robinsonsoutdoors.com | Website SEO Review

Response time

2.02 s

File size

196.90 kB

Words

465

Media files

41

Number of links

16 internal / 22 external

Meta specifications 60% achieved

Title

(Critically important)

Robinson’s Outdoor Store | Let’s get ready for your #NextGreatAdventure

The page title should be shorter than 580 pixels. It is 657 pixels long. Optimize title

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

Robinson’s Outdoor Store proudly bears the name of the family that started it more than 91 years ago. We’re honoured to serve Victoria as a local business that cares about its community and giving back.

The meta description is too long: 1252 pixels from max. 1000 pixels. Optimize description

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.robinsonsoutdoors.com/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en-us

Server location: United States of America

The following language is defined by HTML: en-us

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain name is very long.

The domain is no subdomain.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
robots	index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
description	Robinson’s Outdoor Store proudly bears the name of the family that started it more than 91 years ago. We’re honoured to serve Victoria as a local business that cares about its community and giving back.
msvalidate.01	F1B0D273952230123F3A887B4DF14C71
google-site-verification	AQznVUcbcm9DHB4NvPnkKz_SXyhG7QHw9w25rMjjiFM
yandex-verification	b9d85299bdaf11f1
generator	WordPress 6.5.5
viewport	width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
msapplication-TileImage	https://www.robinsonsoutdoors.com/wp-content/uploads/2021/02/robinsons-favicon-r.png
article:modified_time	2024-03-18T16:11:25+00:00
lang	en-us
twitter:card	summary_large_image
og:locale	en_US
og:type	website
og:title	Robinson’s Outdoor Store \| Let’s get ready for your #NextGreatAdventure
og:description	Robinson’s Outdoor Store proudly bears the name of the family that started it more than 91 years ago. We’re honoured to serve Victoria as a local business that cares about its community and giving back.
og:url	https://www.robinsonsoutdoors.com/
og:site_name	Robinson’s Outdoor Store
og:image	https://www.robinsonsoutdoors.com/wp-content/uploads/2021/02/map-pin-grey.png
X-UA-Compatible	IE=edge
charset	UTF-8

Page quality 68% achieved

Content

(Critically important)

There are only 465 words on this page. Good pages should have about 800 words of useful content.

36.3% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

Words from the H1 heading are used in the page content.

The page contains a listing, which indicates a good text layout.

4 paragraphs were found on this page.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 16.92 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

