Reusables.org - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
67% 
Page structure
81% 
Link structure
25% 
Server
70% 
External factors
100% 
SEO Score
Response time
0.67 s
File size
185.90 kB
Words
1125
Media files
13
Number of links
119 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Reusable Packaging Association
The length of the page title is perfect. (365 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Discover the benefits of reusable packaging for a sustainable future. Reduce waste and environmental impact with eco-friendly packaging solutions.
The length of the meta description is perfect. (909 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://reusables.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1, user-scalable=0
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionDiscover the benefits of reusable packaging for a sustainable future. Reduce waste and environmental impact with eco-friendly packaging solutions.
generatorPowered by WPBakery Page Builder - drag and drop page builder for WordPress.
msapplication-TileImagehttps://i0.wp.com/reusables.org/wp-content/uploads/2022/03/cropped-RPA-Icon-01.jpg?fit=270%2C270&ssl=1
article:modified_time2024-08-22T20:34:20+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@RPAreusables
og:localeen_US
og:typewebsite
og:titleReusable Packaging Association
og:descriptionDiscover the benefits of reusable packaging for a sustainable future. Reduce waste and environmental impact with eco-friendly packaging solutions.
og:urlhttps://reusables.org/
og:site_nameReusable Packaging Association
og:imagehttps://i0.wp.com/reusables.org/wp-content/uploads/2024/05/rpa-placeholder.png?fit=1200%2C675&ssl=1
og:image:width1200
og:image:height675
og:image:typeimage/png
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: Founded in 1999, the Reusable Packaging Association (RPA) is a non-pro...
This page contains 1125 words. That's ok.
27.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
17 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 18.42 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 23 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ociation-white-1-1.png?fit=360,132&ssl=1Reusable Packaging Association
...lence-Logo-2024.png?resize=500,500&ssl=1No alt attribute provided
...3/11/PEI_Vrt_4c.jpg?resize=293,338&ssl=1No alt attribute provided
...-chain-tracking.png?resize=500,500&ssl=1No alt attribute provided
...lence-Logo-2024.png?resize=120,120&ssl=1No alt attribute provided
...3/11/PEI_Vrt_4c.jpg?resize=120,120&ssl=1No alt attribute provided
...-chain-tracking.png?resize=120,120&ssl=1No alt attribute provided
.../03/Supplychain.png?resize=120,120&ssl=1No alt attribute provided
.../08/reusables-1.png?resize=120,120&ssl=1No alt attribute provided
...tail-workstream.png?resize=120,120&ssl=1No alt attribute provided
...ental-Impact-11.png?resize=120,120&ssl=1No alt attribute provided
...tal-Impact-30-1.png?resize=120,120&ssl=1No alt attribute provided
...ociation-white-1-1.png?fit=360,132&ssl=1Reusable Packaging Association

