Sarnia.ca - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
86% 
Page structure
79% 
Link structure
78% 
Server
83% 
External factors
100% 
SEO Score
Response time
0.76 s
File size
47.30 kB
Words
622
Media files
0
Number of links
89 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
City of Sarnia – The place you want to be
The length of the page title is perfect. (370 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.sarnia.ca/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
authorCity of Sarnia
Copyright(C) 2019 City of Sarnia. All rights reserved.
msapplication-TileImage/app/uploads/2018/11/cropped-Sarnia_CrestPNG-3-270x270.png
article:publisherhttps://www.facebook.com/cityofsarnia/
langen-us
twitter:titleCity of Sarnia
twitter:urlhttps://www.sarnia.ca
twitter:descriptionThe place you want to be!
twitter:imagehttps://www.sarnia.ca/app/uploads/2019/05/opengraph_image-e1559164305798.png
twitter:cardsummary_large_image
twitter:site@Sarnia_Ontario
og:localeen_US
og:site_nameCity of Sarnia
og:titleCity of Sarnia
og:urlhttps://www.sarnia.ca
og:typewebsite
og:descriptionThe place you want to be!
og:imagehttps://www.sarnia.ca/app/uploads/2019/05/opengraph_image-e1559164305798.png
og:image:urlhttps://www.sarnia.ca/app/uploads/2019/05/opengraph_image-e1559164305798.png
og:image:secure_urlhttps://www.sarnia.ca/app/uploads/2019/05/opengraph_image-e1559164305798.png
X-UA-CompatibleIE=edge, chrome=1
charsetUTF-8