20 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...tent/uploads/2021/02/Robinson_s-Logo.png	No alt attribute provided	Robinson_s Logo
...ontent/uploads/2021/02/ig-logo-black.png	Instagram icon
...ent/uploads/2021/02/facebook-f-black.png	Facebook icon
...ontent/uploads/2021/02/ig-logo-black.png	Instagram icon
...ent/uploads/2021/02/facebook-f-black.png	Facebook icon
/wp-content/uploads/2024/03/IMG_7727.jpg	Robinsons Outdoors	Robinsons Outdoors
...content/uploads/2021/02/map-pin-grey.png	No alt attribute provided
/wp-content/uploads/2021/02/clock-grey.png	No alt attribute provided
...uploads/2021/02/home-we-can-help-you.jpg	No alt attribute provided	home-we-can-help-you
...ploads/2021/02/home-link-fly-fishing.jpg	No alt attribute provided
...s/2021/02/robinsons-icon-fly-fishing.png	No alt attribute provided
...nt/uploads/2021/02/home-link-camping.jpg	No alt attribute provided
...uploads/2021/02/robinsons-icon-tents.png	No alt attribute provided
...t/uploads/2021/02/home-link-clothing.jpg	No alt attribute provided
...oads/2021/02/robinsons-icon-clothing.png	No alt attribute provided
...t/uploads/2021/02/home-link-footwear.jpg	No alt attribute provided
...oads/2021/02/robinsons-icon-footwear.png	No alt attribute provided
.../uploads/2021/02/home-link-backpacks.jpg	No alt attribute provided
...ads/2021/02/robinsons-icon-backpacks.png	No alt attribute provided
...t/uploads/2021/02/home-link-climbing.jpg	No alt attribute provided
...oads/2021/02/robinsons-icon-climbing.png	No alt attribute provided
...ntent/uploads/2021/02/gift-icon-grey.png	No alt attribute provided
...uploads/2021/02/instagram_solid_grey.png	No alt attribute provided
...ugins/instagram-feed/img/placeholder.png	After you get your puppy it’s shots, your first stop REALLY should be the shop so that we can see your puppy. 🐶
...ugins/instagram-feed/img/placeholder.png	The votes are in! Thanks for joining us on our chef journeys and hopefully you got a little inspo for your next adventure! 🧑‍🍳🥾 And if you’re not in the mood to lug any of the ingredients around, @happyyak.ca makes a delicious meal for everyone! Paired with a fast boil @jetboil system, you’re in business no matter where you are.
...ugins/instagram-feed/img/placeholder.png	Noah getting very creative with his meal plan but lost a few points with his [redacted] stove. He still brought it to receive 10s across the board. 🧈🍗🌶️ Again, we are so grateful to @jetboil and @happyyak for sponsoring this little staff cookoff! 🥘
...ugins/instagram-feed/img/placeholder.png	Ryan bringing his all to Camp Cookoff which was tastefully elevated with the inclusion of spreadable Imperial cheese to an already banging dinner idea. 🤯 Again, we are so grateful to @jetboil and @happyyak for sponsoring this little staff cookoff! 🥘
...ugins/instagram-feed/img/placeholder.png	The Sophia volume of the Camp Cookoff brought us an innovative take on plain old Mr. Ben’s rice, though the jury might still be out. 🍚🫘🌶️ Thank you again to @jetboil and @happyyak.ca for donating some tools and grub for us to cook up and with! 🥘
...ugins/instagram-feed/img/placeholder.png	Kath’s episode for the Camp Cookoff was representation for the truly lazy camp cooks among us. Perhaps last in taste, but hopefully not last in spirit. 🍣 As always we’re so grateful for @jetboil and @happyyak.ca for sponsoring our little staff outing!
...ugins/instagram-feed/img/placeholder.png	Chef Erin reporting for duty in today’s episode of Robinson’s Kitchen Nightmares. The boss pulling out the stops for an elevated one-nighter meal that will ensure no one calls you an Idiot Sandwich. 🥪 As usual shoutout @jetboil for the slick stoves and @happyyak.ca for the inspiration! 🥘
...ugins/instagram-feed/img/placeholder.png	Volume II: Finn. We started with Cole’s tasty and slightly more complex meal, so we thought we’d balance the scales with Fin’s old school approach to nutrition in the backcountry. Again, we are so grateful to @jetboil and @happyyak for sponsoring this little staff cookoff! 🥘
...ugins/instagram-feed/img/placeholder.png	Introducing the Robinson’s Camp Cookoff Diaries. A few weeks ago, we headed out and each made our go-to camping meal when we go out into the backcountry. This next week, we’ll be dropping a new staff members episode every day! We’re starting with the people’s princess, Cole. 🧑‍🍳 We are so grateful to @jetboil and @happyyak for sponsoring this little staff cookoff! 🥘
...ugins/instagram-feed/img/placeholder.png	Special #DogsOfRobinsons feature with THE mother of our co-owner Matt. Mickey stopped by her little pup, Rudy, much to the staffs delight. 🐾🐶🦴
...ugins/instagram-feed/img/placeholder.png	Thank you to everyone who joined us last night (despite bomb cyclone weather!) to watch @krystanorwick’s epic presentation on the Vancouver Island Trail! 💨 Together we raised (with a slight bump from ole Robinson’s 😏) $1000 for @vancouver_island_trail, the association that maintains this precious Island hike for all to enjoy. Stay tuned for more presentations and exciting partnerships to come 🥳
...ugins/instagram-feed/img/placeholder.png	Some of our recent fave canine customers and our quarterly reminder that we are very much a pet friendly store! 🐶🐾🦴
...021/02/Robinsons-Circle-Icon-White-1.png	No alt attribute provided	Robinsons Circle Icon White
...uploads/2021/02/instagram_solid_grey.png	Instagram icon
...tent/uploads/2021/02/facebook-f-grey.png	Facebook icon
...uploads/2021/02/instagram_solid_grey.png	Instagram icon
...tent/uploads/2021/02/facebook-f-grey.png	Facebook icon
...1/02/Seriously-Creative-Logo-S-White.png	No alt attribute provided

Page structure 58% achieved

H1 heading

(Critically important)

Adventure is waiting...

