Rmwilliams.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
75% 
Page structure
58% 
Link structure
25% 
Server
95% 
External factors
100% 
SEO Score
Response time
3.48 s
File size
174.40 kB
Words
1232
Media files
69
Number of links
307 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Handcrafted leather boots, clothing, and accessories | R.M.Williams®️
The page title should be shorter than 580 pixels. It is 641 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Born in the Australian outback, R.M.Williams’ unique clothing, boots, and accessories help you enjoy your adventures. Shop our collection today!
The length of the meta description is perfect. (889 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.rmwilliams.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionBorn in the Australian outback, R.M.Williams’ unique clothing, boots, and accessories help you enjoy your adventures. Shop our collection today!
keywordsfashion, shoes, boots, clothing, fashion accessories, RMWilliams, R.M Williams, outback fashion, country fashion, high-end fashion, Australian style
google-site-verification4_Pu-U7AEMpPcVKmSt2gNyOPoCtfpdyvNWfPS5i6VwI
langen
x-ua-compatibleie=edge
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upgrade-insecure-requests
Cache-Controlmax-age=86400
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1232 words. That's ok.
29.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.92 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 25 tags for this page.
Image SEO
(Somewhat important)
43 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...8f5/images/logo/RMW-logo-dark-mobile.svgRM Williams Crafted for life logo dark
...f8/images/logo/RMW-logo-white-mobile.svgRM Williams Crafted for life logo white
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
https://www.rmwilliams.com/nullNo alt attribute provided
...ne-24/MOBILE-SLIDER-1_-700x400.jpg?_i=AGBoot icons
...ne-24/MOBILE-SLIDER-2_-700x400.jpg?_i=AGFrom the boot up
...ne-24/MOBILE-SLIDER-3_-700x400.jpg?_i=AGgifts
...ne-24/MOBILE-SLIDER-4_-700x400.jpg?_i=AGBoot care products
...ne-24/MOBILE-SLIDER-5_-700x400.jpg?_i=AGSustainability
...tent/SS25/drop-2/hp/eor/boots-mens?_i=AGMen's Boots
...tent/SS25/drop-2/hp/eor/belts-mens?_i=AGMen's belts
...ent/SS25/drop-2/hp/eor/sweatshirts?_i=AGMen's shirts
...ntent/SS25/drop-2/hp/eor/bags-mens?_i=AGMen's bags
...tent/SS25/drop-2/hp/eor/jeans-mens?_i=AGMen's Jeans and trousers
...nt/SS25/drop-2/hp/eor/jackets-mens?_i=AGMen's Jackets
...nt/SS25/drop-2/hp/eor/boots-womens?_i=AGWomen's Boots
...nt/SS25/drop-2/hp/eor/belts-womens?_i=AGWomen's Belts
...ent/SS25/drop-2/hp/eor/hats-womens?_i=AGSweatshirts
...ent/SS25/drop-2/hp/eor/bags-womens?_i=AGWomen's Bags
...nt/SS25/drop-2/hp/eor/jeans-womens?_i=AGWomen's Jeans
.../SS25/drop-2/hp/eor/jackets-womens?_i=AGShirting
..._auto/content/boot-icons/Craftsman?_i=AGCraftsman boots
...o/content/boot-icons/Lady_Yearling?_i=AGLady Yearling Boots
...to/content/boot-icons/dynamic-flex?_i=AGCraftsman boots
...r_auto/content/boot-icons/Adelaide?_i=AGAdelaide Boots
...auto/content/boot-icons/gardener-2?_i=AGGardener Boots
..._auto/content/boot-icons/Millicent?_i=AGMillicent boots
...tent/MyAccount/B-Corp-Logo-Black-RGB.svgB Corp logo

