Schwarzkopf.se - SEO Checker

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Overview of the SEO Check
Meta information
73% 
Page quality
66% 
Page structure
69% 
Link structure
88% 
Server
98% 
External factors
24% 
SEO Score
Response time
0.16 s
File size
537.10 kB
Words
641
Media files
40
Number of links
93 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Schwarzkopf
The page title is too short. (116 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
Schwarzkopf har i mer än 120 år varit ett hårvårdsvarumärke som står för kvalitet, expertis och innovation. Det har gett Schwarzkopf fullt förtroende hos konsumenter.
The meta description is too long: 1019 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.schwarzkopf.se/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: sv
Language defined in HTML: sv-se
Server location: United States of America
The following language is defined by HTML: sv-se
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
templatecontent-page
viewportwidth=device-width, initial-scale=1
descriptionSchwarzkopf har i mer än 120 år varit ett hårvårdsvarumärke som står för kvalitet, expertis och innovation. Det har gett Schwarzkopf fullt förtroende hos konsumenter.
langsv-se
twitter:titlesv
twitter:cardwebsite
twitter:descriptionSchwarzkopf har i mer än 120 år varit ett hårvårdsvarumärke som står för kvalitet, expertis och innovation. Det har gett Schwarzkopf fullt förtroende hos konsumenter.
twitter:imagehttps://dm.henkel-dam.com/is/image/henkel/NE-RL-home-page-banner01
og:imagehttps://dm.henkel-dam.com/is/image/henkel/NE-RL-home-page-banner01
og:typewebsite
og:titlesv
og:urlhttps://www.schwarzkopf.se/
og:descriptionSchwarzkopf har i mer än 120 år varit ett hårvårdsvarumärke som står för kvalitet, expertis och innovation. Det har gett Schwarzkopf fullt förtroende hos konsumenter.
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 641 words. That's ok.
17.3% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (537.1 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (29). We recommend using a maximum of 13 tags for this page.
The following tag is repeated too often: aqua revive 7 sec express repair treatment
Image SEO
(Somewhat important)
25 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Schwarzkopf logo
data:[...] Base64Natural & Easy banner
data:[...] Base64Blonde banner
data:[...] Base64Gliss banner
data:[...] Base64Taft banner
data:[...] Base643 women with different hair color
data:[...] Base64woman with brown hair
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Färga eller tona?
data:[...] Base64Slinga håret hemma
data:[...] Base64Hitta rätt metod för att få brunt hår
data:[...] Base64Färga ditt hår blont: Den ideala tekniken
data:[...] Base64Så får du det perfekta silverhåret
data:[...] Base64Kall blond hårfärg - allt om anti-yellow trenden!
data:[...] Base64Hur du får platinablont hår hemma
data:[...] Base64Schwarzkopf logo