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Page quality

Content
(Critically important)
These Typos were found:
  • thru => through
The average number of words per sentence of 29 words is high.
This page contains 622 words. That's ok.
25.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: view all
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
The Place You Want To Be! Sarnia
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 The Place You Want To Be! Sarnia
H2 Media Releases
H2 Frequently Visited
H2 Public Notices
H2 Live
H2 Work
H2 Play
H2 Contact the City
H4 Changes to waste collection days and zones
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 17 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://sarnia.maps.arcgis.com...External Subdomain 2025 Waste Collection Map
/living-here/waste/2025-waste-...Subdomain 2025 Waste Collection Changes FAQ.
https://www.sarnia.ca/Subdomain Home
/city-government/Subdomain City Government
/living-here/Subdomain Living Here
/working-here/Subdomain Working Here
/discover-sarnia/Subdomain Discover Sarnia
https://www.sarnia.ca/comment/Subdomain Contact Us
https://www.sarnia.ca/City of Sarnia
https://www.sarnialambtonalert...New window External Subdomain Subscribe
/notifications/george-vidal-in...Subdomain George / Vidal Intersection CLOSURE Dec 3, 2024 at 8:55 am The Intersection at George/Vidal will be fully closed – no local or thru southbound traffic – on W...
/notifications/road-closure-no...Subdomain Road Closure Notice–Rosedale Avenue Dec 2, 2024 at 8:47 am Rosedale Avenue will be closed on 12-02-2024 09:00 AM to 12-02-2024 03:30 PM from Hagle Street to ...
/notifications/road-closure-no...Subdomain Road Closure Notice Nov 28, 2024 at 7:05 am George Street will be closed on 11-28-2024 01:30 PM to 11-28-2024 03:00 PM from Mitton Street North to Mackenzie ...
/notifications/Subdomain Trivial anchor text
More
/category/media-releases/Media Releases
/media-releases/city-of-sarnia...City of Sarnia recognizes leaders in accessibility and inclusivity
/media-releases/changes-to-was...Changes to waste collection schedules begin January 6
/media-releases/compost-site-h...Compost Site hosting Meals for Mulch food drive
/living-here/waste/Subdomain Waste: garbage, recycling, compost
https://workforcenow.adp.com/m...External Subdomain Careers
/living-here/getting-around/sa...Subdomain Sarnia Transit
/living-here/encampment-respon...Subdomain Encampment Response Protocol
/play/recreation-programming/Subdomain Recreation Programming
/play/rentals/Subdomain Recreation Facility Rentals
https://sarnia.civicweb.net/Po...External Subdomain City Council, agendas and meetings
/living-here/my-taxes/Subdomain Property Taxes
https://www.sarnia.ca/parking/Subdomain Municipal Parking
/play/skating/Subdomain Public Skating
/category/public-notices/Public Notices
/public-notices/notice-of-sarn...Notice of Sarnia City Council Meeting – December 16, 2024
/public-notices/sarnia-police-...Sarnia Police Service Board Meeting
/public-notices/notice-of-publ...Notice of Public Information – Michigan Avenue Reconstruction
/city-government/Subdomain Text duplicate City Government
/city-government/2022-municipa...Subdomain 2022 Municipal Election
/city-government/mayor-and-cou...Subdomain Mayor Mike Bradley
/city-government/mayoral-power...Subdomain Mayoral powers and duties under the Municipal Act
https://sarnia.civicweb.net/po...New window External Subdomain Sarnia City Council Members
https://sarnia.civicweb.net/Po...New window External Subdomain Council Agendas, Minutes, Web Streaming
/virtualsarnia/Subdomain Virtual Meetings – Watch Here
/city-government/boards-and-co...New window Subdomain Boards and Committees
/city-government/by-laws/Subdomain Commonly Requested By-Laws
/city-government/Subdomain View All
/living-here/Subdomain Text duplicate Living Here
/construction-projects-and-ren...Subdomain Building – Permits & Applications
/living-here/getting-around/cy...Subdomain Cycling in Sarnia
/living-here/waste/Subdomain Garbage, recycling, compost
/living-here/my-property/Subdomain My Property
/living-here/my-taxes/Subdomain Text duplicate Property Taxes
/living-here/getting-around/sa...Subdomain Text duplicate Sarnia Transit
/living-here/homelessness-and-...Subdomain Homelessness and addictions
/living-here/Subdomain Text duplicate View All
/online-services/online-servic...Subdomain Online Services and Donations
https://www.sarnia.ca/comment/Subdomain Text duplicate Contact Us
/found-a-dog-lost-a-dog/Subdomain Found a Dog? Lost a Dog?
/frequently-requested-services/Subdomain Frequently Requested Services
https://www.sarnia.ca/parking/Subdomain Text duplicate Municipal Parking
https://www.speakupsarnia.ca/New window External Subdomain Speak Up Sarnia – Public Input
/online-services/online-servic...Subdomain Text duplicate View All
/business-and-development/Subdomain Business and Development
/business-planning-and-develop...Subdomain Planning and Development
https://www.investsarnia.ca/External Subdomain Invest Sarnia – Economic Development
/infrastructure-road-projects/Subdomain Infrastructure Road Projects
/living-here/permits-and-licen...Subdomain Permits and Licencing
https://www.sarniaairport.com/External Subdomain Sarnia Chris Hadfield Airport
https://www.sarniaharbour.com/External Subdomain Sarnia Harbour
/business-and-development/Subdomain Text duplicate View All
/working-here/Subdomain Text duplicate Working Here
/working-here/bids-and-tenders/Subdomain Bids and Tenders
https://workforcenow.adp.com/m...External Subdomain Employment Opportunities
/working-here/Subdomain Text duplicate View All
/about-sarnia/Subdomain About Sarnia
/living-here/history-of-sarnia/Subdomain History of Sarnia
/about-sarnia/Subdomain Text duplicate View All
/play/festivals-and-events/Subdomain Festivals and Events
/play/city-signature-events/Subdomain City Signature Events
/play/hosting-an-event/Subdomain Hosting an Event on Municipal Property
/play/festivals-and-events/Subdomain Text duplicate View All
/play/facilities-and-outdoor-s...Subdomain Facilities and Outdoor Spaces
/play/rentals/Subdomain Facility Rental Information
/play/parks-and-trails/Subdomain Parks & Trails
/play/skating/Subdomain Text duplicate Public Skating
/play/the-strangway-centre/Subdomain Strangway Community Centre
/play/facilities-and-outdoor-s...Subdomain Text duplicate View All
/play/recreation-and-programming/Subdomain Recreation and Programming
/play/recreation-programming/Subdomain Children and Adult Programs
/in-your-own-backyard/Subdomain In Your Own Backyard
/play/recreation-and-programming/Subdomain Text duplicate View All
/play/forestry-and-horticulture/Subdomain Forestry
/play/urban-forests/Subdomain Tree Care and Maintenance
/play/forestry-and-horticulture/Subdomain Text duplicate View All
/play/additional-services/Subdomain Additional Services
/play/community-partners/Subdomain Community Partners
https://www.agefriendlysarnial...External Subdomain Age-Friendly Sarnia-Lambton Portal
/la-ville-de-sarnia/Subdomain La ville de Sarnia
/additional-services/Subdomain Text duplicate View All
/play/online-facility-and-prog...Subdomain Online facility and program booking support
https://www.sarnia.ca/Text duplicate City of Sarnia
https://twitter.com/Sarnia_Ont...External No Text
https://www.facebook.com/cityo...External Subdomain No Text
https://www.linkedin.ca/compan...External Subdomain No Text
https://www.youtube.com/channe...External Subdomain No Text
https://www.instagram.com/city...External Subdomain No Text
/terms-of-service/Subdomain Terms of Service
/terms-of-service/Subdomain Anchor Privacy Policy
https://www.sarnia.ca/comment/Subdomain Text duplicate Contact Us
/online-services/website-infor...Subdomain Accessibility on Website

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.sarnia.ca/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.76 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (47 kB).

HTTP Response Header

NameValue
dateThu, 05 Dec 2024 15:50:36 GMT
content-typetext/html; charset=UTF-8
set-cookie178 Characters
servernginx
varyAccept-Encoding
link<https://www.sarnia.ca/wp-json/>; rel="https://api.w.org/"
fastcgi-cacheHIT
strict-transport-securitymax-age=31536000; includeSubDomains;
x-content-type-optionsnosniff
x-xss-protection1; mode=block
x-ua-compatibleIE=Edge
content-security-policyframe-ancestors 'self'
x-frame-optionsSAMEORIGIN
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 518 referring domains.
This page has 5,474 backlinks.
This page has backlinks from 319 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp/wp-admin/
Allow: /wp/wp-admin/admin-ajax.php

Sitemap: https://www.sarnia.ca/sitemap.xml

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Sarnia73%Check
Place62%Check
Sarnia City62%Check
Meeting Sarnia54%Check
Sarnia City Council52%Check
City50%Check
Sarnia Police Service Board44%Check
City Council42%Check
2024 City42%Check
waste38%Check
Show more keywords and terms

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