Rituals.com - SEO Checker

Overview of the SEO Check
Meta information
97% 
Page quality
48% 
Page structure
95% 
Link structure
100% 
Server
90% 
External factors
100% 
SEO Score
Response time
0.59 s
File size
131.20 kB
Words
44
Media files
1
Number of links
23 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Rituals Cosmetics Webshop | Country Selector
The length of the page title is perfect. (420 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Select a country and language for the best user exerience on our webshop.
The length of the meta description is perfect. (463 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.rituals.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionSelect a country and language for the best user exerience on our webshop.
keywordsRituals
google-site-verificationvFWCQF3eCBRwd9vF7RjsBbEkaXrEEakkXAN05_TqoEk
msvalidate.01679ABF2A6E0C7B363B26BD15E67541C6
langen
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 44 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
No paragraphs were detected.
11.4% of the text are stop words.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...fault/dw09aeba0b/images/rituals-logo.svgRituals logo

Page structure

H1 heading
(Critically important)
Rituals logo
The H1 heading is too short (12 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Rituals logo
H2 Select country and language
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.
LinkAttributesAnchor text
/en-nl/homeSubdomain Continue
/nl-be/homeSubdomain BE (NL)
/bg-bg/homeSubdomain BG
/de-ch/homeSubdomain CH (DE)
/fr-ch/homeSubdomain CH (FR)
/de-de/homeSubdomain DE
/da-dk/homeSubdomain DK
/es-es/homeSubdomain ES
/fi-fi/homeSubdomain FI
/fr-fr/homeSubdomain FR
/en-gb/homeSubdomain GB
/en-hk/homeSubdomain HK (EN)
/zh-hk/homeSubdomain HK (ZH)
/hr-hr/homeSubdomain HR
/hu-hu/homeSubdomain HU
/it-it/homeSubdomain IT
https://www.rituals.jp/External Subdomain JP (JA)
https://www.rituals.com.my/External Subdomain MY (EN)
/nl-nl/homeSubdomain NL
/no-no/homeSubdomain NO
/pl-pl/homeSubdomain PL
/pt-pt/homeSubdomain PT
/ro-ro/homeSubdomain RO
/sv-se/homeSubdomain SE
https://www.rituals.com.sg/External Subdomain SG (EN)
https://www.rituals.co.th/enExternal Subdomain TH (EN)
/en-us/homeSubdomain US
https://en-ae.rituals.com/External Subdomain AE (EN)

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.rituals.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.59 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (131 kB).

HTTP Response Header

NameValue
dateThu, 14 Nov 2024 05:44:41 GMT
content-typetext/html;charset=UTF-8
accept-rangesbytes
set-cookie145 Characters
x-dw-request-base-idBJVUw0iONWcBAAB_
x-frame-optionsDENY
x-xss-protection1; mode=block
x-content-type-optionsnosniff
cache-controlno-cache, no-store, must-revalidate
pragmano-cache
expiresThu, 01 Dec 1994 16:00:00 GMT
varyaccept-encoding
content-encodinggzip
cf-cache-statusDYNAMIC
strict-transport-securitymax-age=31536000; includeSubDomains
servercloudflare
cf-ray8e24b0e61d6e65bc-FRA
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 5,152 referring domains.
This page has 122,760 backlinks.
This page has backlinks from 3,718 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Sitemap: https://www.rituals.com/sitemap.xml

User-agent: *

#Exclusion of internal shops/ duplicate locales
Disallow: */fra-                           
Disallow: */eng-                             
Disallow: */deu-                            
#END locale exclusion

#Legacy disallows
Disallow: */account
Disallow: */account/*
Disallow: *rituals-account
Disallow: /account-edit-profile
Disallow: /address-list
Disallow: /order-*
Disallow: /cart
#END legacy Disallows

#201708 - Expand Online KV - Catchall allow rule for resources
Allow: *css                                         
Allow: *js                                   
Allow: *jpg                                    
Allow: *svg                                     
Allow: *png                                      
Allow: *gif                                       
Allow: *woff                                       #NB this filetype is not currently in use, added for forward compatibility.
Allow: *ttf                                   
#END catchall allow rule for resources