Page structure

H1 heading
(Critically important)
Natural & Easy
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 34 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Natural & Easy
H2 Har du frågor om hår?
H2 FÖLJ OSS
H3 Kolla in våra favoritprodukter
H4 Mest lästa artiklar
H5 891 Blue Black
H5 U71 Metallic Silver
H5 Highlights M1
H5 580 Sammet Mörkbrun
H5 Fixing Hairspray Ultra 250ml
H5 Volume Hairspray 250 ml
H5 Mousse Volume 150 ml
H5 Styling Wax Power 75 ml
H5 Aqua Revive Shampoo
H5 Ultimate Repair 7 sec Express Repair Treatment
H5 Aqua Revive 7 sec Express Repair Treatment
H5 Regeneration Total Repair schampo (250ml)
H5 533 Nordisk Askblond
H5 560 Kashmir Ljusbrun
H5 L101 Silver Blonde
H5 L1+ Ultra Lightener
H5 U67 Blue Mercury
H5 U69 Amethyst Chrome
H5 Aqua Revive 7 sec Express Repair Treatment Duplicate text
H5 Color Perfector 7 sec Express Repair Treatment
H5 Regeneration Total Repair schampo (250ml) Duplicate text
H5 4-In-1 Regeneration Bond-Building Hair Mask 400ml
H5 Färga eller tona?
H5 Slinga håret hemma
H5 Hitta rätt metod för att få brunt hår
H5 Färga ditt hår blont: Den ideala tekniken
H5 Så får du det perfekta silverhåret
H5 Kall blond hårfärg - allt om anti-yellow trenden!
H5 Hur du får platinablont hår hemma
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.schwarzkopf.se/Anchor Skip to Content
https://www.schwarzkopf.se/IMG-ALT Schwarzkopf logo
/vara-produkter.htmlVÅRA PRODUKTER
/artiklar.htmlARTIKLAR
/artiklar/harfarge.htmlHÅRFÄRG
/artiklar/harfarge/blonthar.htmlBlont hår
/artiklar/harfarge/exotiskahar...Färgglatt hår
/artiklar/harfarge/fargkonsult...Färgkonsultation
/artiklar/harfarge/frisyrochha...Färgtrender
/artiklar/harfarge/fargablont....Hitta din färgningsmetod
/artiklar/harfarge/morkt-har.htmlMörkt hår
/artiklar/harfarge/silver-har....Silverhår
/artiklar/harvard.htmlHÅRVÅRD
/artiklar/harvard/harbalsam.htmlHårbalsam
/artiklar/harvard/harolja.htmlHårolja
/artiklar/harvard/schampoo.htmlSchampoo
/artiklar/harvard/skydda.htmlSkydda
/artiklar/harvard/stressat-har...Stressat hår
/artiklar/styling.htmlSTYLING
/artiklar/styling/festfrisyr.htmlFestfrisyr
/artiklar/styling/flatat-har.htmlFlätat hår
/artiklar/styling/haraccessoar...Håraccessoarer
/artiklar/styling/hartrender-f...Hårtrender för män
/artiklar/styling/haruppsattni...Håruppsättningar
/artiklar/styling/kort-har.htmlKort hår
/artiklar/styling/langt-har.htmlLångt hår
/artiklar/styling/mellan-langt...Mellan-långt hår
/artiklar/styling/tips-och-tri...Tips och tricks
/artiklar/styling/volym.htmlVolym
/artiklar/highlights.htmlHIGHLIGHTS
/vara-varumarken.htmlVÅRA VARUMÄRKEN
/vara-varumarken/harfarg/blond...Blonde
/vara-varumarken/harfarg/brill...Brillance
/vara-varumarken/harfarg/live....LIVE
/vara-varumarken/harfarg/natur...Natural & Easy
/vara-varumarken/harfarg/men-p...MEN PERFECT
/vara-varumarken/harvard/gliss...Gliss
/vara-varumarken/styling/taft....Taft
/vara-varumarken/styling/root-...Root Retoucher
/color-lounge.htmlCOLOR LOUNGE
/color-lounge/findyourcolor.htmlSubdomain Find your color
A-TITLE Find your color
/sok.htmlNo Text
/vara-varumarken/harfarg/natur...LÄS MER
/vara-varumarken/harfarg/blond...Läs mer
/artiklar/highlights/gliss-nyl...Text duplicate Läs mer
/artiklar/highlights/nytt-utse...Text duplicate Läs mer
/kontakta-oss.htmlTill Kontaktformuläret
/color-lounge.htmlProva Nu!
/vara-varumarken/harfarg/brill...A-TITLE 891 Blue Black
/vara-varumarken/harfarg/live/...A-TITLE U71 Metallic Silver
/vara-varumarken/harfarg/blond...A-TITLE Highlights M1
/vara-varumarken/harfarg/natur...A-TITLE 580 Sammet Mörkbrun
/vara-varumarken/styling/taft/...A-TITLE Fixing Hairspray Ultra 250ml
/vara-varumarken/styling/taft/...A-TITLE Volume Hairspray 250 ml
/vara-varumarken/styling/taft/...A-TITLE Mousse Volume 150 ml
/vara-varumarken/styling/taft/...A-TITLE Styling Wax Power 75 ml
/vara-varumarken/harvard/gliss...A-TITLE Aqua Revive Shampoo
/vara-varumarken/harvard/gliss...A-TITLE Ultimate Repair 7 sec Express Repair Treatment
/vara-varumarken/harvard/gliss...A-TITLE Aqua Revive 7 sec Express Repair Treatment
/vara-varumarken/harvard/gliss...A-TITLE Regeneration Total Repair schampo (250ml)
/vara-varumarken/harfarg/natur...A-TITLE 533 Nordisk Askblond
/vara-varumarken/harfarg/natur...A-TITLE 560 Kashmir Ljusbrun
/vara-varumarken/harfarg/blond...A-TITLE L101 Silver Blonde
/vara-varumarken/harfarg/blond...A-TITLE L1+ Ultra Lightener
/vara-varumarken/harfarg/live/...A-TITLE U67 Blue Mercury
/vara-varumarken/harfarg/live/...A-TITLE U69 Amethyst Chrome
/vara-varumarken/harvard/gliss...Text duplicate A-TITLE Aqua Revive 7 sec Express Repair Treatment
/vara-varumarken/harvard/gliss...A-TITLE Color Perfector 7 sec Express Repair Treatment
/vara-varumarken/harvard/gliss...Text duplicate A-TITLE Regeneration Total Repair schampo (250ml)
/vara-varumarken/harvard/gliss...A-TITLE 4-In-1 Regeneration Bond-Building Hair Mask 400ml
/artiklar/harfarge/fargkonsult...A-TITLE Färga eller tona?
/artiklar/harfarge/fargkonsult...Text duplicate Läs mer
/artiklar/harfarge/blonthar/sl...A-TITLE Slinga håret hemma
/artiklar/harfarge/blonthar/sl...Text duplicate Läs mer
/artiklar/harfarge/morkt-har/b...A-TITLE Hitta rätt metod för att få brunt hår
/artiklar/harfarge/morkt-har/b...Text duplicate Läs mer
/artiklar/harfarge/blonthar/fa...A-TITLE Färga ditt hår blont: Den ideala tekniken
/artiklar/harfarge/blonthar/fa...Text duplicate Läs mer
/artiklar/harfarge/silver-har/...A-TITLE Så får du det perfekta silverhåret
/artiklar/harfarge/silver-har/...Text duplicate Läs mer
/artiklar/harfarge/blonthar/ka...A-TITLE Kall blond hårfärg - allt om anti-yellow trenden!
/artiklar/harfarge/blonthar/ka...Text duplicate Läs mer
/artiklar/harfarge/blonthar/hu...A-TITLE Hur du får platinablont hår hemma
/artiklar/harfarge/blonthar/hu...Text duplicate Läs mer
/om-oss.htmlOm oss
/kontakta-oss.htmlKontakta oss
/meta/anvandarvillkor.htmlAnvändarvillkor
/meta/imprint.htmlImprint
/meta/cookies.htmlCookies
/meta/optimering.htmlOptimering
/meta/tavling.htmlTävling
/meta/note-for-us-residents.htmlNote for US Residents
https://www.facebook.com/schwa...New window External Subdomain No Text
https://www.instagram.com/schw...New window External Subdomain No Text
https://www.youtube.com/user/S...New window External Subdomain No Text
https://www.schwarzkopf.se/Text duplicate IMG-ALT Schwarzkopf logo