Too many H1 headings

H1-H6 headings

Headings

(Important)

Some headings occur twice on the page.

Some headings do not have any content.

H1-H6 headings

Heading structure

Heading level	Content
H1	Adventure is waiting...
H1	Adventure is waiting... Duplicate text
H1	Adventure is waiting... Duplicate text
H1	Welcome to Robinson’s Outdoor Store!
H2	Empty heading
H2	Come Visit Us
H2	We Can Help You
H2	Our Rewards Program
H2	Share Your Adventures with Us
H3	Fly Fishing
H3	Camping
H3	Clothing
H3	Footwear
H3	Backpacks
H3	Climbing
H3	About Us
H3	Customer Service
H3	Sign Up for Our Newsletter

Link structure 95% achieved

Internal links

(Important)

2 links don't have an anchor text.

The number of internal links is ok.

Every linktext is unique.

None of the anchor texts is too long.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 22 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://robinsonsoutdoors.com/		No Text
https://www.instagram.com/robi...	New window External Subdomain	IMG-ALT Instagram icon
https://www.facebook.com/robin...	New window External Subdomain	IMG-ALT Facebook icon
https://www.instagram.com/robi...	New window External Subdomain Text duplicate	IMG-ALT Instagram icon
https://www.facebook.com/robin...	New window External Subdomain Text duplicate	IMG-ALT Facebook icon
/fly-fishing/	Subdomain	Fly Fishing
/camping/	Subdomain	Camping
/clothing/	Subdomain	Clothing
/footwear/	Subdomain	Footwear
/backpacks/	Subdomain	Backpacks
/climbing/	Subdomain	Climbing
/browse-our-inventory/	Subdomain	Browse Our Inventory
/contact-us/	Subdomain	Contact Us
https://www.instagram.com/p/DD...	New window Nofollow External Subdomain	After you get your puppy it’s shots, your first IMG-ALT After you get your puppy it’s shots, your first stop REALLY should be the shop so that we can see your puppy. 🐶
https://www.instagram.com/reel...	New window Nofollow External Subdomain	The votes are in! Thanks for joining us on our che IMG-ALT The votes are in! Thanks for joining us on our chef journeys and hopefully you got a little inspo for your next adventure! 🧑‍🍳🥾 And if you’re not in the mood...
https://www.instagram.com/reel...	New window Nofollow External Subdomain	Noah getting very creative with his meal plan but IMG-ALT Noah getting very creative with his meal plan but lost a few points with his [redacted] stove. He still brought it to receive 10s across the board. 🧈🍗🌶️ Agai...
https://www.instagram.com/reel...	New window Nofollow External Subdomain	Ryan bringing his all to Camp Cookoff which was ta IMG-ALT Ryan bringing his all to Camp Cookoff which was tastefully elevated with the inclusion of spreadable Imperial cheese to an already banging dinner idea. 🤯 Aga...
https://www.instagram.com/reel...	New window Nofollow External Subdomain	The Sophia volume of the Camp Cookoff brought us a IMG-ALT The Sophia volume of the Camp Cookoff brought us an innovative take on plain old Mr. Ben’s rice, though the jury might still be out. 🍚🫘🌶️ Thank you again to ...
https://www.instagram.com/reel...	New window Nofollow External Subdomain	Kath’s episode for the Camp Cookoff was represen IMG-ALT Kath’s episode for the Camp Cookoff was representation for the truly lazy camp cooks among us. Perhaps last in taste, but hopefully not last in spirit. 🍣 As ...
https://www.instagram.com/reel...	New window Nofollow External Subdomain	Chef Erin reporting for duty in today’s episode IMG-ALT Chef Erin reporting for duty in today’s episode of Robinson’s Kitchen Nightmares. The boss pulling out the stops for an elevated one-nighter meal that will e...
https://www.instagram.com/reel...	New window Nofollow External Subdomain	Volume II: Finn. We started with Cole’s tasty an IMG-ALT Volume II: Finn. We started with Cole’s tasty and slightly more complex meal, so we thought we’d balance the scales with Fin’s old school approach to nutriti...
https://www.instagram.com/reel...	New window Nofollow External Subdomain	Introducing the Robinson’s Camp Cookoff Diaries. IMG-ALT Introducing the Robinson’s Camp Cookoff Diaries. A few weeks ago, we headed out and each made our go-to camping meal when we go out into the backcountry. Thi...
https://www.instagram.com/p/DC...	New window Nofollow External Subdomain	Special #DogsOfRobinsons feature with THE mother o IMG-ALT Special #DogsOfRobinsons feature with THE mother of our co-owner Matt. Mickey stopped by her little pup, Rudy, much to the staffs delight. 🐾🐶🦴
https://www.instagram.com/reel...	New window Nofollow External Subdomain	Thank you to everyone who joined us last night (de IMG-ALT Thank you to everyone who joined us last night (despite bomb cyclone weather!) to watch @krystanorwick’s epic presentation on the Vancouver Island Trail! 💨 T...
https://www.instagram.com/p/DC...	New window Nofollow External Subdomain	Some of our recent fave canine customers and our q IMG-ALT Some of our recent fave canine customers and our quarterly reminder that we are very much a pet friendly store! 🐶🐾🦴
https://robinsonsoutdoors.com/		No Text
/our-history/		Our History
/past-events/		Past Events
/adventure-travel-2/		Adventure Travel
/warranty-info/		Warranty Info
/loyalty-rewards/		Our Loyalty Rewards
/gift-cards/		Gift Cards
https://www.constantcontact.co...	New window External Subdomain	Emails are serviced by Constant Contact
https://www.instagram.com/robi...	New window External Subdomain Text duplicate	IMG-ALT Instagram icon
https://www.facebook.com/robin...	New window External Subdomain Text duplicate	IMG-ALT Facebook icon
https://www.instagram.com/robi...	New window External Subdomain Text duplicate	IMG-ALT Instagram icon
https://www.facebook.com/robin...	New window External Subdomain Text duplicate	IMG-ALT Facebook icon
https://www.seriouslycreative.ca/	New window External Subdomain	No Text