Disallow: /corporate-gifting*
Allow: /corporate-gifting*/home

Disallow: /hospitality-leisure*
Allow: /hospitality-leisure*/home

Disallow: /corporategifting*
Disallow: /corporategifting/eng-at/home
Disallow: /corporategifting/deu-at/home
Disallow: /corporategifting/eng-be/home
Disallow: /corporategifting/fra-be/home
Disallow: /corporategifting/eng-bg/home
Disallow: /corporategifting/eng-cy/home
Disallow: /corporategifting/eng-de/home
Disallow: /corporategifting/eng-dk/home
Disallow: /corporategifting/eng-ee/home
Disallow: /corporategifting/eng-es/home
Disallow: /corporategifting/eng-fi/home
Disallow: /corporategifting/eng-fr/home
Disallow: /corporategifting/eng-gr/home
Disallow: /corporategifting/eng-hk/home
Disallow: /corporategifting/eng-hr/home
Disallow: /corporategifting/eng-hu/home
Disallow: /corporategifting/eng-ie/home
Disallow: /corporategifting/eng-it/home
Disallow: /corporategifting/eng-lt/home
Disallow: /corporategifting/fra-lu/home
Disallow: /corporategifting/eng-lv/home
Disallow: /corporategifting/eng-no/home
Disallow: /corporategifting/eng-pl/home
Disallow: /corporategifting/eng-pt/home
Disallow: /corporategifting/eng-ro/home
Disallow: /corporategifting/eng-se/home
Disallow: /corporategifting/eng-si/home
Allow: /corporategifting*/home

Disallow: /personalised-gifts*
Allow: /personalised-gifts*/home

#201708 - Expand Online KV - Disallow robots from wasting crawl budget. 
Disallow: */demandware.static/                   #Irrelevant urls that are either 410 or 500s. NB the resources are locale folder specific, therefore the non-specific paths. 
Disallow: */demandware.store/                   #Internal API urls that are either 410 or 500s or empty pages. NB the resources are locale folder specific, therefore the non-specific paths. 
#END Disallow robots from wasting crawl budget

#201708 - Expand Online KV - Specific allow for resources in the static folder which are used throughout the website for images and resources.
Allow: */demandware.static/*jpg                
Allow: */demandware.static/*svg                  
Allow: */demandware.static/*png                      
Allow: */demandware.static/*css                  
Allow: */demandware.static/*js                       
Allow: */demandware.static/*gif                   
Allow: */demandware.static/*woff              #NB this filetype is not currently in use, added for forward compatibility.
Allow: */demandware.static/*ttf                     
#END specific allow for resources in static demandware folder 

#201708 - Expand Online KV - Allow product pages for Google shopping feed;  Note some other pages are also included but this is the best we can do. 
Allow: /fra-*/*.html                             #Allow all pages ending in .html for FRA urls, this will allow products, collection, magazine and some other content pages to be crawled. 
Disallow: /fra-*/collection*.html           #Exclude the collection pages
Disallow: /fra-*/mag-*                         #Exclude the magazine pages
Disallow: /fra-*/faq*                          #Exclude the faq pages. 

Allow: /eng-*/*.html                         #Allow all pages ending in .html for ENG urls, this will allow products, collection, magazine and some other content pages to be crawled. 
Disallow: /eng-*/collection*.html               #Exclude the collection pages
Disallow: /eng-*/mag-*                             #Exclude the magazine pages
Disallow: /eng-*/faq*                              #Exclude the faq pages. 

Allow: /deu-*/*.html                             #Allow all pages ending in .html for ENG urls, this will allow products, collection, magazine and some other content pages to be crawled. 
Disallow: /deu-*/collection*.html           #Exclude the collection pages
Disallow: /deu-*/mag-*                         #Exclude the magazine pages
Disallow: /deu-*/faq*                          #Exclude the faq pages. 

#END allow for Google shopping

#201708 - Expand Online KV - Allow urls to be de-indexed when products or pages are not present anymore because of demandware catchall intercept.
Allow: /fra-*/notfound      
Allow: /eng-*/notfound
Allow: /deu-*/notfound
#END de-indexed pages

#201710 - Expand Online KV - Exclude parameters from being crawled
Disallow: /*?sz=*
Disallow: /*&sz=*
Disallow: /*?switchpipeline=*
Disallow: /*&switchpipeline=*
Disallow: /*?StoreID=*
Disallow: /*&StoreID=*
Disallow: /*?original=*
Disallow: /*&original=*
Disallow: /*?locale=*
Disallow: /*&locale=*
Disallow: /*?lang=*
Disallow: /*&lang=*
Disallow: /*?id=*
Disallow: /*&id=*
Disallow: /*?format=*
Disallow: /*&format=*
Disallow: /*?fdid=*
Disallow: /*&fdid=*
Disallow: /*?dwcont=*
Disallow: /*&dwcont=*
Disallow: /*?country=*
Disallow: /*&country=*
Disallow: /*?category=*
Disallow: /*&category=*
Disallow: /*?cgid=*
Disallow: /*&cgid=*
Disallow: /*?self=*
Disallow: /*&self=*
Disallow: /*?cid=*
Disallow: /*&cid=*
Disallow: /*?pid=*
Disallow: /*&pid=*
Disallow: /*?dwvar_*m_size=*
Disallow: /*&dwvar_*m_size=*
Disallow: /*?q=*
Disallow: /*&q=*
Disallow: /*?searchTerm=*
Disallow: /*&searchTerm=*
#END Exclude parameters