Page structure

H1 heading
(Critically important)
We accelerate supply chain adoption and optimization of reusable packaging systems through education and advocacy.
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 32 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 We accelerate supply chain adoption and optimization of reusable packaging systems through education and advocacy.
H2 Promoting the use and value of reusable transport packaging for over 20 years.
H2 Our Member Companies
H2 Become a Member
H2 The Inner Loop™ Blog
H3 Expand
H3 Innovate
H3 Validate
H3 Discover Industry Leaders
H3 Join RPA and Become an Industry Leader
H3 Discover the Latest Reusable Packaging News
H4 About the Reusable Packaging Association
H4 Why should you use reusable packaging?
H4 Discover the information you need.
H4 Reusable Packaging Association Announces the 2024 Excellence in Reusable Packaging Award Winners Reusable Packaging Association Announces the 2024 Excellence in Reusable Packaging Award Winners Awa...
H4 Reusable Packaging Pavilion Set to Showcase Cutting-Edge Solutions at PACK EXPO International, Chicago, November 2024 Reusable Packaging Pavilion Set to Showcase Cutting-Edge Solutions at PACK EXPO...
H4 Using Data to Develop and Deliver Insights from Technology-enabled Reusable Assets A blog series of Technology-enabling Reusable Transportation Packaging This blog series covers the application and...
H4 About the Reusable Packaging Association Duplicate text
H4 From The Inner Loop™
H4 The Latest on our Reuse on Replay Podcast
H5 Trade Show Programs
H5 Committees
H5 Communications
H5 Government Affairs
H5 Reusable Packaging Association Announces the 2024 Excellence in Reusable Packaging Award Winners
H5 Reusable Packaging Pavilion Set to Showcase Cutting-Edge Solutions at PACK EXPO International, Chicago, November 2024
H5 Using Data to Develop and Deliver Insights from Technology-enabled Reusable Assets
H5 What Makes an Excellent Reuse Application in the Retail & Ecommerce Ecosystem?
H5 Season 4. Ep 3: Product Application & Tracking Solutions for Technology-enabled Reusable Assets
H5 Season 4. Ep 2: What Makes an Excellent Reuse Application in the Retail & Ecommerce Ecosystem?
H5 Season 4. Ep 1: Product Marking and Identification Technologies with Reusable Assets
H5 Season 3. Ep 7: Securing Pallet Unit Loads with the Reusable VELCRO® Brand LogiStrap®
Some anchor texts are used more than once.
18 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://reusables.org/Anchor Skip to main content
/events-trade-shows/pack-expo-...Learn More
https://reusables.org/IMG-ALT Reusable Packaging Association
https://reusables.org/Anchor No Text
https://twitter.com/RPAreusablesNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/@reusa...New window External Subdomain No Text
/members-login/Member Login
/about-rpa/membership/Become a Member
https://reusables.org/about-rpa/About
/about-rpa/board-of-directors/No Text
https://reusables.org/media-info/No Text
/about-rpa/staff/No Text
https://reusables.org/rpa-news/No Text
/reusable-packaging/Why Reusables
/what-is-reusable-packaging/No Text
/reusable-packaging/cost-savings/No Text
/reusable-packaging/for-perish...No Text
/reusable-packaging/environmen...No Text
/reusable-packaging/sales-impact/No Text
/reusables-marketplace/Reusables Marketplace
/reusables-library/Resources
/technology-hub/No Text
/inner-loop-blog/No Text
/reusable-transport-packaging-...No Text
/reusable-packaging/food-safety/No Text
/reusables-library/videos/No Text
/technology-value-assessment-c...No Text
/reuse-on-replay-podcast/No Text
/reusables-library/educational...No Text
/what-is-reusable-packaging/gl...No Text
/events-trade-shows/awards-and...Awards
/events-trade-shows/Events
https://reusables.org/about-rpa/Text duplicate About
/about-rpa/board-of-directors/Board of Directors
/about-rpa/staff/Staff
https://reusables.org/media-info/Media Information
https://reusables.org/rpa-news/News
/reusable-packaging/Text duplicate Why Reusables
/what-is-reusable-packaging/What is Reusable Packaging?
/reusable-packaging/environmen...Environmental Impact
/reusable-packaging/cost-savings/Cost Savings
/reusable-packaging/sales-impact/Sales Growth
/reusable-packaging/for-perish...Reusables for Perishables
/reusables-marketplace/Text duplicate Reusables Marketplace
/reusables-library/Text duplicate Resources
/technology-hub/Technology Hub
/technology-value-assessment-c...Technology Value Assessment Calculator
/inner-loop-blog/Inner Loop™ Blog
/reuse-on-replay-podcast/Reuse on Replay Podcast
/reusable-transport-packaging-...State of the Industry Report
/reusables-library/educational...Educational Materials
/reusable-packaging/food-safety/Food Safety
/what-is-reusable-packaging/gl...Glossary
/reusables-library/videos/Videos
/events-trade-shows/awards-and...Text duplicate Awards
/events-trade-shows/Text duplicate Events
/members-login/Text duplicate Member Login
/about-rpa/membership/Text duplicate Become a Member
https://twitter.com/RPAreusablesNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/@reusa...New window External Subdomain No Text
https://reusables.org/about-rpa/About RPA
/reusables-library/Discover Resources
/about-rpa/membership/Text duplicate Become a Member
/events-trade-shows/View Upcoming Trade Shows
/reusables-library/Text duplicate Discover Resources
/reusables-library/educational...View Educational Materials
/reusables-marketplace/Check out the membership marketplace
/about-rpa/membership/Text duplicate Become a Member
/inner-loop-blog/View All Posts
/reusable-packaging-associatio...Reusable Packaging Association Announces the 2024 Excellence in Reusable Packaging Award Winners
/reusable-packaging-associatio...Read Now
/reusable-packaging-pavilion-s...Reusable Packaging Pavilion Set to Showcase Cutting-Edge Solutions at PACK EXPO International, Chicago, November 2024
/reusable-packaging-pavilion-s...Text duplicate Read Now
/using-data-to-develop-and-del...Using Data to Develop and Deliver Insights from Technology-enabled Reusable Assets
/using-data-to-develop-and-del...Text duplicate Read Now
/events-trade-shows/Text duplicate Learn More
/about-rpa/committees/Text duplicate Learn More
https://reusables.org/blog/Text duplicate Learn More
/category/legislation-regulati...Text duplicate Learn More
/reusable-packaging-associatio...Text duplicate Reusable Packaging Association Announces the 2024 Excellence in Reusable Packaging Award Winners
/reusable-packaging-associatio...Text duplicate Learn More
/reusable-packaging-pavilion-s...Text duplicate Reusable Packaging Pavilion Set to Showcase Cutting-Edge Solutions at PACK EXPO International, Chicago, November 2024
/reusable-packaging-pavilion-s...Text duplicate Learn More
/using-data-to-develop-and-del...Text duplicate Using Data to Develop and Deliver Insights from Technology-enabled Reusable Assets
/using-data-to-develop-and-del...Text duplicate Learn More
/what-makes-an-excellent-reuse...What Makes an Excellent Reuse Application in the Retail & Ecommerce Ecosystem?
/what-makes-an-excellent-reuse...Text duplicate Learn More
/inner-loop-blog/Text duplicate View All Posts
https://reuseonreplay.buzzspro...New window External Subdomain Season 4. Ep 3: Product Application & Tracking Solutions for Technology-enabled Reusable Assets
https://reuseonreplay.buzzspro...New window External Subdomain Season 4. Ep 2: What Makes an Excellent Reuse Application in the Retail & Ecommerce Ecosystem?
https://reuseonreplay.buzzspro...New window External Subdomain Season 4. Ep 1: Product Marking and Identification Technologies with Reusable Assets
https://reuseonreplay.buzzspro...New window External Subdomain Season 3. Ep 7: Securing Pallet Unit Loads with the Reusable VELCRO® Brand LogiStrap®
/reuse-on-replay-podcast/View All Podcasts
https://reusables.org/about-rpa/Text duplicate About RPA
/about-rpa/board-of-directors/Text duplicate Board of Directors
/about-rpa/staff/Text duplicate Staff
https://reusables.org/rpa-news/Text duplicate News
https://reusables.org/media-info/Media Info
/about-rpa/membership/Membership
/about-rpa/membership-table/Membership Benefits
/reusables-marketplace/Text duplicate Reusables Marketplace
/reusable-packaging/Text duplicate Why Reusables
/what-is-reusable-packaging/What Is Reusable Packaging?
/reusable-packaging/environmen...Text duplicate Environmental Impact
/reusable-packaging/cost-savings/Text duplicate Cost Savings
/reusable-packaging/sales-impact/Text duplicate Sales Growth
/reusable-packaging/for-perish...For Perishables
/reusables-library/Library
/reusables-library/educational...Text duplicate Educational Materials
/technology-value-assessment-c...Text duplicate Technology Value Assessment Calculator
/inner-loop-blog/Text duplicate Inner Loop™ Blog
/reusables-library/videos/Text duplicate Videos
/reuse-on-replay-podcast/Text duplicate Reuse on Replay Podcast
/reusable-transport-packaging-...Text duplicate State of the Industry Report
/reusable-packaging/food-safety/Text duplicate Food Safety
/what-is-reusable-packaging/gl...Text duplicate Glossary
/reusables-library/technology-...Text duplicate Technology Hub
/how-to-get-started-with-techn...How to Get Started with Technology-Enabled Reusable Packaging Applications
/events-trade-shows/Text duplicate Events
/events-trade-shows/pack-expo-...PACK EXPO International 2024
/events-trade-shows/awards-and...Text duplicate Awards
/members-site/Members Site
/members-login/Members Login
/members-site/member-admin/Member Administration
/members-site/member-files/Member Files
/members-site/member-newsletters/Member Newsletters
/members-site/member-working-g...Member Working Groups
https://twitter.com/RPAreusablesNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://reusables.org/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.67 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (186 kB).

