Services.blog.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
91% 
Page structure
95% 
Link structure
67% 
Server
77% 
External factors
100% 
SEO Score
Response time
0.90 s
File size
64.90 kB
Words
1028
Media files
11
Number of links
96 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Services in government – A blog for people who are transforming services across the public sector
The page title should be shorter than 580 pixels. It is 878 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
A blog for people who are transforming services across the public sector
The length of the meta description is perfect. (443 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, viewport-fit=cover
theme-color#0b0c0c
robotsmax-image-preview:large
descriptionA blog for people who are transforming services across the public sector
langen
twitter:cardsummary_large_image
twitter:titleServices in government
twitter:descriptionWelcome to Services in government - see blog posts
twitter:imagehttps://g.twimg.com/Twitter_logo_blue.png
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1028 words. That's ok.
30.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.7 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: read more
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-earth-from-the-moon-by-NASA-620x349.jpgNo alt attribute provided
...ly-service-pattern-prototype-620x413.jpgA laptop screen shows the Design System and the 'Apply' service pattern prototype.
...2/About-Services-Week-2025-1-620x349.pngText: 'Services Week 2025' Government Digital and Data' on a yellow, blue and pink background.
...2/About-Services-Week-2025-1-620x349.pngText: 'Services Week 2025' Government Digital and Data' on a yellow, blue and pink background.
...s/sites/231/2024/09/Services-620x412.jpgA hand points to the word 'Services' on a screen using a pointer.
...1/2024/09/ServiceManualGOVUK-620x465.jpgThe Service Manual on GOV.UK is shown on a laptop screen, next to a cup of drink.
...4/08/ServicesWeek2024posters-620x465.jpgA person with a ponytail and a cup of drink looks at a colourful series of Services Week 2024 posters on wall.
.../01/About-Services-Week-2024-620x349.pngSlide: 18 Mar to 24 Mar Services Week 2024 Government Digital & Data
...2023/05/ServicesWeekPosters2-620x413.jpg3 posters on a wall. One says Services Week 2023, the next Take part in Services Week 2023, the other is blurred text.
...loads/sites/231/2023/02/v2-2-620x413.jpgColleagues discussing a journey map, which is displayed on a laptop screen and follows some of the best practice principles in this blog post
...2023/02/ServicesWeekPosters1-620x413.jpgA woman wearing glasses looks at 3 Services Week posters on a wall. The posters read: Services Week 2023. Take Part in Services Week 2023. Design is the best way to join up policy and delivery. All have the date on them: 20 to 24 Mar.