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.schwarzkopf.se/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The file size of the HTML document is very large (537 kB).
The page response time is excellent with 0.16 seconds.

HTTP Response Header

NameValue
serverCloudFront
content-typetext/html;charset=utf-8
content-length51267
x-vhosthttps://www.schwarzkopf.se
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
strict-transport-securitymax-age=31536000; includeSubDomains
cache-controlmax-age=900,stale-while-revalidate=604800
content-encodinggzip
dispatcher-age
server-timingcdn-cache;dur=20036
x-content-type-optionsnosniff
accept-rangesbytes
dateWed, 30 Apr 2025 00:17:44 GMT
x-served-bycache-fra-etou8220068-FRA
x-timerS1745972265.779023,VS0,VS0,VE2
varyCloudFront-Viewer-Country,Accept-Encoding
via1.1 ab985bb6f3435d42701015dfa6015878.cloudfront.net (CloudFront)
age20036
x-cacheMiss from cloudfront
x-amz-cf-popFRA56-P5
x-amz-cf-iduueNI6A5UXgjXlYUCMWd4xKKIxaJcGfbTlQNO8L0IJAvkHM1ZtoQZg==
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 8 referring domains.
This page only has 753 backlinks.
This page only has few backlinks from 7 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Sitemap: https://www.schwarzkopf.se/sitemap.xml
user-agent: *

Similar sites

Search preview

www.schwarzkopf.se
Schwarzkopf
Schwarzkopf har i mer än 120 år varit ett hårvårdsvarumärke som står för kvalitet, expertis och innovation. Det har gett Schwarzkopf fullt förtroende hos konsumenter.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Schwarzkopf71%Check
MER55%Check
Natural52%Check
Easy52%Check
Natural Easy52%Check
Färga49%Check
hemma49%Check
Blont49%Check
Silver49%Check
Repair47%Check
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