Rootplatform.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
59% 
Page structure
79% 
Link structure
78% 
Server
95% 
External factors
100% 
SEO Score
Response time
1.98 s
File size
120.10 kB
Words
790
Media files
90
Number of links
51 internal / 22 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Root | API-first platform for modern insurance strategies
The length of the page title is perfect. (499 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Launch digital and embedded insurance solutions with omni-channel distribution.
The length of the meta description is perfect. (496 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionLaunch digital and embedded insurance solutions with omni-channel distribution.
viewportwidth=device-width, initial-scale=1
langen
twitter:cardsummary_large_image
twitter:titleRoot | API-first platform for modern insurance strategies
twitter:descriptionLaunch digital and embedded insurance solutions with omni-channel distribution.
twitter:imagehttps://assets-global.website-files.com/652d4b8116b112e17742683b/6578734fca91b345ebc74f22_Root_graph.png
og:titleRoot | API-first platform for modern insurance strategies
og:descriptionLaunch digital and embedded insurance solutions with omni-channel distribution.
og:imagehttps://assets-global.website-files.com/652d4b8116b112e17742683b/6578734fca91b345ebc74f22_Root_graph.png
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 8 text duplicates on this page:
  • Duplicate 1: "Launching with Root was straightforward and simple - the simplest int...
  • Duplicate 2: "The Root team is great to work with and their development speed is fa...
  • Duplicate 3: "Instead of focusing on admin, we spend our time prioritising customer...
  • Duplicate 4: "Having Root as our technology partner is a game-changer. Their APIs m...
This page contains 790 words. That's ok.
31.3% of the text are stop words.
17 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 16.69 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: russell fisher
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...446ed92d9bcc534c4f5_bg-placeholder-1.jpgNo alt attribute provided
...1b6c0788feb0_Index intro artwork (1).pngNo alt attribute provided
...3663706e334d11c65fb0ff_Mr Price Grey.svgMr Price
...536636f4f96df15500655f9_Mr Price Col.svgMr Price
...36636596a73f1ad1beba4a_Momentum Grey.svgMomentum
...53663631e46b97a040991ac_Momentum Col.svgMomentum
...5366357e5867cf542d962b0_Admiral Grey.svgAdmiral
...653663554f96df1550064339_Admiral Col.svgAdmiral
...55ca485dc6b8c8dddd92d7a_Metropolitan.pngMetropolitan
...ca482fea0c58e9c9749c1_Metropolitan-1.pngMetropolitan
...ba/6536638c284b0413bf360c04_RGA Grey.svgRGA
...0ba/65366389c3ba19b43fda33a4_RGA Col.svgRGA
...653663983ca73a3760239251_Sanlam Grey.svgSanlam
.../65366396591c42065e194507_Sanlam Col.svgSanlam
...da20b39556ce9d_AfricanBank_logo_grey.pngAfrican Bank
...8c585879b2d0840dbe4_AfricanBank_logo.pngAfrican Bank
...653663b216ae8e5f4d7b7f75_Telkom Grey.svgTelkom
.../653663b0e38c758ed1779321_Telkom Col.svgTelkom
...663c016ae8e5f4d7b8eff_Guardrisk Grey.svgGuardrisk
...3663be6e334d11c65fedea_Guardrisk Col.svgGuardrisk
.../655ca2bf54609a9184aa070e_Shackleton.pngShackleton Life
...2a4e78e3ca9d66f9_Shackleton - colour.pngShackleton Life
...653663ec0580816a6a4ce063_Andela Grey.svgAndela
.../653663ea3417ac1f08930953_Andela Col.svgAndela
...f9b20ba/655ca7fa98f9f1fa9def768f_CFC.pngCFC