Page structure

H1 heading
(Critically important)
Blog Services in government
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Blog Services in government
H2 Adding sustainability to the Government Design Principles
H2 Adding sustainability to the Government Design Principles Duplicate text
H2 Developing service patterns - reusable designs for building government services
H2 Get involved with Services Week 2025
H2 Services Week is back for 2025
H2 How government defines a service
H2 Addressing the gaps in service delivery content
H2 Services Week 2024 in review
H2 Showcase your work at Services Week 2024
H2 What happened in Services Week 2023
H2 Why you need to make your maps accessible
H2 Join Services Week 2023
H2 Related content and links
H2 Useful links
H3 About this blog
H3 Categories
H3 Sign up and manage updates
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://services.blog.gov.uk/Anchor Skip to main content
https://www.gov.uk/External A-TITLE Go to the GOV.UK homepage
https://www.blog.gov.uk/External Subdomain Blog
https://services.blog.gov.uk/Subdomain Services in government
https://www.gov.uk/government/...External Civil Service
/2025/04/02/adding-sustainabil...Subdomain Adding sustainability to the Government Design Principles
/2025/04/02/adding-sustainabil...Subdomain No Text
/2025/04/02/adding-sustainabil...Subdomain Text duplicate Adding sustainability to the Government Design Principles
/2025/04/02/adding-sustainabil...Subdomain Read more of Adding sustainability to the Government Design Principles
/2025/03/19/developing-service...Subdomain Developing service patterns - reusable designs for building government services
/author/martin-ford-downes-lea...Subdomain Martin Ford-Downes - Lead Service Designer, MOJ
A-TITLE Posts by Martin Ford-Downes - Lead Service Designer, MOJ
/author/lindsay-stephens-lead-...Subdomain Lindsay Stephens - Lead Service Designer, DWP
A-TITLE Posts by Lindsay Stephens - Lead Service Designer, DWP
/author/gareth-thomas-senior-i...Subdomain Gareth Thomas - Senior Interaction Designer, Defra
A-TITLE Posts by Gareth Thomas - Senior Interaction Designer, Defra
/category/service-design/Subdomain Service design
/category/service-transformation/Subdomain Service transformation
/category/tools-methods-and-te...Subdomain Tools, methods and techniques
/2025/03/19/developing-service...Subdomain Read more of Developing service patterns - reusable designs for building government services
/2025/01/30/get-involved-with-...Subdomain Get involved with Services Week 2025
/author/ella-boyer-senior-comm...Subdomain Ella Boyer - Senior Communications and Events Manager, GDS
A-TITLE Posts by Ella Boyer - Senior Communications and Events Manager, GDS
/author/angie-dickinson-senior...Subdomain Angie Dickinson, Senior Communications Manager, GDS
A-TITLE Posts by Angie Dickinson, Senior Communications Manager, GDS
/category/events/Subdomain Events
/2025/01/30/get-involved-with-...Subdomain Read more of Get involved with Services Week 2025
/2024/12/19/services-week-is-b...Subdomain Services Week is back for 2025
/author/ella-boyer-senior-comm...Subdomain Text duplicate Ella Boyer - Senior Communications and Events Manager, GDS
A-TITLE Posts by Ella Boyer - Senior Communications and Events Manager, GDS
/author/dani-barge-strategy-an...Subdomain Dani Wise - Content Designer, DWP
A-TITLE Posts by Dani Wise - Content Designer, DWP
/author/lisa-jeffery/Subdomain Lisa Jeffery – Design Manager, Defra
A-TITLE Posts by Lisa Jeffery – Design Manager, Defra
/category/events/Subdomain Text duplicate Events
/category/service-transformation/Subdomain Text duplicate Service transformation
/2024/12/19/services-week-is-b...Subdomain Read more of Services Week is back for 2025
/2024/09/25/how-government-def...Subdomain How government defines a service
/author/ben-tate-lead-service-...Subdomain Ben Tate, former Head of Strategy and Standards, CDDO
A-TITLE Posts by Ben Tate, former Head of Strategy and Standards, CDDO
/category/naming-things/Subdomain Naming things
/category/service-standard/Subdomain Service Standard
/category/service-transformation/Subdomain Text duplicate Service transformation
/2024/09/25/how-government-def...Subdomain Read more of How government defines a service
/2024/09/25/how-government-def...Subdomain Anchor 14 comments
/2024/09/10/addressing-the-gap...Subdomain Addressing the gaps in service delivery content
/author/connie-briggs-digital-...Subdomain Connie Briggs, Digital Strategy Lead, CDDO
A-TITLE Posts by Connie Briggs, Digital Strategy Lead, CDDO
/author/ben-carpenter-service-...Subdomain Ben Carpenter – Senior Product Manager, Service Manual and Service Standard, GDS
A-TITLE Posts by Ben Carpenter – Senior Product Manager, Service Manual and Service Standard, GDS
/category/service-standard/Subdomain Text duplicate Service Standard
/category/service-transformation/Subdomain Text duplicate Service transformation
/category/tools-methods-and-te...Subdomain Text duplicate Tools, methods and techniques
/2024/09/10/addressing-the-gap...Subdomain Read more of Addressing the gaps in service delivery content
/2024/09/10/addressing-the-gap...Subdomain Anchor 2 comments
/2024/08/08/services-week-2024...Subdomain Services Week 2024 in review
/author/ella-boyer-senior-comm...Subdomain Text duplicate Ella Boyer - Senior Communications and Events Manager, GDS
A-TITLE Posts by Ella Boyer - Senior Communications and Events Manager, GDS
/author/marc-oconnor/Subdomain Marc O’Connor - Lead Service Designer, HMRC
A-TITLE Posts by Marc O’Connor - Lead Service Designer, HMRC
/author/andy-jones-head-of-pro...Subdomain Andy Jones - Head of Profession for Design, DFE
A-TITLE Posts by Andy Jones - Head of Profession for Design, DFE
/author/kara-kane-community-le...Subdomain Kara Kane – Head of Design, Public Sector Reform, Cabinet Office
