Shingo.org - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
59% 
Page structure
70% 
Link structure
95% 
Server
54% 
External factors
100% 
SEO Score
Response time
1.19 s
File size
107.00 kB
Words
620
Media files
7
Number of links
58 internal / 24 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - Shingo Institute - Home of the Shingo Prize
The length of the page title is perfect. (460 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Home Page - The Shingo Institute shapes cultures that drive organizational and operational excellence. Download the Shingo Model to learn more!
The length of the meta description is perfect. (902 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://shingo.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
descriptionHome Page - The Shingo Institute shapes cultures that drive organizational and operational excellence. Download the Shingo Model to learn more!
robotsindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
generatorSite Kit by Google 1.20.0
msapplication-TileImagehttps://i1.wp.com/shingo.org/wp-content/uploads/2020/04/cropped-FlameOnlySMSize.png?fit=270%2C270&ssl=1
article:publisherhttps://www.facebook.com/ShingoPrize/
article:modified_time2020-11-04T16:35:28+00:00
langen-us
twitter:cardsummary_large_image
twitter:creator@shingoprize
twitter:site@shingoprize
twitter:label1Written by
twitter:data1shingo.it
og:localeen_US
og:typewebsite
og:titleHome - Shingo Institute - Home of the Shingo Prize
og:descriptionHome Page - The Shingo Institute shapes cultures that drive organizational and operational excellence. Download the Shingo Model to learn more!
og:urlhttps://shingo.org/
og:site_nameShingo Institute
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 620 words. That's ok.
32.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.22 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 21 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (15). We recommend using a maximum of 12 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2020/04/ShingoLogo.pngShingo Institute logo
...content/uploads/2020/04/HuntsmanLogo.pngJon M. Huntsman School of Business logo
...ontent/uploads/2020/05/conference-04.jpgNo alt attribute provided
...content/uploads/2020/05/ken-stage-01.jpgNo alt attribute provided
...-group-meeting-around-DV4EWJG-scaled.jpgNo alt attribute provided
...uploads/2020/03/shigeo-shingo-edited.jpgNo alt attribute provided
Video URLWidthHeight
https://www.youtube.com/embed/CQ2hpXiJ_SE