...55ca7f8cab6ca98af308a5f_CFC - colour.pngCFC
...655ca2a122e01f99b8ea4cc7_EasyEquites.pngEasy Equities
...564d64874b8e661_EasyEquites - colour.pngEasy Equities
...ba/653663fc2f4db3fb4c040d9e_TFG Grey.svgTFG
...0ba/653663f79d990dc50c04994f_TFG Col.svgTFG
...b20ba/655ca4fc6b7ededc40351de6_Group.pngCarSure
...0ba/655ca4fdb8f670152b359aa1_Group-1.pngCarSure
...20ba/655ca2ccda2d4e7a78990384_TaxTim.pngTax Tim
...a2ca5f521577d65db1ca_TaxTim - colour.pngTax Tim
...a/655ca2b0997d8973da48b926_Finchoice.pngFinchoice
...fe3f2467d260e5d93_Finchoice - colour.pngFinchoice
...a/6536643d2f4db3fb4c044d17_Moya Grey.svgMoya App
...ba/6536643b6f7105a7c88993ab_Moya Col.svgMoya App
...44ae5867cf542da7e4a_Cim Finance Grey.svgCim Finance
...6448d6ca1fc3436b7c56_Cim Finance Col.svgCim Finance
...3663706e334d11c65fb0ff_Mr Price Grey.svgMr Price
...536636f4f96df15500655f9_Mr Price Col.svgMr Price
...36636596a73f1ad1beba4a_Momentum Grey.svgMomentum
...53663631e46b97a040991ac_Momentum Col.svgMomentum
...5366357e5867cf542d962b0_Admiral Grey.svgAdmiral
...653663554f96df1550064339_Admiral Col.svgAdmiral
...55ca485dc6b8c8dddd92d7a_Metropolitan.pngMetropolitan
...ca482fea0c58e9c9749c1_Metropolitan-1.pngMetropolitan
...ba/6536638c284b0413bf360c04_RGA Grey.svgRGA
...0ba/65366389c3ba19b43fda33a4_RGA Col.svgRGA
...653663983ca73a3760239251_Sanlam Grey.svgSanlam
.../65366396591c42065e194507_Sanlam Col.svgSanlam
...da20b39556ce9d_AfricanBank_logo_grey.pngAfrican Bank
...8c585879b2d0840dbe4_AfricanBank_logo.pngAfrican Bank
...653663b216ae8e5f4d7b7f75_Telkom Grey.svgTelkom
.../653663b0e38c758ed1779321_Telkom Col.svgTelkom
...663c016ae8e5f4d7b8eff_Guardrisk Grey.svgGuardrisk
...3663be6e334d11c65fedea_Guardrisk Col.svgGuardrisk
.../655ca2bf54609a9184aa070e_Shackleton.pngShackleton Life
...2a4e78e3ca9d66f9_Shackleton - colour.pngShackleton Life
...653663ec0580816a6a4ce063_Andela Grey.svgAndela
.../653663ea3417ac1f08930953_Andela Col.svgAndela
...f9b20ba/655ca7fa98f9f1fa9def768f_CFC.pngCFC
...55ca7f8cab6ca98af308a5f_CFC - colour.pngCFC
...655ca2a122e01f99b8ea4cc7_EasyEquites.pngEasy Equities
...564d64874b8e661_EasyEquites - colour.pngEasy Equities
...ba/653663fc2f4db3fb4c040d9e_TFG Grey.svgTFG
...0ba/653663f79d990dc50c04994f_TFG Col.svgTFG
...b20ba/655ca4fc6b7ededc40351de6_Group.pngCarSure
...0ba/655ca4fdb8f670152b359aa1_Group-1.pngCarSure
...20ba/655ca2ccda2d4e7a78990384_TaxTim.pngTax Tim
...a2ca5f521577d65db1ca_TaxTim - colour.pngTax Tim
...a/655ca2b0997d8973da48b926_Finchoice.pngFinchoice
...fe3f2467d260e5d93_Finchoice - colour.pngFinchoice
...a/6536643d2f4db3fb4c044d17_Moya Grey.svgMoya App
...ba/6536643b6f7105a7c88993ab_Moya Col.svgMoya App
...44ae5867cf542da7e4a_Cim Finance Grey.svgCim Finance
...6448d6ca1fc3436b7c56_Cim Finance Col.svgCim Finance
...32b0aab38179454d26e_Embedded_partner.pngNo alt attribute provided
...653663554f96df1550064339_Admiral Col.svgAdmiral
...a2ca5f521577d65db1ca_TaxTim - colour.pngTaxTim
...ca482fea0c58e9c9749c1_Metropolitan-1.pngMetropolitan
...0ba/653663f79d990dc50c04994f_TFG Col.svgTFG
...2a4e78e3ca9d66f9_Shackleton - colour.pngShackleton Life
...653663554f96df1550064339_Admiral Col.svgAdmiral
...a2ca5f521577d65db1ca_TaxTim - colour.pngTaxTim
...ca482fea0c58e9c9749c1_Metropolitan-1.pngMetropolitan
...0ba/653663f79d990dc50c04994f_TFG Col.svgTFG
...2a4e78e3ca9d66f9_Shackleton - colour.pngShackleton Life
Video URLWidthHeight
...07d720af29_Animated_MainBG-transcode.mp4