A-TITLE Posts by Kara Kane – Head of Design, Public Sector Reform, Cabinet Office
/author/angie-dickinson-senior...Subdomain Text duplicate Angie Dickinson, Senior Communications Manager, GDS
A-TITLE Posts by Angie Dickinson, Senior Communications Manager, GDS
/author/dani-barge-strategy-an...Subdomain Text duplicate Dani Wise - Content Designer, DWP
A-TITLE Posts by Dani Wise - Content Designer, DWP
/author/lisa-jeffery/Subdomain Text duplicate Lisa Jeffery – Design Manager, Defra
A-TITLE Posts by Lisa Jeffery – Design Manager, Defra
/category/events/Subdomain Text duplicate Events
/category/service-transformation/Subdomain Text duplicate Service transformation
/2024/08/08/services-week-2024...Subdomain Read more of Services Week 2024 in review
/2024/08/08/services-week-2024...Subdomain Anchor 1 comment
/2024/02/01/showcase-your-work...Subdomain Showcase your work at Services Week 2024
/author/ella-boyer-senior-comm...Subdomain Text duplicate Ella Boyer - Senior Communications and Events Manager, GDS
A-TITLE Posts by Ella Boyer - Senior Communications and Events Manager, GDS
/author/marc-oconnor/Subdomain Text duplicate Marc O’Connor - Lead Service Designer, HMRC
A-TITLE Posts by Marc O’Connor - Lead Service Designer, HMRC
/author/andy-jones-head-of-pro...Subdomain Text duplicate Andy Jones - Head of Profession for Design, DFE
A-TITLE Posts by Andy Jones - Head of Profession for Design, DFE
/author/kara-kane-community-le...Subdomain Text duplicate Kara Kane – Head of Design, Public Sector Reform, Cabinet Office
A-TITLE Posts by Kara Kane – Head of Design, Public Sector Reform, Cabinet Office
/author/angie-dickinson-senior...Subdomain Text duplicate Angie Dickinson, Senior Communications Manager, GDS
A-TITLE Posts by Angie Dickinson, Senior Communications Manager, GDS
/author/lisa-jeffery/Subdomain Text duplicate Lisa Jeffery – Design Manager, Defra
A-TITLE Posts by Lisa Jeffery – Design Manager, Defra
/category/events/Subdomain Text duplicate Events
/category/service-transformation/Subdomain Text duplicate Service transformation
/2024/02/01/showcase-your-work...Subdomain Read more of Showcase your work at Services Week 2024
/2024/02/01/showcase-your-work...Subdomain Anchor Text duplicate 2 comments
/2023/05/03/what-happened-in-s...Subdomain What happened in Services Week 2023
/author/kara-kane-community-le...Subdomain Text duplicate Kara Kane – Head of Design, Public Sector Reform, Cabinet Office
A-TITLE Posts by Kara Kane – Head of Design, Public Sector Reform, Cabinet Office
/author/marc-oconnor/Subdomain Text duplicate Marc O’Connor - Lead Service Designer, HMRC
A-TITLE Posts by Marc O’Connor - Lead Service Designer, HMRC
/author/dani-barge-strategy-an...Subdomain Text duplicate Dani Wise - Content Designer, DWP
A-TITLE Posts by Dani Wise - Content Designer, DWP
/author/imran-hussain-communit...Subdomain Imran Hussain - Community Designer, GDS
A-TITLE Posts by Imran Hussain - Community Designer, GDS
/author/lisa-jeffery/Subdomain Text duplicate Lisa Jeffery – Design Manager, Defra
A-TITLE Posts by Lisa Jeffery – Design Manager, Defra
/category/events/Subdomain Text duplicate Events
/category/service-community/Subdomain Service community
/category/service-design/Subdomain Text duplicate Service design
/category/service-transformation/Subdomain Text duplicate Service transformation
/2023/05/03/what-happened-in-s...Subdomain Read more of What happened in Services Week 2023
/2023/02/22/why-you-need-to-ma...Subdomain Why you need to make your maps accessible
/author/hannah-jump-senior-ser...Subdomain Hannah Jump – Senior service designer, GDS
A-TITLE Posts by Hannah Jump – Senior service designer, GDS
/category/service-design/Subdomain Text duplicate Service design
/category/tools-methods-and-te...Subdomain Text duplicate Tools, methods and techniques
/2023/02/22/why-you-need-to-ma...Subdomain Read more of Why you need to make your maps accessible
/2023/02/06/join-services-week...Subdomain Join Services Week 2023
/author/kara-kane-community-le...Subdomain Text duplicate Kara Kane – Head of Design, Public Sector Reform, Cabinet Office
A-TITLE Posts by Kara Kane – Head of Design, Public Sector Reform, Cabinet Office
/author/marc-oconnor/Subdomain Text duplicate Marc O’Connor - Lead Service Designer, HMRC
A-TITLE Posts by Marc O’Connor - Lead Service Designer, HMRC
/author/imran-hussain-communit...Subdomain Text duplicate Imran Hussain - Community Designer, GDS
A-TITLE Posts by Imran Hussain - Community Designer, GDS
/author/dani-barge-strategy-an...Subdomain Text duplicate Dani Wise - Content Designer, DWP
A-TITLE Posts by Dani Wise - Content Designer, DWP
/author/lisa-jeffery/Subdomain Text duplicate Lisa Jeffery – Design Manager, Defra
A-TITLE Posts by Lisa Jeffery – Design Manager, Defra
/category/events/Subdomain Text duplicate Events
/category/service-community/Subdomain Text duplicate Service community
/2023/02/06/join-services-week...Subdomain Read more of Join Services Week 2023
/2023/02/06/join-services-week...Subdomain Anchor Text duplicate 2 comments
/page/2/Subdomain Page 2
/page/7/Subdomain Page 7
/page/2/Subdomain Next page
/about-services-in-government/Subdomain Find out more or submit an idea
/subscribe/Email
/feed/Subdomain Atom
https://www.blog.gov.uk/External Subdomain All GOV.UK blogs
https://www.blog.gov.uk/all-po...External Subdomain All GOV.UK blog posts
https://www.gov.uk/External GOV.UK
https://www.gov.uk/government/...External All departments
https://www.blog.gov.uk/access...External Subdomain Accessibility statement
https://www.blog.gov.uk/cookiesExternal Subdomain Cookies
https://www.nationalarchives.g...External Subdomain Open Government Licence v3.0
https://www.nationalarchives.g...External Subdomain © Crown copyright