#Search disallows
Disallow: */search
Disallow: */search/*
#END Search disallows

#Disallow Checkout
Disallow: */checkout*
#END Disallow Checkout

Allow: */jobs


#201910 Prevent website from being crawled by InternetArchive Crawler
User-agent: ia_archiver
Disallow: /

#Advent 2022
User-agent: *
Disallow: */advent*/home
Disallow: /advent/*
Allow: */advent*/the-rituals-of-advent*
Allow: /advent/*/home
Allow: /advent/*/the-ritual-of-advent-2d-ecom-2022-1114275.html
Allow: /advent/*/the-ritual-of-advent-3d-ecom-2022-1114272.html
Allow: /advent/*/the-ritual-of-advent-premium-2022-1114276.html
Allow: /advent/*/the-ritual-of-advent-3d-2022-usa-1114273.html
Allow: /advent/*/the-ritual-of-advent-3d-2022-hk-1115230.html


Disallow: /nl-nl/cadeaus/cadeaupakketten/adventskalender
Disallow: /en-hk/gifts/gift-sets/advent-calendar
Disallow: /zh-hk/禮品/禮品套裝/advent-calendar-聖誕倒數月曆
Disallow: /pt-pt/presentes/coffrets/calendario-do-advento
Disallow: /es-es/regalos/cofres-de-regalo/calendario-de-adviento
Disallow: /de-ch/geschenke/geschenksets/adventskalender
Disallow: /de-de/geschenke/geschenksets/adventskalender
Disallow: /fr-ch/cadeaux/coffrets-cadeaux/calendrier-de-l’avent
Disallow: /no-no/gaver/gavesett/adventskalender
Disallow: /da-dk/gaver/gavesæt/gavekalender
Disallow: /fi-fi/lahjat/lahjapakkaukset/joulukalenteri
Disallow: /sv-se/gavor/gavoset/adventskalender
Disallow: /en-nl/gifts/gift-sets/advent-calendar
Disallow: /fr-fr/cadeaux/coffrets-cadeaux/calendrier-de-lavent
Disallow: /hu-hu/ajandek/ajandekszettek/adventi-naptar
Disallow: /ro-ro/cadouri/seturi-cadou/calendar-de-advent
Disallow: /it-it/regali/confezioni-regalo/calendario-dellavvento
Disallow: /pl-pl/prezenty/zestawy-podarunkowe/kalendarz-adwentowy
Disallow: /el-gr/δώρα/σετ-δώρου/ημερολόγιο-αντίστροφης-μέτρησης-χριστουγέννων
Disallow: /lt-lt/dovanos/dovanų-rinkiniai/advento-kalendorius
Disallow: /lv-lv/dāvanas/dāvanu-komplekti/adventes-kalendārs
Disallow: /hr-hr/darivanje/poklon-kompleti/adventski-kalendar
Disallow: /et-ee/kingitused/kinkekomplektid/advendikalender
Disallow: /bg-bg/подаръци/подаръчни-комплекти/адвентен-календар
Disallow: /sl-si/darila/darilni-seti/adventni-koledar
Disallow: /nl-be/cadeaus/cadeaupakketten/adventskalender
Disallow: /en-us/gifts/gift-sets/advent-calendar
Disallow: /en-gb/gifts/gift-sets/advent-calendar
Disallow: /en-nl/gifts/gift-sets/advent-calendar
Disallow: */advent-2022-fastlane-blocks.html

#Disallow gifting Fastlane 2021
Disallow: /gifting/*

#Allow gifting Fastlane pages for ads purposes 2022
Allow: /gifting/*/home
Allow: /gifting/*/the-ritual-of*
Allow: /gifting/*/amsterdam-collection*
Allow: /gifting/*/private-collection-set*
Allow: /gifting/*/edp-gift-set*
Allow: /gifting/*/good-fortune*
Allow: /gifting/*/love-gift*
Allow: /gifting/*/happiness-gift*
Allow: /gifting/*/homme*


#2021 Disallow greenfriday site pages
Disallow: /greenfriday/*
Allow: /greenfriday/*/green-friday*
Allow: /greenfriday/*/home

#2022 Disallow easter site pages
Disallow: /easter/*
Allow: /easter/*/easter-eggs-2022-1113886m.html
Allow: /easter/*/easter-giftset-2022---karma-1113887.html
Allow: /easter/*/easter-giftset-2022--mehr-1113888.html
Allow: /easter/*/easter-giftset-2022---sakura-1113886.html

#2022 Disallow individual SEO content assets
Disallow: *category-seo-text-*

#2022 Disallow talisman quiz page
Disallow: *talisman-quiz*

Search preview

www.rituals.com
Rituals Cosmetics Webshop | Country Selector
Select a country and language for the best user exerience on our webshop.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
country62%Check
Select61%Check
Select country61%Check
country and language54%Check
language50%Check
Rituals42%Check
Country Selector36%Check
Continue34%Check
Rituals Cosmetics26%Check
Rituals Cosmetics Webshop25%Check

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Cookie Policy

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