Rota.com - SEO Checker

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Overview of the SEO Check
Meta information
56% 
Page quality
45% 
Page structure
100% 
Link structure
100% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.83 s
File size
27.70 kB
Words
481
Media files
40
Number of links
12 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Rota
The page title is too short. (44 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 481 words on this page. Good pages should have about 800 words of useful content.
36.6% of the text are stop words.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.38 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (16). We recommend using a maximum of 10 tags for this page.
The following tag is repeated too often: 50% of the time
Image SEO
(Somewhat important)
28 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...4c3ff260-9140-4b0f-ab8a-e0d1a40122c8.pngNo alt attribute provided
...7ce1bded-9acd-4fc5-aec7-66ccba3ec07c.pngNurse looking at iPad with rota web app mockup in the background
...ed25c/623dfc8671014e08f60a8798_Web-3.pngA baker holding a tray full of bread
...ed25c/623dfc864ab8fc991cbaae6b_Web-4.pngA builder with this phone
...d25c/623dfc864f431468c176dd05_Web-26.pngwoman setting table, white table cloth and cutlery on the table
...d25c/623dfc8606aae4af1676c74d_Web-10.pngWoman in shop looking at iPad
...b4925ece-92a1-419b-9033-051bb6567c72.pngEvolve logo
...c/64b00841824e515ffe1eb1ad_image (3).pngNo alt attribute provided
...13096a50-22e4-47f2-b9a0-2066654cb57a.pngETC Venue Logo
...lthcare solutions Logo GREY with tag.pngNo alt attribute provided
...6b55997a-bf33-48ac-8359-db642b7953b0.pngSelective Personnel logo
...ed25c/64b0069246c6a052e05b0a03_image.pngNo alt attribute provided
...c/64b009e83f194e3e4bdb8875_image (6).pngNo alt attribute provided
...f8bef925-12b1-42e8-bb7d-a5b08a3c26e2.pngNo alt attribute provided
...f8bef925-12b1-42e8-bb7d-a5b08a3c26e2.pngNo alt attribute provided
...f8bef925-12b1-42e8-bb7d-a5b08a3c26e2.pngNo alt attribute provided
...021b874a-a3f8-43f6-84dc-0d8e64d09ed8.pngIphone mockup showing a variety of shifts
...250d618c-e4b5-489c-8d38-6311b6e4ae15.pngNo alt attribute provided
...618c-e4b5-489c-8d38-6311b6e4ae15 (1).pngNo alt attribute provided
...e9afb50e-0657-48ae-9a66-7d7655cd8a68.pngNo alt attribute provided
...618c-e4b5-489c-8d38-6311b6e4ae15 (3).pngNo alt attribute provided
...618c-e4b5-489c-8d38-6311b6e4ae15 (5).pngNo alt attribute provided
...618c-e4b5-489c-8d38-6311b6e4ae15 (6).pngNo alt attribute provided
...b50e-0657-48ae-9a66-7d7655cd8a68 (1).pngNo alt attribute provided
...618c-e4b5-489c-8d38-6311b6e4ae15 (7).pngNo alt attribute provided
...65256f8f-78f7-47ff-ad97-f03d5dfbc862.pngMan standing in a warehouse looking at package
...c5c2c236-7569-4ee6-bcd6-937bb5d8afdf.pngCleaner standing next to his equipment in a hotel hallway
...66fa1721-66bb-43b3-b6fe-1dff65a981f9.pngNo alt attribute provided
...6b55997a-bf33-48ac-8359-db642b7953b0.pngNo alt attribute provided
...66fa1721-66bb-43b3-b6fe-1dff65a981f9.pngNo alt attribute provided
...13096a50-22e4-47f2-b9a0-2066654cb57a.pngETC Venue Logo
...66fa1721-66bb-43b3-b6fe-1dff65a981f9.pngNo alt attribute provided
...lthcare solutions Logo GREY with tag.pngNo alt attribute provided
...ea975bed-f77f-468b-b74b-18698e349032.pngNo alt attribute provided
...5bed-f77f-468b-b74b-18698e349032 (1).pngNo alt attribute provided
...-f77f-468b-b74b-18698e349032 (2) (1).pngNo alt attribute provided
...4513fe62-f605-4a0c-8908-316e4c4afaa1.pngNo alt attribute provided
...4c3ff260-9140-4b0f-ab8a-e0d1a40122c8.pngNo alt attribute provided
...a577db13-aabb-4f22-a079-9115ba7c7c59.pngNo alt attribute provided
...db13-aabb-4f22-a079-9115ba7c7c59 (1).pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Total workforce technology
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Total workforce technology
H2 Trusted by the best employers to:
H2 Across multiple industry sectors
H2 Leading technology to help you organise your team
H2 Grow your workforce on demand
H2 Trusted by the best
H2 Our numbers speak for themselves
H3 Save time & reduce costs
H3 Engage your teams
H3 Scale with visibility & control
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.rota.com/No Text
https://www.rota.com/agencyAgency
https://www.rota.com/internalInternal workforce
https://www.rota.com/externalExternal workforce
https://www.rota.com/technologyTechnology
https://www.rota.com/healthRota Health
https://blogs.rota.com/New window External Subdomain Rota blog
https://app.rota.com/LoginNew window External Subdomain Sign in
https://www.rota.com/internalLearn more
https://www.rota.com/No Text
https://doc.rota.com/policy/Te...New window External Subdomain SaaS - Terms
https://www.rota.com/privacyPrivacy Policy
https://www.rota.com/equalitiesEquality Policy
https://www.rota.com/csrCSR Policy
https://assets-global.website-...External Subdomain Modern Slavery Statement
https://www.rota.com/transsupportSupporting Trans Staff
https://apps.apple.com/gb/app/...New window External Subdomain No Text
https://play.google.com/store/...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.rota.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.83 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (28 kB).

HTTP Response Header

NameValue
dateThu, 08 Aug 2024 06:28:33 GMT
content-typetext/html
content-length7979
content-security-policyframe-ancestors 'self'
x-frame-optionsSAMEORIGIN
x-lambda-id30e97c7b-1aeb-4a62-aa8a-4f6d34115740
content-encodinggzip
accept-rangesbytes
age0
x-served-bycache-dub4340-DUB
x-cacheMISS
x-cache-hits0
x-timerS1723098514.594611,VS0,VE395
varyx-wf-forwarded-proto, Accept-Encoding
x-cluster-nameeu-west-1-prod-hosting-red
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 41 referring domains.
This page has 147 backlinks.
This page has backlinks from 40 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.rota.com
Rota

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Rota59%Check
workforce54%Check
Technology54%Check
Total50%Check
leading technology48%Check
team47%Check
time43%Check
teams43%Check
engage43%Check
Trusted43%Check
Show more keywords and terms

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