Page structure

H1 heading
(Critically important)
Purchase Recorded Keynotes from the 32nd Shingo Conference
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Purchase Recorded Keynotes from the 32nd Shingo Conference
H1 Earn an online MBA in Operational Excellence
H2 Continue your Shingo training now with new
H2 About the Shingo Institute
H2 Contact Us
H2 Navigation
H2 Connect
H3 Sign up for the Shingo newsletter!
H3 Shingo Workshops taught by Shingo Licensed Affiliates can accelerate your cultural transformation.
H3 Email
H3 Phone
H3 Street Address
H3 Main Menu
H3 Top Links
H3 University Partners
H4 TRAIN
H4 INVIGORATE
H4 ASSESS
H4 Privacy Overview
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 24 external links on this page.
LinkAttributesAnchor text
https://www.facebook.com/Shing...New window External No Text
https://twitter.com/shingopriz...New window External No Text
https://www.linkedin.com/schoo...New window External No Text
https://www.youtube.com/user/S...New window External No Text
/about-the-shingo-instituteAbout Shingo
https://shingo.org/Anchor Contact Us
https://huntsman.usu.edu/New window External Jon M. Huntsman School of Business
https://shingo.org/IMG-ALT Shingo Institute logo
https://huntsman.usu.edu/New window External IMG-ALT Jon M. Huntsman School of Business logo
https://shingo.org/shingo-model/Introduction to Shingo
https://huntsmancrm.tfaforms.n...New window External Subdomain Sign up for our Newsletter
https://shingo.org/shingo-model/The Shingo Model
https://shingo.org/education/Workshops
/education/discover-excellence/DISCOVER EXCELLENCE
/education/systems-design/SYSTEMS DESIGN
/education/cultural-enablers/CULTURAL ENABLERS
/education/continuous-improvem...CONTINUOUS IMPROVEMENT
/education/enterprise-alignment/ENTERPRISE ALIGNMENT
/education/build-excellence/BUILD EXCELLENCE
/education/workshop-schedule/Workshop Schedule
https://shingo.org/affiliates/Workshop Providers
http://www.myeducator.com/Shin...New window External Team Member Overview
/work-that-makes-sense-operato...Work That Makes Sense: Operator-Led Visuality
https://shingo.org/events/Events
/events/conferences/Conferences and Summits
/events/study-tours/Study Tours
/events/showcases/Showcases
https://shingo.org/awards/Awards
/awards/challenge-for-the-shin...Challenge for the Shingo Prize
https://shingo.org/awards/Prize Recipients
/awards/publication-award/Publication Award
/awards/research-award/Research Award
/about-the-shingo-institute/About
https://shingo.org/affiliates/Licensed Affiliates
/about-the-shingo-institute/ex...Executive Advisory Board
/about-the-shingo-institute/sh...Academy
/about-the-shingo-institute/sh...Alumni
/about-the-shingo-institute/fa...Faculty Fellows
/about-the-shingo-institute/si...Examiners
/about-the-shingo-institute/si...Site Examiners
/about-the-shingo-institute/re...Research and Publication Examiners
https://shingo.org/workshopsFind a Virtual Workshop
https://www.cvent.com/d/86q6b3New window External Learn More About the Virtual Event
https://huntsman.usu.edu/omba/...New window External Learn About the Shingo MBA
https://huntsmancrm.tfaforms.n...New window External Subdomain Free Shingo Model Booklet Download
https://shingo.org/educationShingo Workshops
http://ppc.toolingu.com/lean-c...New window External Subdomain SME Lean Certification
https://huntsman.usu.edu/omba/...New window External Shingo Online MBA
https://shingo.org/showcasesShingo Showcases
https://shingo.org/conferencesShingo Conferences and Summits
https://shingo.org/study-toursShingo Study Tours
https://shingo.org/showcasesText duplicate Shingo Showcases
https://shingo.org/articlesArticles
https://shingo.org/booksBooks
/research-award-2Research
/awards/challenge-for-the-shin...The Shingo Prize
/insight-assessment/Insight Assessment
https://shingo.org/modelLearn About the Shingo Model
https://huntsmancrm.tfaforms.n...New window External Subdomain SIGN UP
/about-the-shingo-instituteLEARN MORE
https://shingo.org/educationRegister Today
/cdn-cgi/l/email-protection[email protected]
http://https/goo.gl/maps/N1ELt...New window External 3521 Old Main Hill • Logan, UT 84322
https://shingo.org/modelShingo Model
https://shingo.org/educationText duplicate Workshops
https://shingo.org/conferencesConferences
https://shingo.org/showcasesText duplicate Showcases
https://shingo.org/study-toursText duplicate Study Tours
https://shingo.org/awardsText duplicate Awards
https://shingo.org/Home Page
https://shingo.org/latest-newsLatest News
https://shingo.org/articlesText duplicate Articles
https://huntsmancrm.tfaforms.n...New window External Subdomain Becoming an Affiliate
https://huntsmancrm.tfaforms.n...New window External Subdomain Shingo Newsletter
https://www.facebook.com/Shing...New window External No Text
https://twitter.com/shingopriz...New window External No Text
https://www.linkedin.com/schoo...New window External No Text
https://www.youtube.com/user/S...New window External No Text
https://usu.edu/New window External Utah State University
https://huntsman.usu.edu/New window External Text duplicate Jon M. Huntsman School of Business
https://shingo.org/privacyPrivacy Policy & Copyright Information
https://huntsman.usu.edu/New window External Partner of Jon M. Huntsman School of Business

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://shingo.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.19 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 16 CSS files. This may affect the page load time negatively.
This page loads 21 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (107 kB).

HTTP Response Header

NameValue
dateSat, 05 Dec 2020 10:54:18 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
set-cookie141 Characters
varyUser-Agent,Accept-Encoding
last-modifiedTue, 01 Dec 2020 19:39:23 GMT
host-headerd3AuYmx1ZWhvc3QuY29t
cache-controlmax-age=0, no-cache, no-store, must-revalidate
pragmano-cache
expiresMon, 29 Oct 1923 20:30:00 GMT
cf-cache-statusMISS
cf-request-id06d422db4e00001f458da54000000001
expect-ctmax-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
servercloudflare
cf-ray5fcd3a721c831f45-FRA
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 309 referring domains.
This page has 66,201 backlinks.
This page has backlinks from 257 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares, comments and likes on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://shingo.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Search preview

shingo.org
Home - Shingo Institute - Home of the Shingo Prize
Home Page - The Shingo Institute shapes cultures that drive organizational and operational excellence. Download the Shingo Model to learn more!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Shingo97%Check
Shingo Institute82%Check
Shingo Model76%Check
Shingo Prize73%Check
Shingo Workshops72%Check
Shingo newsletter72%Check
Shingo Institute shapes cultures64%Check
Institute63%Check
excellence55%Check
operational55%Check

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