Service.nsw.gov.au - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
49% 
Page structure
41% 
Link structure
75% 
Server
95% 
External factors
100% 
SEO Score
Response time
3.73 s
File size
168.00 kB
Words
495
Media files
9
Number of links
68 internal / 31 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Service NSW
The page title is too short. (192 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Service NSW makes it easier for NSW residents and businesses to access government services. Visit our website, call 13 77 88 or visit a service centre.
The length of the meta description is perfect. (941 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.service.nsw.gov.au/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionService NSW makes it easier for NSW residents and businesses to access government services. Visit our website, call 13 77 88 or visit a service centre.
geo.placenameNew South Wales
geo.regionAU-NSW
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
uuid0ff0e70b-ab8c-49fb-9316-69a5e16565a6
content_typelanding_page
msapplication-TileColor#e2173d
msapplication-configEmpty
theme-color#ffffff
langen
og:site_nameService NSW
og:typewebsite
og:urlhttps://www.service.nsw.gov.au/
og:titleHome
og:descriptionService NSW makes it easier for NSW residents and businesses to access government services. Visit our website, call 13 77 88 or visit a service centre.
og:imagehttps://www.service.nsw.gov.au/themes/snsw_theme/images/ServiceNSW_og.png
og:localeen_AU
charsetutf-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
There are only 495 words on this page. Good pages should have about 800 words of useful content.
18.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
The HTML has georegion information: New South Wales
The HTML has geoname information: AU-NSW
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...022-10/home-hero-large.jpg?itok=l-mhWD7LNo alt attribute provided
...es/snsw_theme/images/servicensw-logo.svgService NSW
...-03/WoyWoyB-hero-large.jpg?itok=8jHbX4QHNo alt attribute provided
...es/snsw_theme/images/servicensw-logo.svgService NSW
...station-hero-large-min.png?itok=KKerFbBWNo alt attribute provided
...es/snsw_theme/images/servicensw-logo.svgService NSW
...ile-woman-girl-kitchen.jpg?itok=j1Lr73OSNo alt attribute provided
...llar-cap-homepage-tile.jpg?itok=F4wwgfTHNo alt attribute provided
...v website fire out (1).jpg?itok=eMLLmzRJNo alt attribute provided

Page structure

H1 heading
(Critically important)
Welcome to Service NSW
The H1 heading contains the words Welcome to! Use important keywords instead.
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome to Service NSW
H1 Welcome to Service NSW, Woy Woy
H1 Welcome to Service NSW, Albury
H2 Find services
H2 Highlights
H2 Rate the information on the page
H3 Popular guides
H3 Savings Finder
H3 Toll relief – $60 weekly cap
H3 Get Ready NSW
H3 Customer care service
H3 Leaked passwords
H3 Help and financial support
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (31) on this page.