Server configuration 95% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.robinsonsoutdoors.com/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

The page response time is very slow (2.02 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.

The file size of the HTML document is fine (197 kB).

Page Speed

HTTP Response Header

Name	Value
content-type	text/html; charset=UTF-8
x-pingback	https://www.robinsonsoutdoors.com/xmlrpc.php
link	<https://www.robinsonsoutdoors.com/wp-json/>; rel="https://api.w.org/"
etag	"2804-1734291809;gz"
x-litespeed-cache	hit
content-encoding	gzip
vary	Accept-Encoding,User-Agent
date	Sun, 22 Dec 2024 01:07:06 GMT
server	LiteSpeed
alt-svc	h3=":443"; ma=2592000, h3-29=":443"; ma=2592000, h3-Q050=":443"; ma=2592000, h3-Q046=":443"; ma=2592000, h3-Q043=":443"; ma=2592000, quic=":443"; ma=2592000; v="43,46"
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 82 referring domains.

This page has 1,283 backlinks.

This page has backlinks from 79 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.robinsonsoutdoors.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

www.robinsonsoutdoors.com

Robinson’s Outdoor Store | Let’s get ready for your #NextGreatAdven...

Robinson’s Outdoor Store proudly bears the name of the family that started it more than 91 years ago. We’re honoured to serve Victoria as a local business that cares about its community and giving back.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Robinson	79%	Check
Outdoor	79%	Check
Outdoor Store	71%	Check
Adventure	66%	Check
Store	63%	Check
Outdoor Store proudly bears	58%	Check
Outdoor Gear	56%	Check
Robinson’s Outdoor Store	56%	Check
back	54%	Check
waiting	54%	Check
Adventure Travel	51%	Check
Visit Us	50%	Check
get	48%	Check
started	48%	Check
ago	48%	Check
business	48%	Check
Get Ready	48%	Check
Local Business	47%	Check
years ago	47%	Check
years	46%	Check
Victoria	46%	Check
proudly	46%	Check
bears	46%	Check
name	46%	Check
family	46%	Check

Show more keywords and terms

Robinsonsoutdoors.com - SEO Checker

Task list of SEO Improvements 6 Tasks

Meta specifications 60% achieved

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(Nice to have)

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Meta tags

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Page quality 68% achieved

(Critically important)

(Critically important)

(Somewhat important)

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(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 58% achieved

(Critically important)

(Important)

Heading structure

Link structure 95% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 95% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

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Most important keywords

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