
og:descriptionThe British Red Cross helps people in crisis, whoever and wherever they are. We are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies.
og:typewebsite
og:urlhttps://www.redcross.org.uk/
og:imagehttps://www.redcross.org.uk/-/media/feature/projectred/16x9/aaa-stories-and-other/heroimages/general-fund-red-cross-responder-hug-mobile.jpg?sc_lang=en
og:height866
og:width767
og:site_nameBritish Red Cross
X-UA-CompatibleIE=Edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
The average number of words per sentence of 26 words is high.
This page contains 533 words. That's ok.
30.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...en&hash=1D6BF4E2977FC12740EDAC2D1A9647EFA Red Cross worker in red jacket and helmet hugs a person wearing a winter coat and hat, with rubble from a destroyed building in the background.
...en&hash=16AA021AAF447A40A32B46F94B63A093ICRC medic comforts boy in Gaza during the Israel-OPT conflict
...en&hash=3ABDA700514D45F665BD1BA943B8E7B8A group of hikers walking at sunset.
...en&hash=5B4CC031E68385C036E9F6445CEE5810Registered with fundraising regulator footer

Page structure

H1 heading
(Critically important)
In an emergency, every second counts
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 In an emergency, every second counts
H2 The situation in Gaza is desperate and people are living on the brink.
H2 Join our 42km hike across the South Downs and help raise money for people in crisis.
H2 Give and get help
H2 What we do
H2 Our appeals: help people in crisis
H2 Find a bargain or gift, or donate your preloved items
H2 Save lives with first aid skills
H2 Support your wellbeing: useful links
H2 Get the help you need
H3 Make a regular donation
H3 Volunteer with the Red Cross
H3 Hire a wheelchair
H3 In the UK
H3 Around the world
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 25 external links on this page.
LinkAttributesAnchor text
https://www.redcross.org.uk/Anchor Skip to content
https://www.redcross.org.uk/No Text
https://donate.redcross.org.uk...External Subdomain DONATE
/get-helpGet help
/get-helpText duplicate Get help
/get-help/hire-a-wheelchairHire a wheelchair
/get-help/get-help-as-a-refugeeHelp for refugees
/get-help/family-reunionFamily reunion for refugees
/get-help/prepare-for-emergenciesWhat to do in an emergency
/get-help/useful-support-organ...Useful support organisations
/get-help/find-home-care-servi...Support at home
/get-help/find-missing-familyFind missing family
/get-help/get-help-with-loneli...Help with loneliness
/get-involvedGet involved
/get-involvedText duplicate Get involved
/get-involved/donateDonate
/get-involved/volunteerVolunteer
/get-involved/fundraising-and-...Fundraising and events
/get-involved/partner-with-usPartner with us
/get-involved/teaching-resourcesTeaching resources
/get-involved/jobsJobs
/first-aidFirst aid
/first-aidText duplicate First aid
/first-aid/learn-first-aidLearn first aid skills
/first-aid/learn-first-aid-for...Baby and child first aid
/first-aid/book-a-first-aid-co...Do a first aid course
https://www.redcrossfirstaidtr...External Subdomain Find a first aid venue
/first-aid/teach-first-aidTeach first aid
/first-aid/first-aid-appsDownload our first aid apps
/about-usAbout us
/about-usText duplicate About us
/about-us/what-we-doWhat we do
/about-us/how-we-are-runHow we're run
/about-us/what-we-stand-forWhat we stand for
/about-us/news-and-mediaNews, media and research
/about-us/our-historyOur history
/about-us/contact-usContact us
https://www.redcross.org.uk/shopShop
https://www.redcross.org.uk/shopText duplicate Shop
/shop/find-a-charity-shopFind a charity shop
https://giftshop.redcross.org....External Subdomain Online shop
/shop/our-gift-cardsGift card
/shop/donating-items-to-our-ch...Donate goods
/get-involved/volunteerVolunteer in our shops
https://www.ebay.co.uk/str/bri...External Subdomain Visit our eBay shop
http://asos.mp/redcrossretailNew window External Our ASOS vintage shop
https://store.redcross.org.uk/External Subdomain Independent living products
/shop/charity-bookshopsBooks
/shop/furniture-and-electrical...Furniture and electrics
/shop/shop-for-wedding-dressesWedding dresses
/shop/vintage-and-designer-cha...Vintage and designer clothes
/storiesStories
/storiesText duplicate Stories
/stories/health-and-social-careHealth and social care
/stories/migration-and-displac...Migration and displacement
/stories/disasters-and-emergen...Disasters and emergencies
/stories/our-movementOur Movement
https://donate.redcross.org.uk...External Subdomain Donate now
https://donate.redcross.org.uk...External Subdomain Donate to Gaza
/get-involved/fundraising-and-...Subdomain Find out more
https://donate.redcross.org.uk...External Subdomain Make a regular donation
/get-involved/volunteerVolunteer with the Red Cross
/get-help/hire-a-wheelchairText duplicate Hire a wheelchair
/get-helpIn the UK
A-TITLE See how we help health and social care services in the UK
/about-us/what-we-do/internati...Around the world
A-TITLE See how we help people caught up in conflict around the world
https://donate.redcross.org.uk...External Subdomain Myanmar Earthquake Appeal
https://donate.redcross.org.uk...External Subdomain Donate to the Disaster Fund
https://donate.redcross.org.uk...External Subdomain Donate to the Africa Food Crisis
https://donate.redcross.org.uk...External Subdomain Donate to the Ukraine appeal
https://donate.redcross.org.uk...External Subdomain Donate to Yemen
https://donate.redcross.org.uk...External Subdomain Donate to the UK Crisis Appeal
https://giftshop.redcross.org.uk/External Subdomain Shop gifts and greetings cards online
/shop/find-a-charity-shopText duplicate Find a charity shop
/shop/donating-items-to-our-ch...Donate to a charity shop
https://giftshop.redcross.org....External Subdomain Explore our Kindness Gifted range
https://giftshop.redcross.org....External Subdomain Shop pre-loved online
/shop/our-gift-cardsBuy a charity shop gift card
https://www.ebay.co.uk/str/bri...External Subdomain Text duplicate Visit our eBay shop
/first-aid/book-a-first-aid-co...Book a first aid course
/first-aid/learn-first-aidText duplicate Learn first aid skills
/get-help/get-help-with-loneli...Wellbeing support
/get-involved/teaching-resourc...Free education workshops
/get-involved/teaching-resourc...Free kindness activity pack
/get-help/get-help-with-loneli...Five ways to improve your wellbeing
/stories/health-and-social-car...Let's talk about loneliness
/get-help/get-help-with-loneli...Coping with stress
/get-help/hire-a-wheelchairText duplicate Hire a wheelchair
/get-help/find-home-care-servi...Find home care services near you
/get-help/prepare-for-emergenc...Subdomain How to cope with periods of hot weather
/get-help/find-missing-familyText duplicate Find missing family
/get-help/get-help-as-a-refugeeText duplicate Help for refugees
/get-help/prepare-for-emergenciesText duplicate What to do in an emergency
/about-us/contact-usCONTACT US
/get-involved/jobsJOBS
/sitemapSITEMAP
/cymraegCYMRAEG
/log-into-redroom-savi-and-one...LOGIN
/terms-and-conditionsTerms and conditions
/privacyPrivacy
/cookiesCookies
/modern-slavery-statementModern slavery statement
/accessibilityAccessibility
https://www.facebook.com/Briti...External Subdomain Facebook
https://www.tiktok.com/@britis...External Subdomain TikTok
https://x.com/britishredcrossExternal X
https://www.instagram.com/brit...External Subdomain Instagram
https://www.youtube.com/britis...External Subdomain YouTube
https://www.linkedin.com/compa...External Subdomain LinkedIn