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Root is the leading insurtech for digital and embedded insurance solutions
H2 Embedded Insurance Partner
H2 Client Testimonials
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 22 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://rootplatform.com/No Text
https://rootplatform.com/platformEnd-to-end solution
https://rootplatform.com/plansPlatform plans
https://rootplatform.com/securityPlatform security
/embedded-insuranceEmbedded insurance
/policy-administration-systemPolicy administration system
https://rootplatform.com/plans/Infrastructure
/product-workbenchProduct Workbench
/product-starter-templatesSupported products
/add-on-marketplaceAdd-ons
/professional-servicesProfessional services
/support-solutionsSupport solutions
https://docs.rootplatform.com/...New window External Subdomain Insurance on Root
https://docs.rootplatform.com/...External Subdomain Workbench tutorials
https://docs.rootplatform.com/...External Subdomain Product modules & workflows
https://docs.rootplatform.com/...New window External Subdomain Customer notifications
https://docs.rootplatform.com/...New window External Subdomain Billing & payments
https://docs.rootplatform.com/...New window External Subdomain Data management
https://docs.rootplatform.com/...External Subdomain Full API reference
https://docs.rootplatform.com/...External Subdomain Changelog
/product-workbenchText duplicate Product Workbench
https://status.rootplatform.com/External Subdomain API Status
https://rootplatform.com/careersCareers
https://rootplatform.com/contactContact
https://rootplatform.com/aboutPress
https://rootplatform.com/blogRoot blog
https://support.root.co.za/hc/...New window External Subdomain Help centre
https://portal.productboard.co...New window External Subdomain Product roadmap
https://rootplatform.com/aboutAbout us
https://app.rootplatform.com/External Subdomain Sign in
https://rootplatform.com/contactSchedule a demo
/legal/privacyPrivacy Policy
https://rootplatform.com/contactText duplicate Schedule a demo
/get-startedGet started
https://rootplatform.com/platformLearn more about the Root platform
/embedded-insuranceLearn more
https://rootplatform.com/contactSchedule exploratory call
/get-startedGet started for free
https://github.com/RootBank/Nofollow External No Text
https://twitter.com/RootPlatformNew window Nofollow External No Text
https://www.linkedin.com/compa...New window Nofollow External Subdomain No Text
https://www.youtube.com/@rootp...New window Nofollow External Subdomain No Text
https://rootplatform.com/platformText duplicate End-to-end solution
https://rootplatform.com/plansText duplicate Platform plans
https://rootplatform.com/securityText duplicate Platform security
https://rootplatform.com/plans/No Text
/add-on-marketplaceNo Text
/professional-servicesNo Text
/support-solutionsNo Text
/embedded-insuranceText duplicate Embedded insurance
/policy-administration-systemText duplicate Policy administration system
https://rootplatform.com/plans/Text duplicate Infrastructure
/product-starter-templatesText duplicate Supported products
/add-on-marketplaceText duplicate Add-ons
/professional-servicesText duplicate Professional services
/support-solutionsText duplicate Support solutions
/product-workbenchText duplicate Product Workbench
https://docs.rootplatform.com/...New window External Subdomain Full API Reference
https://docs.rootplatform.com/...New window External Subdomain Developer guides
https://status.rootplatform.com/New window External Subdomain Text duplicate API Status
https://docs.rootplatform.com/...New window External Subdomain Text duplicate Changelog
https://rootplatform.com/aboutAbout
https://rootplatform.com/careersText duplicate Careers
https://rootplatform.com/aboutText duplicate Press
https://support.root.co.za/hc/...New window External Subdomain Help Centre
https://portal.productboard.co...External Subdomain Product Roadmap
https://rootplatform.com/blogBlog
/legal/services-agreementLegal
/legal/privacyPrivacy & Terms
/cdn-cgi/l/email-protection[email protected]
https://rootplatform.com/contactSchedule a chat
/get-startedText duplicate Get started
https://rootplatform.com/careersSee open positions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://rootplatform.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (1.98 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (120 kB).