Found links on this page

LinkAttributesAnchor text
https://app-oc.readspeaker.com...External Subdomain Listen
A-TITLE Listen to this page using ReadSpeaker
/transaction/renew-a-vehicle-r...Renew rego
/transaction/transfer-a-vehicl...Transfer rego
/transaction/renew-or-upgrade-...Renew or upgrade driver licence
/transaction/check-a-vehicle-r...Check rego
/transaction/change-address-wi...Change address with Roads
/transaction/submit-a-notice-o...Notice of disposal
/services/working-with-childrenWorking with Children Check
/transaction/apply-for-a-nsw-s...Apply for a NSW Seniors Card
/transaction/register-a-birthRegister a birth
/services/ndiswcNDIS Worker Check
/campaign/savings-finderSavings Finder
/services/energy-and-utilitiesEnergy rebates and assistance
/transaction/renew-a-vehicle-r...Text duplicate Renew rego
/transaction/transfer-a-vehicl...Text duplicate Transfer rego
/transaction/renew-or-upgrade-...Text duplicate Renew or upgrade driver licence
/transaction/check-a-vehicle-r...Text duplicate Check rego
/transaction/change-address-wi...Text duplicate Change address with Roads
/transaction/submit-a-notice-o...Text duplicate Notice of disposal
/services/working-with-childrenText duplicate Working with Children Check
/transaction/book-a-driver-or-...Book driver or rider test
/transaction/replace-a-nsw-dri...Replace driver licence
/transaction/apply-for-a-nsw-s...Text duplicate Apply for a NSW Seniors Card
/transaction/renew-or-restore-...Renew or restore vessel rego
/transaction/renew-a-vehicle-r...Text duplicate Renew rego
/transaction/transfer-a-vehicl...Text duplicate Transfer rego
/transaction/renew-or-upgrade-...Text duplicate Renew or upgrade driver licence
/transaction/check-a-vehicle-r...Text duplicate Check rego
/transaction/change-address-wi...Text duplicate Change address with Roads
/transaction/submit-a-notice-o...Text duplicate Notice of disposal
/transaction/reprint-nsw-drive...Reprint licence receipt
/services/working-with-childrenText duplicate Working with Children Check
/transaction/renew-or-restore-...Text duplicate Renew or restore vessel rego
/transaction/replace-a-nsw-dri...Text duplicate Replace driver licence
/transaction/renew-a-general-b...Renew general boat licence
/services/recovery-centresRecovery services
/services/emergencies-and-natu...Emergencies and natural disasters
https://www.ses.nsw.gov.au/External Subdomain SES evacuation orders
http://disasterassistance.serv...External Subdomain Disaster Assistance Finder
/services/financial-assistance...Financial support for individuals and households
/disaster-and-emergency-assist...Help for businesses
https://ablisfiles.business.go...External Subdomain Mutual Recognition
https://ablisfiles.business.go...External Subdomain Contractor Licence
https://www.nsw.gov.au/sites/d...External Subdomain Register a Change of Name
https://tfnswforms.transport.n...External Subdomain Customer Number Application
https://www.nsw.gov.au/sites/d...External Subdomain Modified Licence
https://www.fairtrading.nsw.go...External Subdomain Association Annual Statement T2
https://tfnswforms.transport.n...External Subdomain Transport Licence Code
https://www.fairtrading.nsw.go...External Subdomain Customer Complaint
https://www.iptaas.health.nsw....External Subdomain IPTAAS
https://www.safework.nsw.gov.a...External Subdomain Safework - change of details
/services/e-toll-tag-accountE-Toll
https://www.nsw.gov.au/sites/d...External Subdomain Statutory Declaration (Individuals)
https://ablis.business.gov.au/...External Subdomain Owner builder forms
https://www.nsw.gov.au/sites/d...External Subdomain Correct an Entry - Births Deaths & Marriages
https://ablisfiles.business.go...External Subdomain Tradesperson's certificate application
https://www.fairtrading.nsw.go...External Subdomain Rental Bonds Registration
https://tfnswforms.transport.n...External Subdomain Application for Unregistered Vehicle Permit – PDF
https://tfnswforms.transport.n...External Subdomain Vehicle Suitable for Safe Use Declaration – PDF
https://tfnswforms.transport.n...External Subdomain Form 1001: Licence Application – PDF
https://tfnswforms.transport.n...External Subdomain Access to Own Personal Records Application – PDF
https://tfnswforms.transport.n...External Subdomain Change of Records
https://www.nsw.gov.au/sites/d...External Subdomain Birth Certificate
https://www.nsw.gov.au/sites/d...External Subdomain Marriage Certificate
https://tfnswforms.transport.n...External Subdomain Form 1009: Application for Registration (TfNSW) – PDF
https://tfnswforms.transport.n...External Subdomain Mobility Parking Scheme (MPS) Application: Individual and Temporary Permits – PDF
https://tfnswforms.transport.n...External Subdomain Application for a Passenger Transport Licence Code – PDF
https://tfnswforms.transport.n...External Subdomain Replacement Learner's Log Book Application – PDF
https://tfnswforms.transport.n...External Subdomain Form 1018: Replacement Application – Transport for NSW – PDF
/services/driving-and-transportDriving and transport
/businessBusiness
/services/emergencies-and-natu...Text duplicate Emergencies and natural disasters
/services/concessions-rebates-...Concessions, rebates and assistance
/services/boating-fishing-and-...Boating, fishing, recreation and outdoors
/services/births-relationships...Births, relationships and deaths
/services/employment-and-indus...Employment and industries
/services/educationEducation and training
/services/health-and-careHealth and care
/services/housing-and-propertyHousing and property
/services/legal-and-police-ser...Legal and Police services
/services/environment-parks-an...Environment, parks and wildlife
/servicesView more services
/services/myservicensw-accountYour MyServiceNSW Account
/campaign/service-nsw-mobile-appGet the Service NSW app
/guide/losing-your-licence-sus...Losing your licence
/guide/getting-a-nsw-driver-li...Getting a NSW driver licence
/guide/toll-roads-and-toll-not...Toll roads and toll notices
/guide/buying-a-vehicleBuying a vehicle
/guide/moving-houseMoving house
/guide/check-a-business-or-tra...Check a business or trade licence
/guideAll guides
/campaign/savings-finderSavings Finder Find out if you're eligible to apply for NSW Government rebates and vouchers.
/transaction/claim-the-toll-re...Toll relief – $60 weekly cap Eligible motorists that spend more than $60 a week on tolls can claim a rebate.
https://www.nsw.gov.au/emergen...External Subdomain Get Ready NSW Everyday actions make a difference. Together, we can prepare our community for emergencies such as bushfires, heatwaves, floods, storms and dro...
/services/emergencies-and-natu...Disaster support Customer care service Assistance for people affected by bushfires, storms, floods or other disasters in NSW.
/services/myservicensw-account...Stay cyber safe Leaked passwords Learn about leaked passwords and how to keep your MyServiceNSW Account safe.
/services/disability-assistanceDisability assistance Help and financial support Find out about financial support and assistance for transport, mobility parking and accessibility services.
/newsAll news
https://www.service.nsw.gov.au/Anchor Back to top

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.service.nsw.gov.au/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (3.73 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (168 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateFri, 21 Jun 2024 03:46:50 GMT
cache-controlmax-age=600, public, s-maxage=2419200
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedFri, 21 Jun 2024 03:46:50 GMT
etagW/"1718941610"
strict-transport-securitymax-age=31536000
referrer-policyno-referrer-when-downgrade
x-xss-protection1; mode=block
content-encodinggzip
varyAccept-Encoding,Cookie
x-cacheMiss from cloudfront
via1.1 43be4ee3b8e339e1d27addbbdc49a4d4.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P12
x-amz-cf-idyYxSeeaZk-4LhiJv8y9ipRh_p4XnqnosjDSLHGLT98cCDzzuOayqeQ==
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 5,926 referring domains.
This page has 283,043 backlinks.
This page has backlinks from 3,842 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips/
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

# Custom
Disallow: /error.html
Disallow: /service-centre/wauchope-service-centre

Similar sites

Search preview

www.service.nsw.gov.au
Home | Service NSW
Service NSW makes it easier for NSW residents and businesses to access government services. Visit our website, call 13 77 88 or visit a service centre.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
NSW93%Check
Service NSW91%Check
Service90%Check
Welcome54%Check
services50%Check
businesses46%Check
Access46%Check
Business46%Check
Government46%Check
Renew or46%Check
Show more keywords and terms

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