HTTP Response Header

NameValue
servernginx/1.18.0 (Ubuntu)
dateMon, 04 Nov 2024 23:25:07 GMT
content-typetext/html; charset=UTF-8
last-modifiedMon, 04 Nov 2024 23:25:07 GMT
expiresTue, 05 Nov 2024 00:25:07 GMT
pragmapublic
cache-controlmax-age=3600, public
etag"1502ad4497b85e82c244f200bce6a2e3"
x-powered-byW3 Total Cache/2.7.6
content-encodinggzip
varyAccept-Encoding
strict-transport-securitymax-age=31536000; includeSubDomains; preload
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
referrer-policystrict-origin
permissions-policygeolocation=(),midi=(),sync-xhr=(),microphone=(),camera=(),magnetometer=(),gyroscope=(),fullscreen=(self),payment=()
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 279 referring domains.
This page has 1,841 backlinks.
This page has backlinks from 217 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow: /?s=
Disallow: /page/*/?s=
Disallow: /search/
Disallow: /wp-json/
Disallow: /?rest_route=

User-agent: AdsBot
Disallow: /

User-agent: CCBot
Disallow: /

User-agent: Google-Extended
Disallow: /

User-agent: GPTBot
Disallow: /

Sitemap: https://reusables.org/sitemap_index.xml
# ---------------------------
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Similar sites

Search preview

reusables.org
Home - Reusable Packaging Association
Discover the benefits of reusable packaging for a sustainable future. Reduce waste and environmental impact with eco-friendly packaging solutions.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Reusable85%Check
Reusable Packaging79%Check
Packaging75%Check
Reusable Packaging Association69%Check
reusable packaging systems67%Check
Reusable transport packaging63%Check
validate reusable packaging63%Check
Reusable Packaging Pavilion63%Check
Reusable Assets61%Check
Technology-enabled Reusable61%Check
Show more keywords and terms

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