HTTP Response Header

NameValue
dateTue, 28 May 2024 10:10:17 GMT
content-typetext/html
x-frame-optionsSAMEORIGIN
x-lambda-idf41d2b50-5ce3-48b6-a240-9eed1cf7ac87
age0
x-served-bycache-dub4332-DUB
x-cacheMISS
x-cache-hits0
x-timerS1716891016.520478,VS0,VE1747
varyx-wf-forwarded-proto, Accept-Encoding
x-cluster-nameeu-west-1-prod-hosting-red
cf-cache-statusDYNAMIC
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nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
content-security-policydefault-src 'self'; object-src 'self'; frame-ancestors 'self'; style-src * 'unsafe-inline'; img-src * data:; font-src * data:; media-src *; frame-src 'self' https://webflow.com/ https://www.google.com/ https://forms.hsforms.com/ https://www.youtube.com/; connect-src https://webflow.com/ https://editor-api.webflow.com/ https://events.statsigapi.net/ https://api.teamtailor.com https://api-js.mixpanel.com https://my.productfruits.com https://assets-global.website-files.com https://forms.hsforms.com https://hubspot-forms-static-embed.s3.amazonaws.com https://region1.google-analytics.com; script-src 'self' 'unsafe-eval' https://events.statsigapi.net/ https://ajax.googleapis.com https://d3e54v103j8qbb.cloudfront.net https://assets-global.website-files.com https://cdnjs.cloudflare.com https://www.googletagmanager.com https://cdn.mxpnl.com https://cdn.cookie-script.com https://js.hsforms.net https://www.google.com https://www.gstatic.com https://scripts.teamtailor-cdn.com https://root-rootplatform-website-resources.s3.af-south-1.amazonaws.com 'sha256-4nxBwvGtrokGNkqD2OxOt8Y07P7caJHk00sGwjNYF5I=' 'sha256-mjdgHR9aXy+6OwAGlNS/XgNcYG1Uhd2U4pl8vi7+XCY=' 'sha256-zSCWeIAFVVXPGJ7+6DnooxWRS5qLtEonOkI5/dObih0=';
servercloudflare
cf-ray88ad742e5af565da-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 185 referring domains.
This page has 665 backlinks.
This page has backlinks from 159 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow:

Sitemap: https://rootplatform.com/sitemap.xml

Similar sites

Search preview

rootplatform.com
Root | API-first platform for modern insurance strategies
Launch digital and embedded insurance solutions with omni-channel distribution.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
insurance65%Check
Root62%Check
Embedded insurance60%Check
Platform58%Check
Insurance Solutions58%Check
embedded insurance solutions57%Check
Launch embedded insurance57%Check
Embedded56%Check
embedded insurance experiences53%Check
API-first platform52%Check
Show more keywords and terms

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