Page structure

H1 heading
(Critically important)
Handcrafted leather boots, clothing & accessories
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 55 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Handcrafted leather boots, clothing & accessories
H2 Men
H2 Footwear
H2 Clothing
H2 Accessories
H2 New in
H2 The seasonal refresh
H2 The everyday shirt
H2 The iconic Australian belt
H2 New seasonal arrivals
H2 Women
H2 Footwear Duplicate text
H2 Clothing Duplicate text
H2 Accessories Duplicate text
H2 New in Duplicate text
H2 The seasonal refresh Duplicate text
H2 The everyday shirt Duplicate text
H2 The iconic Australian belt Duplicate text
H2 New seasonal arrivals Duplicate text
H2 Boots
H2 Men's boots
H2 Women's boots
H2 Boot care
H2 Boot design stories
H2 Red cedar boot trees
H2 Gifts
H2 Explore gifts
H2 Gifts for him
H2 Gifts for her
H2 Discover
H2 Stories
H2 Crafting a better future
H2 Publishing
H2 The Hut
H2 The legacy of RM
H2 Outback stories
H2 About us
H2 Craftsmanship
H2 One piece of leather
H2 Sign in Create your account Forgot password We've sent your password reset link Track your order Reset your password Password changed
H2 Can we help you?
H2 Stay one step ahead
H2 About
H2 About Duplicate text
H2 Support
H2 Support Duplicate text
H2 Information
H2 Information Duplicate text
H3 Shipping fees
H3 Delivery times
H3 Returns
H3 Payment options
H3 Explore our range
H3 The boot icons
H4 Thank you
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
58 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Home?lang=en_USIMG-ALT RM Williams Crafted for life logo dark
A-TITLE Home
/Wishlist?lang=en_USNo Text
/footwear/men-collections.html...Subdomain Boot icons
/mens-everyday-boots.html?lang...Subdomain Everyday boots
/mens-outdoor-boots.html?lang=...Subdomain Outdoor boots
/mens-dress-boots.html?lang=en_USSubdomain Dress boots
/extended-fit-boots.html?lang=...Subdomain Extended fit boots
/footwear/men/sneakers?lang=en_USSubdomain Sneakers
/footwear/men/all-footwear?lan...Subdomain Shop all
/footwear/men/collections/craf...Subdomain No Text
/footwear/men/collections/craf...Subdomain Shop the Craftsman
/clothing/men/coats-jackets-ve...Subdomain Coats, jackets and gilets
/clothing/men/sweatshirts?lang...Subdomain Sweatshirts
/clothing/men/knitwear?lang=en_USSubdomain Knitwear
/clothing/men/polos-rugbys?lan...Subdomain Polos and rugby jerseys
/clothing/men/shirts?lang=en_USSubdomain Shirts
/clothing/men/t-shirts?lang=en_USSubdomain T-shirts
/clothing/men/jeans-moleskins?...Subdomain Jeans and moleskins
/clothing/men/trousers?lang=en_USSubdomain Trousers
/clothing/men/shorts?lang=en_USSubdomain Shorts
/clothing/men/all-clothing?lan...Subdomain Text duplicate Shop all
/clothing/men/shirts?lang=en_USSubdomain No Text
/clothing/men/shirts?lang=en_USSubdomain Shop men’s shirting
/accessories/men/belts?lang=en_USSubdomain Belts
/accessories/men/wallets?lang=...Subdomain Wallets
/accessories/men/bags?lang=en_USSubdomain Bags
/accessories/men/hats-caps?lan...Subdomain Hats and caps
/accessories/men/socks?lang=en_USSubdomain Socks
/accessories/men/hats-caps/aku...Subdomain Akubras
/footwear/leather-care-product...Subdomain Leather care products
/accessories/men/other-accesso...Subdomain Other accessories
/accessories/men/all-accessori...Subdomain Text duplicate Shop all
/accessories/men/belts?lang=en_USSubdomain No Text
/accessories/men/belts?lang=en_USSubdomain Shop men’s belts
/men-new-collection.html?lang=...Subdomain Explore the new collection
/mens-boots-belts.html?lang=en_USSubdomain Build a boot and belt set
/bestsellers/men.html?lang=en_USSubdomain Bestsellers
/crafted-in-australia-men.html...Subdomain Crafted in Australia
/the-art-of-adventure.html?lan...Subdomain The art of adventure
/the-heritage-logo-collection....Subdomain Heritage logo collection
/summer-essentials.html?lang=e...Subdomain Summer essentials
/wallabies-collection.html?lan...Subdomain R.M.Williams x Wallabies
/extended-fit-boots.html?lang=...Subdomain Text duplicate Extended fit boots
/the-suede-collection.html?lan...Subdomain The suede collection
/lessons-in-denim-mens.html?la...Subdomain Lessons in denim
/men/new-arrivals?lang=en_USSubdomain Shop all new arrivals
/men-new-collection.html?lang=...Subdomain No Text
/men-new-collection.html?lang=...Subdomain Shop new arrivals for him
/footwear/women-collections.ht...Subdomain Text duplicate Boot icons
/womens-everyday-boots.html?la...Subdomain Text duplicate Everyday boots
/womens-outdoor-boots.html?lan...Subdomain Text duplicate Outdoor boots
/womens-dress-boots.html?lang=...Subdomain Text duplicate Dress boots
/footwear/women/high-top-boots...Subdomain High top boots
/footwear/women/sneakers?lang=...Subdomain Text duplicate Sneakers
/footwear/women/all-footwear?l...Subdomain Text duplicate Shop all
/footwear/women/collections/la...Subdomain No Text
/footwear/women/collections/la...Subdomain Shop the Lady Yearling
/clothing/women/coats-jackets-...Subdomain Text duplicate Coats, jackets and gilets
/clothing/women/sweatshirts?la...Subdomain Text duplicate Sweatshirts
/clothing/women/knitwear?lang=...Subdomain Text duplicate Knitwear
/clothing/women/shirts?lang=en_USSubdomain Text duplicate Shirts
/clothing/women/polos-rugbys?l...Subdomain Text duplicate Polos and rugby jerseys
/clothing/women/t-shirts?lang=...Subdomain Text duplicate T-shirts
/clothing/women/jeans-trousers...Subdomain Jeans and trousers
/clothing/women/skirts-dresses...Subdomain Skirts and dresses
/clothing/women/all-clothing?l...Subdomain Text duplicate Shop all
/clothing/women/shirts?lang=en_USSubdomain No Text
/clothing/women/shirts?lang=en_USSubdomain Shop women’s shirting
/accessories/women/belts?lang=...Subdomain Text duplicate Belts
/accessories/women/bags?lang=e...Subdomain Text duplicate Bags
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www.rmwilliams.com
Handcrafted leather boots, clothing, and accessories | R.M.Williams®️
Born in the Australian outback, R.M.Williams’ unique clothing, boots, and accessories help you enjoy your adventures. Shop our collection today!

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KeywordResultRecheck
boots81%Check
Clothing77%Check
Clothing and Accessories77%Check
Accessories76%Check
leather boots73%Check
Handcrafted leather boots71%Check
Williams70%Check
leather66%Check
Handcrafted Leather65%Check
up boots64%Check
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