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.redcross.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.16 seconds.
The file size of the HTML document is fine (58 kB).

HTTP Response Header

NameValue
dateSat, 24 May 2025 07:47:22 GMT
content-typetext/html; charset=utf-8
cache-controlno-cache, no-store
pragmano-cache
expires-1
set-cookie29 Characters
strict-transport-securitymax-age=31536000; includeSubDomains;
referrer-policyno-referrer-when-downgrade
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-cdnImperva
content-encodinggzip
x-iinfo50-147838370-147838376 NNYY CT(19 25 0) RT(1748072842103 6) q(0 0 0 0) r(0 1) U24
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,564 referring domains.
This page has 454,695 backlinks.
This page has backlinks from 1,216 different ip addresses.

Robots.txt

User-agent: *
Disallow: 
Disallow: /sitecore/
Disallow: /search-results
Disallow: /stories/*types
Disallow: /-/media/documents/

Sitemap: https://www.redcross.org.uk/sitemap.xml

Search preview

www.redcross.org.uk
The British Red Cross | Worldwide Humanitarian Charity
The British Red Cross helps people in crisis, whoever and wherever they are. We are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Cross86%Check
Red Cross85%Check
British Red Cross78%Check
British59%Check
help54%Check
People54%Check
crisis54%Check
help people54%Check
emergency50%Check
second50%Check

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