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://services.blog.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.90 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (65 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateSat, 19 Apr 2025 09:25:04 GMT
servernginx
content-security-policydefault-src https: 'self' data: blob:; font-src https: data:; img-src https: data:; script-src https: 'self' data: blob: 'unsafe-inline' 'unsafe-eval'; style-src https: 'unsafe-inline'; frame-src 'self' blob: https: data:; worker-src https: 'self' data: blob:; report-uri https://dxw.report-uri.com/r/d/csp/enforce;
cache-controlpublic, max-age=240, s-maxage=960
strict-transport-securitymax-age=31536000; includeSubDomains; preload
permissions-policyinterest-cohort=()
x-content-type-optionsnosniff
x-xss-protection1; mode=block
content-encodinggzip
x-cacheMiss from cloudfront
via1.1 5721f7035c3fc934bd3f96dbb04ba1e4.cloudfront.net (CloudFront)
x-amz-cf-popFRA50-C1
alt-svch3=":443"; ma=86400
x-amz-cf-idQCGRvj5zL1wp2jgRardRcNfWEWdTd7mFrJcb-AAZhMdOYv6I7XZW0w==
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 137 referring domains.
This page has 571 backlinks.
This page has backlinks from 114 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

# XML Sitemap & Google News version 5.4.9 - https://status301.net/wordpress-plugins/xml-sitemap-feed/
# No XML Sitemaps are enabled.
User-agent: Twitterbot
Disallow:

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Search preview

services.blog.gov.uk
Services in government – A blog for people who are transforming ser...
A blog for people who are transforming services across the public sector

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Blog93%Check
Services88%Check
government blog80%Check
transforming services71%Check
Public Service70%Check
public services70%Check
government68%Check
Services Week66%Check
Search Blog65%Check
Services Week 202460%Check
Show more keywords and terms

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